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SEO Articles

How Bounce Rate Relates to SEO

Written by Nick Stamoulis

Bounce rate is defined as the percentage of visitors that enter a site and leave without viewing other pages on the site. It is thought that when the bounce rate improves, this could also improve search engine rankings. In this article, we'll examine how bounce rate relates to SEO and also what to d...

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SEO is About More that Just On-Page Optimization

Written by Nick Stamoulis

SEO has changed a lot since the early days, and most of it has to do with how much more sophisticated things have become. The queries that search engine users make have change a lot, and so have the search engines. With all the algorithm advancements made after the past few years, the search engine...

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Why SEO and PR Should Work Together

Written by Nick Stamoulis

In the past, it was possible to work on an SEO strategy independently from the rest of the marketing departments. However, over the past decade or so, search engines have changed greatly through several algorithm updates, such as Penguin, Panda, and the newest implementation of Google's machine lea...

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Top Reasons Why SEO is Slow

Written by Nick Stamoulis

One of the most important points that we try to make to prospective full service SEO clients is that SEO is a slow and sometime very long process.  It’s not the kind of marketing tactic that’s going to have immediate results or a quick ROI. The complete opposite is true. In fact, it can take ma...

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It’s Impossible to Put a Timeline on SEO Success

Written by Nick Stamoulis

When a potential client is interested in getting started with an SEO campaign one of the first questions that they ask is, “how long will it take for this to work?” Unfortunately, it’s a question that’s nearly impossible to answer, especially since a successful SEO campaign looks different t...

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SEO Program Elements That Won’t Go Out of Style

Written by Nick Stamoulis

While most website owners know that SEO work is crucial today in order to improve their search engine presence and drive organic traffic, many are still hesitant to get involved too deeply. The SEO industry is known for its changing rules and best practices that generally coincide with search engine...

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Brand Strength Correlates with SEO Results

Written by Nick Stamoulis

It's true that brand strength correlates with SEO results. You’ll often hear SEO professionals talk about branded keywords vs. non-branded keywords. It’s all fairly straightforward. Branded keywords include the brand, company name, branded products or services, etc. as part of the search term. ...

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Local Search: Optimizing for “Near Me” Searches

Written by Nick Stamoulis

There’s no question that search behavior has changed drastically since the advent of mobile search. People can now search whenever and wherever they might be. On the go searches have resulted in the “near me” search phenomenon and Google launching mobile-first indexing. For local businesses, i...

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Use Keyword Data to Make On Page Improvements

Written by Nick Stamoulis

Despite what you might believe, keyword ranking data isn’t the “be all, end all” SEO metric to track. That’s because rankings fluctuate and vary depending on the device being used to search and the location and search history of the person searching. While overall organic traffic growth (and...

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Search Engine Algorithm Proof SEO Tactics

Written by Nick Stamoulis

As website owners, it’s true that much of our business success really is at the mercy of the search engines. Traditional marketing certainly still has its place in the marketing mix, but more often than not people are turning to the search engines when they are in need of a product or service. It...

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3 Easy Ways to Enhance Your SEO Content

Written by Nick Stamoulis

The word is out: content is king. We’ve been hearing it for years but it’s clear that website owners are finally getting behind the statement. Essentially, everyone is creating content. The problem is, a lot of this content is sub-par, at best, which means that there’s still opportunity for yo...

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Are You Building an SEO Pyramid or House of Cards?

Written by Nick Stamoulis

Back in the early days of SEO the SEO hierarchy of needs (based on Maslow’s hierarchy of needs) went something like this: Content–> Keyword Research–> Onsite Optimization–> Link Building Website owners would create their website content, conduct keyword research using a keywor...

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How Your Competitors Can Help Your SEO Campaign

Written by Nick Stamoulis

The best SEO campaigns are the ones built on research. The first step is to thoroughly research SEO best practice. You want to know what you should and shouldn’t be doing before embarking on a campaign. Once you have a handle on this, it’s a good idea to see what your competitors are doing. Not ...

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How a PPC Campaign Complements an SEO Campaign

Written by Nick Stamoulis

Everyone today knows how the search engines work and that there are two sections on the search results page: paid listings and non-paid listings (PPC and organic). So as a business and website owner – where should you dedicate your time and resources? Obviously, we’re an SEO firm so we’ll stro...

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Technical SEO Best Practice Checklist

Written by Nick Stamoulis

The SEO best practices that you probably hear about the most include posting fresh, optimized content on your website regularly, looking for relevant linking opportunities, and sharing content in social media. What you might not hear about as often are technical SEO factors. No matter how great your...

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Using SEO to Improve Branded Search

Written by Nick Stamoulis

While it is true that the primary goal of an SEO campaign is to improve traffic from the search engines from visitors using non branded keywords that are targeted in the SEO campaign, you can’t discount the importance of branded keyword search terms and how SEO affects these kinds of searches, as ...

