Creating Social Media Plan is a Must

Written by Nick Stamoulis

When you’re building a brand, social media should not be left out of the mix. Being active on social media can greatly improve your brand’s recognition, because most people use at least one platform, if not more. But just randomly posting on social media isn’t enough. It’s true that more people might be exposed to your brand, but are they the right people? Are your posts getting any engagement? Creating a social media marketing plan will help your posts be as effective as possible.

Target Your Audience Effectively

The most important first step in creating a social media marketing plan is getting to know your target audience. What is their age range, gender, education level, and income? Where do they live? What is their family status? Once you have these answers, you want to know what their interests and needs are.

Knowing your target audience’s pain points can help you to create content that will appeal to them. You have the solution to their problems. This will lead to your target audience engaging with your posts by liking, sharing, and commenting on them.

Use Social Media to Achieve Your Goals

When creating a social media marketing plan, it’s important to know what your goals are. You want to have social media goals, but it’s also important to have goals for your business that can be helped through your social media marketing. Some of the goals you may consider when creating your strategy include:

  • Connect with your target audience
  • Gain more followers
  • Drive traffic to your website
  • Boost conversions or sales

Build a Strong Presence through Social Media

A strong social media presence is going to help you achieve the goals you set as well as build brand recognition. Social media is a wonderful platform for gaining brand recognition, connecting with your target audience, increasing conversions and revenue, and increasing traffic to your website.

When considering your posts on social media, the content itself is important, but so is the timing. Different audiences use social media at different times. You want to understand when your target audience is most likely to be active on social media and schedule your posts for those times. For example, it’s unlikely that parents of small children will be using social media at two in the morning.

If they are your target audience, you want to post during the day. Don’t forget to consider time zones if your audience is not only local. The frequency of your posts is also something to consider. While you don’t want to spam your followers’ feed with content, you don’t want to only post once a month. Posting infrequently won’t keep you in front of the eyes of your followers.

Target Every Phase of the Buying Cycle

As a business, one of your main goals is to generate conversions and revenues. The buying cycle is something that every business must consider. Social media is the perfect platform for appealing to people who are becoming aware of your brand, those considering making a purchase, those making a purchase, and those who are already customers who may be considering further purchases. Social media is one of your business’ contact points with your target audience.

Creating a social media marketing plan is a must if you want to create brand awareness, build consumer trust, and appeal to your target audience who will ultimately benefit from the product or service you have to offer.

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