AI Content Misses the Point

Written by Nick Stamoulis

The topic of AI comes up often when discussing content marketing. There are debates about whether using AI to create content is good practice to use in general. Many questions swirl around the use of AI. While AI can generate well-written and informative content through what is already online, there are things that AI can’t accomplish.

If you’ve ever considered using AI for your content marketing, there are a few important factors to consider. One of the most important factors when creating AI is your target audience.

Here are a few things to think about before deciding to use AI for your content creation:

AI Lacks Emotional Elements

Content is intended to connect with your target audience. This is done through the evoking of emotions such as humor, awe, fear, anger, or happiness. Emotional marketing gets your target audience to notice you, remember you, share your content, and purchase your service or product.

By tapping into specific emotions, you create a response from your audience. People decide with their hearts whether they are going to move forward with a brand or not. Information such as price plays a role, but most people fall back on emotions to make final decisions.

Using AI will leave your content sounding flat, without emotion, because AI doesn’t have the ability to be funny, tug at heart strings, or make you feel passionate about a certain topic. AI creates surface level content which can be well-written, but will only express facts, not emotions.

AI Can’t Tell Stories

AI can spit out facts and create decent content that informs your audience, but it can’t effectively tell the story of your brand. This ties in closely with emotions. Your target audience wants to know who you are and what you do. Your story can only be told by you. AI might find information about your brand online, but this is only what others have been saying about you.

Sharing your brand with others includes introducing them to the faces behind the brand, leaders, employees, and clients. While AI might be able to dig up reviews online, this isn’t the same as telling a client’s success story that will include human emotions. Only you can provide content that includes background on your team members and your expertise as a brand.

AI Can’t Empathize

When creating content to share with your target audience, your goal is to connect with them. This involves getting to know them and seeing the world and life through their eyes. AI can’t do this. AI written content won’t make your audience feel seen, heard, and understood.

These are things that your audience needs in order to feel close to your brand and want to consume your content and purchase your products. Brands that are able to connect with their audience through empathy are able to more easily connect with their target audience and earn more revenue. AI is smart, but it cannot connect with your customers the way you can.

AI content misses the important point of connecting with your audience, which is important not only to grow your brand and business, but to thrive long-term. Your goal is to connect with your audience and AI isn’t able to nurture that side of content creation. For this goal, using AI is not the best option.

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