x

SEO Articles

SEO.   Word Grunge collage on background

The Argument Against Specialized SEO Services

Written by Nick Stamoulis

Many companies understand the importance of SEO, but just don’t have the time or resources to do it themselves. So, they make the smart decision to start looking for an SEO company or consultant to assist them. When researching SEO options you may come across companies that specialize in SEO withi...

Read More

Arrow on url on web page

URL Writing Best Practice for SEO

Written by Nick Stamoulis

Is your URL structure SEO-friendly? On the surface, it may not seem as if such a small detail would matter. However, an effective URL structure helps increase usability to your website, which could increase traffic and also give you an advantage over your competition. When creating your website, it ...

Read More

SEO. Dart at the target center

Top Reasons Why SEO is Slow

Written by Nick Stamoulis

One of the most important points that we try to make to prospective full service SEO clients is that SEO is a slow process.  It’s not the kind of marketing tactic that’s going to have immediate results or a quick ROI. The complete opposite is true. In fact, it can take many months or possibly e...

Read More

SEO (Search Engine Optimization) written on a wooden cube in front of a laptop

Ways to Build a Solid SEO Campaign

Written by Nick Stamoulis

When it comes to executing an effective SEO campaign, how it's structured makes all the difference. There are certain elements that every SEO program needs to have. Besides that, items beyond your control, such as Google's algorithm changes, can also have an impact. No matter what kind of business ...

Read More

Company Brand Improves Awareness and Perception of Value

Established Brands Should Invest More Into SEO

Written by Nick Stamoulis

We get asked the following question from time to time: If we're a solid brand in a thriving industry, is it worth it to invest money into an SEO program to rank for other keywords in the search engines? In other words, they're asking if it is worthwhile to invest money into an SEO program so t...

Read More

SEO

SEO Software Won’t Do the Work for You

Written by Nick Stamoulis

SEO isn’t just something that’s needed for big websites or large corporations. Every website that exists needs to be optimized in order to increase its online visibility and build brand awareness. Think about how many websites there are out there. Without an optimized site, it’s easy to get lo...

Read More

Brand

Using SEO to Improve Branded Search

Written by Nick Stamoulis

While it is true that the primary goal of an SEO campaign is to improve traffic from the search engines from visitors using non branded keywords that are targeted in the SEO campaign, you can’t discount the importance of branded keyword search terms and how SEO affects these kinds of searches, as ...

Read More

scheme with icons isolated main activities related to seo

How to Maintain Your SEO Rankings

Written by Nick Stamoulis

After continually working your SEO program for at least the past six months, you're now starting to see how much the program is paying off. You've been regularly publishing new content, sharing posts on social media, and earning valuable links in the process. As you continue to do these activities,...

Read More

Website SEO (search engine optimization) analysis and process flat vector

On Page SEO Is More Complex Than You Think

Written by Nick Stamoulis

There is a lot that goes into an effective full service SEO campaign. You need to produce great content on a regular basis, earn quality links, and your on page SEO needs to be as effective as possible. In the past, it was enough to come up with a bullet list of things that need to be addressed as p...

Read More

Business

Everyone at the Company Needs to Be on Board with SEO

Written by Nick Stamoulis

Are you of the mindset that only the SEO specialists are able to take care of your search engine optimization program? Well, even if you entrust this aspect of your business to a reputable firm, everyone in your company, including the leadership as well as the marketing department as a whole, needs ...

Read More

SEO

Why SEO and PR Should Work Together

Written by Nick Stamoulis

In the past, it was possible to work on an SEO strategy independently from the rest of the marketing departments. However, over the past decade or so, search engines have changed greatly through several algorithm updates, such as Penguin, Panda, and the newest implementation of Google's machine lea...

Read More

Flat concept of Search Engine Optimization with magnifying glass vector

It’s Impossible to Put a Timeline on SEO Success

Written by Nick Stamoulis

When a potential client is interested in getting started with an SEO campaign one of the first questions that they ask is, “how long will it take for this to work?” Unfortunately, it’s a question that’s nearly impossible to answer, especially since a successful SEO campaign looks different t...

Read More

search-engine-8

Influence of Rankbrain on SEO Strategy

Written by Nick Stamoulis

In October of 2015, Google officially announced that Rankbrain, their machine learning or artificial intelligence technology, is now a part of their algorithm. Since this is a machine learning technology, it has always been assumed that it would eventually impact SEO. Over time, Rankbrain has change...

Read More

SEO Text With Shapes Colorful

When Business is Slow Don’t Give Up on SEO

Written by Nick Stamoulis

One thing that I am constantly stressing to my clients is that they can’t let month-to-month fluctuations (visitors to site, ranking in SERPs and so forth) shake their faith in their SEO campaign. Too often, site owners panic during a slow month and decide that SEO isn’t working for them and the...

Read More

Search Engine Optimization flat icon illustration SEO concept

On Site SEO Checklist of Things to Remember!

Written by Nick Stamoulis

An SEO campaign is comprised of many steps. The first phase is the research phase. It’s necessary to scope out the competition and figure out which keywords would be the best fit to target. Once keyword research has been completed the next phase is on site optimization. This involves going through...

Read More

Website SEO (search engine optimization) analysis and process flat vector

SEO is About More that Just On-Page Optimization

Written by Nick Stamoulis

SEO has changed a lot since the early days, and most of it has to do with how much more sophisticated things have become. The queries that search engine users make have change a lot, and so have the search engines. With all the algorithm advancements made after the past few years, the search engine...

Read More

seo

SEO Con Men Are Alive and Well

Written by Nick Stamoulis

Do you regularly get emails from people who are trying to drum up business for their SEO services? This happens to me all the time. In fact, I received one just the other day. Typically, the emails read something like this: Hello, You could be doing much better in the search engines. As part ...

Read More

Brand

Make Sure Your SEO Strategy Helps with Branding

Written by Nick Stamoulis

Over the years, it has become clear that Google favors business websites that show a strong brand presence in addition to creating a website that users will find valuable. Back in 2008, Eric Schmidt, the CEO of Google, said that, "Brands are the solution, not the problem," and that they give us ...

Read More

Like share follow bubble with clip hanging on the line with blue background.

Social Signals Do Impact SEO

Written by Nick Stamoulis

When we take on a full service SEO client and come up with a strategy for them, social media is always part of the mix. We've known for a while that social signals do impact SEO, but it's important to understand exactly how that happens. Back in 2014, Matt Cutts, who at the time was the head of Goog...

Read More

SEO Red Vector Icon Button

What SEO is NOT

Written by Nick Stamoulis

SEO is the practice of making changes to your website in order for the search engines to find and deliver targeted visitors. It's also defined by its white hat practices, such as creating excellent content on a regular basis, performing effective on-site SEO, and building trusted links.  However, t...

Read More

SEO Green Vector Icon Design

Managing Product Pages for SEO

Written by Nick Stamoulis

One of the unique SEO problems that e-commerce and b2b lead generating websites face is that their products can be constantly changing. This means that new pages are being added, content is being tweaked and discontinued or out of stock product pages are being taken down. This kind of  page turnove...

Read More

Search Browse Find Internet Search Engine Concept

How RankBrain Has Impacted Search Results

Written by Nick Stamoulis

When Google launched RankBrain in October 2015, it was unknown what the implications of having a machine-learning technology play a part in Google's search results would be. Essentially, they developed a system of artificial intelligence that is designed to make search queries more efficient. It ...

Read More

No Black Hat

Black Hat Tactics and White Hat Alternatives

Written by Nick Stamoulis

There are many tactics that can be used in a search engine optimization campaign to attract the attention of search engine spiders and get a website ranked prominently for specific keywords. Some of these tactics are considered to be white hat, which means that they are tactics that “play by the r...

Read More

Tablet - search

The Various Types of Searches

Written by Nick Stamoulis

When a user plugs their query into a search engine, they usually have a certain motive driving the search. Their reason for searching ties in with the actions they take once they get to your site. In some cases, as is the case with "questions" searches, it can even impact how google displays the sea...

Read More

Flat concept of seo process-

Technical SEO Audit Checklist

Written by Nick Stamoulis

Every site needs to undergo a technical SEO audit from time to time. Obviously if you’ve suffered a penalty it’s imperative you dig through every corner of your site to determine what went wrong, but it’s also worth doing BEFORE you get hit with a penalty so you can take preventative action to...

Read More

direct traffic

How to Measure Organic SEO Traffic

Written by Nick Stamoulis

In my opinion, one of the best ways to measure to overall success of your SEO campaign is to look at your organic SEO traffic. Rank just isn’t a good SEO metric for a variety of reasons including the increased personalization of search, the impact of social signals on the search results, the effec...

Read More

Idea SEO Search Engine Optimization

SEO, Content and Social All Work Together

Written by Nick Stamoulis

The way people search for information online isn't necessarily linear, which means that they may arrive at your website in unpredictable ways. Will they find your website based on search results, social signals, or a combination of both? The reality is that social media and SEO work together and enh...

Read More

Businessman touching the word seo

Why SEO Is a Continual Learning Process

Written by Nick Stamoulis

Even if you decide to outsource your SEO campaign execution and management to a full service SEO company I believe it is incredibly important that site owners and marketing managers take the time to learn SEO for themselves, even if it’s just an understanding of the basics. I know what you’re th...

Read More

seo

What You Need to Know About Direct Answers

Written by Nick Stamoulis

Back in May of 2012, Google launched its Knowledge Graph, which is a system for organizing information and facts about well-known people, places, and organizations. Recently, they implemented another aspect of the Knowledge Graph - the Direct Answers Box, which displays answers to direct questions a...

Read More

Match Keywords to User Intent

Don’t Over Optimize Your Site

Written by Nick Stamoulis

For all of our full service SEO clients, we start the process with on-site optimization. This involves conducting keyword research for each page of the site, writing new and better targeted Meta tags and descriptions, and tweaking H1 tags and page content to seamlessly include the new keywords. The ...

Read More

close up of hand showing design word CONTENT as concept

Black Hat SEO Tactic to Avoid: Duplicate Content

Written by Nick Stamoulis

Excellent content is the bread and butter of your online presence. However, there is a right and wrong way to create content. According to Google,  “Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive a...

Read More

Magnifying glass revealing the word SEO

Moving from Local SEO to National SEO

Written by Nick Stamoulis

Generally speaking, there are two different types of SEO campaigns, local SEO and national SEO. With all of our b2b full service SEO clients, we carefully consider whether it’s best to focus on local SEO or national SEO when developing our strategy. In most cases, we incorporate a combination ...

Read More

Its Time to Fix Your Slow Website

Analyze Page Load Time for SEO Success

Written by Nick Stamoulis

Like any service provider, the search engines want to create a service that will keep customers happy. This means that they want to rank the best possible pages that are relevant to keyword search terms. If the websites that the search engines suggest to users aren’t relevant or are poorly develo...

Read More

ppc

Does Google Adwords Help Your SEO?

Written by Nick Stamoulis

It seems to be a common question that new SEO clients ask. “If I run an AdWords PPC campaign in Google, will it help with my SEO program?” The thought is that if you are paying Google some money, maybe they will help you out organically, too. It actually doesn’t work that way because Goog...

Read More

Solution Security

How Website Security Impacts Your SEO

Written by Nick Stamoulis

Did you know that your website security impacts your SEO program? Let's say your website has been online for many years and everything seems to be going well and you have no technical or security issues. On a regular basis, you publish new website content. Your social media is also going well - you ...

Read More

backlink concept

Broken Links Can Hurt Your SEO Efforts

Written by Nick Stamoulis

Broken links are a part of owning and/or managing a website and if they're not addressed, they can hurt your long term SEO efforts. In fact, they're bad from both a search engine perspective and a user perspective. Marketers need to continually monitor broken links and address them before they can...

Read More

Stop and Time for SEO words on Road Sign

Reasons to Hire an SEO Professional

Written by Nick Stamoulis

Are you thinking of hiring an SEO professional? By now, any company that wants to find success online should know that search engine optimization is mission critical. After all, if a website can’t be found in the search engines, what good is it? Sure, there are other ways to promote a website (w...

Read More

Websites Should be Mobile Friendly By April 21st, Warns Google

There’s No Quick Money When it Comes to SEO

Written by Nick Stamoulis

When it comes to SEO, there’s no such thing as making “quick money”. In fact, chasing fast money can do a lot more harm than good. When you hire an SEO firm, you need to treat them as a partner. This comes in especially handy when you’re presented with opportunities that may seem a litt...

Read More

SEO Blue Vector Icon Design

You Can’t Predict or Forecast SEO Results

Written by Nick Stamoulis

When you implement an SEO program, it's only natural that you want to find a way to predict results. In fact, people ask me this very thing all the time. They wonder if they can not only forecast their SEO results, but also their website visitor growth and the ROI of their overall SEO program. While...

Read More

Searching

Internet Yellow Pages (IYP): Good for SEO?

Written by Nick Stamoulis

Do you remember when the Yellow Pages were a trusted phone directory? It seems like a long time ago and times have certainly changed. Now, very few people actually use the phone book. Instead, they look online to find products or services that they need. Before Google completely dominated the In...

Read More

vector blue and green globe icon

SEO Firms in India: Are They Any Good?

Written by Nick Stamoulis

*Disclaimer: The purpose of this post is not to be negative about firms in India, but rather to share the pros and cons of outsourcing SEO work to India or any other locations that aren't within the United States. When looking for an SEO firm, a business has many options. There are hundreds, if...

Read More

Vector pause web icon

Don’t Put Your SEO and Social Media on Hold!

Written by Nick Stamoulis

SEO, content marketing, and social media all relate to each other, and they all are long term strategies that need to be cultivated and nurtured over time. You really can't have one without the other. For example, regular blog posting is essential for both SEO and social media, because content can ...

Read More

Foreign language school for adults flat illustration

Duplicate Content on Multinational Websites

Written by Nick Stamoulis

If you have a multinational corporation, it stands to reason that you'll want all of your customers to understand your site. This means that you'll likely have several versions of your content to accommodate your wide customer base. However, unless this is done correctly, it can actually hurt your S...

Read More

Sites against futuristic black and blue background

Can Too Many Pages Hurt Your SEO?

Written by Nick Stamoulis

When the Internet was new, websites looked much differently than they do now. Design techniques, programming languages, and SEO tactics have evolved as the web have all gotten much more sophisticated. In the beginning, websites were fairly lean and only contained a few pages. After a while, people b...

Read More

Business deal

Your SEO Firm is Your Partner

Written by Nick Stamoulis

There's an art to choosing the best SEO firm for your business but once you do, it's important to make the most of it. What you really need, though, is a firm that treats you like a partner and not just a client! However, it does work both ways. If you treat them as "hired help" and not like a true ...

Read More

3d seo cubes

Is This Your First Time Hiring an SEO Firm?

Written by Nick Stamoulis

Are you hiring an SEO firm for the first time? Whether you've been doing your SEO work in-house or you haven't been doing SEO at all, hiring a firm will help you make massive strides. You've made an investment into the future success of your company. Also, your online presence will improve consider...

Read More

Comment (conversation icon) blue square button

Why Blog Commenting is Important

Written by Nick Stamoulis

When it comes to search engine optimization, blog commenting is always considered an important part of the strategy. It's also one of those strategies that only gets better over time. Long term consistency that actually gets results. If you complete a certain number of blog comments per month, it'...

Read More

Business man hand touch web traffic text on abstract background

4 Reasons Why Your Search Traffic Has Dipped

Written by Nick Stamoulis

Have you noticed a sudden drop (or even a steady decline) in the amount of visitors coming to your site from search? There are a multitude of things that could be affecting how well your site does organically, but here are four things you should look at and eliminate first. Seasonality Every busin...

Read More

Thumb up

Make Sure You Put Your Customers First

Written by Nick Stamoulis

You've spent the last few months executing your SEO campaign. You research keywords, write great content, share your content on the social media sites, and constantly tweak things until you get the results you want. After a while, you notice that it's been paying off because your organic visitors ar...

Read More