Boston Generative Engine Optimization (GEO) Service

When marketing professionals think about visibility today, they can’t ignore the rise of AI search and generative engines. This isn’t just a trend—it’s a major shift in how users discover content, make decisions, and interact with brands. Brick Marketing treats AI Search as a strategic extension of SEO and content marketing. We develop and optimize your website, content, and brand assets to give you the best possible chance of being included in Large Language Models (LLMs) and AI Search Engine Optimization or Generative Engine Optimization (GEO) platforms like Google Gemini and ChatGPT. Whether integrated into your broader SEO program or offered as a standalone solution, our AI Search Service is designed to future-proof your digital presence. We focus on building trust, topical authority, and structured content that today’s AI-powered engines can understand, reference, and recommend. Our goal is to position your brand to be found, cited, and trusted—no matter how search evolves.

The Brick Marketing GEO (SEO for AI) Solution at a Glance:

👉 Future-ready AI Search and GEO optimization solutions.
👉 Optimization for inclusion in LLMs and AI-driven answer engines.
👉 Structured content strategy built for machine readability and authority.
👉 Integrated as part of the Brick Marketing SEO and content marketing services.
👉 Generative Engine Optimization (GEO) AI Search for ChatGPT, Gemini, Perplexity AI, Claude & Copilot.
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Expand each below to learn about the customized approach and process:

Generative Engine Optimization (GEO) is Part of Our SEO Solution

Brick Marketing’s SEO solution is a fully integrated program that combines technical optimization, content creation, and strategic amplification to strengthen long-term brand visibility and authority. Our approach aligns SEO with overall marketing goals, enhancing user experience while building trust and topical relevance across search engines. As part of this solution, we also include Generative Engine Optimization (GEO), ensuring your content is structured and optimized for inclusion in AI-driven platforms like ChatGPT, Gemini, and other generative search engines.

PHASE 1: GEO Audit & Content Gap Analysis

PHASE 1: Generative Engine Optimization (GEO) Audit & Content Gap Analysis

We begin by auditing your current digital presence to evaluate how well your brand, website, and content are positioned for inclusion in LLMs and generative search engines. This includes analyzing branded search presence, entity recognition, structured data usage, topical authority, and how your content aligns with AI-friendly formats. We identify content gaps, weak signals, and missed opportunities that could prevent inclusion in AI-generated responses.

PHASE 2: AI-Optimized Strategy Development

Based on audit findings, we craft a tailored AI Search Strategy that aligns with your business goals and complements your existing SEO and content marketing initiatives. This strategy includes entity optimization, schema recommendations, topical cluster planning, and reputation-building tactics designed to increase your brand’s likelihood of being surfaced in AI-generated answers. We also define benchmarks and AI-relevant KPIs to measure impact.

PHASE 3: Website, Content & Entity Technical GEO

We execute the GEO strategy by enhancing on-site structure, updating content to reflect strong entity associations, and creating new content assets purpose-built for generative engine visibility. This includes long-form authoritative content, FAQ blocks, glossary sections, citations, and schema markups that improve your brand’s credibility and visibility in LLMs. We also help build off-site signals such as backlinks and brand mentions to reinforce trust.

PHASE 4: Ongoing GEO Monitoring & Adjustments Based on AI Trends

AI search is constantly evolving. In this phase, we provide ongoing monitoring of your brand’s visibility in AI engines, adjusting tactics based on changes in how LLMs behave and new tools like Google’s SGE, Bing CoPilot, and ChatGPT Search. We provide transparent reporting and adapt your strategy to stay ahead of AI trends—ensuring your business remains visible, cited, and trusted across the evolving search landscape.

Schedule a Meeting to Get Help With Your Generative Engine Optimization