Signs Your Business Needs a Fractional CMO
Categorized in: Fractional Marketing
As a digital agency that also offers Fractional CMO services, we know what needing help looks like. Most clients who come to us see the need, as well, but they may not understand the extent of it. It could be that they were showing signs of needing a Fractional CMO long before they actually decided to work with us but just didn’t realize it. We see this all the time.
The goal is to identify the need in the early stages so that the Fractional CMO can make the greatest impact in the shortest amount of time. Here’s a look at some of the top signs of needing a Fractional CMO:
There’s No Identifiable Strategy
You know your team is busy, but you’re having a difficult time identifying a solid B2B marketing strategy. They do all the right things on the surface, such as write and post content and post on your social media account. Yet, do you know what they are posting and why they’re posting it? Not being able to identify the marketing strategy is a clear sign to hire a Fractional CMO. Their main focus will be to develop a strategy that will help you meet your business goals.
Growth Has Stagnated
There may have been a time when the company was growing – but that hasn’t been for some time. You’ve been in a plateau for a while and you don’t know how to get out of it. Fractional CMOs know what to do. If you approach them with this issue, they will formulate a plan that will help them overhaul your marketing strategy and propel you into another growth phase.
You Don’t Have Marketing Leadership
Many B2Bs put themselves in a situation where they don’t have senior marketing leadership. Because their marketing department appears busy and is doing tasks that check a lot of boxes, they don’t prioritize it. This may work out okay at first, but over time, this can cause a company’s growth to stagnate. Without clear leadership, there won’t be a clearly developed marketing strategy.
It’s Time To Scale
Has your company experienced a lot of growth? Well, it might be time to scale. If this is the case, you need a marketing leader that can oversee a project like that, one that will take a strategic approach. Your in-house team got you to where you are, and now you might need some outside help to take things to the next level.
Your Brand Messaging Needs to Be Cleaned Up
Another issue that you may face is that your brand messaging may be a bit unfocused. We’ve seen this especially in businesses that have been around for a while. Brand confusion can happen as a business changes. For example, old logos on social media accounts, old language written in your company “about us” page. Fractional CMO’s can help clean this up.
Rather than hire for an in-house position, a Fractional CMO can take care of the same tasks without all the extra costs associated with bringing in a new employee. Most companies don’t need full time marketing leadership help and many only need this help for a short period of time. Fractional CMOs solve those issues.
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