Comprehensive SEO is Vital

Written by Nick Stamoulis

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There is a lot more that goes into SEO than you might realize. In order to really experience the benefits of it, you need to make sure you are taking a comprehensive approach. This means that you will not only need the initial work, where you check the technical aspects like site speed, which can impact results, but also ongoing work, such as posting regular content, in order to really see the results that you want. Here’s more information about this:

Initial Phase Sets the Strategic Foundation

The initial phase, what we call the Technical On Site SEO, is the first part of SEO that needs to be addressed. During this phase, we examine the technical aspects of the site that impact SEO and make strategic recommendations. Here’s a look at some of the things that this includes:

  • Keyword Research. We do extensive keyword research during this phase in order to zero in on keywords that will connect you to your ideal audience
  • Title Tags and Meta Descriptions. Every page on your website needs a unique title tag and meta description that has been optimized for your audience, for usability, and for SEO.
  • Technical Check. We also assess technical details such as whether or not you have a sitemap, whether or not the pages are being indexed properly, site speed, and more.
  • Page Optimization. We also check each page of your website to make sure it is poised to perform as well as it could. Number one priority here is to make sure that the intent of the page matches the content. This one tweak will help improve your SEO results.

Note that we don’t worry too much about keywords. Understanding them is an important part of the process, but we have found that the most important thing is to ensure that your website has good usability, connects with your audience, and that the intent of the page matches the content.

Ongoing SEO Improves Results Over Time

Ongoing SEO basically includes posting regular content, checking results, and assessing the technical aspects over time. The magic here, though, lies primarily in the posting of regular content, and this is directly related to your content marketing, which is then related to your digital marketing.

So, in order to really improve your SEO over time, you need to have an established, comprehensive content schedule. New content should get posted regularly, but it can’t be just any content. It has to be helpful to your audience. It has to meet their needs, answer questions, and inform them about your product or service. This is the most important piece of the puzzle because this will give your website a lot of chances to be returned in search results. This is where the magic of SEO really happens.

As you can see, SEO is directly tied to your digital marketing. It is something that should be looked at as part of a whole. That is why you treat SEO with a mindset of being comprehensive. You have to be able to see the big picture, otherwise you won’t get the results that you want.


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