Competitive Social Media Analysis

Written by Nick Stamoulis

Categorized in:

It’s true that the social media landscape is always evolving. Trends come and go. Social networks shut down; others appear. Habits of its users change on a weekly, daily, and even minute-by-minute basis. These changes will, at the very least, eventually impact businesses.

Other factors can impact businesses, such as the behaviors of other businesses and their customer bases. To stay ahead of these competition, you not only need to adapt with the trends, but also with your very industry. To do this, you absolutely need to understand your competitors.

You can do this by performing a competitive social media analysis. Here’s a look at some of the things you should look at:

Name Your Competition

Begin by listing businesses within your industry with a significant social media presence. Look for those with a similar target audience and goals. You can also think about your major business competitors and then find their social media accounts. Once you’ve compiled a list, focus on the top contenders that consistently generate high engagement and share content relevant to your industry.

Manually Check Their Social Media Profiles

Study their content, posting frequency, and engagement metrics. Identify the type of content they share, how often they post, and which posts generate the most likes, comments, and shares. Pay attention to their posts’ tone, style, and visual elements. This analysis will provide insights into the type of content your shared audience resonates with and help you tailor your strategy accordingly.

Get to Know the Competitors

Identify who their followers are, such as their demographics, interests, and behaviors. Tools like Facebook Audience Insights or Instagram’s built-in analytics can offer valuable data about your rivals’ audience. By comprehending their audience, you can refine your content to cater to a similar demographic or discover untapped segments. Keep in mind that to get to know your competitors, you also need to know yourself well enough to seek out the most accurate competition.

Uncover Their Strategies

Explore whether they leverage influencer partnerships, user-generated content, or trending hashtags. Take a closer look at how they handle customer inquiries, feedback, and complaints and how effectively they use social media as a customer service platform. Understanding their strategies allows you to adopt successful tactics and avoid potential pitfalls.

Analyze their Content Strategy

Content is tied into social media, so it is an error to perform a competitive social media analysis without also looking at their content. Explore whether your competitors are using videos, info graphics, or user-generated content. Identify which content formats receive the most likes, shares, and comments. This insight can guide your content creation process and help you craft posts that resonate with your audience.

Overall, a comprehensive competitive social media analysis is an important tool for enhancing your digital marketing strategy. Understanding your competitors’ tactics, content strategies, and audience engagement gives you a competitive edge to refine your approach and connect more effectively with your target audience. Regularly revisiting and updating your analysis will ensure that you adapt well to changes in your industry and can stand apart from the competition.


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