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SEO Articles

3 Reasons to Stop Stressing Over Rank

Written by Nick Stamoulis

One of our goals when working with clients is to really educate them about SEO. What “white hat” SEO is and isn’t and that the best SEO campaign is one that follows Google’s Webmaster guidelines to a T. One of the most difficult things to convey to prospects and clients is how little emphasi...

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5 Ways to Get More Website Leads from Organic Traffic

Written by Nick Stamoulis

The purpose of running an SEO campaign is to increase organic traffic to a website from the search engines. And while an increase in traffic typically results in more leads, it’s important to ensure that your website is set up in a way that makes it easy for website visitors to fill out your lead ...

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3 Reasons to Run SEO and PPC Campaigns Together

Written by Nick Stamoulis

It’s common knowledge that when someone wants to know more about, well, just about anything, they turn to the search engines and type in (or say) a search query. This means that if you have a business website, you’ll want it to be found in the search engines. There are essentially two ways to ge...

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What Does Blogging Have to Do with SEO?

Written by Nick Stamoulis

When you’re researching SEO, you’ll find that there’s a lot of talk about blogging. Every reputable SEO firm/consultant/trainer etc. will recommend it. So, you might be wondering, what exactly does blogging have to do with SEO? A lot, actually. Here are the top reasons why blogging is an impo...

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5 Signs You’re Running a Bad SEO Campaign

Written by Nick Stamoulis

SEO certainly isn’t rocket science, but if you’re running your own SEO campaign it can be easy to get confused. After all, all of the information out there on SEO can sometimes be conflicting. Or, doesn’t give you the whole picture or a thorough explanation about the reasons why you should be ...

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How to Increase Organic Listing Click Through Rate

Written by Nick Stamoulis

It stands to reason that if you’re ranking well organically in the search engines for priority search terms, that you’ll also be generating organic search traffic. But what if we told you that there are things you can do to increase that traffic even more? After all, as we’re always saying, SE...

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Are These Things Holding Back SEO Success?

Written by Nick Stamoulis

It’s true that it can take time to see SEO results, however if you’ve been doing everything right for more than 6 months (following white hat SEO best practice, implementing keywords naturally into web content, writing new optimized content, building relevant inbound links to the website) and yo...

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Are You Really Ready for SEO?

Written by Nick Stamoulis

A prominent organic search listing can be a boon for business, which is why executing an SEO campaign is really a no-brainer. The majority of website owners know this, but at the same time they also think that they can jump right into SEO whenever they feel like it. But that’s just not the case. B...

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SEO Items to Execute Regularly

Written by Nick Stamoulis

The first thing to understand about SEO is that it’s not like other marketing campaigns that you can start and stop. In order to be effective long term, an SEO program never really “stops.” The search engines favor websites that remain active by posting great content and steadily increase the ...

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5 Online Marketing Tactics to Explore Alongside SEO

Written by Nick Stamoulis

As an SEO firm, of course we’re going to tell you that SEO is a necessary part of the online marketing mix. But we’ll also be the first to tell you that SEO works best when it’s not a standalone strategy. For starters, it takes time to build and maintain a search engine results presence that g...

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The Most Important SEO Reports

Written by Nick Stamoulis

SEO is comprised of many functions, one of which is reporting. After all, if you’re going to be investing time and money on optimizing your website, building inbound links, writing link worthy content, and sharing your content in social media – don’t you want to know if it’s working over tim...

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6 Tips to Create an SEO Friendly Blog

Written by Nick Stamoulis

One of the most important SEO tips today is to add a blog to your business website and publish new, high-quality content there on a regular basis. This is because new blog posts keep the site updated and “fresh” which brings the search engines back to the site to re-crawl and index it, every blo...

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SEO Items to Consider During a Website Redesign

Written by Nick Stamoulis

It’s best practice to maintain a modern, functional website. A redesign should be considered every few years. If you’re in the market for a redesign, it’s important to keep SEO in mind throughout the process. While a new, bright and shiny website is nice, it’s only worthwhile if it’s gener...

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Don’t Forget About These Pages for SEO

Written by Nick Stamoulis

On site optimization is the process of incorporating targeted keywords into the on-page content, title tag, meta description, and URL of each page of the website so that the search engines can match the page with related search queries. While primary service/solution/product pages are certainly a pr...

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What to Look at to Measure SEO Success

Written by Nick Stamoulis

The first thing you should do as you embark on an SEO campaign is ensure that you have Google Analytics and Search Console set up on the website. After all, you don’t want to invest in a campaign that you can’t measure the results of. If you’ve never optimized your website and you’re com...

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Voice Search SEO Best Practices

Written by Nick Stamoulis

As voice search increases in popularity – is it on your radar when it comes to your SEO campaign? If not, it should be. People are searching for pretty much anything using voice search, it’s not just for traffic information or recipes anymore. Why? Because it’s so easy to use. It takes less ti...

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Technical SEO Items to Execute Now

Written by Nick Stamoulis

You can break SEO up in many ways: there’s on-site vs. off-site SEO, content vs. link building, etc. but another important distinction is separating these things from the technical aspect of SEO that is essentially web design/development. If the website isn’t technically SEO friendly, all of the...

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SEO Mistakes Web Developers Make

Written by Nick Stamoulis

SEO and web development go hand in hand. SEO work in conjunction with web development work attract both the search engine spiders and target audience members to a website. However, web developers aren’t SEO professionals (just as SEO professionals aren’t web developers!). Sure, they might have s...

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Basic SEO Items to Execute Right Now

Written by Nick Stamoulis

Not all business website owners are SEO experts, however that doesn’t mean that business website owners get off the hook completely when it comes to SEO. The purpose of having a business website is for target audience members to learn more about what you do/sell and hopefully to encourage them to ...

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SEO Musts for Local Business Owners

Written by Nick Stamoulis

The days of searching for a local business in the Yellow Pages are long gone. Today, when someone is looking for a local business, they type what they’re looking for into Google and pick from one of the top results. This is why it’s so important for local business owners to invest in local SEO. ...

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Yes, Branded Pages Should be Optimized Too

Written by Nick Stamoulis

SEO best practice is to optimize every page of a website by writing unique titles and descriptions for each page and optimizing on page content where applicable. A common mistake that we see some website owners make is to only optimize their “priority pages” which are typically their primary ser...

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Tips for Outsourcing SEO

Written by Nick Stamoulis

For many companies, especially small to medium sized businesses, it doesn’t make sense to hire an SEO team or professional in house. At the same time, it’s also likely that the existing marketing team or professional doesn’t have the time to add SEO responsibilities onto their plate without sa...

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4 Things That Will Always Add Value to an SEO Program

Written by Nick Stamoulis

One of the things that the SEO industry is most known for is change. Best practices come and go to stay in line with whatever Google is deeming good or bad (or relevant or irrelevant) at any given time. As the Google algorithm has become more evolved, many SEO practices have fallen by the wayside. R...

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Why Fixating on Rank is a Waste of Time

Written by Nick Stamoulis

Search engine rank hasn’t been a top SEO measurement for years now, but no matter how often we say it or talk about it here on the blog, we continue to get questions from prospects and clients about how we report on it. While we do pull keyword reports from Google Search Console regularly, it’s ...

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Is Your SEO Program Working? Here’s How to Tell

Written by Nick Stamoulis

It’s common knowledge today that if you want to increase website traffic, you should be implementing an SEO campaign. However, the execution of an SEO campaign is really only one part of it. What’s the point of investing in an SEO program if you have no idea how it’s performing? While results ...

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How a PPC Campaign Complements an SEO Campaign

Written by Nick Stamoulis

Everyone today knows how the search engines work and that there are two sections on the search results page: paid listings and non-paid listings (PPC and organic). So as a business and website owner – where should you dedicate your time and resources? Obviously, we’re an SEO firm so we’ll stro...

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Don’t Make These Costly SEO Mistakes

Written by Nick Stamoulis

Search engine optimization is an essential component of online marketing since an organic search presence for targeted keywords will result in website visitors which can lead to sales and conversions. Most website owners know this today and understand that they need to get involved in this “SEO th...

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Reasons to Hire an SEO Professional

Written by Nick Stamoulis

Are you thinking of hiring an SEO professional? By now, any company that wants to find success online should know that search engine optimization is mission critical. After all, if a website can’t be found in the search engines, what good is it? Sure, there are other ways to promote a website (w...

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Make Sure You Put Your Customers First

Written by Nick Stamoulis

You've spent the last few months executing your SEO campaign. You research keywords, write great content, share your content on the social media sites, and constantly tweak things until you get the results you want. After a while, you notice that it's been paying off because your organic visitors ar...

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Find a Balanced Working Relationship with Your SEO Firm

Written by Nick Stamoulis

Signing on to work with an SEO firm is a big step for any company. It’s an attractive option for SMBs that don’t necessarily have the budget to hire an SEO professional to work in-house, but understand how critical the work is. Outsourcing to a trusted firm is the next best option. Yet, the clie...

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How to Maintain Your SEO Rankings

Written by Nick Stamoulis

After continually working your SEO program for at least the past six months, you're now starting to see how much the program is paying off. You've been regularly publishing new content, sharing posts on social media, and earning valuable links in the process. As you continue to do these activities,...

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Clean Up Organic Listings to Increase Click Through Rate

Written by Nick Stamoulis

There’s a misconception that the goal of an SEO campaign is to improve your organic search ranking for priority keywords. The truth is, this is really only part of it. Improving rank is great – but is it correlating with an increase in organic search traffic? Are people actually clicking through...

