Tips for Hiring a Digital Marketing Agency

Written by Nick Stamoulis

So, you know you need to hire a digital marketing agency to help you find the best fit for your business. There are so many choices, it can be difficult to figure out the best approach. How do you know what to look for? There is no simple answer to this question. All we can offer is a checklist of items that can help you make an informed choice:

  • Clear Understanding of Your Goals

The first thing to look for is if, when you talk to them during the sales call, they really feel like they’re listening to you, they understand what you want, and processes your goals, they are a strong contender. If they act like they aren’t listening, chances are good you were right, and this will pose problems later on.

  • Strong Industry Experience

It’s true that there are a lot of digital agencies out there, but not all of them have tons of industry experience. No matter your business, it’s a real asset to hire an agency that really knows what they are doing. Otherwise, you’ll simply waste your money.

  • Stays On Top of Industry Trends

You don’t necessarily want someone who is obsessed with the trends so adopts them too early. However, you do want to work with an agency that has stayed current, not just for the best practices in marketing, but across various industries.

  • Takes a Holistic Approach

Is the agency you’re considering hiring asking you to order the services they want from a price list, or do they take a strategic approach that includes everything? Ordering from a menu means that you’ve likely hired freelancer who will do whatever you want. Hiring strategists who also implement the work will give your marketing its best chance of helping you reach your goals.

  • Regularly Monitors Progress

Does the agency appear as if they are taking an active interest in your goals? They do this by showing you some data. Granted, it isn’t always a good thing to pull reports right away. Strategies take time to take root. However, they have to show that it is part of their process to monitor data in order to be worth working with.

  • They Consider You a Partner

Some agencies don’t consider themselves your partner. They do the work they were asked, and then go on with their lives. Your results are much better if they approach the relationship with you as a true partnership.

  • Strategic Plans Are Customized

If you have the idea that the agency you are planning to work with uses a cookie-cutter approach, they won’t get you the results you want. You should make sure that you work with an agency that works with you to come up with the best possible strategy. This will maximize results!

  • Communication and Transparency

A good agency doesn’t take a “one size fits all” approach when it comes with communicating, either. They will work with you to come up with the best system for strategizing, getting approvals, and much more.

When hiring a digital marketing agency, you’ll want to consider these important factors as you’re vetting the various companies. You need to find the right fit for your business, and this is how to do it!

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