Audit Your Social Media Strategy Before Making Changes

Written by Nick Stamoulis

Auditing your social media is something that should be done periodically. They are  are essential for understanding how the business is perceived online, and for understanding if your social media strategy is even effective. A social media audit can help understand what content resonates with the audience, who are top influencers, which platforms you should be spending more time on.

Social media is a powerful tool for business. It’s a great way to reach customers, share content, and promote a company. But too many companies have no idea how to use social media correctly. Here are some steps to take to do a social media audit that can help to see what’s working and what isn’t. This is a crucial first step in assessing if your social media strategy needs to change or not. Here’s more information:

Analyze Your Social Media Accounts

The first step to performing your audit is to make sure all your company’s account are accounted for. Some companies have multiple accounts, and employee turnover can cause some accounts to get lost. This can do more harm than good for your social media strategy, especially if the forgotten accounts have not been used.

Once you track down all your accounts, you should pull some analytics analyzing performance. You want to look at statistics like engagement, traffic, audience, number of followers, frequency of posting, and more. This is crucial information that will ultimately help you determine if the strategy is effective or not.

Social media audits are essential for understanding how the business is perceived online. A social media audit can help understand what content resonates with the audience, who are top influencers, which platforms you should be spending more time on. Social media is a powerful tool for business. It’s a great way to reach customers, share content, and promote a company. But too many companies have no idea how to use social media correctly. Here are some steps to take to do a social media audit that can help to see what’s working and what isn’t.

Make Sure Each Account is on Brand

One of the biggest mistakes businesses make with social media is that the accounts don’t always cohesively represent your brand.  The profile, and cover images should be accurately representing the brand, and sometimes the social media accounts end up sticking with the outdated branding. For example, if a company updates their logo, they may forget to upload the new logo into the social accounts.

It’s essential to ensure that all content on each account is consistent with the brand so that it doesn’t come off as misleading. Brands should also be compatible with the language used, and make sure that they use the same tone of voice. Pinned posts should also be consistent with the brand, and not too promotional. The whole point of a social media audit is to see what works, and what doesn’t.

Evaluate Channel Performance

Each channel is crucial to a social media audit. As mentioned above, you should look at the analytics to gauge performance. Look at the number of fans, engagement, and follower growth in each channel. Look at how much content is being created on each channel, and how effective that content is. This will let you know if any media are performing better than others. Look at the metrics for shares, likes, and comments on that content. This will allow you to see if there are any types, or types of content that are performing better than others, whether there are any trending topics, or keywords that people are searching for more often than others. Record overall channel performance metrics, and compare them over time to see if there have been any changes in what types of content are resonating more with the audience.

If you want to be successful on social media, you have to be consistent with your posts, content, and brand. This is especially true for today’s social media landscape, where there are many different types of users, and various types of content. It’s essential to look at each channel separately, and see what is working, what is not working, and how effective each channel is concerning the others.

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