Increase B2B Sales with Effective SEO
This article was published on January 10, 2025
Categorized in: Digital Marketing, SEO
These days, SEO is often brushed aside as only being related to a website. It’s been incorporated into a winder digital marketing strategy for a business, but only in the context of optimizing a site in order to get more traffic. However, approaching it this way leaves money on the table. When done thoughtfully, SEO can also help increase B2B sales.
Here’s more information on how this would work and how to implement it:
Start by Understanding Your Target Audience
If you incorporate an SEO plan into your digital marketing, your efforts will be optimized if you start the process by first deepening your understanding of your target audience. If you were to work on your SEO before you do this, frankly, the plan you implement maybe won’t be as effective as it could be.
However, if you do understand your audience well, every choice you make, from keyword research to writing title tags and meta descriptions, will be better poised to connect with them. After all, improving B2B sales is all about connecting with the right people. If you don’t connect with the people who will buy the product or use your service, the SEO won’t be as effective as it could be, and consequently, the sales just won’t be there.
Think About Keyword Intent
Another important part of the SEO process is to pay special attention to the keywords that are chosen. Each keyword has a specific intent, and people don’t always think this through when they’re selecting keywords. You need to make sure that the keywords you choose are specifically chosen to help you achieve your objectives.
If you know that you want to use keywords to increase sales, then you should use keywords in your content that are designed to attract the right people who will buy your product or service. However, keep in mind a few things. First, some keywords will often have more than one intent. Second, other keywords may simply look like they relate to your industry, but they might not have the intent that you want. Keyword research is all about a balancing act.
SEO Is Part of the Big Picture
These days, SEO is about more than just doing a series of practices to get you noticed in search engines. It’s all about honoring the big picture, and using it in a way that enhances the overall goals of the company via the digital marketing strategy. For most B2Bs, it stands to reason that increasing sales is at least part of the puzzle when it comes to what digital marketing, and in this case SEO, will be trying to accomplish. You should think of it as part of the big picture.
That being said, it does come with a bit of a warning. Be careful how you use SEO practices. If the search engines feel as if you are trying to manipulate results, you will get penalized or at the very least, your website won’t perform as well as it could.
If you think of SEO as part of the big picture and use it is a tool to enhance your digital marketing, that can really help. More importantly, with the right strategic tweaks, it could help improve B2B sales!
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About the Author: Brick Marketing President, Nick Stamoulis
Nick Stamoulis is a digital marketing expert and President of Brick Marketing. With 25+ years experience, he specializes in solving complex digital marketing challenges through SEO, content marketing, social media, PPC, email marketing, SEO for AI (GEO) and conversion optimization.
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