Agency Experience Helps Fractional CMOs
Categorized in: Fractional Marketing
As a B2B, it’s true that you are focused on creating a climate of growth. After all, you do have business goals to achieve. However, many B2Bs fall into the trap of relying solely on sales in order to improve the numbers. Yes, sales is part of the big picture, but it’s not the only piece of the puzzle that will move the needle. Marketing plays a big role in these goals, as well.
Specifically, it’s marking leadership that will get you where you want to go, and this is a struggle for many B2Bs. It’s an even greater bonus having a Fractional CMO that has agency experience for a variety of reasons. Here’s a look at why that’s the case.
Agency Experience Creates a Large Knowledge Base
When it comes to fostering a culture of growth internally, it’s hard to do if everyone in your company is used to doing things a certain way. In order to grow, adapt, and change, the Fractional CMO partner you choose to work with should have a lot of experience in a variety of situations. Your business may have felt stuck in the same place for a while, and a Fractional with agency experience is used to solving problems at scale. They can draw from a large well of experience and ultimately use that to your benefit.
What happens if you stick with a Fractional CMO who has a niche focus in your industry? Well, they could be falling into the same patterns, habits, and routines that have been keeping you stuck. To move the needle, you need to get outside that.
Agency Partners Can Help You Scale Quickly
Those who’ve worked in an agency setting have a level of adaptability and speed that those who have worked in more traditional working environments simply don’t have. It’s an easy detail to miss, but the reality is if you’re at the point where you feel you need a Fractional CMO, chances are pretty good you already have a problem in mind that you want to solve ASAP. You need someone who’ll quickly identify the real issues, and quickly map out a plan to solve it.
While it may seem as if you increase the likelihood of having a specialist do this, it’s speed and effectiveness you really need. Agency marketers are used to solving problems fast and in a short period of time. The end result is that you’ll be able to scale quickly.
Sometimes Niche Focus Shows Inexperience
When someone is first starting out as a Fractional CMO, their impulse is to adopt a specialty and market exclusively to that audience. It’s somewhat rare to see an industry veteran do this, because the veterans know that they could help everyone. Marketing is the same series of steps no matter what the industry is, and you need someone who’s been rinsing and repeating for a long.
You may think niche experience matters, but this is the last detail you should care about. A true professional, and one who has years of experience, knows how to use marketing leadership to help anyone. The industry nuances can be learned in a short period of time. In fact, Fractional CMOs with agency backgrounds are used to the variety and even thrive on it.
LIKE AND SHARE THIS ARTICLE:
