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The Reality of What SEO Success Looks Like

Writing by Danielle Bachini in SEO


Success

SEO requires a significant investment. If a company is going to handle SEO in house it means that current employees need to be properly trained and have adequate time to dedicate to SEO efforts or it means that new employees will need to be hired. If a company is going to outsource SEO, it means sending a portion of the marketing budget each month to the SEO agency. No company is going to throw money at something without expecting it to succeed over time. That’s why it’s so important to establish realistic SEO success metrics at the onset of an SEO campaign to ensure that everyone is on board and in agreement. Here’s what Marios Alexandrou, East Coast Director of SEO at STEAK Search Marketing had to say on the topic: It’s important to establish success metrics before starting an SEO campaign. Only then can you argue that your CLICK HERE TO READ MORE...

Are The Right People Finding the Right Page On Your Website?

Writing by Nick Stamoulis in SEO


Web Page

Just the other day I was talking with one of our full service SEO clients about the progress of their new site. This company, a staffing agency, operates in multiple verticals, so their SEO program has a lot of ground to cover. I noticed in their Google Analytics account and Webmaster Tools data that one particular vertical seemed to be doing really well organically. Since the beginning of the year one of their staffing pages in that category has pulled thousands of organic visitors, when before it was hardly getting any organic traffic. That's exactly the kind of growth we CLICK HERE TO READ MORE...

Google Algorithm Update and Changes Affecting Local Search

Writing by Michael Lupacchino in SEO


Local Search

Google is undoubtedly the King of the Internet and any time they make a change, it in one way or another impacts SEO. Within the past two months, Google has released a few changes that affect local search. In June 2014, Google rolled out a new feature called My Business, replacing Google+ for Business. More recently, Google released a new algorithm update that is actually boosting local search. Here is how both updates impact SEO - especially for local search. Algorithm Update for Local Search Google released an algorithm update specifically focused on local search. Search Engine Land is nicknaming this CLICK HERE TO READ MORE...

Why SMBs Can Win At SEO

Writing by Nick Stamoulis in SEO


Why SMBs Can Win At SEO

Small to medium sized business owners tend to think that they might be at a disadvantage when it comes to SEO. They have less resources than their enterprise counterparts and think that it’s the money that matters the most. The more money you have, the more you can “throw at” SEO and quickly see organic search traffic increase, right? Wrong. First of all, no matter how big your SEO budget may be it doesn’t change the nature of SEO. There’s nothing “quick” about it. And second of all, SEO can actually become more difficult when the budget is bigger because CLICK HERE TO READ MORE...

Don’t Let SEO Get Stuck in the Approval Process

Writing by Danielle Bachini in SEO


Don’t Let SEO Get Stuck in the Approval Process

It happens all the time. We sign on an SEO client and we’re on the same page. The client understands that their input is important to the process and they are willing to make it a team effort. Things start off smoothly enough but then within a few weeks or months we hear from them less and less. While this might sound like a good thing (a client that isn’t bugging you every 20 minutes!), in the SEO world there needs to be ongoing communication. As SEO professionals, we are experts at SEO. We’ve got that process down to a CLICK HERE TO READ MORE...

“Direct” Traffic from SEO? Yes, Says Groupon

Writing by Nick Stamoulis in SEO


“Direct” Traffic from SEO? Yes, Says Groupon

Upon pulling an “All Traffic” report from Google Analytics, many website owners will notice that one of the top sources of traffic, if not the top source of traffic, is listed as “(direct)/(none)”. What exactly “(direct)/(none)” meant was always a little confusing since browsers don’t always report referral sources for privacy reasons and these hidden sources can get lumped into the Direct category, but for the most part, taken at face value, Direct was believed to mean Direct. These visitors typed the URL directly into the browser or maybe had the site bookmarked. Yet, this assumption never quite sit well CLICK HERE TO READ MORE...

SEO Isn’t a Be All And End All Solution

Writing by Danielle Bachini in SEO


SEO Isn’t a Be All And End All Solution

SEO is important. There’s no denying that. Search engine optimization tactics are what help to improve the search engine presence of a website and let’s face it, the search engines are where people turn to when they are looking for the products or services that you are trying to sell. If you can’t be found in the search engines, it diminishes your earning potential. Despite what naysayers want you to believe, SEO certainly isn’t dead. Yes, it has changed over the years and yes, it’s a lot more challenging than it once was but it isn’t dead. As an SEO CLICK HERE TO READ MORE...

5 Key Analytics Metrics to Monitor SEO Success

Writing by Nick Stamoulis in SEO


5 Key Analytics Metrics to Monitor SEO Success

When getting started with an SEO campaign one of the first things that should be done is getting Google Analytics set up on your site if it’s not already. It’s a fairly simple process and it’s free information straight from the almighty Google. Without Analytics data it can be difficult, if not impossible to see the full picture in terms of how an SEO campaign helps to improve website performance. SEO is an ongoing process, so over time you should be able to see a positive trend appear in Analytics for multiple metrics. It’s how you know whether an SEO CLICK HERE TO READ MORE...

3 Big SEO Myths According to Bing

Writing by Nick Stamoulis in SEO


3 Big SEO Myths According to Bing

Back in May Bing (yeah, they are still around) put out this great blog post about the top 10 SEO myths. Three of those myths really hit home for me and I felt it was important to explore them even more. I need to rank #1. "Yes, it’s nice to rank on top, but you know that actual rankings fluctuate on a daily basis... All of this will, naturally, vary a great deal from site to site, page to page and even across individual phrases. Sometimes people research on one phrase and buy on another version, for example." I am not going CLICK HERE TO READ MORE...

Halfway Through the Year, How’s SEO?

Writing by Nick Stamoulis in SEO


Halfway Through the Year, How’s SEO?

Here we are at the halfway point of the year. Crazy how time flies right? Now is a good time to check in on all of those personal and professional New Year’s resolutions that you made. We certainly aren’t going to judge you if you are no longer going to the gym every day or if you’ve been cheating on that diet, but we are going to get on your case if your SEO has slacked off since the first quarter! We see it all the time. After the holidays are over businesses want to hit the ground running in CLICK HERE TO READ MORE...

5 Important SEO Takeaways

Writing by Danielle Bachini in SEO


5 Important SEO Takeaways

If you’re just getting started with SEO you might be realizing that it’s unlike any other form of marketing that you’ve implemented before. There are lots of moving parts and variables that determine SEO success. The nature of SEO can sometimes be frustrating to website owners, but there’s no denying that SEO is a necessary marketing component today. After all, the majority of people that are looking for information or a product or service are conducting their research online and using a search engine. Here are 5 things about SEO that all website owners must understand: SEO is long term Perhaps the CLICK HERE TO READ MORE...

Is Your SEO Firm Transparent?

Writing by Danielle Bachini in SEO


Is Your SEO Firm Transparent?

If you’re working with an SEO firm, but aren’t quite sure exactly what the SEO firm is doing for you, it’s time to reevaluate the relationship! Even if everything seems to be going well on the surface (traffic and conversions are improving) it’s still important to know what’s going on “behind the curtain”. The SEO rules continue to evolve and change and unfortunately, not all SEO providers are adapting their strategies accordingly. Some continue to use outdated tactics that could end up hurting a website’s search presence in the long run. It’s important to only work with an SEO firm CLICK HERE TO READ MORE...

Why Is Traffic Disappearing If I 301 Redirected My Content?

Writing by Shawna Wright in SEO


Why Is Traffic Disappearing If I 301 Redirected My Content?

Even when you delete a page on your site so no human visitor can find it, Google's search bots are still going to try to access that URL. A 301 redirect tells Google that URL A no longer exists, and the search bots and any visitors from the SERPS and inbound links should automatically pass through URL A to URL B. The 301 redirect helps preserve your traffic and SEO value of that old URL and helps the new URL gain some organic credibility from the day it is launched. Failing to implement 301 redirects, especially when you are redesigning CLICK HERE TO READ MORE...

Don’t Keep Your SEO Firm in the Dark

Writing by Danielle Bachini in SEO


Don’t Keep Your SEO Firm in the Dark

For many companies that don’t have the necessary time or resources in house, it makes sense to outsource SEO activities to an SEO firm. However, an SEO firm should be viewed as an extension of your own business. The SEO team is responsible for increasing traffic to your website, which is a critical business function. It’s not the same as outsourcing your accounting. The SEO firm needs to know what’s going on within your business at all times. Communication is key. If the SEO firm is left in the dark, it means that the SEO campaign might not be relevant CLICK HERE TO READ MORE...

Are You Following Updated SEO Best Practices?

Writing by Danielle Bachini in SEO


SEO Best Practice

When was the last time you reviewed your SEO campaign and compared what you’re doing to what the search engines want you to be doing? If it’s been awhile, there’s a good chance that you might be using outdated tactics that could potentially land you in hot water. One of the most important things to understand about SEO is that it’s constantly evolving based on the ever changing search engine algorithms. As the algorithms are updated to improve user experience, an SEO campaign needs to be updated along with it. Here are 3 SEO rules that you should be following: Utilize “nofollow” CLICK HERE TO READ MORE...

Why Your Boss Might Hate SEO

Writing by Nick Stamoulis in SEO


Boss Man

OK, hate is a harsh word. Maybe your boss doesn’t hate SEO. But there’s a good chance that higher ups might strongly dislike SEO or be frustrated by it. Why? Because SEO is different than other marketing methods that they might be more accustomed to. If you’re a marketing person there’s no doubt that you understand the importance of SEO but unfortunately your boss might struggle with accepting it and dedicating a portion of the marketing budget towards it. Here’s why: They don’t understand it It’s easy to dislike or fear what you don’t understand. SEO certainly isn’t rocket science, but CLICK HERE TO READ MORE...

On Site SEO Basics That Still Apply

Writing by Danielle Bachini in SEO


SEO Basics

It’s true that SEO has undergone a few facelifts in recent years. The SEO campaign that you were implementing just a few years back has hopefully been tossed in the trash and replaced with something more current. Some SEO tactics that once worked and improved a site’s placement on the search engine results page are now frowned upon and can have the opposite result and get a site penalized. That’s why it’s so important to stay on top of current SEO trends and carefully pay attention to what the search engines are telling us. Even with all of these changes CLICK HERE TO READ MORE...

Re-Visit Existing Blog Posts When Starting SEO

Writing by Danielle Bachini in SEO


Re-Visit Existing Blog Posts When Starting SEO

In many cases, a company doesn’t set up a blog on their website until it gets started with an SEO campaign. Until the company understands the importance of content and how an active blog can correlate with SEO success, blogging isn’t often part of the equation mostly because there is only so much time in the day. However, sometimes clients with no prior SEO experience do come to us with an existing blog. Even if the existing blog isn’t as active as it should be, the existing blog posts can still have an impact on SEO, even if they came CLICK HERE TO READ MORE...

Should Website Pages be Added for SEO?

Writing by Danielle Bachini in SEO


Should Website Pages be Added for SEO?

The on site optimization phase of an SEO campaign begins with keyword research. Research should be conducted for every page of the site, minus any pages that will target branded keywords (Contact page, Employee Bio page, Directions page, etc.) Page by page it’s necessary to brainstorm a list of potential keywords, review the keywords that are currently delivering traffic via Analytics, and plug the keywords into a keyword tool to find additional keywords along with search volume and level of competition. During the process it’s possible that you might find some keywords that aren’t quite the best fit for your CLICK HERE TO READ MORE...

You Don’t Have to Go Through SEO Alone

Writing by Shawna Wright in SEO


You Don't Have to Go Through SEO Alone

In the last few years the rules of SEO have changed dramatically. Link building tactics that were incredibly useful 5 years ago are now (at best) a waste of time or (at worst) a danger to your website. Many unknowing site owners have been caught by the Panda and Penguin updates simply because they didn't realize the game had changed. Even for those of us that work inside the SEO world day in and day out, the huge changes that Google pushed through in the last few years had us reorganizing how we go about handling SEO campaigns for our CLICK HERE TO READ MORE...

This is What Organic Success Looks Like Over Time

Writing by Shawna Wright in SEO


This is What Organic Success Looks Like Over Time

When it comes to determining organic success it's very easy to pigeon-hole yourself. Too often site owners and marketing managers only look to one or two main keywords to measure organic success. For instance, if Brick Marketing only tracked (via Webmaster Tools) how many visitors came to our site after searching for "SEO" or "SEO services" we'd probably be pretty disappointed. After all, those are two very competitive keywords with dozens, if not hundreds, of SEO firms (big and small) and SEO consultants vying for top positioning. Of the thousands of visitors who come to our site and blog every CLICK HERE TO READ MORE...

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