Finding Your Perfect Fractional CMO Match
This article was published on November 8, 2024
Categorized in: Digital Marketing
So, you’ve decided that hiring a Fractional CMO is the best choice for your business. You’ve done the research, and a Fractional CMO has the strategic skills your business needs to succeed.
However, it is important to note that not very Fractional CMO is a good fit for your company. Not all of them are a perfect match, so you can’t just hire the first one who comes along. Here are some tips that will help you find your perfect Fractional CMO match:
Determine What You Really Need
Before you even think of hiring someone, you need to determine what you really need in a Fractional CMO. Do you require someone with expertise in your industry? Do you have a list of goals and objectives for them? Are you looking for a lot of experience or someone who is a little newer doing your Fractional CMO work?
The answers to these questions will help point your way to a good Fractional CMO to work with. It is worth holding out for the one who is the best fit with your business. Keep in mind that they don’t need to be in your local area. With the accessibility of remotely-based meetings, it’s now easier than ever to have meetings with people all over the world!
You also need to determine what specifically you are looking for. Logistical concerns, such as how much time you’re willing to pay for and whether or not they have a modernized marketing plan will also be factors to determining if you are a good fit for them.
You really need to sit and down and have a focused conversation about the important details. Consider these items before hiring a Fractional CMO (or even looking for one:
- What is your overall budget for marketing? How much of that can you spend on a Fractional CMO?
- How many hours per week do you suspect you’ll need the Fractional CMO for?
- Do you have clear goals and objectives in place before you contact Fractional CMO candidates?
Consider Workplace Culture
Once you understand the logistics of what you really need, your next step is to consider your workplace culture and get an idea of the type of person you believe would be a good fit for your culture. Keep in mind that this isn’t always easy to define. You may need to hold a few interviews before you piece together what having a good fit in your workplace culture really looks like.
For example, if you value transparency, you will want to work with a Fractional CMO who goes out of his or her way to keep you in the loop about everything they are working on. If you don’t value that, you might not want to be kept in the loop about day to day matters. Also keep in mind that a skilled Fractional CMO would adapt to your wants and needs in this regard.
Not every Fractional CMO is created equally. You ultimately need to find one that is a good fit for your B2B.
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About the Author: Brick Marketing President, Nick Stamoulis
Nick Stamoulis is a digital marketing expert and President of Brick Marketing. With 25+ years experience, he specializes in solving complex digital marketing challenges through SEO, content marketing, social media, PPC, email marketing, SEO for AI (GEO) and conversion optimization.
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