B2B Facebook Marketing Strategies That Work

Written by Nick Stamoulis

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With its growing popularity and the need for companies to increase their reach, social media is quickly becoming an important aspect of any business strategy. Fortunately, several successful strategies for B2B (business-to-business) companies use Facebook.

By actively listening to their customers and tailoring their marketing tactics to the recent changes, marketers can determine how best to take advantage of Facebook’s new algorithm.

Here are a few examples of B2B marketing strategies that will guide your efforts:

Focus on Offering Incentives and Lead Generation

Offering incentives is the best way to get customers to take action. From time to time, companies provide special deals and promotions worth sharing with customers. However, when a company gives away coupons or discounts that you can download via Facebook, it is even more important for them to spread the word about it for as many users to see it as possible.

Time Your Facebook Posts the Right Way

You should make your Facebook posts between 8:00 AM and 5:00 PM. No one checks their Facebook feed after work, so aside from some possible interruptions during lunchtime, you can be assured that your customers will see your posts between these hours. Since most of these users are working professionals, this also means that they have a higher chance of taking action as well.

Using “Unpolished” Images

Images always catch people’s attention more than words do. This type of visual content is highly engaging, especially for Facebook users. When choosing images for your Facebook posts and ads, “unpolished” pictures work better. These images allow you to show your customers a little insight into the behind-the-scenes aspect of your business. The best way to get people to react to your Facebook post is by using “unpolished” images. They are more likely to spark discussion and be shared by other users.

Target the Right Audience

Targeting a wide audience is essential. Regarding Facebook ads, choosing the right audience depends on the campaign’s objectives is important. For instance, if you want your ad to convert into leads or sales, you can target Facebook users who are already interested in your products and services.

Engage Your Audience

Remember that it is important to engage your customers even when they are not actively using your page. Therefore, while they are scrolling their newsfeeds, many new users will see your posts simply because they have been reached through the company’s website as a result of being tagged. By engaging your customers, you can increase the importance of your brand across their Facebook feeds. By doing this, they will not forget your products or services and will eventually consider going to your website.

B2B marketing strategies can be difficult to master. While it’s important to create quality content, paying attention to how it is distributed and shared is also crucial. By following the right approach, you can be sure your efforts will be successful and that you will get more revenue.


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