Startup Content Marketing Tips

Written by Nick Stamoulis

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Your startup requires a lot of time and energy to get off the ground. There are various tasks to complete, some of them short-term, some long-term. Launching a new business can be overwhelming at the best of times. One area of focus is going to be content marketing for your business. Content marketing is a critical piece of the puzzle for your startup. Here’s what you should know to make the most of content marketing:

Know Your Goals

Before you begin putting out content and sharing it on social media and other outlets, it’s important that you know your content marketing goals. This will help you to develop a strategy that helps your startup achieve its goals. As a startup, some of your goals will likely include:

  • Growing your social media following
  • Increasing brand awareness
  • Gathering leads
  • Generate sales

When determining goals for your startup, consider these important areas:

  • Customer acquisition. Content marketing is a technique used to attract consumers and begin their buying cycle.
  • Revenue goals. Knowing how much your business needs to earn is important for its financial health going forward. knowing how many leads and how much traffic you’ll need can help you create content that appeals to potential customers.
  • Traffic and engagement goals. Know which social media platforms your target audience frequents and post content they can’t ignore.
  • Branding and awareness goals. Being active on social media, publishing high-quality content, and guest-posting on reputable blogs can help.

Build Your Content Catalog

As a startup, you won’t have much content posted. Getting as much high-quality content posted during the first few weeks and months is important so that you can begin to establish yourself in your industry. Create a schedule that you can stick to for writing content and posting to your business website, blog, and social media accounts.

When creating your content, you want to appeal to your target audience, but also to each stage of the customer lifecycle. You may not have many sales under your belt as a startup, but you will. Don’t put off creating content for your customers. Express through your content what you have to offer and how your service or product can improve their life or solve a problem they have.

You want to make them see you as invaluable in their life. This is your opportunity to find customers and build a customer base that will stick with you for years to come. You can earn their loyalty through your products, services, knowledge, and content. You should have your content strategy in place when your startup launches and continue to develop it as your business grows.

Keyword Research

Keywords play a vital role in your content creation. The right keywords are going to help your content get noticed by users on social media and by search engines. Most importantly though, keyword research is going to help you to align your message with your target audience and their needs and wants. This is what is going to lead to sustainable growth for your startup.

Don’t get caught up in the latest SEO trends or keyword stuffing with the highest-ranking keywords. You want the keywords that will most resonate with your target audience so that they will not only find your content, but be compelled to visit your website and make purchases. Keyword research is an ongoing process and should be done on a regular basis to keep your business thriving.

Every business benefits from high-quality content. When you’re a startup, it’s important to create and post content on a regular basis in order to build your catalog and let people know who you are and what you have to offer that they will benefit from. Your content is an important foundation for your startup, so you don’t want to put it off.


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