Social Aligns With Audience Demographics

Written by Nick Stamoulis

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Using your audience demographics to create your social media presence is one of the smartest things that you can do for your business. Knowing your audience demographics is just as important as knowing the ins and outs of the products or services you have to offer. Social media is constantly evolving and it’s important not only to keep up with the changes, but in how your target audience is using each platform.

Here are some things to consider when aligning your social media with your audience demographics:

Knowing Demographics Matters

You can be active on social media, sharing your latest content and updating about your products or services, but if your target demographic is not there to see them, it’s wasted time and effort. You want your target demographic to be engaged with your social media because they are the ones who will be purchasing what you have to offer.

By knowing your target audience, you can create social media personas to align perfectly with them. Knowing this information allows you to focus on the appropriate social media platforms and create content your target demographic wants to consume and explore further by visiting your website.

It’s important not to confuse target audience and demographics. While they are related, demographics refer to things such as age, education, location, income, and gender. These characteristics can help you appeal to the people who will be most interested in buying your products and services.

Choose Platforms Wisely

Your target demographics will use specific platforms. One demographic is typically not attracted to all of the social media platforms because they all have something different to offer. Posting on social media without understanding where your target demographic spends time leaves you in limbo. You are talking to everyone while talking to no one in particular. When you understand your demographic and where they are spending their time, your content is guaranteed to reach them.

One way of finding where your target demographic is most active is to check out your competitors. Since you share the same audience, you can monitor their accounts to see what people are saying and how the target demographic is responding. This will not only help in your use of the platform, but create fresh content as well. Explore what your target demographic is asking, commenting on, and liking.

Tailor Your Content

Your number one goal on social media is to attract and appeal to your target demographic. One demographic may prefer content that is well-detailed, including data and numbers, while another demographic may enjoy short and sweet text with images. Your social media has to align with your target audience in order to achieve your goals.

If your target demographic resides in a specific region, you can target some of your content to that region. Your audience will feel closer to you knowing that you care about what’s going on in their world instead of trying to speak to everyone. They will know that you understand them and their needs.

Knowing your target audience demographic is important for your social media marketing strategy. If you ignore your demographics, you are essentially ignoring the people who are most likely to visit your website and purchase what you have to offer. Demographics are a large part of social media, so finding out where you should be and what you should be posting is what will take your business to the next level.


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