Hire the Right Web Development Firm
This article was published on December 1, 2023
Categorized in: Digital Marketing
The need for web development services is great. Website owners are aware of the importance of creating a website that is functional and user-friendly both on the web and on mobiles. Hiring the right web development firm is important, but it also requires detective work, because not all firms are created equal.
The need for these services has resulted in countless firms popping up. It’s hard to know who to choose. Here are some things you should consider before making a final decision on a web development firm for your needs:
Know Your Requirements
Before you begin searching for a web development firm, you need to know exactly what you need from them. You have goals for your business and your website and whoever you hire needs to be able to help you get there. Every web development firm is unique and will have different services to offer you. A web developer’s role can include: creating well-designed and tested code, creating websites and interfaces that use standard HTML/CSS practices, incorporating data from back-end databases, creating workflows for teams, developing testing schedules to address all browsers and devices, and maintaining knowledge of industry trends. Skills can include:
- experience in planning and developing websites.
- knowledge of web applications, programming applications, and web services.
- Knowledge and experience with content management systems, such as WordPress
If you have preferred education and experience for your web developer, now is the time to decide on that. You will come across a wide range of web developers in terms of training and experience.
Don’t Forget to Check References
Experience and references are important when you are considering hiring a web development firm. Anyone can list education and skills on their resume, but they need the experience to back it up. Web development comes with its own set of challenges and someone with experience will know how to handle difficult situations. When looking into references, you want to consult ones who have a similar scope and purpose as yours. You also have to talk to the right people. You want to talk to someone who was hands-on rather than someone farther up the ladder who may not have been entirely familiar with the project. This person should also be able to evaluate the success of the results. Some questions to consider asking:
- How long did the project take? Were there delays? Were any delays handled in a timely manner?
- Did the web development firm live up to their work and your expectations?
- Were they easy to work with? When you encountered challenges, how were they handled?
In addition to talking to references, you can also do a search online to seek out more reviews. Some people write up detailed reviews that can be very useful.
Require Good Communication
Just like people, web development firms can have different communication styles. When hiring a firm, you want to make sure your communication styles match up. You want to be able to clearly tell your web development firm what you expect, but you also need to be able to communicate throughout the course of the project. A good web developer will have good communication skills and the ability to explain things in layman’s terms so that you understand and feel comfortable with what’s happening on your project.
Don’t Believe Promises
Some web developers will make big claims when they want the job. You’ll want to believe the firm that claims they can get you the top positive on Google, but these are false promises. Yes, you may get there eventually, but it won’t be due to hiring a certain web development firm. Competition for top spot is great and anyone who promises they can get you there probably isn’t for you. Promises that sound too good to be true usually are.
Hiring a web development firm can make or break the success of your business. Take the time to research before hiring the right form for you.
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About the Author: Brick Marketing President, Nick Stamoulis
Nick Stamoulis is a digital marketing expert and President of Brick Marketing. With 25+ years experience, he specializes in solving complex digital marketing challenges through SEO, content marketing, social media, PPC, email marketing, SEO for AI (GEO) and conversion optimization.
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