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Where Are Your Visitors Coming From?

Writing by Nick Stamoulis in SEO


August 2013 Data

For the most part, the goal of any SEO program is to drive more organic (Google, Bing, Yahoo) traffic to your website. But SEO isn't just about getting more visitors from the search engines, as counterintuitive as that may seem. Think about it--content you create for other sites helps build referral links, and those referral links can drive quality traffic over time. For instance, one of our clients got a link from a Forbes.com blog almost a year ago and it STILL drives a handful of visitors to the site each month. The content you create also fuels your social media activities, and social channels are another great source of traffic. For B2B brands, LinkedIn can be an immediate source of traffic as sites wait for their organic traffic to catch-up. As part of your usual SEO reporting, it's important to look at your traffic sources each month and see what CLICK HERE TO READ MORE...

Setting Up Goals in Google Analytics

Writing by Shawna Wright in SEO


Setting Up Goals in Google Analytics

Obviously driving more organic traffic to your website is a huge goal for any SEO program, but driving more traffic only matters if it's the RIGHT traffic. And the right traffic needs to convert! More website managers look primarily at closed sales to determine success, but there are a lot of micro-conversions you can track along the way to see how well your new organic traffic is converting. Remember, depending on what you are selling most people will need more than just a few minutes to decide to buy; they might have to visit your website time and time again CLICK HERE TO READ MORE...

Why Nofollow Links Should Be a Part of Your SEO Program

Writing by Nick Stamoulis in SEO


Why Nofollow Links Should Be a Part of Your SEO Program

By adding the nofollow attribute to a link (rel=”nofollow”) you are essentially telling the search spiders to not follow that link or consider it when determining how trusted that web page that is being linked to is. Initially, from an SEO standpoint this type of link seems to have no value. “Why would I want to build links that aren’t passing any link trust my way?” you might be wondering. Well, nofollow links have other benefits and can indirectly help your SEO campaign. Here are the 2 primary reasons why nofollow links should be a part of your SEO program: They keep CLICK HERE TO READ MORE...

Things that Hinder Enterprise SEO Success

Writing by Nick Stamoulis in SEO


Things that Hinder Enterprise SEO Success

At first glance you’d think that it’s much easier to execute an enterprise SEO campaign compared to a small business or SMB SEO campaign. Enterprise organizations have bigger budgets and more resources which should translate into a powerful SEO campaign that delivers results. In theory this is true, although when it comes to SEO enterprise organizations have a bad habit of getting in their own way and hindering SEO success. Here are 4 things enterprise organizations are guilty of doing which slows SEO success: Have a lengthy approval process Every item within an SEO campaign needs to be approved in order to CLICK HERE TO READ MORE...

Buying Links on Top News Sites? Stop the Real Spammers

Writing by Nick Stamoulis in SEO


Buying Links on Top News Sites? Stop the Real Spammers

A few weeks ago I was elected to the SEMPO Board of Directors. I have been working in the Internet Marketing and SEO world since 1999 and started my own SEO firm back 2005. And while I love what I do and I love helping clients build their online brand presence I have always been rather low-key. I prefer to be behind the scenes and just focus on my company and my clients, and not so much on making a "name" for myself in the SEO industry. However, after being a member of SEMPO for years I decided that this CLICK HERE TO READ MORE...

Organic Recovery Takes Time

Writing by Shawna Wright in SEO


Organic Recovery Takes Time

When we first started working with this new client back in July 2013, one of the first things we uncovered was that the site had been hit with a partial manual penalty for unnatural links. Turns out, their old SEO provider was building links like it was the Wild West (and not telling them what kind of links were being built for "proprietary reasons") and Google finally caught on to what he was doing. The client hadn't even realized they were hit until we caught it! Thus began a 5 month long recovery process, which involved no less than 5 CLICK HERE TO READ MORE...

As SEO Evolves It Puts Small Businesses in a Tough Position

Writing by Danielle Bachini in SEO


As SEO Evolves It Puts Small Businesses in a Tough Position

What it meant to “do SEO” even just a few years ago is drastically different than what it means today. Some elements remain the same, conduct keyword research and implement approved keywords into on site content. But the ongoing component of SEO, or how a website becomes trusted in the eyes of the search engines, has evolved. SEO used to be about link building, whereas now it’s more about link earning. Link building tactics like submitting your site to mass directories and publishing keyword anchor text heavy press releases would improve your SEO efforts and required only a small amount CLICK HERE TO READ MORE...

Will Big Brands Automatically Win the SEO Race?

Writing by Shawna Wright in SEO


Will Big Brands Automatically Win the SEO Race?

More than one small business owner has lamented over the fact that it takes them months of back and forth with Google to recover from a manual action penalty, yet bigger websites/brands seem to recover in just a matter of weeks. Will larger sites automatically win the SEO race simply because they are too big to fail? Some SEO experts have pointed out, and I see their point, that Google can't afford to block big name websites from the SERPs for too long because users would start to notice something was amiss. And if Google doesn't deliver the CLICK HERE TO READ MORE...

How Clients Slow the SEO Process Down

Writing by Nick Stamoulis in SEO


How Clients Slow the SEO Process Down

The first thing that SEO clients need to understand about the process is that SEO is a long term strategy. You aren’t going to see results right out of the gate. It takes time to execute a search engine approved strategy. Slow and steady wins the race every time. However, just because the nature of SEO is slow moving doesn’t mean that gives you reason to slack off. It’s still necessary to stay the course and execute SEO activities in a timely manner. It already takes time to see SEO success and by putting off SEO responsibilities all you are CLICK HERE TO READ MORE...

Is Your SEO Firm Being Transparent?

Writing by Nick Stamoulis in SEO


Is Your SEO Firm Being Transparent?

Right now, we are working with multiple SEO clients that are trying to undo a partial manual action penalty or cleanup their link profile enough so that the next time there is a Penguin refresh they will be in a good place to recover. It's very much a hurry up and wait process. One client went back and forth with 4 reconsideration requests before Google removed the manual penalty. And the other clients are stuck in limbo until the next Penguin refresh comes down the pipeline. The saddest part is that none of these clients knew, before they started working CLICK HERE TO READ MORE...

Keyword Rich Domains Don’t Get You to the Top of the SERPs

Writing by Shawna Wright in SEO


Keyword Rich Domains Don't Get You to the Top of the SERPs

Ten years ago, one of the best ways to help your website fight it's way to the top of the SERPs was to choose a keyword rich domain name. For instance, things like buycustomtshirts.com, cheapcarribbeancruisevacation.com, or bostontoyotadealer.com (no offense if those are anyone's real domains!) are exact match domains based on very specific keywords. Having a keyword rich domain would give that site a boost whenever someone searched using that particular query because the algorithm was much simpler. Oftentimes, you would see many sites create multiple micro sites for their various products/services so each section of their business would have CLICK HERE TO READ MORE...

The Type of SEO that Still Works

Writing by Nick Stamoulis in SEO


The Type of SEO that Still Works

Conduct a search for “SEO is dead” and you’ll get plenty of results. It’s no wonder why website owners have become skeptical of the practice. If the “experts” are saying that SEO is dead, it must be right? After all, the search engines are always changing the rules meaning that what was acceptable even a few months ago might not be acceptable now. So why bother? Well, what’s important to point out is that the search engines aren’t trying to shut down the SEO industry, they are just trying to shut out those that practice “bad” SEO. That’s what needs CLICK HERE TO READ MORE...

Why Google Authorship Is Worth Signing Up For

Writing by Danielle Bachini in SEO


authorship

Have you signed up for Google Authorship yet? Do you even know what Google Authorship is? This post will outline the basics and explain how to sign up in order to take advantage of what it has to offer. Google Authorship is a way to claim ownership of the content that you publish on the web. It’s also a way to promote that content in the SERP (search engine results page). When you set up Google Authorship, your content appears in the SERP alongside your picture and byline and looks something like this: What this does is draw attention. Your content CLICK HERE TO READ MORE...

What Are Your SEO Numbers YoY?

Writing by Nick Stamoulis in SEO


What Are Your SEO Numbers YoY?

Since SEO is such a long term process, it's important that you take in the big picture when trying to measure the impact of your work and evaluate your SEO success. Month over month you might not see much growth in terms of organic traffic or link earning, but comparing three months to three months, or even year-over-year, you get a better sense for how much of an real impact your SEO program has had on your website. Take a look at this graph below and see who one client's SEO numbers have changed YoY: For the record, a 210% increase CLICK HERE TO READ MORE...

Turn Offline Activities into SEO Success

Writing by Shawna Wright in SEO


The other day I was talking with one of our SEO clients and they wanted to know if there was any way they could turn this trip their CEO was taking to NYC to attend an invite-only roundtable into some SEO success. Since the roundtable was closed to the media the usual event promotion activities, the speaker bios, and event recap blog posts (all potential sources of links) were out. So how was our client to leverage their time spent as their roundtable for their SEO success? Here are a few ideas we came up with: 1. If the main discussions CLICK HERE TO READ MORE...

Page Load Time Effect on SEO

Writing by Shawna Wright in SEO


According to Google, site speed is used as a factor for rank in the Google Search Algorithm. Not only does page load time influence rank, but it affects the overall user experience. If your website takes more than a few seconds to load, searchers may not stick around to wait for the page to show up. Senior SEO Specialist Shawna Wright provides some tips on testing your current load time and how to speed up the CLICK HERE TO READ MORE...

Questions to Ask an SEO Firm before Signing a Contract

Writing by Danielle Bachini in SEO


Questions to Ask an SEO Firm before Signing a Contract

Before signing on the dotted line and committing to pay an SEO firm for a specified period of time it’s necessary to have an understanding of the type of work that the firm does and what exactly is included in the proposed rate. An SEO program involves many moving parts and you don’t want to find out when it’s too late that certain items that are necessary to be successful with SEO today aren’t included either because the firm simply doesn’t offer them or because they charge an extra fee for those services. Here are 5 questions to ask an CLICK HERE TO READ MORE...

Changes to the SEO Game

Writing by Nick Stamoulis in SEO


Changes to the SEO Game

2013 was a year of dramatic changes for the world of SEO. Google made significant changes to the Webmaster Guidelines, another few rounds of Penguin were dropped on our heads, keyword data was locked up 100% (a far cry from the original 10% we were promised), and more. All of these changes have changed the SEO game dramatically for both those of us on the agency side and our clients. According to the State of Search 2013 report, put out by Econsultancy and SEMPO, …the most significant trend was that of ‘not provided’ keyword data; 83% of client-side and 88% CLICK HERE TO READ MORE...

How Often Are You Checking Webmaster Tools?

Writing by Danielle Bachini in SEO


How Often Are You Checking Webmaster Tools?

Google Analytics is the industry go-to when it comes to monitoring your website activity and measuring online marketing efforts. Website owners can find a wealth of information, for free, including the number of visitors to the site, traffic sources, entrance keywords, and more within a specified time frame. When it comes time to pull reports, website owners will check in to Google Analytics to see what’s what. If everything appears to be on track, that’s all the reporting that’s done. It’s often only if something looks amiss that a website owner will go digging deeper and check in with other CLICK HERE TO READ MORE...

What Are the Goals of Your SEO Program?

Writing by Shawna Wright in SEO


What Are the Goals of Your SEO Program?

Website owners and marketing managers decide to invest in SEO for a multitude of reasons. Maybe their traditional sales pipelines aren't as fruitful as they used to be. Maybe new competitors have entered the scene and are eating away at their profit margin. Or maybe they just finally realized how much new business the Internet can connect them with. For most sites, the end goal of any marketing program is drive new business and increase the bottom line. But like most marketing programs, SEO is a very long term process and you might not be able to tie new business CLICK HERE TO READ MORE...

Why Are You Still Waiting on SEO?

Writing by Nick Stamoulis in SEO


Why Are You Still Waiting on SEO?

When you are looking for information, where do you typically go? If you didn’t answer “Google”, you are in the minority today! People turn to the search engines when they are looking for just about anything, including the products or services that you offer! A prominent search presence means improved visibility and in turn, more sales, leads, and conversions. If you aren’t using a portion of your marketing budget on SEO, what are you waiting for? A business has multiple options once they decide to invest in SEO. Of course, this will depend on the type of budget they are working CLICK HERE TO READ MORE...

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