Targeted Traffic Should Match Buyer Intent

Written by Nick Stamoulis

When driving traffic to your website, it is true that you want to make sure it is highly targeted. You can do this in a variety of ways, such as setting targeted audience demographics for paid online advertising or targeting the right keywords in your SEO program. Either way, simply selecting a targeted audience doesn’t necessarily get the job done. You actually have to match the targeted traffic to buyer intent.

Are you interested in achieving your business goals? If so, you not only need to learn how to get targeted traffic to your website, you need to also learn how to connect this traffic with your business goals. Sometimes, even targeting the traffic isn’t enough.

Increasing Traffic Doesn’t Always Work

Even if you do target your demographics to get the right kind of traffic, a simple bump in traffic isn’t always enough to help you reach your business goals. Are you looking to increase sales or leads? Do you want more newsletter signups? No matter what your goals are on your website, simply attracting more traffic won’t help you achieve them, and neither will be targeting that traffic necessarily. Instead, it is helpful to take things one step further and make sure that your actions are connecting with the traffic that will actually help you achieve your goals.

Define Your Goals to Target the Right Traffic

So, what do you need to do in order to get the right kind of targeted traffic to your website? The first step is to actually think about what your goals are. Many people, when determining the demographics for targeting, only think about the types of people they want to connect with. However, things need to be taken to a level beyond that in order to attract new business. To get to this level, you need to actually define your goals and figure out what needs to be done via targeting in order to achieve them. Sure, knowing your demographics can help with this, but on top of that, you also need to establish your goals.

Learn How to Connect with Your Audience

The main objective, then, isn’t to necessarily get more traffic. You need to learn how to connect with your audience. So, getting the right traffic, and then making sure the traffic is aligned with your goals, is really only part of the story. Is your website actually set up to convert? If it isn’t, then you could be missing out on some potential business. Getting the right traffic to your website will only get you so far. Not only does your traffic need to align with your goals, but your website needs to, as well. They both work together.

As you can see, targeted traffic is important. However, just targeting your demographics alone won’t be enough. You need to be sure that you are clear on your business goals, otherwise you won’t connect with the right people in order to grow your business. Your website also has to be optimized to maximize your goals.

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