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SEO Articles

4 Things to Do Before Launching an SEO Campaign

Written by Nick Stamoulis

If you’ve finally decided to get around to the whole “SEO thing” that’s great! Welcome aboard. However, before you get started there are a few things to take care of. Doing so will ensure that the campaign is as effective as it can be. Here are 4 things to do before launching an SEO campaign...

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SEO Tasks to Complete Daily

Written by Nick Stamoulis

One of the most important things to understand about SEO is that efforts need to be ongoing in order to maintain and improve a website’s presence in search results. Unlike an ad campaign, you can’t turn it off and on as you please without impacting performance. In order to achieve steady organic...

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4 Ways to Supplement an SEO Campaign

Written by Nick Stamoulis

Probably the most frustrating thing about SEO is that it takes time for a campaign to have a positive impact. It can take months, or in some cases, years, for a website to be rewarded with a ranking boost in the search engines after on-site optimization, posting great content, and building high-qual...

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High-Level SEO Reporting Guide

Written by Nick Stamoulis

If you’re going to be investing in SEO efforts like on site optimization, link building, content marketing, and social media it probably makes sense to measure the impact of these efforts over time, right? While SEO reporting can be complex, specifically for very large websites or websites that ha...

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How to Make Social Media Work for SEO

Written by Nick Stamoulis

When someone tells you that social media doesn’t impact SEO, they’re only half right. It’s true that there aren’t any direct ties to your follower count, number of likes and shares, and links that you share in the search engine algorithms. Yet, that doesn’t mean that social media doesn’t...

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Putting Together an SEO Report

Written by Nick Stamoulis

If you’re actively working on an SEO campaign, it’s important to be aware of how that campaign is performing. The first thing to understand about SEO (and SEO reporting) is that SEO is long term. While it’s recommended to pull reports on a regular basis, it’s highly doubtful that you’re go...

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The Downsides to Working with a Specialized SEO Provider

Written by Nick Stamoulis

If you’re in the market to hire an SEO firm, you essentially have two options. You can hire a firm that specializes in your industry or you can hire a firm that doesn’t specialize and works with clients across multiple industries. While it might seem like a no-brainer to work with a firm that sp...

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5 Prominent Places for Keywords to Appear

Written by Nick Stamoulis

Search has certainly evolved in recent years and the search algorithms now utilize machine learning to understand the meaning behind a search as opposed to exact keyword matching, but that doesn’t mean that keywords aren’t important for SEO. Keywords are still used as search terms and the websit...

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Social Media Doesn’t Impact SEO? Not Quite

Written by Nick Stamoulis

Google has come out multiple times saying that social media (or social signals) are not used for ranking. Matt Cutts, former head of web spam at Google, came out with this information in a 2014 video and Googlers are still referencing this video now when they’re asked about it. So, does that mean ...

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Yes, Branded Pages Should be Optimized Too

Written by Nick Stamoulis

SEO best practice is to optimize every page of a website by writing unique titles and descriptions for each page and optimizing on page content where applicable. A common mistake that we see some website owners make is to only optimize their “priority pages” which are typically their primary ser...

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How FAQ Pages Can Help SEO

Written by Nick Stamoulis

Frequently asked questions pages are obviously useful from a user experience perspective. If a website visitor has a question, they can head over to the FAQ page to (hopefully) find an answer. Having this content listed prominently on the website also makes the lives of the customer service/sales te...

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Technical SEO Best Practice Checklist

Written by Nick Stamoulis

The SEO best practices that you probably hear about the most include posting fresh, optimized content on your website regularly, looking for relevant linking opportunities, and sharing content in social media. What you might not hear about as often are technical SEO factors. No matter how great your...

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Scam Alert: Negative SEO Extortion Emails

Written by Nick Stamoulis

Spammy SEO firm emails are certainly nothing new and we’ve covered this topic before in the blog. The typical spam email goes something along the lines of: Hello, I came across your site and noticed some major issues that are harming your search rankings. You have bad links, technical errors, d...

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Search Engine Algorithm Proof SEO Tactics

Written by Nick Stamoulis

As website owners, it’s true that much of our business success really is at the mercy of the search engines. Traditional marketing certainly still has its place in the marketing mix, but more often than not people are turning to the search engines when they are in need of a product or service. It...

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5 SEO Basics to Implement Today

Written by Nick Stamoulis

There are many misconceptions about SEO. While to those who aren’t “in the know” it might seem confusing, the truth is that SEO on a basic level is hardly rocket science. In our line of work, we come across plenty of websites in a variety of niches every day and we’re shocked to see the numb...

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Local Search: Optimizing for “Near Me” Searches

Written by Nick Stamoulis

There’s no question that search behavior has changed drastically since the advent of mobile search. People can now search whenever and wherever they might be. On the go searches have resulted in the “near me” search phenomenon and Google launching mobile-first indexing. For local businesses, i...

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Use Keyword Data to Make On Page Improvements

Written by Nick Stamoulis

Despite what you might believe, keyword ranking data isn’t the “be all, end all” SEO metric to track. That’s because rankings fluctuate and vary depending on the device being used to search and the location and search history of the person searching. While overall organic traffic growth (and...

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Tips for Hiring an SEO Consultant

Written by Nick Stamoulis

If you own a small business, it probably doesn’t make financial sense to hire someone to do your SEO in house. Small to medium sized businesses can benefit from outsourcing the work to an SEO firm, but we understand that sometimes that isn’t financially possible either. The next best thing is to...

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Top Local SEO Priorities

Written by Nick Stamoulis

While there might be a few people out there who still use the Yellow Pages to find a local business, these thick booklets are more likely to be used as a doorstop, or tossed in the recycling bin. That’s because the majority of people looking for a local business are turning to their computers, tab...

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3 Easy Ways to Enhance Your SEO Content

Written by Nick Stamoulis

The word is out: content is king. We’ve been hearing it for years but it’s clear that website owners are finally getting behind the statement. Essentially, everyone is creating content. The problem is, a lot of this content is sub-par, at best, which means that there’s still opportunity for yo...

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Brand Strength Correlates with SEO Results

Written by Nick Stamoulis

You’ll often hear SEO professionals talk about branded keywords vs. non-branded keywords. It’s all fairly straightforward. Branded keywords include the brand, company name, branded products or services, etc. as part of the search term. Non-branded keywords don’t include any mention of the bran...

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What Exactly is Your SEO Firm Doing?

Written by Nick Stamoulis

Do you know exactly what your SEO firm is doing for you? What you are paying for each month? During initial meetings with prospects and new clients, we keep hearing a similar story. When we ask what their previous firm did for them, they really aren’t sure. We’ve touched on this topic a few time...

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SEO Program Elements That Won’t Go Out of Style

Written by Nick Stamoulis

While most website owners know that SEO work is crucial today in order to improve their search engine presence and drive organic traffic, many are still hesitant to get involved too deeply. The SEO industry is known for its changing rules and best practices that generally coincide with search engine...

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Reasons to Stop Obsessing Over This SEO Metric

Written by Nick Stamoulis

Reporting is an important part of an SEO campaign because doing so on a regular basis essentially tells you how the campaign is performing and what tweaks need to be made to improve it. There are many SEO metrics to review and report on, but for whatever reason we find that the one that some website...

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4 Things SEO Content Must Be in Order to Have an Impact

Written by Nick Stamoulis

Website content is what generates inbound links (helping to create trust) and establishes keyword relevancy for the search engines. That’s why content marketing plays such a huge role in an SEO campaign. Yet, there are still plenty of website owners and SEOs that aren’t taking a good approach. T...

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4 Reasons to Align Paid Search with SEO

Written by Nick Stamoulis

Search engine marketing (SEM) is comprised of two functions: paid and organic. As an SEO firm, we’ll obviously tell you how important the organic function is, but that isn’t to discredit the paid function. The best SEM campaign utilizes both and ensures that they aren’t operated in silos. Ther...

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How to Increase Organic Click Through Rate

Written by Nick Stamoulis

The best indicator of a successful SEO campaign is an increase in organic search engine traffic over time. Of course, that isn’t the only reporting metric to look at. It’s also worthwhile to look at impression and keyword position data, too. Ideally, search engine results page impression growth ...

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Online Advertising: Not Set and Forget

Written by Nick Stamoulis

While SEO isn’t considered to be online advertising, because there is no money exchange for specific placement, it certainly plays in the same space which makes online advertising worth discussing. SEO and online advertising work well together. While SEO efforts gain traction slowly in the backgro...

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SEO Tips for Developers During a Redesign Process

Written by Nick Stamoulis

While SEOs and web developers are both responsible for the success of a company’s website, their jobs are very different from one another. The web developers get to use their design skills to make the website look “cool” but they usually don’t know what they should about SEO. The SEO’s wor...

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3 SEO Misconceptions and What to Believe Instead

Written by Nick Stamoulis

Even though it’s been a viable online marketing tactic for many years, SEO is still shrouded in mystery. There are plenty of business and website owners that don’t quite understand it, and it’s difficult to invest in something you don’t understand. Many SEO misconceptions have popped up over...

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6 Tips to Create an SEO Friendly Blog

Written by Nick Stamoulis

One of the most important SEO tips today is to add a blog to your business website and publish new, high-quality content there on a regular basis. This is because new blog posts keep the site updated and “fresh” which brings the search engines back to the site to re-crawl and index it, every blo...

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Is Your SEO Program Working? Here’s How to Tell

Written by Nick Stamoulis

It’s common knowledge today that if you want to increase website traffic, you should be implementing an SEO campaign. However, the execution of an SEO campaign is really only one part of it. What’s the point of investing in an SEO program if you have no idea how it’s performing? While results ...

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Find a Balanced Working Relationship with Your SEO Firm

Written by Nick Stamoulis

Signing on to work with an SEO firm is a big step for any company. It’s an attractive option for SMBs that don’t necessarily have the budget to hire an SEO professional to work in-house, but understand how critical the work is. Outsourcing to a trusted firm is the next best option. Yet, the clie...

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SEO Items to Consider During a Website Redesign

Written by Nick Stamoulis

It’s best practice to maintain a modern, functional website. A redesign should be considered every few years. If you’re in the market for a redesign, it’s important to keep SEO in mind throughout the process. While a new, bright and shiny website is nice, it’s only worthwhile if it’s gener...

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How to Maintain Your SEO Rankings

Written by Nick Stamoulis

After continually working your SEO program for at least the past six months, you're now starting to see how much the program is paying off. You've been regularly publishing new content, sharing posts on social media, and earning valuable links in the process. As you continue to do these activities,...

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Established Brands Should Invest More Into SEO

Written by Nick Stamoulis

We get asked the following question from time to time: If we're a solid brand in a thriving industry, is it worth it to invest money into an SEO program to rank for other keywords in the search engines? In other words, they're asking if it is worthwhile to invest money into an SEO program so t...

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SEO Data to Look at Regularly

Written by Nick Stamoulis

When it comes to SEO reporting, the most obvious data point to report on is organic traffic growth. Unfortunately, as we know, this can be slow to build. It’s easy to get frustrated after a few months if it doesn’t seem to be increasing. This is when some website owners scale back on their SEO e...

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5 Things to Do as You Start an SEO Campaign

Written by Nick Stamoulis

The most important thing to understand about SEO is that it is a long-term online marketing tactic. It can take months or even years to begin to see traction and even longer in very competitive niches. That’s why it’s in your best interest to lay the best possible foundation for the campaign to ...

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SEO and PPC Should Work Together

Written by Nick Stamoulis

While search engine optimization and search engine pay per click advertising are two different marketing functions, they both work under the search engine marketing umbrella and ultimately have the same goal: website clicks that drive conversions. Some website owners choose to deploy one or the othe...

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Where to Start Your SEO Efforts

Written by Nick Stamoulis

Quality. You’ll hear that word a lot in SEO circles. You need quality website content and quality inbound links pointing to your website in order to rank prominently for valuable keywords in the search engines. But where do you start? Creating content, building links, or both? To make the most of ...

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How to Set Yourself Up for SEO Success

Written by Nick Stamoulis

There is very good SEO. There is very bad SEO. And there is everything in between. Here’s what you need to be doing to set yourself up for success: Keep your knowledge up-to-date Like most industries today, SEO is constantly evolving. Whether you’re handling SEO in house or outsourcing it,...

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5 Signs It’s Time to Switch SEO Providers

Written by Nick Stamoulis

Outsourcing SEO work makes a lot of sense. After all, SEO is a specialized industry and a campaign requires time and resources that an in-house marketing team might not have. But how do you know you’re working with the right SEO company? If any of these red flags sound familiar, it might be time t...

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3 Advertising Mistakes That Can Negatively Affect SEO

Written by Nick Stamoulis

It’s important to take an integrated approach to online marketing and advertising efforts. SEO is important but as an SEO firm, we’ll be the first to admit that it often isn’t enough in today’s crowded web space. It’s worthwhile to invest in other online marketing opportunities and seek ou...

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4 Reasons You Aren’t Ready for SEO

Written by Nick Stamoulis

Since we’re an SEO firm you probably assume that we’d tell every website owner that they need to be doing SEO. While we do think that every website owner should be doing SEO eventually, the truth is many just aren’t ready for it. Here are 4 reasons why a website owner might not be ready to exe...

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Make These 5 Website Fixes to Improve SEO

Written by Nick Stamoulis

While it’s true that great content, keyword incorporation, and quality inbound links are at the forefront of an SEO campaign, one important contributor to SEO success that sometimes doesn’t get the attention it deserves is website design and development. Website design and SEO complement each ot...

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Do These Things Regularly for SEO Success

Written by Nick Stamoulis

The key to achieving SEO success and maintaining SEO success is to keep at it regularly. It’s not the sort of campaign that you can turn off and turn back on, expecting to be right where you left off. If you take any time off from SEO work it will likely coincide with a gradual dip in organic traf...

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What to Look at to Measure SEO Success

Written by Nick Stamoulis

The first thing you should do as you embark on an SEO campaign is ensure that you have Google Analytics and Search Console set up on the website. After all, you don’t want to invest in a campaign that you can’t measure the results of. If you’ve never optimized your website and you’re com...

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In Addition to SEO, What Can I Be Doing?

Written by Nick Stamoulis

A common question we often hear from SEO clients is, “what else can I be doing to get more traffic to my website?” Since SEO is a long-term strategy (slow and steady wins the race), if a client has the budget, we often recommend executing additional online marketing efforts to coincide with the ...

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It’s Impossible to Put a Timeline on SEO Success

Written by Nick Stamoulis

When a potential client is interested in getting started with an SEO campaign one of the first questions that they ask is, “how long will it take for this to work?” Unfortunately, it’s a question that’s nearly impossible to answer, especially since a successful SEO campaign looks different t...

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