Getting Lost in the SEO Weeds

Written by Nick Stamoulis

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So, you’ve decided to work on scaling your business so that you can improve your results. One of the approaches you take is to hire a digital marketing agency to take over your SEO efforts. Perhaps you’ve never really worked on it, or perhaps you had someone in-house do it, but they didn’t have enough time to do it justice.

Whatever the reason, you know it’s time to outsource. You find the best agency for the job that is within budget, and you trust them with the SEO program.

Then everything goes haywire.  What’s going wrong? Here are some of the common issues we’ve seen:

You Don’t Truly Let the Agency Do Its Work

You hired the agency for a reason – because you felt they could really help improve your SEO results. Yet, you make things very difficult for them. Behaviors such as:

  • Constantly riding them about results. SEO is long term. No amount of telling then you need results will help speed things up. If you work with an agency that claims time frames, chances are pretty good their practices aren’t ethical, or they’re just telling you what you want to hear.
  • Slow approvals. We require that all of our clients approval all the work we implement. What happens if it takes you a long time to approve things? Well, this slows down your results. Our results depend on your quick approval time.
  • Trust our expertise. We’ve had clients intervene on our process by telling us how things should be done. There’s a reason why you hired us – so that you could improve your results. We draw on our combined 40+ years of experience in the field. We have your best interests at heart, but we also want you to trust us that we know the best approach for your SEO.

Getting Stuck in the Weeds is a No No

We don’t want you to get stuck in the weeds! You hired us to do the work, you should trust us. At the same time, we want you to know exactly what is going on. We want you to understand the process, so we take the time to help you understand our methodology. Our methodology and believing in it is why you hired us! Whenever we implement something, we make sure that you not only understand, but are fully on board.

Of course, at the end of the day, it is your business and it is totally up to you, but when we compromise, it means that we know we are doing things that won’t yield you the results you want. Your goal should be to understand what is going on to the point where you feel comfortable trusting us with your SEO.

We understand that you hired us to do the work, which means that you don’t have a lot of time to spend on it. But, you do need to spend enough time to keep the process moving. Resist the urge to be too involved, though, as this is behavior that will hurt your results.


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