Maximize ROI with Fractional CMO Services
This article was published on March 8, 2020
Categorized in: Digital Marketing
It stands to reason that companies of all sizes want to maximize their ROI and get the best results possible. However, that really can’t happen unless you not only have someone create a great digital marketing strategy that will get the job done, but also manage all aspects of it. Creating and overseeing a strategy is about more than creating it or doing the work. There’s a lot of other things that need to get done – such as managing work flow, budgeting, and tasking the work to the relevant people.
This is exactly what a CMO does, but it isn’t always practical or possible for businesses to employ one full time and in house. A great solution here is to hire a fractional CMO. You get all the benefits of a regular CMO without the inflated costs of having a full time employee. Here’s more information about getting a great ROI from fractional CMO services:
Why Should You Work With a Fractional CMO?
Not every company has the need for a full time CMO. They also may not have the budget to hire someone in house. Working with a fractional is a money saver, and it doesn’t hurt results at all. If you need someone to really boost ROI for all your marketing initiatives, a fractional CMO is the way to go if you need to save money.
This presents some serious benefits for you, because you get all the benefits of a CMO and none of the logistical hassle of hiring an employee. This is an idea choice for business who want the expertise of a CMO for a fraction of the cost.
What Can a Fractional CMO Can Do for Your ROI?
It doesn’t matter what kind of business you have. A major goal will be to use marketing to drive business growth and maximize ROI. These are two factors that can make or break your marketing initiatives. Here’s a look at how this will occur:
- Define goals. A fractional CMO will work with your team to help you define the business goals, and then determine how to best connect those goals with the marketing strategy.
- Create a plan. From there, the Fractional CMO will determine a plan for helping the business achieve those objectives through marketing. It’s not just about strategy, either. There is a lot more that goes into it including creating a budget, distributing tasks, and more.
- Oversee results. You will also need someone to oversee results and track progress.
- Pivot. Once results are in, a fractional CMO will determine if the strategy is working or if any changes need to be made.
How does this relate to ROI? Well, without these checks and balances in place, it will be difficult for businesses to achieve their goals, boost overall business, and therefore achieve a better ROI. Without a fractional CMO, you wouldn’t be as likely to achieve what you want. You need someone to oversee your marketing efforts and make sure that your investments are paying off.
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About the Author: Brick Marketing President, Nick Stamoulis
Nick Stamoulis is a digital marketing expert and President of Brick Marketing. With 25+ years experience, he specializes in solving complex digital marketing challenges through SEO, content marketing, social media, PPC, email marketing, SEO for AI (GEO) and conversion optimization.
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