Build a Relationship with Your Digital Agency
Categorized in: B2B Digital Marketing
When hiring digital marketing help from an agency, you could think that once you bring them on board, you can be a bit hands off. While this is true to an extent, after all, you did hire them to alleviate some of the burden of your own work flow, you can’t be totally hands off – not if you want real results. You need to stay engaged so that the relationship between you can grow. If it doesn’t grow, you won’t get the results you desire.
Here’s a look at some information on how you can build the relationship with your digital agency and why it’s so important:
Finding Balance When Communicating with Clients
One of the things that gives clients misgivings when we talk about nurturing the client-agency relationship is that they’re afraid it will take a lot of time out of their schedule to do. It may seem like this at first, but most of the upfront work to build the relationship will happen at the beginning. Not only that, but keep in mind that agencies don’t have unlimited time, either. Everyone wants nurturing the relationship to be time-efficient.
A good agency will want the client to be in the loop in terms of what’s going on. A good client will offer timely approvals so that the process keeps moving. Both parties want to achieve a nice balance – a way to nurture the relationship whole not spending a lot of time on it.
Promote Collaboration Between Agency and Client
Developing a collaborative relationship is gold for agencies and clients. Think of it this way. The more closely connected you are to your agency, the better they’ll understand your business. This could help improve your rates of success. If they are left in the dark about aspects of your business, you will struggle to get them to understand things well enough to help you achieve your goals.
Relationship building doesn’t need to be time consuming, either. Something simple, such as hosting check-in meetings periodically are enough to build this relationship. Nurturing a relationship like this takes some thoughtfulness, but not a lot of extra time.
Enhancing Client and B2B Marketing Agency Relations
When we think about nurturing the relationship between the B2B Marketing Agency and the client, we think that the burden of that process is totally up to the agency. This isn’t true. Both sides need to work at it, or else it won’t work. The goal here is to start off quickly by nurturing a bond of trust that takes a little extra TLC to do. It starts in the hiring process, where you will examine criteria beyond the fee, and continues as you grow your work together. Trust is built through reliability, mutual respect, and other factors that take time to nurture.
Understand, also, that hiring a digital marketing agency isn’t about finding someone simply to perform the work. Collaborating with an agency is different, for example, than hiring a freelancer.
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