Influencing Factors in Digital Marketing
Categorized in: B2B Digital Marketing
When it comes to digital marketing, there are two things that actually determine your success. The first is the strength of the digital marketing strategy and how well it’s implemented. However, there is a second factor that we don’t talk about because it’s difficult to pinpoint. There are some intangibles that can dictate your success in digital marketing, as well. But since these intangibles can’t be measured, we sort of gloss over it. However, they are worth thinking about.
Deciding on a Digital Marketing Strategy
When it comes to deciding on a digital marketing strategy, there’s usually a few approaches that we can take. The first is the best-case scenario, which is the strategy that will yield the best and quickest results. However, it might not be feasible to implement the best strategy for a variety of reasons, such as company resources, budget, or whether or not they have the stamina to do what it takes to make the “best case” strategy successful.
Weighing the pros and cons is part of the game. Do these companies really have what it takes to implement the best cases scenario? If not, then adjustments need to be made. We’ve had clients whom we know will be helped by a certain strategy, but for whatever reasons, we were never fully able to get the strategy off the ground because of in-house limitations. When asked why they weren’t getting the results they hoped, we’ve had to remind them it’s because they were unwilling or unable to implement parts of the strategy.
Customizing Is about More Than Just Data
It’s worth noting that when it comes to customizing a digital marketing strategy, it is important to keep in mind factors that go beyond data. While this is certainly part of it, it doesn’t give the whole picture of what is going on in a company and with the marketing.
The bottom line is that these intangible factors that we mentioned above need to be factored in, as well. These factors include budget, in-house personnel, and even the long-term goals of the business. In order to really take a fully strategic approach, it might be worthwhile to spend more time considering these intangibles than the data itself. However, you do need to consider both in order to come to the best strategy possible.
Doing What It Takes to Succeed
The bottom line is that businesses need to adopt the mindset of doing what it takes in order to succeed. What does this mean? This is such an important factor and it is one that we have observed over and over again. There are often businesses that don’t, frankly, have the right mindset for longevity because it does take a lot of stamina and patience.
The digital marketing strategy could be excellent, but if the business doesn’t have the stamina, then it won’t succeed. It won’t work, unless this factor is considered while the strategy is developed.
When it comes to digital marketing, the intangible factors are just as important as the tangible ones.
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