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SEO Articles

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4 Reasons You Aren’t Ready for SEO

Written by Nick Stamoulis

Since we’re an SEO firm you probably assume that we’d tell every website owner that they need to be doing SEO. While we do think that every website owner should be doing SEO eventually, the truth is many just aren’t ready for it. Here are 4 reasons why a website owner might not be ready to exe...

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Make These 5 Website Fixes to Improve SEO

Written by Nick Stamoulis

While it’s true that great content, keyword incorporation, and quality inbound links are at the forefront of an SEO campaign, one important contributor to SEO success that sometimes doesn’t get the attention it deserves is website design and development. Website design and SEO complement each ot...

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Do These Things Regularly for SEO Success

Written by Nick Stamoulis

The key to achieving SEO success and maintaining SEO success is to keep at it regularly. It’s not the sort of campaign that you can turn off and turn back on, expecting to be right where you left off. If you take any time off from SEO work it will likely coincide with a gradual dip in organic traf...

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What to Look at to Measure SEO Success

Written by Nick Stamoulis

The first thing you should do as you embark on an SEO campaign is ensure that you have Google Analytics and Search Console set up on the website. After all, you don’t want to invest in a campaign that you can’t measure the results of. If you’ve never optimized your website and you’re com...

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Digital Marketing

In Addition to SEO, What Can I Be Doing?

Written by Nick Stamoulis

A common question we often hear from SEO clients is, “what else can I be doing to get more traffic to my website?” Since SEO is a long-term strategy (slow and steady wins the race), if a client has the budget, we often recommend executing additional online marketing efforts to coincide with the ...

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It’s Impossible to Put a Timeline on SEO Success

Written by Nick Stamoulis

When a potential client is interested in getting started with an SEO campaign one of the first questions that they ask is, “how long will it take for this to work?” Unfortunately, it’s a question that’s nearly impossible to answer, especially since a successful SEO campaign looks different t...

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6 SEO Reporting Items to Look at Every Month

Written by Nick Stamoulis

An SEO campaign is only worthwhile if you’re going to take the time to analyze its success on a regular basis. Reviewing monthly SEO reports allows you to see where you are making progress and what areas might need additional work. Our SEO reporting go-tos are Google Analytics and Google Search Co...

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How Your Competitors Can Help Your SEO Campaign

Written by Nick Stamoulis

The best SEO campaigns are the ones built on research. The first step is to thoroughly research SEO best practice. You want to know what you should and shouldn’t be doing before embarking on a campaign. Once you have a handle on this, it’s a good idea to see what your competitors are doing. Not ...

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SEO

Don’t Take a Cookie Cutter SEO Approach

Written by Nick Stamoulis

If you’re in the market for an SEO service provider, it’s important to do your research and check with references before making an informed decision. Depending on the industry you are in, you might find that there are SEO companies that specialize in it. At first glance this might seem like the ...

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5 Questions to Ask an SEO Service Provider

Written by Nick Stamoulis

The SEO industry has come a long way in recent years but it sometimes still can’t shake that “shady” vibe. Well, that’s because, unfortunately, there are still plenty of shady characters trying to sell SEO services to inexperienced and naïve website owners. If you’re thinking about workin...

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Where Do I Put My SEO Keywords?

Written by Nick Stamoulis

Keywords are at the foundation of any SEO campaign. People search using keywords and the purpose of SEO is to ensure that your website matches these search queries in order to generate organic search engine traffic from target audience members. To determine how target audience members are searching,...

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3 Things to Earn from Your SEO Content

Written by Nick Stamoulis

SEO is all about great web content. Without great content you not only have nothing to optimize, but there’s nothing to set you apart from your competitors and encourage target audience members to invest in your product or services. When creating SEO content, it’s important to keep in mind the f...

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Business

Everyone at the Company Needs to Be on Board with SEO

Written by Nick Stamoulis

Are you of the mindset that only the SEO specialists are able to take care of your search engine optimization program? Well, even if you entrust this aspect of your business to a reputable firm, everyone in your company, including the leadership as well as the marketing department as a whole, needs ...

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SEO Content Should Be Original

Written by Nick Stamoulis

Content is a huge component of a search engine optimization campaign today. Gone are the days of tricking the search engines by simply buying a bunch of links and incorporating lots of anchor text keywords in order to get a website to rank. The search engines have become a lot more sophisticated and...

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Important Technical SEO Items to Consider

Written by Nick Stamoulis

At a very high level, SEO involves writing quality website content, optimizing it with keywords, and sharing that website content in the form of links and social shares. However, there’s also a technical aspect to SEO that sometimes doesn’t get the attention that it deserves. If your website doe...

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5 SEO Tactics that Will Never Hurt You

Written by Nick Stamoulis

One of the most exciting things about SEO is that it’s constantly evolving. While this certainly keeps things interesting, it also causes fear and anxiety. SEO rules are known to change which often makes website owners hesitant. They understandably don’t want to invest time and effort into somet...

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SEO, Content and Social All Work Together

Written by Nick Stamoulis

The way people search for information online isn't necessarily linear, which means that they may arrive at your website in unpredictable ways. Will they find your website based on search results, social signals, or a combination of both? The reality is that social media and SEO work together and enh...

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No Black Hat

Don’t Focus on Rank to Measure SEO Success

Written by Nick Stamoulis

So many potential SEO clients have one thing on their mind. They want their website to rank number one in the major search engines for their priority keywords. What they don’t realize is that ranking can never be guaranteed, and any SEO company that does guarantee a number one spot is full of it. ...

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Top Reasons Why SEO is Slow

Written by Nick Stamoulis

One of the most important points that we try to make to prospective full service SEO clients is that SEO is a slow and sometime very long process.  It’s not the kind of marketing tactic that’s going to have immediate results or a quick ROI. The complete opposite is true. In fact, it can take ma...

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How to Make Content Marketing Work for SEO

Written by Nick Stamoulis

Yes, content marketing is a big part of SEO today. But content marketing in and of itself is not SEO. No matter how great your content is, it’s not going to improve your SEO efforts unless you have an SEO mindset while you create it. Here are 5 things to do to make your content marketing work for ...

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Social Signals Do Impact SEO

Written by Nick Stamoulis

When we take on a full service SEO client and come up with a strategy for them, social media is always part of the mix. We've known for a while that social signals do impact SEO, but it's important to understand exactly how that happens. Back in 2014, Matt Cutts, who at the time was the head of Goog...

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SEO Tips for Seasonal Businesses

Written by Nick Stamoulis

While your business may have slow and busy periods or even close entirely for parts of the year, the Internet never stops, which essentially means that ideally your SEO program shouldn’t either. Sure, there may be more SEO related work to do during certain parts of the year but since your website ...

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Why the Meta Description Still Matters

Written by Nick Stamoulis

Way back in the early days of the Internet the search engines considered all of the meta information of a website as part of the ranking algorithm. But that led to problems since sneaky webmasters were stuffing the tags with irrelevant keywords designed to generate a lot of traffic. It wasn’t resu...

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No Black Hat

Another Reason to Not Focus on Search Engine Rankings

Written by Nick Stamoulis

What is the sign of a good SEO program? Any legitimate SEO professional will tell you that it’s a steady growth in organic search traffic over time from target audience members. What a legitimate SEO professional will not tell you is that it’s all about rank. Ranking-focused SEO is long gone. Th...

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Technical SEO Audit Checklist

Written by Nick Stamoulis

Every site needs to undergo a technical SEO audit from time to time. Obviously if you’ve suffered a penalty it’s imperative you dig through every corner of your site to determine what went wrong, but it’s also worth doing BEFORE you get hit with a penalty so you can take preventative action to...

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How to Measure Organic SEO Traffic

Written by Nick Stamoulis

In my opinion, one of the best ways to measure to overall success of your SEO campaign is to look at your organic SEO traffic. Rank just isn’t a good SEO metric for a variety of reasons including the increased personalization of search, the impact of social signals on the search results, the effec...

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SEO

SEO Won’t Solve Your Business Problems

Written by Nick Stamoulis

A search engine optimization campaign, if implemented properly, can do many wonderful things for your business. It can help improve your brand visibility in the search engines and online overall in order to bring more targeted traffic to your site. An increase in visitors to the site will generate m...

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Tips for a Productive SEO Consulting Meeting

Written by Nick Stamoulis

Business success today is largely dependent on online visibility, and the search engines play a large role in this. Web users want instant gratification and they won’t spend time looking beyond the first one or two pages of search results. Therefore, it’s extremely important for a business to ha...

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Putting Together an SEO Report

Written by Nick Stamoulis

If you’re actively working on an SEO campaign, it’s important to be aware of how that campaign is performing. The first thing to understand about SEO (and SEO reporting) is that SEO is long term. While it’s recommended to pull reports on a regular basis, it’s highly doubtful that you’re go...

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Protect Your Website with White Hat SEO

Written by Nick Stamoulis

Like it or not, all website owners are essentially at the mercy of the high and mighty Google. When people are looking for information, what do they do? That’s right, they “Google it.” This means that website owners that want to rank prominently for relevant keywords in a Google search need to...

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Solution Security

How Website Security Impacts Your SEO

Written by Nick Stamoulis

Did you know that your website security impacts your SEO program? Let's say your website has been online for many years and everything seems to be going well and you have no technical or security issues. On a regular basis, you publish new website content. Your social media is also going well - you ...

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Don’t Put Your SEO and Social Media on Hold!

Written by Nick Stamoulis

SEO, content marketing, and social media all relate to each other, and they all are long term strategies that need to be cultivated and nurtured over time. You really can't have one without the other. For example, regular blog posting is essential for both SEO and social media, because content can ...

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SEO: A 5 Step Program

Written by Nick Stamoulis

Sometimes it seems like almost anything can be done in “5 easy steps” these days. Losing weight, building a business, earning extra income, getting over an ex, and the list goes on and on. SEO can also be categorized as a 5 step program, but it certainly isn’t easy. In order to find SEO succes...

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Are You Building an SEO Pyramid or House of Cards?

Written by Nick Stamoulis

Back in the early days of SEO the SEO hierarchy of needs (based on Maslow’s hierarchy of needs) went something like this: Content–> Keyword Research–> Onsite Optimization–> Link Building Website owners would create their website content, conduct keyword research using a keywor...

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Managing Product Pages for SEO

Written by Nick Stamoulis

One of the unique SEO problems that e-commerce and b2b lead generating websites face is that their products can be constantly changing. This means that new pages are being added, content is being tweaked and discontinued or out of stock product pages are being taken down. This kind of  page turnove...

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What SEO is NOT

Written by Nick Stamoulis

SEO is the practice of making changes to your website in order for the search engines to find and deliver targeted visitors. It's also defined by its white hat practices, such as creating excellent content on a regular basis, performing effective on-site SEO, and building trusted links.  However, t...

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The Argument Against Specialized SEO Services

Written by Nick Stamoulis

Many companies understand the importance of SEO, but just don’t have the time or resources to do it themselves. So, they make the smart decision to start looking for an SEO company or consultant to assist them. When researching SEO options you may come across companies that specialize in SEO withi...

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URL Writing Best Practice for SEO

Written by Nick Stamoulis

Is your URL structure SEO-friendly? On the surface, it may not seem as if such a small detail would matter. However, an effective URL structure helps increase usability to your website, which could increase traffic and also give you an advantage over your competition. When creating your website, it ...

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Ways to Build a Solid SEO Campaign

Written by Nick Stamoulis

When it comes to executing an effective SEO campaign, how it's structured makes all the difference. There are certain elements that every SEO program needs to have. Besides that, items beyond your control, such as Google's algorithm changes, can also have an impact. No matter what kind of business ...

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Company Brand Improves Awareness and Perception of Value

Established Brands Should Invest More Into SEO

Written by Nick Stamoulis

We get asked the following question from time to time: If we're a solid brand in a thriving industry, is it worth it to invest money into an SEO program to rank for other keywords in the search engines? In other words, they're asking if it is worthwhile to invest money into an SEO program so t...

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SEO

SEO Software Won’t Do the Work for You

Written by Nick Stamoulis

SEO isn’t just something that’s needed for big websites or large corporations. Every website that exists needs to be optimized in order to increase its online visibility and build brand awareness. Think about how many websites there are out there. Without an optimized site, it’s easy to get lo...

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Brand

Using SEO to Improve Branded Search

Written by Nick Stamoulis

While it is true that the primary goal of an SEO campaign is to improve traffic from the search engines from visitors using non branded keywords that are targeted in the SEO campaign, you can’t discount the importance of branded keyword search terms and how SEO affects these kinds of searches, as ...

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How to Maintain Your SEO Rankings

Written by Nick Stamoulis

After continually working your SEO program for at least the past six months, you're now starting to see how much the program is paying off. You've been regularly publishing new content, sharing posts on social media, and earning valuable links in the process. As you continue to do these activities,...

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On Page SEO Is More Complex Than You Think

Written by Nick Stamoulis

There is a lot that goes into an effective full service SEO campaign. You need to produce great content on a regular basis, earn quality links, and your on page SEO needs to be as effective as possible. In the past, it was enough to come up with a bullet list of things that need to be addressed as p...

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SEO

Why SEO and PR Should Work Together

Written by Nick Stamoulis

In the past, it was possible to work on an SEO strategy independently from the rest of the marketing departments. However, over the past decade or so, search engines have changed greatly through several algorithm updates, such as Penguin, Panda, and the newest implementation of Google's machine lea...

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Influence of Rankbrain on SEO Strategy

Written by Nick Stamoulis

In October of 2015, Google officially announced that Rankbrain, their machine learning or artificial intelligence technology, is now a part of their algorithm. Since this is a machine learning technology, it has always been assumed that it would eventually impact SEO. Over time, Rankbrain has change...

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When Business is Slow Don’t Give Up on SEO

Written by Nick Stamoulis

One thing that I am constantly stressing to my clients is that they can’t let month-to-month fluctuations (visitors to site, ranking in SERPs and so forth) shake their faith in their SEO campaign. Too often, site owners panic during a slow month and decide that SEO isn’t working for them and the...

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On Site SEO Checklist of Things to Remember!

Written by Nick Stamoulis

An SEO campaign is comprised of many steps. The first phase is the research phase. It’s necessary to scope out the competition and figure out which keywords would be the best fit to target. Once keyword research has been completed the next phase is on site optimization. This involves going through...

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SEO is About More that Just On-Page Optimization

Written by Nick Stamoulis

SEO has changed a lot since the early days, and most of it has to do with how much more sophisticated things have become. The queries that search engine users make have change a lot, and so have the search engines. With all the algorithm advancements made after the past few years, the search engine...

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SEO Con Men Are Alive and Well

Written by Nick Stamoulis

Do you regularly get emails from people who are trying to drum up business for their SEO services? This happens to me all the time. In fact, I received one just the other day. Typically, the emails read something like this: Hello, You could be doing much better in the search engines. As part ...

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