Staying Updated on SEO Trends Matters
This article was published on August 29, 2024
Categorized in: SEO
When it comes to SEO, there are two ways of thinking that work well together. The first is that, for the most part, the activities that work to improve SEO never really change all that much. The second thing to consider, though, is that SEO trends do have a bearing on the activities you do for SEO, because the trends tend to correspond to the algorithm changes.
In other words, even though the main activities that work are generally similar, the trends that are worth nothing might affect the details of how the activities are implemented. Here’s more information:
Pay Close Attention to Announcements of Algorithm Updates
Search engine like Google don’t always advertise when they make algorithm updates, but they do sometimes. Not only that, but industry professionals do tend to notice when there is evidence that there may have been an update to the algorithm. This information should be gold to you. Algorithm updates are most always a sign of a changing trend that we may need to adapt to.
It may not be immediately obvious once an announcement is made if you need to change your behavior. In fact, you should drop everything and make changes without thinking it through. Simply keep these announcements on your radar and asses if you need to tweak your approach after some time has passed.
Discover If SEO Trends Will Impact User Experience
When SEO first started, most of us spent our time thinking about tangible items, like keyword use and backlinks. Do those things still play a part? Yes, of course – but it’s not the same now as it was back then. Now, it’s all about user experience.
The search engines have figured out that users are their main customers. They need proof that our websites will best serve their customers. This mindset has affected what they decided are now the important ranking factors. So, if we focus on delivering a good user experience to our audience, chances are pretty good that the SEO will fall into place.
Know When to Incorporate the New Trends to Your SEO
In other words, knowing when to incorporate these new trends is all about balance. You really shouldn’t jump on every bandwagon. Instead, wait to incorporate trends until you confirm if they will amount to anything. Not all trends have an impact on results and the industry. However, some do leave lasting changes.
How do you know which trends will stick and which won’t? It helps to adopt a “want and see” approach. This is not always easy to do because trends often feel so convincing when they appear. However, you don’t want to waste your time. Worse than that, embracing trends that don’t gain momentum may negatively impact your results.
It’s important to be aware of all trends when it comes to SEO. However, it isn’t necessary to react to all of them. Only react when you confirm they have a lasting impact on results.
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About the Author: Brick Marketing President, Nick Stamoulis
Nick Stamoulis is a digital marketing expert and President of Brick Marketing. With 25+ years experience, he specializes in solving complex digital marketing challenges through SEO, content marketing, social media, PPC, email marketing, SEO for AI (GEO) and conversion optimization.
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