Your In-House Marketing Team Should Be Well Trained

Written by Nick Stamoulis

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When it comes to marketing, you have two basic choices. You can either hire a firm to take care of your marketing for you, or you can take care of all your marketing tasks in-house. Although many companies prefer to do their own marketing, there is a slight problem with this. The staff may not have the skills needed to perform all the marketing tasks needed. If this is the case, it is a good idea to make sure the staff is well trained.

Are you wondering if your marketing team can handle everything that it needs to do? Here are some ways you can insure that your staff keeps its skills sharp:

Assess Existing Skill Levels of the Team

Before you get started, you need to first assess the existing abilities of your marketing team. What are their strengths and weaknesses? In this stage, you should also think about the skills that are needed in the company and determine if they have the skills needed to get everything accomplished in terms of marketing. Keep in mind that even if your marketing team does have all the necessarily skills, you also need to determine if their knowledge is a bit out of date or if they need to take some courses to make their skills current. By constantly assessing their skill levels, you can insure that they are best able to perform their tasks.

Consider Hiring Consultants to Audit Your Marketing

Do you need help determining if your marketing team is as effective as it could be? If so, an option for you is to hire a consultant in order to audit the team. This is a good option because a consultant will have an unbiased view since he or she will be a neutral party. It is much easier for somebody who isn’t a team member at the company to assess whether the marketing efforts are successful or not. This can also help uncover any weak points that need to be addressed from within the team. An audit is a good thing to do periodically, especially since a business has needs that that are constantly changing. The more current things are, the better off the company will be.

Hire Someone to Train the Team

Once you know what needs to change in your company, you can hire people to train the team in any of the skills gaps they might have. For example, if you know that your team needs to increase their content marketing abilities, you can hire experts in order to get your team up to speed. The same is true for other skills such as search engine optimization, social media, and creating strategies that will help your team meet its goals.

It’s true that your marketing team needs to be able to perform all the tasks needed to meet its goals. This includes strategies such as PPC, social media, content marketing, and SEO. If there is anything they need to learn, you can always hire people to do the training for you.


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