Optimize Content for User Intent

Written by Nick Stamoulis

Categorized in:

Most people think of search engine optimization (SEO) as a process that is solely focused on optimizing website content for Google’s crawlers. While optimizing your website for search engines is essential, you also need to optimize your content for user intent.

When someone searches online, they have a specific agenda in terms of the information they seek. Whether they perform a search online, visit a website from social media, or directly type a website URL into their browser, the user is motivated with a specific purpose. Does your website, and specifically the pages on your website, deliver on this purpose? If it does, you will reward with happy website visitors that are more likely to become paying customers.

Get to Know the Types of User Intent

So, what motivates the user? A user’s intent can be classified as one of three categories: do-oriented (direct), need-oriented (informational), or look-oriented (navigational). Here’s more information about them:

  • Do-Oriented Search – This type of search is used when a user desires to complete an action. This includes purchasing a product, booking a flight, or buying concert tickets.
  • Need-Oriented Search. This type of search is used when the user only seeks to gather information. This includes research topics for school or work projects, finding driving directions, and looking up facts.
  • Look-Oriented Search. This type of search is used when users only want to browse through the information. This can include reading reviews, following social media account updates, or playing music.

Optimizing Your Content the Right Way

When it comes to the search engines, most algorithms are designed to provide users with high-quality search results optimized for user intent. When building content on your website, you have to consider a user’s perspective. Are you building content to help users complete an action or gather information? If you are building content for a user who is looking to purchase a product, make sure to include keywords and phrases related to those products. Also, use persuasive language such as “buy now” and “shop now” so that Google can better understand what you are trying to achieve.

Optimizing Your Content for Users

Once your website content has been optimized for search engines, it is time to optimize your content for users. If the goal of your website content is to provide information, then you should create a blog post or article about your topic. Here are some tips to keep in mind when writing the content.

  • Provide the user with useful and relevant information to their search term. Make sure you include all necessary components such as title, description, image alt text, and meta keywords.
  • Make it easy for users to find what they are looking for by using headings and subheadings so that users can scan the article.
  • Use persuasive language such as “learn more” to inform readers what they will get from reading the blog post or article.

Optimize Your Website Content Using these Tips

To optimize your website content for user intent, you have to understand what you are trying to achieve clearly. There is no one size fits all approach when it comes to SEO. You have to keep in mind the perspective of users and Google’s algorithm when building content that will help you achieve your goal.

By following these tips on optimizing your website content for user intent, you will be able to create website content that satisfies Google’s search algorithm and helps users find what they are looking for.

It is important to remember that optimizing your website content for user intent takes time and effort. You need to stay patient and understand that the value of SEO doesn’t come overnight.


Watch How Brick Marketing Can Help Your Company:

Brick Marketing, a Boston-based digital marketing agency, specializes in SEO management, content marketing, social media management, digital ad management (PPC), email newsletter marketing, website development and more.

Contact Us for More Info

Digital Marketing Solutions Include:

Brands & Clients Brick Marketing Has Helped: