x
four × 5 =

SEO Articles

SEO Practitioners Wear Many Hats

Written by Danielle Bachini

Whenever that question comes up in social settings, “So, what do you do?” How are we SEOs supposed to answer? Simply saying, “I do SEO” isn’t going to cut it. While SEO has certainly become more mainstream, we’re still likely to get the follow up, “And what does that mean exactly?” W...

Read More

Simple Ways to Protect Your Website from SEO Failure

Written by Danielle Bachini

With every algorithm update, SEO becomes more complex. However that isn’t to say that as a website owner, you don’t have any control. There are certainly simple, straightforward ways to protect your website from any SEO related fallout. This is by no means an exhaustive list, but here’...

Read More

SEO Partner

Find the Right SEO Firm for You

Written by Nick Stamoulis

In 10 years of business I have vetted thousands of potential SEO clients. Everything from local roofers to mid-sized B2B businesses to international software companies and in that time one of the biggest lessons I have learned that not every client is right for every SEO firm, and not every SEO firm...

Read More

SEO Guarantees

Avoid the SEO Firm That Promises the Moon

Written by Nick Stamoulis

For a few months I've been testing targeted Twitter ads, seeing if any decent leads came through the pipeline. As a way to pre-qualify any visitors, I wrote the ad copy to include a base price so I don't have to pay for tire-kicking traffic or worry about sorting through potential leads that aren't ...

Read More

Traffic Overall

Measuring Year Over Year Organic Growth

Written by Brick Marketing

Now that January 2015 is well under way, it's time to look at year over year organic growth and evaluate how much of an impact your SEO program had in 2014. This is especially important if you have a year's worth of SEO work under your belt and can compare all of 2014 to all of 2013. Were there any ...

Read More

SEO Parts

SEO is Part of Something Bigger

Written by Brick Marketing

Too often we treat the various aspects of our marketing programs as individual things. Social media lives over here, content marketing lives over there and SEO is somewhere off in the distance. No matter how big or small your marketing department is, keeping all the pieces moving and in-synch withou...

Read More

SEO Garden

Plant Your SEO Garden Now!

Written by Brick Marketing

A few months ago I was talking with a client about the long term game that is SEO. The work you do today might have an immediate influence on your social media activity, your email campaigns and your overall user experience (especially when it comes to your content creation efforts), but you might n...

Read More

Organic Growth

How Much Organic Growth is Enough?

Written by Nick Stamoulis

When we started working with a new client a few months ago they asked us what a "normal" organic growth looks like after a year of SEO. Could they expect to see a 10% change? 20%? 30%? I explained to our contact there that our clients have seen everything from as little as 2% change in organic to as...

Read More

5 Things That Must Go to Save Your SEO in 2015

Written by Danielle Bachini

With 2014 in the books, it’s time to reflect on the previous year and set goals for the new one. If SEO is a part of your marketing strategy in 2015 (and really, why wouldn’t it be?), here are the tactics that no longer have any business being a part of your campaign: Guest blogging for l...

Read More

SEO expectations

Managing Expectations for the New World of SEO

Written by Nick Stamoulis

The other week I came across this fantastic whiteboard Friday from Rand Fishkin at Moz, all about managing SEO expectations. Part of being an SEO agency means educating our clients and making sure that they understand the rules of SEO, see the big picture of what SEO actually entails AND ensure they...

Read More

SEO Resolutions

What Are Your New Year SEO Resolutions?

Written by Brick Marketing

A new year means a new chance to get your SEO off on the right foot. There is no denying that web traffic, both desktop and mobile, is a huge source of business for most companies. In fact, I'd argue that for the majority of our clients, organic traffic is the #1 source of visitors. So how can you g...

Read More

Dead SEO

3 Non-SEO Items That Will Kill Your SEO Program

Written by Brick Marketing

There are a lot of things that can derail your SEO program: a lack of content, low-quality links, being socially inactive and more. And while I cannot stress the importance of those SEO items, there are actually several non-SEO things that can ruin your SEO program before it even gets off the ground...

Read More

Is Your Enterprise SEO Campaign Guilty of These Things?

Written by Nick Stamoulis

If you think an enterprise organization has it easier than a small business when it comes to executing an SEO campaign, at first glance you’re right. After all, enterprise organizations have bigger budgets, more resources, and typically have strong brand recognition that gives an SEO campaign some...

Read More

Keyword ranking tool

Are You Paying for a Keyword Ranking Tool?

Written by Brick Marketing

The other day my boss was reminiscing about how the world of SEO looked when he started in Internet Marketing over 13 years ago. One of the things he remembers the most is having a dedicated computer that sat in the corner of his office, running keyword ranking reports 24-7. They set up some kind of...

Read More

Just Enough SEO Knowledge to Be Dangerous

Written by Brick Marketing

In my experience, the site owners that "goes it alone" when it comes to SEO fall into three distinct categories. Category A - they take their time and move cautiously, make small changes here and there and just let what happens happen. Category B - they hire an SEO firm and let them handle most of t...

Read More

462265361

SEO Clients Can’t Disappear From the Process

Written by Danielle Bachini

If you’re in the market to hire an SEO firm, here’s one important thing that you need to understand: you will need to be an active participant in the SEO process. If you think that you’re outsourcing the work so that you don’t have to deal with it and you can just review monthly reports you ...

Read More

How Your Email Newsletter Can Help SEO

Written by Nick Stamoulis

An email newsletter is an important component of an online marketing campaign. Sending out a newsletter on a regular basis is a great way to communicate with target audience members and stay top of mind. But did you also know that your email newsletter can indirectly help your SEO? That is, if you s...

Read More

SEO Tricks To Not Fall For!

Written by Brick Marketing

It's unfortunate that a few bad apples have given the SEO industry a bad name. Most SEO consultants and agencies do their best to provide excellent customer service, advice, and white hat SEO recommendations to help their clients achieve real and lasting SEO success. Sadly, there are always going to...

Read More

The Internet Is Immediate. SEO Is Not.

Written by Nick Stamoulis

One of the hardest things for site owners to wrap their heads around, especially those struggling with a penalty, is that SEO is not an immediate form of marketing. The work you do today doesn't help you today...or even next week. Sometimes it takes months to feel the true effects of your SEO work. ...

Read More

Just Enough SEO Knowledge to Be Dangerous

Written by Brick Marketing

In my experience, the site owners that "goes it alone" when it comes to SEO fall into three distinct categories. Category A - they take their time and move cautiously, make small changes here and there and just let what happens happen. Category B - they hire an SEO firm and let them handle most of t...

Read More

No SEO Firm Can Guarantee Organic Results

Written by Brick Marketing

A few weeks ago we were having a call with a new client about getting their SEO up and running and one thing their Director of Sales kept hitting us for was a number; what kind of organic success could their site expect within our 6 month contract? Obviously sales guys live and die by numbers, so it...

Read More

Is Your SEO Firm a Disaster Waiting to Happen?

Written by Brick Marketing

Over the last few years Brick Marketing has talked with many site owners who have burned by their SEO firms. Some were paying a monthly "maintenance" fee but no work other than pulling keyword ranking reports was getting done. Others would go months without hearing from their SEO firm, even if they ...

Read More

Does Your Website Have a Clear Focus?

Written by Nick Stamoulis

When we receive an inquiry from a prospective client, the first thing we do is take a look at their website since that’s where we’ll be spending the majority of our time. If it’s not almost immediately clear what the company does or what products they sell, we already have hesitations about wo...

Read More

SEO Is Long Term…So Are You Willing to Wait?

Written by Brick Marketing

Just the other day I was talking with a client whose site was hit by a penalty after they made drastic changes to the content on their homepage. They recently (within the last two weeks) reverted back to the old content in hopes that would undo the penalty. Just the other day they emailed me, asking...

Read More

What You Must Do to See SEO Results

Written by Danielle Bachini

If you want to be successful with SEO, it’s not the sort of thing that you can “half-you know what”. You need to be fully committed from the onset of the campaign and pledge to keep things moving at a regular pace no matter what the results are looking like or no matter how frustrated you beco...

Read More

Signs That You Have Unrealistic SEO Expectations

Written by Nick Stamoulis

It’s common for website owners to have a love/hate relationship with SEO. They love it because if done correctly, it means an increase in traffic from the search engines which means more leads and more sales. They hate it because if done correctly, it takes a long time to see those results which c...

Read More

Don’t Neglect Your SEO Responsibilities

Written by Danielle Bachini

If you want to drive traffic to your website from the search engines, SEO is a must. It should be viewed on the same level as every other necessary function that keeps a business operating. People turn to the Internet, specifically the search engines, when they are looking for products or services. ...

Read More

Do You Know What Your SEO Firm is Doing?

Written by Danielle Bachini

Now that SEO has been a prominent staple of a marketing program for quite some time, it’s a lot less common for us to get leads from companies that have never done any SEO in the past. Most business and website owners have at least dabbled in SEO in some way, either by doing it in house or hiring ...

