Boosting B2B Social Media with Data
This article was published on December 12, 2024
Categorized in: B2B Digital Marketing, Social Media
Social media is an important part of any B2B marketing strategy. However, it is about more than just posing now and then. There has to be some purpose behind it, and this purpose should align with both the marketing and business goals. Yet, this understand may still not be enough. How do you know if your efforts are working? How do you know if you need to make adjustments?
This is where data comes in. You can enhance your social media efforts by analyzing the data, but there is an art to it. Here are some of our thoughts:
Know How to Measure Social Media Effectiveness
First, you have to understand how you will gather the data. What metrics do you need to be concerned about? Here’s a look at the kind of data you can track concerning social media:
- Traffic. Pure traffic numbers, while not providing the whole story, can be a good start. You need to know how many eyes have seen your social media posts.
- Engagement. This is a good set of metrics that can help you determine how well-received your social media posts are with your audience.
- Demographics. Information concerning demographics can help you better understand your audience.
Be careful not to obsess over the numbers, but you should look at it every few weeks or so.
It All Starts With Helping You Understand Your Audience
The first way that you can use data to boost your social media is to collect enough data to help you understand your audience. This won’t work as well if you are starting from scratch with your social media. If you have all new accounts, there will be no data to look at. Social media platforms have a wealth of tools that enable you to analyze your audience and demographics.
What you are searching for is information about demographics and who’s visiting your page. You can’t do this unless you already have a social media presence and have been posting for a while. You’ll need at least three months of data to check into this.
Data About Post Performance Can Help You Make Adjustments
Another area where data can help is by analyzing how each post performed. This can provide you with information such as engagement, views, likes, comments. It gives you a feel for how well your audience may have received your content. If the numbers are low, it stands to reason that you need to improve some things. If you’re getting the results you expected, you may not need to make changes.
For example, let’s say that one of your posts performed pretty low. You can use this data point to make adjustments. Perhaps it was the time of day that didn’t resonate. Maybe you need to adjust how you compose your posts, or your style for writing title. The simplest adjustment can make a big difference. Make a change or two and then see how the next post your make performs. This will ultimately get you closer to your goals.
As you can see, data plays a big part in helping to boost your social media.
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About the Author: Brick Marketing President, Nick Stamoulis
Nick Stamoulis is a digital marketing expert and President of Brick Marketing. With 25+ years experience, he specializes in solving complex digital marketing challenges through SEO, content marketing, social media, PPC, email marketing, SEO for AI (GEO) and conversion optimization.
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