Get Buy-In From Leadership for SEO

Written by Nick Stamoulis

When marketing strategies and programs are implemented, getting leadership buy-in is often the most challenging element. After all, your organization’s leaders are responsible for ensuring that the company meets its strategic objectives. However, there’s often hesitation when it comes to new initiatives and ideas proposed by marketing team members.

This is especially true for SEO – a strategy that might not be at the top of everyone’s minds when thinking about how to grow an organization in the coming year. However, implementing an SEO strategy can be impossible without buy-in from your organization’s leaders. If you’re currently working on getting buy-in from your organization’s leadership team for an SEO implementation plan, take a look at these helpful tips:

Be transparent about your SEO strategy.

Be upfront and transparent about where your team sees your SEO efforts leading. Be sure to get the correct data and insight to truly understand what an SEO strategy will do for your organization’s efforts. You don’t want to promise something you can’t deliver. Be transparent about what you want your SEO strategy to accomplish and how it will be achieved. If you’re unsure how to go about it, ask for help getting the correct data for your manager and leadership team.

Show how SEO supports organizational objectives.

Your SEO strategy should have plenty of room for expansion and impact. Look at your organization’s strategic objectives and see where SEO can be used to support those efforts. For example, if your organization wants to increase lead volume by 25% by the end of the year, your SEO strategy should outline how your team plans to accomplish that. You can track efforts, clicks, generated leads, and more through your analytics platform. This will allow you to show your team how SEO is supporting those overall organizational objectives.

Set a clear plan of action and deadline.

Once your team has the correct data and analysis, you can set a plan of action and deadline for your organization’s leadership team. These items should be included in your overall implementation plan. Consider meeting with your team to discuss what was presented in your report, as well as what the next steps will be. Make sure you have a clear action plan with specific details about what needs to be done and who will do it. Writing a clear and concise plan will help with this. Ensure you include a deadline for when your team will be ready to begin seeing results and increased lead volume and clicks.

Be sure to understand the organization’s strategic objectives.

It’s essential that you understand the overall strategic objectives that your organization has established. This will help you direct your efforts in the right direction. Don’t approach getting buy-in from your team with an “us versus them” mentality. Instead, approach it as a team effort. Every member of your team should be working towards achieving the same goals. Regarding your SEO strategy, your team should be working to support organizational objectives, such as increasing lead volume, improving sales conversion rates, driving more traffic to your website, and improving your overall brand awareness.

Be patient while executing the strategy.

Getting buy-in from leadership for an SEO initiative can be a slow and challenging process. See any significant results can take weeks, months, or even years. Don’t give up before seeing any results. You may see a slight decrease in search engine rankings or website traffic before noticing any improvements. Be patient, and don’t give up.

Getting buy-in from your organization’s leadership team is often one of the most challenging tasks for marketers. To ensure that your efforts are successful, follow these helpful tips for getting buy-in for your SEO strategy. Be upfront and transparent about your SEO strategy, show how SEO supports organizational objectives, set a clear action plan and deadline, and understand the organization’s strategic goals.

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