Exploring Local SEO’s Impact on B2B
This article was published on September 20, 2024
Categorized in: Digital Marketing, SEO
When thinking of SEO for B2B companies, local SEO often gets brushed aside. The reason for this is that many B2B companies have a global presence, so they feel that optimizing for local search would negatively impact the ability for a business to market globally. Yet, this doesn’t tell the true story, or really display the correct understanding of what local SEO really is. Here’s more information that dives into this idea:
Your Business Has a Physical Location
If the business has a physical location and an address, you could be missing the opportunity to have a strong local presence in SEO with your business. Your address is one of your greatest assets. When it comes to local search, the address has an impact in how you fare locally, even if you don’t, on the surface, think your address is relevant.
This is especially true if the business is in a fairly busy metropolitan area. If you are trying to attract a global audience, you don’t need to spend too much of your resources on local search, but optimizing in a way that at least honors your physical address could only help, not hurt.
Your Location Adds Trust
There’s an intangible to consider when deciding if you will utilize local SEO or not. This is, if you are transparent about your location and have some elements of local SEO in place, this is considered a trust factor in the eyes of your audience. Even if they are a global customer and don’t necessarily care about your locale, your address legitimizes you and gives them a sense of trust when considering if they want to work with you.
This is an important detail to consider for businesses where trust is an important factor for how your audience makes decisions. In fact, even if they are in another location, they may still search for you based on your location once they see your address in order to check on your reputation as a business. Of course, this all depends on a variety of factors, such as the behavior of those in your industry.
You Can Gain Customers from Local SEO
It doesn’t matter where you physically are or what the business is, it could be possible to find customers locally. If you don’t optimize for your physical location, you could be leaving money on the table. This is especially true if you live in a business area that has a lot of industry. If anyone performs a search related to your industry and specifies your local area, you want to make sure that you are visible in these searches. If not, it could represent a lost opportunity.
Taking some time to do keyword research can clarify things for you before you decide how much time you want to spend optimizing your SEO for local search. If there isn’t a lot of evidence that there is a demand for your business in the local area, you don’t want to spend too much time on it. Just remember that you will at least want to have a small presence.
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About the Author: Brick Marketing President, Nick Stamoulis
Nick Stamoulis is a digital marketing expert and President of Brick Marketing. With 25+ years experience, he specializes in solving complex digital marketing challenges through SEO, content marketing, social media, PPC, email marketing, SEO for AI (GEO) and conversion optimization.
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