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Don’t Focus on Rank to Measure SEO Success

Written by Nick Stamoulis

So many potential SEO clients have one thing on their mind. They want their website to rank number one in the major search engines for their priority keywords. What they don’t realize is that ranking can never be guaranteed, and any SEO company that does guarantee a number one spot is full of it. ...

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Don’t Put Your SEO and Social Media on Hold!

Written by Nick Stamoulis

Are you thinking of putting your SEO and social media on hold? Over the years, we have seen clients come and go for various reasons. However, no matter why they decide to walk away from our partnership, they need to remember one important fact - that SEO and social media are both ongoing and should ...

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SEO Data to Look at Regularly

Written by Nick Stamoulis

When it comes to SEO reporting, the most obvious data point to report on is organic traffic growth. Unfortunately, as we know, this can be slow to build. It’s easy to get frustrated after a few months if it doesn’t seem to be increasing. This is when some website owners scale back on their SEO e...

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How to Make Social Media Work for SEO

Written by Nick Stamoulis

When someone tells you that social media doesn’t impact SEO, they’re only half right. It’s true that there aren’t any direct ties to your follower count, number of likes and shares, and links that you share in the search engine algorithms. Yet, that doesn’t mean that social media doesn’t...

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SEO Content Should Be Original

Written by Nick Stamoulis

Content is a huge component of a search engine optimization campaign today. Gone are the days of tricking the search engines by simply buying a bunch of links and incorporating lots of anchor text keywords in order to get a website to rank. The search engines have become a lot more sophisticated and...

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URL Writing Best Practice for SEO

Written by Nick Stamoulis

Is your URL structure SEO-friendly? On the surface, it may not seem as if such a small detail would matter. However, an effective URL structure helps increase usability to your website, which could increase traffic and also give you an advantage over your competition. When creating your website, it ...

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Everyone in Your Organization Should Learn SEO

Written by Nick Stamoulis

Most people delegate SEO to the marketing department without giving it much thought. If the marketing department isn’t equipped to handle it, they outsource it to a specialty firm. No matter which scenario your company embraces – outsourcing or doing it in house – it’s important for everyone...

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5 Things to Do as You Start an SEO Campaign

Written by Nick Stamoulis

The most important thing to understand about SEO is that it is a long-term online marketing tactic. It can take months or even years to begin to see traction and even longer in very competitive niches. That’s why it’s in your best interest to lay the best possible foundation for the campaign to ...

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Why You Still Can’t Beat Your Search Competition

Written by Nick Stamoulis

SEO is a long term process. You aren’t going to see results quickly, but within six months to a year of an SEO campaign you should start to see some improvement in your search ranking. What if you’ve been working at it for a year and don’t see any significant change? What if you just can’t s...

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Top Local SEO Priorities

Written by Nick Stamoulis

While there might be a few people out there who still use the Yellow Pages to find a local business, these thick booklets are more likely to be used as a doorstop, or tossed in the recycling bin. That’s because the majority of people looking for a local business are turning to their computers, tab...

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Have Realistic Expectations for SEO Success

Written by Nick Stamoulis

It's true that when you're involved with SEO, you need to make sure that the expectations are realistic. Part of being an SEO agency means educating our clients and making sure that they understand the rules of SEO, see the big picture of what SEO actually entails AND ensure they understand that SEO...

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Analyze Page Load Time As Part of Your SEO Audit

Written by Nick Stamoulis

Like any service provider, the search engines want to create a service that will keep customers happy. This means that they want to rank the best possible pages that are relevant to keyword search terms. If the websites that the search engines suggest to users aren’t relevant or are poorly develo...

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SEO Software Won’t Do the Work for You

Written by Nick Stamoulis

SEO isn’t just something that’s needed for big websites or large corporations. Every website that exists needs to be optimized in order to increase its online visibility and build brand awareness. Think about how many websites there are out there. Without an optimized site, it’s easy to get lo...

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Your SEO Firm is Your Partner

Written by Nick Stamoulis

There's an art to choosing the best SEO firm for your business but once you do, it's important to make the most of it. What you really need, though, is a firm that treats you like a partner and not just a client. However, it does work both ways. If you treat them as "hired help" and not like a true...

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Understanding User Search Patterns for Effective SEO

Written by Nick Stamoulis

Every SEO strategy begins with keyword research and in many ways, information gathered during the research phase will set the tone for the entire campaign. Every good keyword list will incorporate hard data gathered from keyword and analytical tools with manual tactics, such as creating lists of rel...

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Make Sure Your SEO Strategy Helps with Branding

Written by Nick Stamoulis

Over the years, it has become clear that Google favors business websites that show a strong brand presence in addition to creating a website that users will find valuable. Back in 2008, Eric Schmidt, the CEO of Google, said that, "Brands are the solution, not the problem," and that they give us ...

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How to Set Yourself Up for SEO Success

Written by Nick Stamoulis

How do you know if your SEO program is up to par? How effective your SEO program is depends largely on how you prepare. In other words, there is a right way to do things and then there's a wrong way. There is also a bit of an in-between where your actions could be effective, but your SEO program cou...

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How to Measure Organic SEO Traffic

Written by Nick Stamoulis

In my opinion, one of the best ways to measure to overall success of your SEO campaign is to look at your organic SEO traffic. Rank just isn’t a good SEO metric for a variety of reasons including the increased personalization of search, the impact of social signals on the search results, the effec...

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Match SEO Keywords to User Intent

Written by Nick Stamoulis

When doing the keyword research for your site, it’s tempting to simply choose the ones that get the most searches and leave out the rest. Though this is the general idea, there has to be a little more thought that goes into it. Factoring in user intent while assembling your keyword list will not o...

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Pros and Cons of Hiring Different SEO Service Providers

Written by Nick Stamoulis

You know that you need some with your SEO and for this, you have a few options. You can hire various SEO service providers to improve your SEO program, including: SEO consultants, SEO firms or agency, or you can do the ongoing SEO work in-house. How do you know which choice is the best? Well, there ...

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5 SEO Basics to Implement Today

Written by Nick Stamoulis

There are many misconceptions about SEO. While to those who aren’t “in the know” it might seem confusing, the truth is that SEO on a basic level is hardly rocket science. In our line of work, we come across plenty of websites in a variety of niches every day and we’re shocked to see the numb...

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Make Sure You Have Time to Work With Your SEO Firm

Written by Nick Stamoulis

When you hire an SEO firm, it's important to make sure you have enough time to work with them. Sure, you trust their expertise. You have complete confidence that they'll deliver great results. However, if you don't have enough time to work with them, it will make it harder on them to execute the ...

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The Two Parts of an SEO Campaign

Written by Nick Stamoulis

No two SEO campaigns are going to be exactly the same, because no two websites are exactly the same. The details of an SEO campaign for the website of a small, local business are going to be different than those for the website of a large, international corporation. However, at a high-level, all SEO...

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Technical SEO: How Is Your Website Performing?

Written by Nick Stamoulis

There are so many things that go into a successful SEO campaign. And that’s because there are so many search engine ranking factors. The search engines are looking at what visitors are seeing on your website to determine rank, but they’re also looking at what visitors aren’t seeing; the back-e...

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Pre-SEO Campaign Launch Checklist

Written by Nick Stamoulis

Like any other marketing initiative, taking the time to plan ahead and get all of your “ducks in a row” before launching an SEO campaign helps to set it up for success long-term. SEO work takes time and results can be slow to build, which is why taking a few extra weeks or months to set the camp...

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Local Business SEO Tips to Follow

Written by Nick Stamoulis

If you operate a local business, you might not think that SEO is all that important, especially if you’re successful and already have a steady stream of business coming in. You might think that the advertising channels you’re already using are working just fine. However, even with a basic SEO pl...

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3 Ways to Make Your Website Conversion-Friendly

Written by Nick Stamoulis

SEO works to increase organic search engine traffic from target audience members over time. It’s a necessary part of a marketing campaign today, since pretty much everything is web-based. But we understand that website traffic isn’t the ultimate goal. What you really want is for website visitors...

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A Straightforward Guide to What Matters for SEO

Written by Nick Stamoulis

SEO really isn’t complicated. Of course, that’s easy for us to say. But it’s true. Even though the search engine algorithms are complex and remain a secret, when you strip all of that away you’re left with the tried and true SEO methods that have been increasing organic search engine traffic...

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3 SEO Ranking Signals to Improve with a Blog

Written by Nick Stamoulis

The Google search engine algorithm has hundreds, if not thousands, of ranking signals. Google notoriously keeps all of these signals and how they affect each other a secret but there are some things that we’ve been able to figure out over the years (or Google has come right out and addressed). And...

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SEO Success: Are You Getting in Your Own Way?

Written by Nick Stamoulis

Smart business/website owners know that they don’t want to get on Google’s bad side since SEO success translates to business success. So, they do everything to “play nice” and follow Google’s SEO best practices. They optimize their website content in a natural way, look for relevant inboun...

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Can You Trust Your SEO Firm?

Written by Nick Stamoulis

As the Google search algorithms have gotten smarter and stricter over the years, lots of the phony SEO firms out there got filtered out of business. However, every time we think we’ve seen the last of the outdated, spammy, black-hat SEO practices, we have a conversation with a potential client and...

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3 Keys to Building a Solid SEO Campaign Foundation

Written by Nick Stamoulis

If you’re just getting started with SEO, one of the most important things to keep in mind is that SEO is all about the long-term. There’s no such thing as overnight success and anyone who tells you differently is lying. This is why it’s so important to take the time up-front to build a solid S...

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SEO Responsibilities to Execute Monthly

Written by Nick Stamoulis

There are essentially two phases of an SEO campaign. The up-front work like competitive analysis, keyword research, and making on-site SEO recommendations for existing content is phase one. Once that’s complete, you move onto phase two, which is the ongoing component of SEO that supports that up-f...

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