Responsive Content Is Key to Engagement
This article was published on January 10, 2025
Categorized in: Content
When it comes to website copy, many of us believe that all we need to do is compose a string of words together that relate to the busies and that seem like they’d “get the job done” and then forget about it. However, there is so much more to it than that. In fact, most people neglect this next part.
You need to make sure that the copy itself aligns with the design of the website. Not only that, but it also needs to align to a responsive design. Doing so will optimize engagement. Here’s a look at how this is the case:
Consider Writing Responsive Content
In order to optimize this idea, you should consider the content itself to be responsive. Just as responsive design is created to adapt to a user’s screen size, so too should be the content. Have you ever viewed a website on a mobile version, only to then visit the page again on your desktop, only to notice that something felt “off”? This is because either the content, the design, or both weren’t designed to be responsive.
So, while writing your website copy, you need to do so with responsiveness in mind. These days, it is pretty common for the website design to be considered responsive. The content needs to align with this idea, or else the two won’t blend seamlessly together.
Improve User Experience with Responsive Content
What happens when the content on the website and the design itself blend together well, a feat that could only happen if both are responsive? Well, then the overall user experience on the site will improve, and this could improve engagement.
However, if the content were poorly written or designed and didn’t blend well with the design, this could frustrate users. This will result in a drop in engagement and then ultimately, a drop in overall business results. You need both to be aligned in order to maximize your website design.
Take Extra Effort to Write Responsive Content
In terms of writing the actual content, not much in the process has to change. You can still compose the words as you want. The difference is that responsive content writers know to do the writing alongside the website design. In fact, a writer experienced at writing this way knows that there’s no point to start the writing until the design is finalized.
Writing the content before the design is approved is counterproductive and wastes everyone’s time. Chances are pretty good that if a responsive writer tried to write without the web design to use as a guide, he or she will need to go back and make changes after the design is approved. Waiting prevents everyone from wasting their time. After the copy is written, it needs to be mocked up into the design so the writer can assess if it’s as effective as it could be to get the job done.
Writing responsive copy for a website takes an extra step, but it’s worth it because it improves engagement and usability.
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About the Author: B2B Fractional CMO Nick Stamoulis
Nick Stamoulis is a digital marketing expert with over 25 years experience, serving as President of Brick Marketing and a B2B Fractional CMO. He specializes in solving complex marketing challenges through strategic SEO, content marketing, social media, PPC, email marketing, AI search and conversion optimization. Nick Stamoulis also embraces AI-driven marketing solutions to improve efficiency, personalize campaigns, and drive measurable results. His forward-thinking approach and commitment to growth make him a trusted leader in helping businesses solve marketing related challenges and achieve marketing and business goals.