Read More

The Reality of What SEO Success Looks Like

Written by Danielle Bachini

SEO requires a significant investment. If a company is going to handle SEO in house it means that current employees need to be properly trained and have adequate time to dedicate to SEO efforts or it means that new employees will need to be hired. If a company is going to outsource SEO, it means sen...

Read More

Why SMBs Can Win At SEO

Why SMBs Can Win At SEO

Written by Nick Stamoulis

Small to medium sized business owners tend to think that they might be at a disadvantage when it comes to SEO. They have less resources than their enterprise counterparts and think that it’s the money that matters the most. The more money you have, the more you can “throw at” SEO and quickly s...

Read More

SEO Approval Process

Don’t Let SEO Get Stuck in the Approval Process

Written by Danielle Bachini

It happens all the time. We sign on an SEO client and we’re on the same page. The client understands that their input is important to the process and they are willing to make it a team effort. Things start off smoothly enough but then within a few weeks or months we hear from them less and less. W...

Read More

“Direct” Traffic from SEO? Yes, Says Groupon

Written by Nick Stamoulis

Upon pulling an “All Traffic” report from Google Analytics, many website owners will notice that one of the top sources of traffic, if not the top source of traffic, is listed as “(direct)/(none)”. What exactly “(direct)/(none)” meant was always a little confusing since browsers don’t ...

Read More

SEO Isn’t a Be All And End All Solution

SEO Isn’t a Be All And End All Solution

Written by Danielle Bachini

SEO is important. There’s no denying that. Search engine optimization tactics are what help to improve the search engine presence of a website and let’s face it, the search engines are where people turn to when they are looking for the products or services that you are trying to sell. If you can...

Read More

5 Key Analytics Metrics to Monitor SEO Success

Written by Nick Stamoulis

When getting started with an SEO campaign one of the first things that should be done is getting Google Analytics set up on your site if it’s not already. It’s a fairly simple process and it’s free information straight from the almighty Google. Without Analytics data it can be difficult, if no...

Read More

Bing Logo

3 Big SEO Myths According to Bing

Written by Nick Stamoulis

Back in May Bing (yeah, they are still around) put out this great blog post about the top 10 SEO myths. Three of those myths really hit home for me and I felt it was important to explore them even more. I need to rank #1. "Yes, it’s nice to rank on top, but you know that actual rankings fluctuat...

Read More

Halfway Through the Year, How’s SEO?

Written by Nick Stamoulis

Here we are at the halfway point of the year. Crazy how time flies right? Now is a good time to check in on all of those personal and professional New Year’s resolutions that you made. We certainly aren’t going to judge you if you are no longer going to the gym every day or if you’ve been chea...

Read More

5 Important SEO Takeaways

Written by Danielle Bachini

If you’re just getting started with SEO you might be realizing that it’s unlike any other form of marketing that you’ve implemented before. There are lots of moving parts and variables that determine SEO success. The nature of SEO can sometimes be frustrating to website owners, but there’s n...

Read More

Is Your SEO Firm Transparent?

Written by Danielle Bachini

If you’re working with an SEO firm, but aren’t quite sure exactly what the SEO firm is doing for you, it’s time to reevaluate the relationship! Even if everything seems to be going well on the surface (traffic and conversions are improving) it’s still important to know what’s going on “b...

Read More

Don’t Keep Your SEO Firm in the Dark

Written by Danielle Bachini

For many companies that don’t have the necessary time or resources in house, it makes sense to outsource SEO activities to an SEO firm. However, an SEO firm should be viewed as an extension of your own business. The SEO team is responsible for increasing traffic to your website, which is a critica...

Read More

Are You Following Updated SEO Best Practices?

Written by Danielle Bachini

When was the last time you reviewed your SEO campaign and compared what you’re doing to what the search engines want you to be doing? If it’s been awhile, there’s a good chance that you might be using outdated tactics that could potentially land you in hot water. One of the most important thin...

Read More

Why Your Boss Might Hate SEO

Written by Nick Stamoulis

OK, hate is a harsh word. Maybe your boss doesn’t hate SEO. But there’s a good chance that higher ups might strongly dislike SEO or be frustrated by it. Why? Because SEO is different than other marketing methods that they might be more accustomed to. If you’re a marketing person there’s no d...

Read More

On Site SEO Basics That Still Apply

Written by Danielle Bachini

It’s true that SEO has undergone a few facelifts in recent years. The SEO campaign that you were implementing just a few years back has hopefully been tossed in the trash and replaced with something more current. Some SEO tactics that once worked and improved a site’s placement on the search eng...

Read More

Re-Visit Existing Blog Posts When Starting SEO

Written by Danielle Bachini

In many cases, a company doesn’t set up a blog on their website until it gets started with an SEO campaign. Until the company understands the importance of content and how an active blog can correlate with SEO success, blogging isn’t often part of the equation mostly because there is only so muc...

Read More

Should Website Pages be Added for SEO?

Written by Danielle Bachini

The on site optimization phase of an SEO campaign begins with keyword research. Research should be conducted for every page of the site, minus any pages that will target branded keywords (Contact page, Employee Bio page, Directions page, etc.) Page by page it’s necessary to brainstorm a list of po...

Read More

You Don’t Have to Go Through SEO Alone

Written by Brick Marketing

In the last few years the rules of SEO have changed dramatically. Link building tactics that were incredibly useful 5 years ago are now (at best) a waste of time or (at worst) a danger to your website. Many unknowing site owners have been caught by the Panda and Penguin updates simply because they d...

Read More

This is What Organic Success Looks Like Over Time

Written by Brick Marketing

When it comes to determining organic success it's very easy to pigeon-hole yourself. Too often site owners and marketing managers only look to one or two main keywords to measure organic success. For instance, if Brick Marketing only tracked (via Webmaster Tools) how many visitors came to our site a...

Read More

3 SEO Mistakes That Can Ruin Your Website

Written by Nick Stamoulis

Thanks to all the changes Google has made to the Webmaster Guidelines in the last year or so, playing by the rules is harder than ever. With less and less wiggle room to make mistakes, plenty of site owners are getting flagged by Google updates like Panda and Penguin simply because they didn't reali...

Read More

Keyword Rankings Can’t Be Promised

Written by Nick Stamoulis

If you’re in the market to hire an SEO provider and you’re looking for someone that’s going to tell you the keyword rankings that they’ll be able to achieve for you, you’re not looking for the right kind of SEO provider. SEO providers that adhere to the search engine guidelines and practic...

Read More

Where Are Your Visitors Coming From?

Written by Nick Stamoulis

For the most part, the goal of any SEO program is to drive more organic (Google, Bing, Yahoo) traffic to your website. But SEO isn't just about getting more visitors from the search engines, as counterintuitive as that may seem. Think about it--content you create for other sites helps build referral...

Read More

Setting Up Goals in Google Analytics

Written by Brick Marketing

Obviously driving more organic traffic to your website is a huge goal for any SEO program, but driving more traffic only matters if it's the RIGHT traffic. And the right traffic needs to convert! More website managers look primarily at closed sales to determine success, but there are a lot of micro-...

Read More

Why Nofollow Links Should Be a Part of Your SEO Program

Written by Nick Stamoulis

By adding the nofollow attribute to a link (rel=”nofollow”) you are essentially telling the search spiders to not follow that link or consider it when determining how trusted that web page that is being linked to is. Initially, from an SEO standpoint this type of link seems to have no value. “...

Read More

Things that Hinder Enterprise SEO Success

Written by Nick Stamoulis

At first glance you’d think that it’s much easier to execute an enterprise SEO campaign compared to a small business or SMB SEO campaign. Enterprise organizations have bigger budgets and more resources which should translate into a powerful SEO campaign that delivers results. In theory this is t...

Read More

Buying Links on Top News Sites? Stop the Real Spammers

Written by Nick Stamoulis

A few weeks ago I was elected to the SEMPO Board of Directors. I have been working in the Internet Marketing and SEO world since 1999 and started my own SEO firm back 2005. And while I love what I do and I love helping clients build their online brand presence I have always been rather low-key. I pr...

Read More

Organic Recovery Takes Time

Written by Brick Marketing

When we first started working with this new client back in July 2013, one of the first things we uncovered was that the site had been hit with a partial manual penalty for unnatural links. Turns out, their old SEO provider was building links like it was the Wild West (and not telling them what kind ...

Read More

Will Big Brands Automatically Win the SEO Race?

Written by Brick Marketing

More than one small business owner has lamented over the fact that it takes them months of back and forth with Google to recover from a manual action penalty, yet bigger websites/brands seem to recover in just a matter of weeks. Will larger sites automatically win the SEO race simply because they ar...

Read More

How Clients Slow the SEO Process Down

Written by Nick Stamoulis

The first thing that SEO clients need to understand about the process is that SEO is a long term strategy. You aren’t going to see results right out of the gate. It takes time to execute a search engine approved strategy. Slow and steady wins the race every time. However, just because the nature o...

Read More

Is Your SEO Firm Being Transparent?

