Fractional CMOs Bring New Perspectives
This article was published on November 27, 2020
Categorized in: Digital Marketing
When it comes to making decisions that will benefit the business, it can be difficult to understand what needs to happen when you’re too close to it. The same is true for specific departments, such as the marketing department, because it’s hard to take a step back and assess what’s working and what isn’t. It’s especially difficult for B2B marketing teams that are strapped for time. Most of the day-to-day time is spent getting work done, with very little time left for strategic thinking.
Yet, this is exactly what needs to happen to enable the company to grow. It’s very difficult for existing team members to make this happen. This is where a Fractional CMO comes in – he or she can offer a fresh perspective. Here’s more information about how an outsider can offer a fresh perspective;
Better Identify Issues
It could take months for the existing team to identify issues that need to be solved. Fractional CMO’s will likely identify them in less time, especially during or after their initial data analysis phase. Even if the existing team had time to gather data and analyze it, they still might not see any issues that exist.
A Fractional CMO has a lot of industry experience, which means he or she will likely figure out the issues quickly. Chances are pretty good they’ve encountered the issues before, too, which means they can help you solve them in a timely manner. This is a much better use of your team’s time, too.
Expert Strategic Thinkers
B2B Fractional CMOs are in the business of strategic thinking. It’s what they excel at. Because this skill comes so easily to them, they are able to enter into a new strategic partnership with the ability to leverage their prior experience. This means that they can use this to your advantage.
They’ll know how to leverage their background to better serve you. Plus, those who have a lot of experience will know exactly what they need to do to problem solve anything that arises. They can customize their approach in a way that will benefit you.
Utilize Innovative Thinking
It’s true that most fractional CMOs are great at strategic thinking – especially when it comes to knowing how to apply marketing strategy to benefit the business as a whole. Yet, most Fractional CMOs are good at much more than that. They are able to use their expertise to promote innovation, as well.
This is one of the best ways that Fractional CMOs are able to use a fresh perspective. They become so good at the day to day strategic marketing activities, they know how to then go outside the box. This is a magical combination because it enables them to build strong foundations while also fostering innovation.
As you can see, a Fractional CMO offers a fresh perspective for your marketing. They can be used to help grow your business – and their expertise can be used for your benefit.
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About the Author: Brick Marketing President, Nick Stamoulis
Nick Stamoulis is a digital marketing expert and President of Brick Marketing. With 25+ years experience, he specializes in solving complex digital marketing challenges through SEO, content marketing, social media, PPC, email marketing, SEO for AI (GEO) and conversion optimization.
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