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5 Ways to Keep Your Website Safe from Hackers

Written by Nick Stamoulis

Cyber attacks are nothing new but have received newfound attention after the infamous WannaCry and subsequent attacks went after huge corporations, showcasing that nobody is immune. If you own a website, it’s important to do what you can to protect it. From an SEO perspective, it’s important bec...

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Don’t Believe These SEO Lies

Written by Nick Stamoulis

SEO isn’t new. It’s been an effective online marketing solution for many years. Yet, for some reason many website owners (and marketers!) don’t quite understand it. We blame this on the fact that there are plenty of lies circulating about the industry and website owners don’t really know wha...

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SEO Reporting: More Than Rank

Written by Nick Stamoulis

In order to be successful with SEO long term, it’s necessary to get out of the “it’s all about rank” mindset. We’re not saying that rank doesn’t play a role, of course it does, but it isn’t the be all, end all metric to pay attention to during SEO reporting. Ranking fluctuates based on...

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SEO and PPC Should Work Together

Written by Nick Stamoulis

While search engine optimization and search engine pay per click advertising are two different marketing functions, they both work under the search engine marketing umbrella and ultimately have the same goal: website clicks that drive conversions. Some website owners choose to deploy one or the othe...

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Website Mistakes that Harm SEO

Written by Nick Stamoulis

We might not know everything about Google’s search algorithm that determines where websites should rank for keyword searches, but Google has given us enough hints over the years about what’s important. At the top of the list: quality. Google wants to rank sites that fulfill the needs of searcher...

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The First 3 Steps of an SEO Campaign

Written by Nick Stamoulis

For those new to SEO, it can be a little daunting. There’s a lot involved: keyword research, on-site optimization, link building, content marketing, social media, etc. Where do you start? What’s the best approach: all at once or start with one thing and build to the next? Different SEO firms wil...

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Red Flag Warnings to Look For When Hiring an SEO Company

Written by Nick Stamoulis

The growing influence of organic search rank on business success has correlated with a growth in SEO companies. There’s certainly no shortage of them. Unfortunately, the industry isn’t regulated. Anyone can essentially call themselves an SEO professional, which is why if you’re working with an...

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4 Things to Do Before Launching an SEO Campaign

Written by Nick Stamoulis

If you’ve finally decided to get around to the whole “SEO thing” that’s great! Welcome aboard. However, before you get started there are a few things to take care of. Doing so will ensure that the campaign is as effective as it can be. Here are 4 things to do before launching an SEO campaign...

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SEO Tasks to Complete Daily

Written by Nick Stamoulis

One of the most important things to understand about SEO is that efforts need to be ongoing in order to maintain and improve a website’s presence in search results. Unlike an ad campaign, you can’t turn it off and on as you please without impacting performance. In order to achieve steady organic...

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4 Ways to Supplement an SEO Campaign

Written by Nick Stamoulis

Probably the most frustrating thing about SEO is that it takes time for a campaign to have a positive impact. It can take months, or in some cases, years, for a website to be rewarded with a ranking boost in the search engines after on-site optimization, posting great content, and building high-qual...

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High-Level SEO Reporting Guide

Written by Nick Stamoulis

If you’re going to be investing in SEO efforts like on site optimization, link building, content marketing, and social media it probably makes sense to measure the impact of these efforts over time, right? While SEO reporting can be complex, specifically for very large websites or websites that ha...

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How to Make Social Media Work for SEO

Written by Nick Stamoulis

When someone tells you that social media doesn’t impact SEO, they’re only half right. It’s true that there aren’t any direct ties to your follower count, number of likes and shares, and links that you share in the search engine algorithms. Yet, that doesn’t mean that social media doesn’t...

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Putting Together an SEO Report

Written by Nick Stamoulis

If you’re actively working on an SEO campaign, it’s important to be aware of how that campaign is performing. The first thing to understand about SEO (and SEO reporting) is that SEO is long term. While it’s recommended to pull reports on a regular basis, it’s highly doubtful that you’re go...

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The Downsides to Working with a Specialized SEO Provider

Written by Nick Stamoulis

If you’re in the market to hire an SEO firm, you essentially have two options. You can hire a firm that specializes in your industry or you can hire a firm that doesn’t specialize and works with clients across multiple industries. While it might seem like a no-brainer to work with a firm that sp...

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5 Prominent Places for Keywords to Appear

Written by Nick Stamoulis

Search has certainly evolved in recent years and the search algorithms now utilize machine learning to understand the meaning behind a search as opposed to exact keyword matching, but that doesn’t mean that keywords aren’t important for SEO. Keywords are still used as search terms and the websit...

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