Written by Nick Stamoulis

Right now, we are working with multiple SEO clients that are trying to undo a partial manual action penalty or cleanup their link profile enough so that the next time there is a Penguin refresh they will be in a good place to recover. It's very much a hurry up and wait process. One client went back ...

Read More

The Type of SEO that Still Works

Written by Nick Stamoulis

Conduct a search for “SEO is dead” and you’ll get plenty of results. It’s no wonder why website owners have become skeptical of the practice. If the “experts” are saying that SEO is dead, it must be right? After all, the search engines are always changing the rules meaning that what was ...

Read More

Why Google Authorship Is Worth Signing Up For

Written by Danielle Bachini

Have you signed up for Google Authorship yet? Do you even know what Google Authorship is? This post will outline the basics and explain how to sign up in order to take advantage of what it has to offer. Google Authorship is a way to claim ownership of the content that you publish on the web. It...

Read More

What Are Your SEO Numbers YoY?

Written by Nick Stamoulis

Since SEO is such a long term process, it's important that you take in the big picture when trying to measure the impact of your work and evaluate your SEO success. Month over month you might not see much growth in terms of organic traffic or link earning, but comparing three months to three months,...

Read More

Turn Offline Activities into SEO Success

Written by Brick Marketing

The other day I was talking with one of our SEO clients and they wanted to know if there was any way they could turn this trip their CEO was taking to NYC to attend an invite-only roundtable into some SEO success. Since the roundtable was closed to the media the usual event promotion activities, the...

Read More

Page Load Time Effect on SEO

Written by Brick Marketing

According to Google, site speed is used as a factor for rank in the Google Search Algorithm. Not only does page load time influence rank, but it affects the overall user experience. If your website takes more than a few seconds to load, searchers may not stick around to wait for the page to show ...

Read More

Questions to Ask an SEO Firm before Signing a Contract

Written by Danielle Bachini

Before signing on the dotted line and committing to pay an SEO firm for a specified period of time it’s necessary to have an understanding of the type of work that the firm does and what exactly is included in the proposed rate. An SEO program involves many moving parts and you don’t want to fin...

Read More

Changes to the SEO Game

Written by Nick Stamoulis

2013 was a year of dramatic changes for the world of SEO. Google made significant changes to the Webmaster Guidelines, another few rounds of Penguin were dropped on our heads, keyword data was locked up 100% (a far cry from the original 10% we were promised), and more. All of these changes have chan...

Read More

How Often Are You Checking Webmaster Tools?

Written by Danielle Bachini

Google Analytics is the industry go-to when it comes to monitoring your website activity and measuring online marketing efforts. Website owners can find a wealth of information, for free, including the number of visitors to the site, traffic sources, entrance keywords, and more within a specified ti...

Read More

What Are the Goals of Your SEO Program?

Written by Brick Marketing

Website owners and marketing managers decide to invest in SEO for a multitude of reasons. Maybe their traditional sales pipelines aren't as fruitful as they used to be. Maybe new competitors have entered the scene and are eating away at their profit margin. Or maybe they just finally realized how mu...

Read More

Why Are You Still Waiting on SEO?

Written by Nick Stamoulis

When you are looking for information, where do you typically go? If you didn’t answer “Google”, you are in the minority today! People turn to the search engines when they are looking for just about anything, including the products or services that you offer! A prominent search presence means i...

Read More

Why Your Website Pages Must be Focused

Written by Danielle Bachini

One of the first steps in our SEO process is to conduct page by page keyword research for the website. This involves visiting each page and brainstorming potential keywords that could be targeted so that they can be plugged into a keyword tool to find additional suggestions and search volume data. S...

Read More

Even Big Sites Aren’t Safe From Google Penalties

Written by Nick Stamoulis

Just the other day I heard a story on NPR about Expedia getting whacked by Google for unnatural link building. According to USAToday, "Expedia's website lost 25% of its visibility in Google search between Jan. 12 and 19, according to data from third-party search analytics firm Searchmetrics." That d...

Read More

The SEO Recipe for Success

Written by Nick Stamoulis

There are many components of a successful SEO program today. Each piece of the puzzle serves an important purpose and must be in place in order to improve your visibility in the search engines and across the web as a whole. Keyword research and on site optimization SEO best practice indicates that...

Read More

SEO Con Men Are Alive and Well

Written by Brick Marketing

Just the other day our office phone rang. When I picked it up an automated voice cheerily tried to sell me SEO services. This is exactly what I heard; Hi, this is Sharon, your local Google representative. We have an opening on the first page of Google for a business just like yours and we can gua...

Read More

Is That Drop in Organic Traffic Normal?

Written by Nick Stamoulis

Every site owner loves to see their organic traffic climb upwards month over month. But very few websites see that growth month after month after month without fail. Sooner or later you are bound to have a slow month where organic traffic takes a slight drop, maybe 5-10% or so. Other months might ev...

Read More

Beyond the Visitor Report: Ways to Measure SEO Success

Written by Nick Stamoulis

In order to determine how your website and SEO campaign is performing, it’s necessary to add analytics code to the site. There are plenty of website analytics tools to choose from, both free and paid. What we recommend is Google Analytics. It’s a free tool that really provides a wealth of inform...

Read More

2013 – A Year of Big SEO Changes

Written by Nick Stamoulis

2013 was the year of big changes in the world of SEO. Google pushed out several major updates that sent thousands of site owners scrambling to recover from past bad actions. A lot of link building methods and tactics that used to work either lost value or were entirely debunked thanks to Penguin and...

Read More

Required Elements of a Modern SEO Campaign

Written by Nick Stamoulis

SEO has undergone multiple transformations through the years. During the early days, the focus was on building links to your website. At one point, nearly any link would help. However, that’s no longer the case. The only way a link is going to help your SEO efforts today is if it generates traffic...

Read More

3 Things a Trustworthy SEO Firm Would Never Say

Written by Nick Stamoulis

For the most part the SEO industry is full of passionate, dedicated, honest, and hardworking professionals who just want the best for our clients. But unfortunately a few rotten eggs have spoiled the industry’s reputation, making it harder for legitimate SEO firms to gain the trust of website owne...

Read More

4 SEO Resolutions for 2014

Written by Nick Stamoulis

It’s that time of year when everyone is planning their New Year’s resolutions. And while your personal resolution might be to get to the gym more frequently, finally take that dream vacation, or save more money, don’t forget to add a few SEO resolutions to list so you can help your website per...

Read More

What a Partial Manual Action Penalty Looks Like

Written by Nick Stamoulis

A few months ago one of our newer clients called us in a panic. Their website’s homepage had vanished from the SERPs for their branded keywords; you could only find the page if you actually searched for “companyname.com.” While no site likes to take a hit organically for any keyword, missing o...

Read More

SEO Statements That Are No Longer True

Written by Danielle Bachini

The SEO industry is constantly evolving due to the fact that the way that the search engines view websites is constantly evolving. If your SEO approach is outdated, your site won’t be viewed favorably by the search engines. In fact, an outdated approach could even get you into trouble and result i...

Read More

Are You Expecting the Impossible from Your SEO Program?

Written by Nick Stamoulis

One of our full-service SEO clients has experienced tremendous SEO success this year, with a 210.27% growth in organic traffic. I wish we could deliver such incredible reports to all of our clients because I know as a site owner if I saw that kind of YoY organic growth I’d be jumping for joy. But ...

Read More

Walk Away from an SEO Firm That Isn’t Transparent

Written by Nick Stamoulis

A significant number of potential SEO clients that we speak with have worked with an SEO company in some capacity in the past. They are getting in touch with us because that previous partnership didn’t work out as planned. When we ask what went wrong we are shocked to hear the number of prospects ...

Read More

Getting Your SEO Campaign Ready for 2014

Written by Nick Stamoulis

I’ve been in the SEO world for over 13 years at this point, and in my opinion 2013 was arguably the craziest year in SEO that I have ever seen. In addition to Penguin 2.0 and 2.1, which plenty of websites will be dealing with well into 2014, Google also updated the Webmaster Guidelines significant...

Read More

SEO Items to Understand Before Outsourcing SEO

Written by Nick Stamoulis

Since many businesses don’t have the budget to hire an in house SEO professional, outsourcing the work to an SEO firm is the next best option. However, in order to select the right SEO partner the business/website owner or the person or team that is responsible for hiring the SEO firm must have a ...

Read More

Additional Metrics That Measure SEO Success

Written by Nick Stamoulis

The primary metric that we use to measure the success of an SEO campaign are the number of visitors delivered to a site through organic search over time. There won’t be a quick jump overnight at the onset of an SEO campaign but gradually that number should increase. Unfortunately, that increase is...

Read More

Can You Recognize SEO Success When You See It?

Written by Nick Stamoulis

A few months ago I got an email from one of our full-service SEO clients asking me if I had any suggestions on how they could ramp up their SEO efforts. He was looking in Moz at their site’s domain rank compared to some of their competitors and felt the gap wasn’t closing fast enough. So I did a...

Read More

Search Volume Running Low? Tap Into New Avenues

Written by Nick Stamoulis

Depending on what industry you work in, your priority keywords could have a very large search volume (10s of thousands of searches a month), or a relatively small search volume (maybe only a few hundred). If your website is sitting fairly comfortably towards the top of page 1 in the SERPs how much r...

Read More

Focus on One Niche to Succeed with SEO

Written by Nick Stamoulis

There are many factors that contribute towards SEO success. You need to have a quality site with great content that’s going to generate inbound links, the site needs to become trusted, the right keywords need to be used etc. There’s one more thing that isn’t talked about as much, but from year...

Read More

Bigger Isn’t Always Better When it Comes to SEO

Written by Brick Marketing

Many small business owners feel like if only they had a bigger budget and a bigger team they could really make huge strides with their SEO campaigns. But thousands of businesses are one-man-shows or two-man teams at best, and their SEO “budget” is really whatever funds they can pull together to ...

Read More

Stop Asking About Your Rank Already

Written by Nick Stamoulis

We are always upfront with prospective SEO clients regarding how we measure the success of an SEO campaign. We explain that SEO is a long term process and that it will take time to start seeing an ROI, especially in a competitive niche. We measure the success of an SEO campaign by looking at many fa...

Read More

SEO Won’t Work Unless Your Product is Consistent

Written by Nick Stamoulis

When first speaking with a potential SEO client to get a sense of the history of their business and their business website there are certain things that stand out that tell us either 1. This website and company will be great to work with and we will be able to get them SEO results or 2. There are re...

Read More

A Theory On Penguin and Manual Action Penalties

Written by Nick Stamoulis

In August Google announced they would be notifying websites affected by manual webspam actions in their Webmaster Tools account. Sites could be flagged for a number of reasons, including unnatural links, which could be mistaken for a Penguin penalty if site owners didn’t double check. Penguin is a...

Read More

Merging Businesses? Think Before Merging Websites

Written by Nick Stamoulis

While some small business owners may prefer to remain a “small business”, for most business owners the goal is to grow the business over time. There are many ways to grow a business and one of them is the opportunity to merge with another business. Mergers often make sense from a business perspe...

Read More

How to Make Your Blog Work for SEO

Written by Nick Stamoulis

One of the most important components of a search engine optimization campaign is content since it’s what can be optimized using keywords and is what generates natural links. That’s why a blog should be incorporated onto your website. However, just adding a blog to the site isn’t going to magic...

Read More

Does Your Web Developer Understand SEO?

Written by Nick Stamoulis

As SEO professionals we can’t help but cringe a little bit when one of our clients mentions that they want to redesign their site. If the website is generating a significant amount of traffic from the search engines and other sources, and those visitors are converting we would prefer that a client...

Read More

Think Like a PR Pro to Execute SEO

Written by Nick Stamoulis

The shifts that have occurred in the SEO industry also mean that SEO professionals need to have a shift in their mindset too. SEO is no longer simply about adding some keywords to your existing content and looking for any opportunity to get a link. It needs to be much more strategic than that. In...

Read More

How to Measure SEO Campaign Success with Analytics

Written by Nick Stamoulis

SEO is an online marketing function that is built for the long term. If you start SEO one month, there’s a very small chance that you are going to see much improvement the next month. However, as the SEO campaign moves along and you are producing SEO content and generating quality inbound links ...

Read More

5 Things the Best SEO Clients Understand

Written by Nick Stamoulis

Just like there are good and bad SEO firms, there are also good and bad SEO clients. When a prospective client comes running to us complaining about their current or former SEO firm, we always make sure to ask the right questions to determine whether it actually was the SEO firm’s fault that the ...

Read More

Don’t Let the Approval Process Hinder SEO Success

Written by Nick Stamoulis

One of the most important things that a website owner needs to understand about SEO is that it is a long term process. Unlike other marketing activities in which there might be an immediate return, like direct mail or a short term promotion, it takes time to see SEO results. This is mostly due to th...

Read More

Why Blogging Matters for SEO

Written by Nick Stamoulis

When considering whether a new potential SEO client is a good fit there are a number of things that we take a look at. When reviewing the site one of the first things that we do is check the navigation to see if the site has a blog. If the site already has an active blog up and running, that’s a...

Read More

Time to Throw Your SEO Firm Under the Bus

Written by Nick Stamoulis

In the last few months I have started working with two different companies in two very different fields that were negatively impacted by the work done by their previous SEO firm. The first company was hit when Penguin 2.0 came down the pipeline in May 2013 and lost about ½ of their organic traffic ...

Read More

Business Changes That Your SEO Firm Needs to Know About

Written by Nick Stamoulis

Many companies choose to outsource SEO work because they don’t have the resources to handle all of the work that needs to be done in house. However, it’s imperative that an SEO firm still be viewed as a part of the team. A successful SEO firm/SEO client relationship is like a partnership and o...

Read More

SEO is Earned Media

Written by Nick Stamoulis

When you think of “media” you tend to think about TV, radio, and newspapers (do people still read those?). However, the media really refers to any outlet where you can get attention by the masses and the Internet is one of those outlets. There are two types of media: paid and earned. Paid media ...

Read More

When Will SEO Equal Sales?

Written by Nick Stamoulis

The primary purpose of any marketing campaign is to improve awareness of a company, product, or service, in order to generate more sales. There are many different types of marketing tactics that can be implemented. Some marketing tactics work to generate business in the short term, like advertisemen...

Read More

3 Ways to Find Your Latest Inbound Links

Written by Brick Marketing

Google has made it very clear that sites should focus more on “earning” natural links through great content marketing and an active social media presence. However, you can’t control who links to you and sometimes those earned inbound links are ones you wish weren’t pointing towards your webs...

Read More

3 Reasons Your Organic Growth Has Flat Lined

Written by Brick Marketing

Obviously every site owner, and their SEO partners, would like to see a steadily upward increase in organic traffic once they get their SEO campaign underway. While you need to give things a few months to take hold and build momentum (remember, just because you make changes to your site that doesn...

Read More

The White Hat Approach to Targeting Multiple Cities

Written by Nick Stamoulis

As a local business, you are targeting potential customers in a specific area - but that might include cities and towns outside of the city in which you are physically located. So, how does this work from an SEO perspective? Even if you are located in City A, you might be very close to city B, so ...

Read More

SEO Won’t Guarantee Conversions

Written by Nick Stamoulis

The purpose of a search engine optimization campaign is to conduct activities that will capture the attention of the search engine spiders, and in turn get your website content to rank prominently in the search engines for related keyword search terms. If you are able to improve your search engine p...

Read More

Cutting Corners in an SEO Strategy Will Backfire

Written by Nick Stamoulis

Business owners want to see the quickest possible return on their marketing investment. However, many marketing strategies are built for the long term- to build up brand recognition over time. A sale or promotion might yield results within a given timeframe, but a search engine optimization campai...

Read More

The 3 New Rules of SEO

Written by Brick Marketing

SEO is a very interesting industry to work in because the game is constantly evolving. The tactics we rely on heavily today could very easily be useless, or even counterproductive, three months from now. This doesn’t mean that SEO is dead or dying, only that it is changing to keep up with the time...

Read More

Why SEO Success Won’t Happen Overnight

Written by Nick Stamoulis

If you’re looking for a marketing solution that is going to generate a quick response and result in an uptick in sales, leads, conversions, etc. in the short term- SEO isn’t it. What’s frustrating to most website owners about SEO is that it is a necessary evil. It’s necessary because peopl...

Read More

What Lazy SEO Looks Like

Written by Nick Stamoulis

There are many SEO industry professionals and it’s likely that nobody takes exactly the same approach to an SEO campaign. However, if your business website is in the market to hire an in house SEO professional, an SEO consultant, or an SEO firm the one thing that you want to make sure of is that t...

Read More

Marketing Folks, Check Your SEO Ego at the Door

Written by Nick Stamoulis

There’s lots of content out there about how to go about selecting an SEO firm that is the right fit for your company. We’ve even written plenty on the topic ourselves. This is all well and good but what potential SEO clients need to understand is that it goes both ways. Just as you are checki...

Read More

How to Start SEO for Your New Website

Written by Nick Stamoulis

If you’re a start up and you’ve just launched a business website, it’s smart of you to already be thinking about SEO. After all, SEO is a slow moving process and the earlier you get started at it, the better off your site will be. However, we don’t recommend that new website owners hire an...

Read More

SEO Education Matters!

Written by Brick Marketing

Many site owners and marketers are pressed for time, especially when they own/work for a smaller business. Most of us don’t have the luxury of having a 10 person marketing team at our beck and call, complete with copywriter, social media community manager, and SEO expert. In most cases, the one or...

Read More

Consider the Competition in an SEO Campaign

Written by Nick Stamoulis

An SEO campaign is like any other kind of marketing campaign in that it involves conducting research before getting started. It’s necessary to research the market online which includes target audience behavior as well as a competitive analysis. If your business and/or website is relatively new t...

Read More

3 Common SEO Misconceptions

Written by Nick Stamoulis

Even though search engine optimization has been around for years, it’s still a marketing tactic that many website owners don’t quite understand. This is partially due to the fact that the industry is always changing. What was an acceptable SEO practice even just 6 months ago might no longer be v...

Read More

How To Conduct a Site Content Audit in 4 Steps

Written by Brick Marketing

Keep in mind that depending on how large your website is a full site content audit could take several weeks…or it could take several months. The most important thing about conducting a site content audit is to stay organized and keep plugging away at it! 1. Pull and organize every single URL. That...

Read More

SEO Writing Requires an Additional Skill Set

Written by Nick Stamoulis

Not everybody has the skills required to be a good writer. You need to be able to understand what people want to read and convey it in a proper manner. Of course there are different kinds of writing. Formal writing requires citations and research while less formal writing can be written just as i...

Read More

What is the Search Goal of Your Target Audience?

Written by Brick Marketing

One of the biggest differences between search traffic and social traffic, in my opinion, is that people don’t turn to Facebook or Twitter with a specific goal in mind. You head to your favorite social networks to be entertained, to check-in with your friends, to stumble across interesting news and...

Read More

Protect Your SEO While Redesigning Your Site!

Written by Nick Stamoulis

A lot of our clients have undergone site redesigns this year in some way, shape, or form. Some just reworked a chunk of their content while others completed changed the entire design, URL structure, content and messaging and more. And while websites need to be redesigned every few years in order to ...

Read More

Common Enterprise SEO Challenges to Overcome

Written by Nick Stamoulis

The SEO process is mostly similar for any website, regardless of size. It begins with conducting industry and target audience behavior research before selecting the proper keywords to target on every page. Keywords are then implemented naturally into on site content including meta information and ...

Read More

Common Reasons Why SEO Success Isn’t Happening

Written by Nick Stamoulis

What SEO clients need to understand about SEO is that it’s a process. It takes time to begin to see the results of your efforts. However, if after six months of SEO work you still don’t see any kind of improvement, it could be because you are making common mistakes that are limiting the amount...

Read More

What Percentage of Entrance Keywords Should Be Branded?

Written by Nick Stamoulis

As an SEO campaign moves along, it’s important to monitor the success of the campaign. It’s true that SEO is a long term strategy and that success won’t come over night, but as the campaign progresses you should be able to see small (but significant) gains along the way. One item that sho...

Read More

Why Bother with SEO?

Written by Nick Stamoulis

The SEO rules are always changing. The search engines are constantly changing their algorithms. “Experts” are claiming that SEO is dead. It’s no wonder why many website owners are wondering, “why should we even bother?” Well, here’s why: SEO, done properly, still works! Yes it’s...

Read More

4 Important SEO Reports to Measure Success

Written by Nick Stamoulis

While it’s true that SEO is a long term process and you aren’t going to see an immediate ROI, that doesn’t mean that there is no way track the success of the campaign. Throughout the duration of the campaign, it’s important to check on your Analytics to make sure that things are trending th...

Read More

Clean Up Your SEO Before It’s Too Late

Written by Nick Stamoulis

SEO clean up doesn’t work like spring cleaning. You need to do it whenever it’s necessary as opposed to only once a year. Because the search engines are constantly tweaking their algorithms and the rules are always changing, an SEO campaign needs to evolve over time as well. This means cleani...

Read More

Utilize H Tags Within Web Content

Written by Nick Stamoulis

When creating a web page, whether it be a product or service page or an informational blog post, it’s important to keep in mind the behavior of web users. People browsing the web are looking for information quickly. This is why a page that takes longer than a few seconds to load really has no ch...

Read More

Some SEO is Better Than No SEO

Written by Nick Stamoulis

Every business website, no matter the industry or how big or small the company is, should be investing in SEO in some way, shape, or form. Think about the user behavior of your target audience. If they aren’t already using your services, how are they going to find out about you? In today’s bu...

Read More

Are You Optimizing Your Blog Posts for SEO?

Written by Brick Marketing

It’s so important to remember that the search engines don’t rank your website as a whole, but rather the various internal pages are “graded” individually. This means that every page has the potential to become a landing page for visitors provided it has been properly optimized for SEO. That...

Read More

3 Tips for Selecting The Right SEO Firm

Written by Brick Marketing

There are hundreds of SEO firms, consultants, experts and agencies out there to choose from. Some specialize in local SEO, others prefer to work with B2B firms, and still others do nothing but international SEO. With so many options all clamoring for your business, how is a site owner to know they a...

Read More

What SEO Clients Need to Understand

Written by Nick Stamoulis

SEO is an important component of an online marketing strategy. After all, when people are looking for the products or services that you provide the first place that they go online is to the search engines. While the large corporations may be able to hire an in house SEO team, that’s typically no...

Read More

The Increasing Importance of “No Follow” for SEO

Written by Nick Stamoulis

Inbound links that point to your site can be “followed” which means that the search engines consider them as a part of your inbound link portfolio for ranking purposes or “no follow” which means that the search engines see the link, but it doesn’t pass any trust over to your site. A misco...

Read More

Be Consistent with SEO Content Messaging

Written by Nick Stamoulis

SEO overall has changed drastically within the last few years. A fear of Pandas and Penguins has forced website owners and SEOs to re-evaluate their strategies for attempting to rank well in the search engines. A good SEO campaign today is more focused on the end users (target audience members) as o...

Read More

The Silent SEO Killer- 404 Errors

Written by Brick Marketing

When you are redesigning your website you’ve got a lot on your plate—new content, new layout, new structure and internal linking system, new URLs, new images---you’re balancing webmasters, graphic designers, UX experts, your boss, your boss’s boss and more. It’s a lot of plates to keep spi...

Read More

Verify a Google Places Listing Today

Written by Nick Stamoulis

When we first get started with a link building campaign for a client, one of the top priorities is to check to see if the client has a Google Places for Business listing that is up to date and accurate. It’s amazing to see the number of business/website owners that haven’t taken advantage of th...

Read More

SEO is Nothing Without These 3 Things

Written by Nick Stamoulis

As the search engine algorithms continue to get more and more complex, SEO campaigns must adapt in order to keep up with best practices. If your SEO campaign is relying on tactics like general directory submissions and link exchanges you are going to find that it’s not working or even worse, that...

Read More

Items to Measure after One Year of SEO

Written by Nick Stamoulis

The goal of an SEO campaign is to improve a search engine presence as well as the number of relevant visitors to the website over the long term. Due to the complexities of the search engine algorithms and the number of websites that are competing for target audience member attention, it’s nearly ...

Read More

SEO Content Requires an Investment

Written by Nick Stamoulis

If you want to be successful with SEO today it all comes down to content. The businesses that are creating authoritative content on a regular basis, optimizing it utilizing targeted keywords, publishing it on their blog or on other relevant third party sites, and sharing it with their following in ...

Read More

Local SEO Best Practice to Target Multiple Cities

Written by Nick Stamoulis

Because the power of an SEO campaign can’t be denied given the importance of the search engines in the consumer decision making process, local businesses are finally coming around to implementing a local SEO campaign after years of holding out and continuing to spend the marketing budget on tradit...

Read More

4 SEO Benefits You Can’t Make Google Do

Written by Nick Stamoulis

Google has thrown a lot of changes into the SERPS that, should they work as intended, could be a game changer for a lot of websites. However, even though you may do everything Google says in exactly the way they advise you to do it there is no guarantee that those SEO benefits will actually work in ...

Read More

Should SEO Content include Dates?

Written by Nick Stamoulis

An SEO campaign isn’t going to be effective today without a steady stream of content creation. Adding keywords to your existing website content isn’t enough. The search engine space is far too competitive. In order to improve your search engine presence you need to be creating informational c...

Read More

3 SEO Reports to Show Continuing Success

Written by Nick Stamoulis

Obviously every site owner wants to see SEO reports that show an increase in organic traffic month to month once they start their SEO campaign. Unfortunately, very few (if any) SEO campaigns are going to experience exponential traffic growth. Some months are bound to be slower than others for a vari...

Read More

5 Components of Successful SEO Today

Written by Nick Stamoulis

What’s both exciting and frustrating about the SEO industry is that it’s always changing. We are at the mercy of the search engine algorithms which are constantly being tweaked. That’s why it’s so important for SEOs to stay up to date by reading the search engine Webmaster Guidelines and S...

Read More

URL Writing Best Practice for SEO

Written by Nick Stamoulis

It’s important to consider SEO when creating nearly every single part of a web page. It’s about much more than just the written words within the body of the page. One component of a web page that isn’t always taken into account on the SEO side of things is the URL, which is a big mistake. ...

Read More

Why You Need to Blog for SEO

Written by Nick Stamoulis

Did you know that blogs give websites 434% more indexed pages and 97% more indexed links? These shocking stats (or not so shocking if you are well versed in SEO) and other amazing bits of information can be found within this infographic. Convinced about the power of blogging for SEO yet? When i...

Read More

Be Sure to Set Realistic SEO Goals

Written by Brick Marketing

One of the biggest obstacles to long term SEO success is the fact that many site owners don’t set realistic SEO goals and expectations for their program. When you treat SEO like a marketing tactic as opposed to a long term investment you might be expecting to see results typical of an online adver...

Read More

Tell Google What Your Site is About

Written by Nick Stamoulis

Even though the Google algorithm is extremely complex and the search engine giant continues to make new strides every day to produce results that users are going to be happy with we have to continue to keep one thing in mind- it’s search spiders (robots) that are doing a majority of the work. As ...

Read More

Forget These Old School SEO Thoughts

Written by Nick Stamoulis

What’s both exciting and challenging about SEO is that it’s an industry that is constantly evolving. What was considered best practice even just a few years ago might no longer be relevant. This is why it’s so important for those of us in the industry to stay informed by reading the search eng...

Read More

Who’s to Blame for That SEO Penalty?

Written by Nick Stamoulis

The biggest SEO failure is obviously any kind of penalty (either algorithmic or manual). This doesn’t just mean that you SEO program didn’t work, it actually worked against you. When sites are whacked with an SEO penalty it can take months or even years for them to completely recover, depending ...

Read More

Get the Most SEO Value Out of Blog Posts

Written by Nick Stamoulis

Blogging is a great way to attract the attention of target audience members. Consumers are looking for information online and the more information that you can give them, the better. Informational blog posts help to establish a business as a trusted source. When it comes time to buy a product or ...

Read More

Why Waste Your Time with Low-Value SEO?

Written by Nick Stamoulis

Low-value SEO tactics include any of those “easy win” or “low-hanging fruit” solutions so many site owners are looking for. They want to get in, get out and have an optimized site as quickly as possible. I get it; as a small business owner I I know that time is tight and you don’t always h...

Read More

Why Clients Should Learn the SEO Basics

Written by Nick Stamoulis

There’s a reason why so many successful SEO firms exist today- there’s a huge need for them! Businesses understand that an online presence today is everything, and more specifically, a positive search engine presence. This is why they are willing to invest in online marketing and SEO. If an o...

Read More

SEO Questions an SEO Company Can’t Answer

Written by Nick Stamoulis

If we’re an SEO company, we should be able to answer all of the hard hitting SEO questions- right? Unfortunately that’s not always the case. There are plenty of SEO variables that are simply out of our control so that we can’t give definite answers to certain questions. This can be frustrat...

Read More

3 Ways to Show Your SEO Success

Written by Nick Stamoulis

As frustrating as it is to hear (and say) not every website is going to grow their organic traffic by leaps and bounds through their SEO program. Even if you did everything “right” there could still be a number of factors working against you. For instance, if you work in a highly niche market th...

Read More

The Impact of Enterprise SEO

Written by Nick Stamoulis

In my experience working with B2B clients, the bigger the business the more red-tape and ego there is standing in the way of the enterprise SEO campaign. For instance, one of my enterprise SEO clients (a software company) was having a hard time getting their various product managers inline when it c...

Read More

Why SEO is Slow

Written by Nick Stamoulis

One of the most important points that we try to make to prospective SEO clients is that SEO is a slow process. It’s not the kind of marketing tactic that’s going to have immediate results or a quick ROI. The complete opposite is true. In fact, it can take many months or possibly even years to st...

Read More

Stop Expecting Instant SEO Success!

Written by Brick Marketing

When it comes to SEO success site owners have to be patient. As frustrating as it is to hear, SEO is a long term process that builds on itself over time. Momentum doesn’t come quick or easy but you have to remember that every little win each month (a few extra visitors, new keywords or referral li...

Read More

How to Improve a Blog Post for SEO

Written by Nick Stamoulis

There are many reasons to create and maintain an active blog on your business website. It serves as an additional resource and source of information for website visitors. It helps to display the authority and knowledge that you have on a specific topic. It also is beneficial for SEO reasons. The...

Read More

Ways to Synchronize SEO and Social Media

Written by Nick Stamoulis

Both social media and SEO have evolved exponentially in recent years which has made things exciting, confusing, and frustrating all at once for online marketers. In its infancy, social media was an online hang out for friends and family members to communicate with one another. It has now become a wa...

Read More

Make SEO Worthwhile with a Clear Call to Action

Written by Nick Stamoulis

A strong SEO campaign is essential in the competitive online space. If you want your website to rank in the search engines for specific keywords and keyword phrases, you will need to optimize your existing site content to include those keywords, add additional site content like blog posts on a regu...

Read More

Don’t Abuse Keywords for SEO

Written by Nick Stamoulis

Keywords are an essential part of an SEO program. Even if you don’t have much SEO knowledge, this much should be somewhat obvious. SEO is all about improving a search engine presence meaning that you want your site to show up when people insert, you guessed it- keywords, into the search box and hi...

Read More

Are You Building an SEO Pyramid or House of Cards?

Written by Nick Stamoulis

A long time ago I wrote about the SEO hierarchy of needs which is based on Maslow’s hierarchy of needs. Back in 2011 the SEO hierarchy of needs went like this: Content–> Keyword Research–> Onsite Optimization–> Link Building But in the last few years I feel like content marketing ...

Read More

How a Merger Could Affect SEO

Written by Nick Stamoulis

Most businesses start up with the intention of growing over time. Isn’t that the goal? Nearly every business starts as a “small business” but as it succeeds over time, along with it comes growth and potential new opportunities. One possible opportunity that may come along for a successful s...

Read More

Features of a B2B Blog That Improve SEO

Written by Nick Stamoulis

When a prospective B2B SEO client gets in touch and is curious about the SEO process that we’ll take one of our first questions is, “Do you have a blog?” Content writing has become an intrinsic component of SEO today, specifically blog writing. The search engines rank web pages and each blog...

Read More

Good SEO Means Putting Your Visitors First

Written by Nick Stamoulis

This might sound a little crazy coming from an SEO professional, but if you want to have the best SEO campaign possible (the kind that can survive just about any algorithm update) the single best piece of advice I can give you is to stop worrying about the search engines and put your visitors first....

Read More

Why Are My Top Keywords All Branded?

Written by Nick Stamoulis

One of the performance metrics that we look at for each of our clients on a monthly basis are the entrance keywords that are delivering traffic to the site. It’s important to look at these keywords to compare them to the keywords that are being targeted to ensure that the campaign is on track. If ...

Read More

Year Two of an SEO Program Should Focus on Content

Written by Nick Stamoulis

The way to approach SEO depends on the business and the budget that it has for SEO activities. Larger corporations may be able to afford an in house SEO team. If that’s the case, they will certainly be able to get a lot more done and the campaign will move from phase to phase more quickly. However...

Read More

Where Did My Website Visitors Go?

Written by Nick Stamoulis

Instead of focusing on rank (which fluctuates and is based on too many variables to be an accurate measurement of SEO success) we always tell our SEO clients to pay more attention to visitor growth. You aren’t going to see a huge bump in visitors at the onset of a campaign but over time there shou...

Read More

What is White Hat SEO?

Written by Nick Stamoulis

White hat SEO is just one of the many methodologies your SEO campaign can follow. There is also black hat SEO, grey hat SEO and many other shades in between. One methodology isn’t necessarily better than the other but, as a strictly white hat SEO professional, I believe that white hat SEO is the b...

Read More

Blog Posts Require More Than SEO

Written by Nick Stamoulis

After conducting keyword research and implementing targeted keywords onto the existing static pages of your website, one of the biggest components of long term SEO success is creating fresh new content on a regular basis. The best way to keep your website “fresh” is by implementing a blog that i...

Read More

Getting Into the SEO Mindset

Written by Brick Marketing

In order to “do” SEO properly you need to have the right attitude about it. Too often site owners claim SEO doesn’t work but mostly that’s because they didn’t actually take the time to invest in it properly. If you only put 50% in you can’t expect to get 100% out of your SEO campaign. He...

Read More

Remove the Red Tape on Your SEO Campaign

Written by Nick Stamoulis

An SEO campaign is an ongoing process. It’s not like a one off promotion or advertising campaign that runs for a limited amount of time. Therefore, it’s true that there really are no “hard, fast” deadlines but at the same time, the longer that you put things off the longer it will take to se...

Read More

Attributes of a Good SEO Firm

Written by Nick Stamoulis

The decision to hire an SEO company isn’t made lightly. The types of businesses that hire a firm as opposed to hiring someone in house to do the work typically have a limited budget and SEO work requires a significant investment. Of course, that investment is well worth it since a positive searc...

Read More

Always Communicate With Your SEO Partner

Written by Nick Stamoulis

Companies choose to outsource SEO work for two reasons. First, they can’t afford to hire additional staff to handle SEO and second, current staff members aren’t qualified and don’t have the time to learn it and then include it amongst all of their other daily duties. In many cases outsourcing ...

Read More

Why You Need to Learn SEO

Written by Nick Stamoulis

Even if you decide to outsource your SEO campaign execution and management to full service SEO company I believe it is incredibly important that site owners and marketing managers take the time to learn SEO for themselves, even if it’s just an understanding of the basics. I know what you’re thin...

Read More

Don’t Blame a Low Conversion Rate on SEO

Written by Nick Stamoulis

One of the most important online marketing tactics today is search engine optimization since nearly everybody that is looking for anything online turns to the search engines. However it’s necessary to recognize that there is a difference between the purpose of SEO and the purpose of a business we...

Read More

Why Risk Your Website with Black Hat SEO Tactics?

Written by Nick Stamoulis

Let me start off by saying that I am a strictly white hat SEO practitioner, and that means that I make sure that all the SEO work I do for my clients, as well as for Brick Marketing itself, falls in line with the Google and Bing Webmaster Tools guidelines. That being said, I have seen plenty of site...

Read More

How to Prove SEO Is Working For Your Website

Written by Brick Marketing

In today’s economy very dollar has to be accounted for. For many websites, they want to see that when they invest one dollar in their SEO campaign it’s going to bring a $1.50 or $2 back into their business. But in order to prove SEO is working for your website you need to know what to look for. ...

Read More

SEO Work Shouldn’t be Seasonal

Written by Nick Stamoulis

Many businesses operate on seasonal schedules. For example, a pool cleaning service in New England isn’t going to get much business in January and a snow plowing company won’t have anything to do in July. However, seasonality of services and products doesn’t always align directly with the actu...

Read More

3 Questions You Shouldn’t Ask Your SEO Company

Written by Nick Stamoulis

In my 13 year career as an SEO professional I’ve gotten some pretty crazy questions from clients. Not that I mind answering questions—I think a well-educated client makes for a better client so I’m happy to answer any and all questions my clients have about SEO, no matter how basic it may seem...

Read More

6 Quick Onsite SEO Tips for the Busy Site Owner

Written by Nick Stamoulis

As a small business owners I understand how tight time is every day. Any little disruption to the usual schedule could mean losing hours of time you don’t have to waste. But if you’re a site owner that is serious about optimizing your website for SEO you can’t afford to push your onsite SEO pr...

Read More

Don’t Let Broken Links Affect Site SEO Quality

Written by Nick Stamoulis

The web is essentially made up of links pointing from one site to the next. There are billions upon billions of links that exist, but since the web is constantly changing, not all of those billions of links are still active. Broken links are a part of the architecture of the Internet, which means ...

Read More

Don’t Look for SEO Shortcuts

Written by Nick Stamoulis

What frustrates website owners the most about SEO is that it is a slow moving process and it takes time to build any kind of momentum. They are used to spending money on a marketing, promotions, or advertising plan that is going to result in a quick ROI. Well, it just simply isn’t going to happen ...

Read More

Read Industry Blogs to Improve Your SEO

Written by Nick Stamoulis

We all know that blogging is an important part of SEO because it creates fresh content on your site and provides an opportunity to target different variations of keywords and get noticed by the search engine spiders. Almost as important as it is to create and publish your own blog posts is to spend ...

Read More

Why Does it Take so Long to See SEO Results?

Written by Nick Stamoulis

One thing that white hat SEO practitioners will always preach is that SEO is a long term process. It’s a marathon, not a sprint. Unlike other methods of marketing, where there is a more immediate result, it takes time to see the results of an SEO campaign. Understandably this is frustrating to mos...

Read More

Is Your SEO Program On Autopilot?

Written by Nick Stamoulis

There are plenty of SEO tools and software programs out there that can help automate some of the aspects of your SEO program, freeing up your valuable time so you can focus more on other SEO-related tasks like content creation and blogger outreach that can’t (and shouldn’t) be automated. I’m a...

Read More

SEO Tactics for New Website Owners

Written by Nick Stamoulis

It’s a policy of ours to only take on a new full service SEO client if their site has existed for at least a year or two. This is because a brand new site doesn’t yet have the search engine trust that is necessary in order to see a measurable improvement in ranking or traffic in the short term (...

Read More

Competitive Analysis is Part of an SEO Campaign

Written by Nick Stamoulis

When getting started with a marketing campaign of any sort, one of the first things that must be done is to conduct a competitive analysis. It’s necessary to understand what the competition is doing in order to know how much work needs to be done to compete and what kind of angle you can take to ...

Read More

4 SEO Myths You Should Let Go Of

Written by Nick Stamoulis

For many site owners and marketing managers just beginning their foray into SEO there is a lot of information to take in and even more nuances that are hard to understand until you roll up your hands and dive in headfirst into your own SEO campaign. Like any other industry, there is no shortage of S...

Read More

Are You Guilty of Under-Optimization?

Written by Nick Stamoulis

A little ways back we wrote a post titled, “Are You Guilty of Over-Optimization?” At the time, the Google Penguin update was somewhat recent and some website owners were seeing a huge dip in traffic and rankings. These sites were guilty of what Google believed to be “over-optimization” or g...

Read More

Moving from Local SEO to National SEO

Written by Nick Stamoulis

Generally speaking, there are two different types of SEO campaigns, local SEO and national SEO. While the two campaigns typically take the same process there are certain differences. A local SEO campaign targets localized keywords and focuses on building links from local profiles and other local sit...

Read More

Making Enterprise SEO A Priority Across Your Departments

Written by Nick Stamoulis

Unlike a small business where the owner handles SEO, or even a mid-sized firm with a marketing manager or marketing director, an enterprise can have multiple teams and departments that contribute to the ultimate success or failure of an enterprise SEO campaign. The key is to make SEO a priority acro...

Read More

SEO Content Should Be Original

Written by Nick Stamoulis

Content is a huge component of a search engine optimization campaign today. Gone are the days of tricking the search engines by simply buying a bunch of links and incorporating lots of anchor text keywords in order to get a website to rank. The search engines have become a lot more sophisticated and...

Read More

Consider SEO from the Start

Written by Nick Stamoulis

While it may be hard to believe, there are businesses out there that still don’t have a website. There are plenty of other businesses that have a bare bones website and are realizing that it’s time for an overhaul. And of course there are always new businesses being launched that need to create ...

Read More

SEO Musts for Your Local Business

Written by Nick Stamoulis

For many reasons, local businesses are often the most hesitant when it comes to getting involved with SEO. Maybe they have found success by simply using other marketing methods like direct mail or flyers and promotions. Or maybe they rely heavily on word of mouth within the area. Local businesses ty...

Read More

6 Tips to Optimize Your Blog for SEO

Written by Nick Stamoulis

In my opinion a blog is the second more valuable piece of real-estate a brand has, next to the company website of course. But just having a blog isn’t enough to make it a real SEO powerhouse. If you want your blog to take your SEO and content marketing efforts to the next level than you need to be...

Read More

On Site SEO Checklist

Written by Nick Stamoulis

An SEO campaign is comprised of many steps. The first phase is the research phase. It’s necessary to scope out the competition and figure out which keywords would be the best fit to target. Once keyword research has been completed the next phase is on site optimization. This involves going through...

Read More

SEO: Using Both an Analytical and Creative Approach

Written by Nick Stamoulis

This is a guest post by Amanda DiSilvestro of HigherVisibility. The Big Bang Theory inspired me to think about what gets my mind going, SEO. For those who are unfamiliar, the show is about four nerdy scientists trying to navigate their ways through social encounters that the average person takes ...

Read More

SEO Company Red Flags

Written by Nick Stamoulis

There are plenty of SEO providers out there to choose from. There are some good ones, and some not so good ones. Unfortunately it’s the not so good ones that give the industry a bad reputation. Prior to hiring an SEO firm it’s important to do some research in order to determine what firm is t...

Read More

Why You’re to Blame for a Failed SEO Campaign

Written by Nick Stamoulis

What SEO clients need to understand from the get go is that the relationship between SEO client and SEO firm should be viewed as a partnership. Both parties need to work together in order to achieve positive results. An SEO client can’t sign a contract with an SEO firm and then think that the wo...

Read More

Important Ways to Improve Local SEO Efforts

Written by Nick Stamoulis

Unless your business is booming simply by positive word of mouth or being in the right busy location, it’s necessary for your local business to have a search engine presence. People are looking for just about everything in the search engines, and if you can’t be found, you’ll miss out on new b...

Read More

A New Year Means New SEO

Written by Nick Stamoulis

I see so many site owners make the mistake of thinking that SEO is a “set it and forget it” medium. Just like any other marketing campaign you may undertake this year, SEO is something that can’t just put on the back burner and expect to run itself. No, you don’t need to be re-optimizing you...

Read More

Reasons Why SEO Is Frustrating

Written by Nick Stamoulis

As SEO experts, we’ll be the first to admit that SEO can be a frustrating field so we can only imagine how SEO clients feel. Here are some of the top SEO frustrations: Success is difficult to measure SEO is a marathon, not a sprint. However, no matter how many times the SEO process is explai...

Read More

Google Analytics Data to Pay Attention To

Written by Nick Stamoulis

One of the first things that you should do once your website is up and running is to add Google Analytics to the site. Google Analytics is a free tool by Google that provides you with data about the performance of your site. Without Analytics, you are essentially operating your site blindly. How are...

Read More

SEO Copywriting Rules to Follow

Written by Nick Stamoulis

When writing copy that is going to be published anywhere it’s important to consider the basics- correct spelling, language, grammar, structure, organization, etc. However, writing for the web and more specifically, for SEO purposes, is a different kind of writing that requires additional thought. ...

Read More

SEO Activities Don’t Have to be Overwhelming

Written by Nick Stamoulis

Many small businesses simply don’t have the budget to hire a new employee to handle SEO or to outsource the work to a full service SEO firm. Typically what happens is that SEO duties get handed off to someone in the marketing department that already has a busy schedule. In a very small business, t...

Read More

How to Execute SEO with a Small Budget

Written by Nick Stamoulis

SEO is extremely important for any business that wants to improve its online presence and good SEO does cost money. Unfortunately many small businesses don’t even bother looking into SEO because all they think about is the cost that is associated with it. While it’s true that a small business wi...

Read More

E-Commerce SEO Best Practice Guide

Written by Nick Stamoulis

The challenge when it comes to e-commerce SEO is that the website is continually changing. Products are added, products are dropped, and the inventory is never the same. Optimization of a static website only needs to be done completely once, and then revisited every year or so. E-commerce SEO is ong...

Read More

What to Know Before Outsourcing SEO

Written by Nick Stamoulis

A business/website owner has a few options when it comes to SEO services. The first option is to hire an in house SEO Specialist. While large companies can afford the salary of an SEO Specialist or an SEO team, many smaller companies cannot. The owners of very small businesses may elect to do the SE...

Read More

Don’t Fixate on the Wrong SEO Goals

Written by Nick Stamoulis

SEO is a marathon, not a sprint. It takes time to see results no matter what industry you are in. If the industry is extremely competitive, it takes even more time. There are various ways to measure the success of an SEO campaign over time, but many website owners make the mistake of focusing on the...

Read More

Ways for Beginners to Learn SEO

Written by Nick Stamoulis

If you just launched a website or are looking to start a new online marketing campaign for an existing website in order to improve its visibility, you’ve probably been hearing about search engine optimization (or SEO). SEO is an extremely important online marketing tactic that improves search engi...

Read More

7 Free SEO Tools for Site Owners

Written by Nick Stamoulis

The market is flooded with free SEO tools. Some tools are great and a worthwhile investment, others are just okay and some aren’t worth it even if they are free. I use a lot of SEO tools and software programs (paid and free) to help my clients with their SEO, content marketing and social media mar...

Read More

SEO Advice for a New Small Business

Written by Nick Stamoulis

Congratulations on your new small business! Your website is up, your phone is connected and you’re just waiting for those visitors to start falling into your lap, right? Well before you can start to see any real online growth there are a few things about SEO that a new small business owner should ...

Read More

Reconsider Sending an SEO RFP

Written by Nick Stamoulis

A few days ago Brick Marketing received an SEO RFP from a big public company and I have to admit I was a little proud! The fact that we even made it on this company’s radar is a sign that we’re going about things the right way with regards to our own marketing efforts. However, sometimes I wonde...

Read More

Why Negative SEO Isn’t Worth Your Time

Written by Nick Stamoulis

Link building has always been an important part of SEO, but the quality of those links came into focus with the Google Penguin update. Penguin set out to target sites that had “unnatural links” pointing to it and these sites were then penalized. Link building is a time consuming process, but rea...

Read More

Save SEO Efforts during a Website Redesign

Written by Nick Stamoulis

A website redesign can be a huge undertaking and typically many parties get involved in the process. One important party to keep in the loop from the start is your SEO firm and if you don’t have an SEO firm, this might be a good time to get some guidance from an SEO consultant. It’s important ...

Read More

Share-Worthy Content Ranks Higher In Search

Written by Nick Stamoulis

Recently Mashable published an interesting article about content marketing and how it has evolved over the past decade. They compared content that people shared with how high the content ranked in the search results. Back in 2002, there was a small overlap of these two areas. Fast forward ten years ...

Read More

Technical SEO Items to Look Out For

Written by Nick Stamoulis

When it comes to SEO it’s important to remember that the search engines look at all aspects of your website when determining rank. A website may look beautiful and be easy to navigate, which is important from a user perspective, but what’s going on on the outside of the site doesn’t always acc...

Read More

Key Components of a White Hat SEO Campaign

Written by Nick Stamoulis

There are two primary schools of thought when it comes to SEO. The first is white hat SEO, in which the SEO Specialist, agency, consultant, etc. carries out SEO activities that are deemed appropriate in the eyes of the search engines. The second is black hat SEO. This involves using tactics that ...

Read More

Why Rank is the Wrong Metric to Pay Attention To

Written by Nick Stamoulis

Of course there is value in ranking in the top spot in Google. We’re not trying to tell you there isn’t. However, it’s important to understand that rank isn’t the only way to measure the success of your SEO efforts. It’s a good idea to keep an eye on rankings because too much fluctuation c...

Read More

SEO Competitor Info to Look At

Written by Nick Stamoulis

When developing any kind of business or marketing plan it’s always important to consider the competition. If you are entering a market that has lots of established players, you are going to have to do one of two things. The first option is to provide something that is exemplary that will allow you...

Read More

SEO Clients are Also Responsible for Results

Written by Nick Stamoulis

When a company decides that it wants to improve its website visibility in the search engines it has a couple of options. A larger corporation that has the budget to do so may consider hiring an in house SEO Specialist. Since that isn’t an option for many businesses, alternate options are to have c...

Read More

The Problem with SEO Packages

Written by Nick Stamoulis

We get a lot of phone calls from people looking for “SEO packages.” They want to know right off the bat what they will be getting for SEO services and how much it will cost. The truth is it is very hard to package SEO services into bundles. If presented with a Gold, Silver, and Platinum package,...

Read More

3 Signs that Your SEO Campaign is Working

Written by Nick Stamoulis

SEO is a long term process. It takes time to see results from efforts, but as long as you did a good job of optimizing your site and are regularly building links and keeping active in social media you should begin to see an improvement. What many businesses make the mistake of doing is putting too...

Read More

The Best SEO Firms Practice What They Preach

Written by Nick Stamoulis

One of our employees was at a recent SEO roundtable discussion where an inquiring mind asked “how do you find the best SEO company?” Another member of the discussion replied by saying “look at the company’s SEO. It’s like hiring a personal trainer; you would want to look for someone who wa...

Read More

3 Onsite SEO Tips for the Internal Pages of Your Website

Written by Nick Stamoulis

Every single page of your website needs to be optimized for SEO, including those deep internal pages. One very important thing to remember about onsite SEO is that the search engines rank individual pages, not the website as a whole. This means that each page (in theory anyway) has a good chance of ...

Read More

Good SEO is a Two Phase Process

Written by Nick Stamoulis

The SEO process involves multiple steps and for the best results it’s important to take them one by one and dedicate ample time to each. You shouldn’t rush the SEO process and you also shouldn’t jump around from one thing to the next without completing the prior step. SEO involves two phases. ...

Read More

Don’t Get Burned by a Cheap SEO Company

Written by Nick Stamoulis

I know that some site owners are strapped for budget and can’t afford to invest in a full service SEO firm. Unfortunately it means they are stuck between a rock and a hard place—they know they need SEO but aren’t sure how to go about doing it on their own, but they also don’t have the budget...

Read More

SEO Results Can’t Be Promised

Written by Nick Stamoulis

One of the first questions that prospects often ask during the sales process about our SEO services is, “So when can I be on the first page of Google?” While it seems like a fair question to ask an SEO firm, the response that we give is always the same. We cannot promise that kind of result from...

Read More

Consider SEO Training IF…

Written by Nick Stamoulis

If you are looking to improve the visibility of your website in the search engines and online overall in order to generate more traffic, SEO is definitely the way to go. SEO is an industry that’s always evolving and there are so many ways to go about getting SEO work done. There are plenty of SEO ...

Read More

The What, When, Why and How of Local SEO

Written by Nick Stamoulis

This is a guest post by Amanda DiSilvestro of HigherVisibility. Every small business can take advantage of local SEO, but many are still dragging their feet as they try to understand “regular” SEO first. However, the truth is that local SEO is easier and more successful for the vast majority o...

Read More

The Pros and Cons of an In House SEO Expert

Written by Nick Stamoulis

While most small businesses can’t afford to hire an in-house SEO expert, for some larger brands it might actually make more sense than hiring an SEO company. It might sound strange hearing that from an SEO provider but I’ve always believed in working with clients that we’re a good fit for and ...

Read More

Cheap SEO Will Cost You

Written by Nick Stamoulis

While it has showed some signs of improvement, the economy still isn’t all that great. Businesses are still trying to trim their budget where they can in order to save money. They are looking for alternative and cheaper solutions. When times are tough, it’s often the marketing budget that get...

Read More