Need Help with Your Search Engine Optimization? Contact SEO Services Firm, Brick Marketing!

Follow Brick Marketing:

RSS IconBrick Marketing on FacebookBrick Marketing on TwitterBrick Marketing on LinkedInGoogle+ Icon Brick Marketing on YouTube



Need SEO Help?

Call Toll Free: 877-295-0620
info@brickmarketing.com

 Request an SEO Proposal

How Press Release Distribution Helps SEO

Writing by Brick Marketing in SEO

How Press Releases Actually Help SEO

Online press release distribution has long been a staple of an SEO campaign. We use it as a part of our own link building efforts and for our clients. Writing a press release and submitting it through a paid distribution service provides an opportunity to publish branded content that includes links back to your web properties. However it’s important to point out that the value in online press releases for SEO isn’t where most people think that it is which means that many website owners are taking the wrong approach to press release distribution. To the SEO novice, writing and distributing a press release through a paid service looks like a link building goldmine. Most paid distribution services allow you to include links within the body of the release, typically one link per one hundred words. So, if your press release is 500 words, that means that you can get CLICK HERE TO READ MORE...

XML Sitemaps and SEO

Writing by Brick Marketing in SEO

In this week’s SEO video lesson, Nick Stamoulis explains how XML Sitemaps improve SEO and how you can make one for your site. An XML Sitemap is a directory that makes it possible for the search engine spiders to find and index every page of your website. You’ll want to create an XML Sitemap when you are finished optimizing your site to make sure your optimized content gets indexed by the search engines. Once you have your XML Sitemap, you should submit it to Google using Google Webmaster Tools. In doing so, you are basically telling Google "here is my site, CLICK HERE TO READ MORE...

“How Do I Get to Number 1 in Google?” Is the Wrong Question to Ask!

Writing by Brick Marketing in SEO

“How Do I Get to #1 in Google?” Is the Wrong Question to Ask

SEO is a necessary component of an online marketing campaign today. After all, one of the first places that people go searching for information today is Google. If your content appears prominently in Google for the keywords and keyword phrases that people are using to search, it will mean more visitors to the site and more conversions. It makes sense that website owners that are getting started with SEO often ask, “How long will it take to get to the top of Google?”, however SEO success isn’t measured by rank for a number of reasons. Rankings fluctuate, and CLICK HERE TO READ MORE...

Ways to Synchronize SEO and Social Media

Writing by Brick Marketing in SEO

Ways to Synchronize SEO and Social Media

Both social media and SEO have evolved exponentially in recent years which has made things exciting, confusing, and frustrating all at once for online marketers. In its infancy, social media was an online hang out for friends and family members to communicate with one another. It has now become a way of life and businesses and brands use it to promote and interact with target audience members. Link building has always been an important component of SEO, as inbound links were used to determine a website’s “trust factor”. As more and more people started signing CLICK HERE TO READ MORE...

Make SEO Worthwhile with a Clear Call to Action

Writing by Brick Marketing in SEO

Make SEO Worthwhile with a Clear Call to Action

A strong SEO campaign is essential in the competitive online space. If you want your website to rank in the search engines for specific keywords and keyword phrases, you will need to optimize your existing site content to include those keywords, add additional site content like blog posts on a regular basis that helps to keep the site fresh, and generate inbound links back to the site from relevant sources in order to improve the trust of the site. It’s a lot of work. Because SEO requires a significant investment of time and/or money, you want to make sure CLICK HERE TO READ MORE...

Don’t Abuse Keywords for SEO

Writing by Brick Marketing in SEO

Don’t Abuse Keywords for SEO

Keywords are an essential part of an SEO program. Even if you don’t have much SEO knowledge, this much should be somewhat obvious. SEO is all about improving a search engine presence meaning that you want your site to show up when people insert, you guessed it- keywords, into the search box and hit “enter”. The only way that the search engine spiders are going to know that your content matches the intent of the searcher is if the keywords that are searched for (and related keywords) are included on your site and within other content that CLICK HERE TO READ MORE...

Are You Building an SEO Pyramid or House of Cards?

Writing by Nick Stamoulis in SEO

Are You Building an SEO Pyramid or House of Cards?

A long time ago I wrote about the SEO hierarchy of needs which is based on Maslow’s hierarchy of needs. Back in 2011 the SEO hierarchy of needs went like this: Content–> Keyword Research–> Onsite Optimization–> Link Building But in the last few years I feel like content marketing and social media marketing have become so intertwined with SEO that the SEO hierarchy of needs has evolved to add those two extra levels at the top, leaving us with a new and improved SEO pyramid that looks something like this:   A common mistake I see with many site owners is that they try CLICK HERE TO READ MORE...

How a Merger Could Affect SEO

Writing by Brick Marketing in SEO

How a Merger Could Affect SEO

Most businesses start up with the intention of growing over time. Isn’t that the goal? Nearly every business starts as a “small business” but as it succeeds over time, along with it comes growth and potential new opportunities. One possible opportunity that may come along for a successful small business is that it may have a prospective buyer or another company with similar offerings (maybe a competitor) wants to merge to form one bigger, stronger company. There are many things to take into consideration when thinking about the possibility of a merger since it’s such a CLICK HERE TO READ MORE...

Features of a B2B Blog That Improve SEO

Writing by Brick Marketing in SEO

Features of a B2B Blog That Improve SEO

When a prospective B2B SEO client gets in touch and is curious about the SEO process that we’ll take one of our first questions is, “Do you have a blog?” Content writing has become an intrinsic component of SEO today, specifically blog writing. The search engines rank web pages and each blog post is an additional web page that can get indexed. It’s an additional opportunity to target your priority keywords and an opportunity to target long tail variations of keywords. In addition to providing content for the search engines to index and rank blog CLICK HERE TO READ MORE...

Good SEO Means Putting Your Visitors First

Writing by Nick Stamoulis in SEO

Good SEO Means Putting Your Visitors First

This might sound a little crazy coming from an SEO professional, but if you want to have the best SEO campaign possible (the kind that can survive just about any algorithm update) the single best piece of advice I can give you is to stop worrying about the search engines and put your visitors first. A good SEO campaign is, of course, going to follow the Google and Bing Webmaster Guidelines but in my experience adhering to the Webmaster Guidelines usually means you put the needs of your target audience ahead of your SEO program…and that usually means you’re going CLICK HERE TO READ MORE...

Why Are My Top Keywords All Branded?

Writing by Brick Marketing in SEO

Why Are My Top Keywords All Branded?

One of the performance metrics that we look at for each of our clients on a monthly basis are the entrance keywords that are delivering traffic to the site. It’s important to look at these keywords to compare them to the keywords that are being targeted to ensure that the campaign is on track. If entrance keywords don’t make much sense it requires some investigative work to figure out why they are delivering visitors (and probably the wrong visitors that will never convert) and content changes may be needed. Over time, it’s also important to see an CLICK HERE TO READ MORE...

Page 1 of 3112345102030...Last »