Your Fractional CMO Needs Versatility
Categorized in: Fractional Marketing
When looking for a Fractional CMO, one of the things we have seen is that companies think they need someone who has a specific and niched speciality in their industry. While this may seem like a good idea at the time, keep in mind that it may not be the best approach. Focusing on a very specific industry comes with it a series of negatives, even if there may be some positives.
Sure, they have insider knowledge that can benefit you, but from a marketing perspective, they may not have enough business experience to solve your problem, Here’s a look at why it might be better to find a Fractional CMO with a wider breadth of experience to help you reach your business goals.
Safe Isn’t Always the Best
Hiring a specialist may feel like the safest and easiest approach. After all, you won’t have to spend extra time informing them about the nuances about your industry or business. However, keep in mind that professional, career Fractional CMOs are adept at doing research quickly can actually help them uncover insights that might lead to breakthroughs. Someone used to the industry may miss the details because they could become a bit desensitized.
This isn’t the only reason that having “tunnel vision” could work against you. No matter what the business is, the basic marketing principals will always be the same. Someone with many years of experience, working in a variety of industries, will have a large toolkit at their disposal, gleaned form all this experience. A niche specialist can’t boast the same.
True Versatility Solves Problems
If you are in the market for a Fractional CMO, chances are pretty good you have a problem or two in mind that need solving. Issues such as needing more leads, expanding your reach, improving website traffic, streamlining marketing operations, and bridging the gap between sales and marketing, are among these that a Fractional CMO can help with. To succeed at any of these, the more experience a Fractional CMO has, the better.
The misconception about a versatile CMO is that working in a variety of industries waters down their skill set. This isn’t the case because experience is an asset. Most businesses have multiple problems that need to be solved. You need someone who can read the situation accurately, and then has a wide variety of skills and tools at their disposal to deal with them.
Focus on a Fractional CMO That Gets Results
Whether you should get a Fractional CMO that has specific experience in your industry or not is put to you. The main idea is that you should hire the one who can get the results you desire. You also need to be careful of Fractional CMOs who claim to have more experience than they do. Often, “specializing” is a sign that the Fractional CMO is newer and lacks experience, and is using niche specialization as a way to break through.
Getting results should be the goal, and this should be the only thing that matters to the Fractional CMO that you ultimately hire. Confidence in getting results comes from a long career with a lot of experience.
LIKE AND SHARE THIS ARTICLE:
