Does User Intent Matter for SEO?

Written by Nick Stamoulis

When it comes to SEO, there is a lot that goes into creating a great strategy. Over the years, the search engine algorithms have gotten more sophisticated, and this has changed the game for those wishing to get their websites to be returned for search results. More than ever, the algorithm is designed to understand if your website has put the needs of your audience first, because that is at the core of how the search engines decide if your website should be returned for search results. Here is more information about this:

Understand What Happens When Someone Performs a Search

Searching for information via the Internet is a regular occurrence for most of us. In fact, chances are pretty good that you look for information on the search engines daily. What is it that you are looking for? It could range from finding the address to a local business, to looking for a store that carries an item that you need, to simply searching for information.

When you perform a search, you expect to be connected with the most relevant information. The search engines know this, and have developed their algorithms with this idea in mind. The goal is to connect the user with the information that they seek, whatever that may be.

Get to Know User Intent When Creating Content

What this means for you is that you need to keep user intent in mind when creating content for your website. Think about your business and what would motivate others to use your product or service. This is an important thing to understand so that you can create content that will satisfy the needs of your audience, and therefore, will make it more likely for your website to be returned when your audience is looking for informations in the search engines.

Unless you have user intent at the front of your mind when creating your content, however, you won’t be as likely to be returned in these searches.

Creating Content Focused on User Intent Helps SEO

So, how do you get to know user intent? First of all, you need to understand that your audience will have a variety of needs. Some will simply want to use the search engines to find your products. So, a search might connect them to your products. Others may need your address, and still others may be looking for general information about how to solve a problem they may have. You should have content that satisfies with every need they may have.

In other words, you need to understand your sales cycle and how that aligns with the needs of your audience and potential customer. Once you do that, you can connect your content to each of these needs. Note that having a blog can help with this considerably, since it gives you an easy platform to publish a large amount of useful information.

As you can see, user intent absolutely matters to SEO because getting to know it for your audience will help you create content that satisfies their needs. Once you do that, you are more likely to be returned in the search results.

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