SEO Isn’t Responsible for Conversion Rate
Writing by Brick Marketing in SEO

Measuring SEO success and measuring website conversion success are two different things entirely. The goal of an SEO campaign is to generate more traffic and visitors to a site. Once they get there, it’s other factors that determine whether that website visitor will convert. If you find that your SEO is going well and traffic rates are steadily improving, but you are still struggling with a low conversion rate, here are a few suggestions: Benchmark the Data It’s important to understand the seasonality of your business and make sure that you have realistic expectations. Looking at one or two months worth of data isn’t enough. You need to give your website marketing efforts enough time based on the nature of your business and the typical sales cycle. Measuring data during an “off-peak” time isn’t going to give you an accurate depiction of success. Analyze Conversion Metrics What is CLICK HERE TO READ MORE...








