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SEO Isn’t Responsible for Conversion Rate

Writing by Brick Marketing in SEO

Measuring SEO success and measuring website conversion success are two different things entirely. The goal of an SEO campaign is to generate more traffic and visitors to a site. Once they get there, it’s other factors that determine whether that website visitor will convert. If you find that your SEO is going well and traffic rates are steadily improving, but you are still struggling with a low conversion rate, here are a few suggestions: Benchmark the Data It’s important to understand the seasonality of your business and make sure that you have realistic expectations. Looking at one or two months worth of data isn’t enough. You need to give your website marketing efforts enough time based on the nature of your business and the typical sales cycle. Measuring data during an “off-peak” time isn’t going to give you an accurate depiction of success. Analyze Conversion Metrics What is CLICK HERE TO READ MORE...

How to Be a Bad SEO Client

Writing by Nick Stamoulis in SEO

It’s taken a long time (nearly seven years!) but my business has grown to the point where I don’t have to accept every single SEO client that comes my way in order to survive. My SEO company is secure enough that I can afford to be a little discerning when choosing which potential clients I want to work with, and I prefer working with clients that I know I can help—I don’t want to waste my time or their money when I know they aren’t ready to outsource their SEO. So when a potential client comes along that just won’t CLICK HERE TO READ MORE...

Demand Generation SEO Tips

Writing by Brick Marketing in SEO

Not every business is going to sell the same things that another business already sells. In fact, there are plenty of businesses out there starting up every day that sell a completely new product or offer a brand new service. Maybe it’s similar to another product or service, or based off of another product or service, but it’s new. At one point, every product or service that we’ve come to rely on was new, right? So how do you use SEO to create demand for something that’s totally new? The foundation of an SEO campaign relies on CLICK HERE TO READ MORE...

Pre SEO Advice for a Referral Based Business

Writing by Brick Marketing in SEO

For some businesses the idea seems outlandish. A business that survives without doing any kind of advertising or marketing? While it may seem hard to believe, there are plenty of businesses out there that get new clients or customers merely based off of word of mouth and referrals. But what happens when a referral based business decides that they want to broaden their horizons and get involved with search engine optimization? Well, there are a few things to keep in mind. Here’s some pre SEO advice: Understand the Process SEO requires work and money. For a CLICK HERE TO READ MORE...

Boston SEO Marketing Job at Brick Marketing

Writing by Brick Marketing in SEO

Work for one of the best Boston Massachusetts area full service SEO firms!
Job Title: Marketing Assistant Location: Boston SEO Firm Brick Marketing in Woburn, Massachusetts Office Compensation: Commensurate with experience; health insurance; 401K Duration: Full-time, 40 hours/week Summary of Position: The Marketing Assistant will assist in implementing online marketing plans for clients, as well as supporting the marketing efforts of Brick Marketing, LLC. This position will be filled by an individual with strong writing and organizational skills with a keen eye for detail. Education and Qualifications: • Bachelors degree required. Marketing, Journalism or Communications preferred • 2 years CLICK HERE TO READ MORE...

An Organic Listing Isn’t Enough

Writing by Brick Marketing in SEO

Today, when people are looking for more information about just about anything, they turn to the search engines. That means that it’s essential for businesses to develop an SEO campaign in order to improve their search engine presence. However, that doesn’t mean that SEO is now the be all end all of a marketing campaign. SEO works best as part of a well rounded marketing campaign that includes both online and offline efforts. Putting all of your eggs into the SEO basket can actually limit the potential of an SEO campaign. A well optimized CLICK HERE TO READ MORE...

When Will I See the Effects of Onsite Optimization?

Writing by Nick Stamoulis in SEO

This is actually a question I get asked quite frequently from prospects, full service SEO clients, people that attend my SEO workshops and oftentimes in random emails and social media messages. I actually got an email just a few weeks ago from a newsletter subscriber wanting to know if I thought he would see the effects of his onsite optimization within 3-5 months—frankly, that’s a very loaded question and very difficult to answer with any kind of certainty. My answer? Yes and no. The truth of the matter is that there are billions upon billions of web pages, images, videos CLICK HERE TO READ MORE...

Ranking is No Longer a Good SEO Metric

Writing by Nick Stamoulis in SEO

While I make no guarantees of results (nor should any white hat SEO company), I am confident in the potential success of the campaigns I create for my clients. When I work with a new SEO client, one of the things we talk about when creating their SEO campaign is how we are going to measure the success of their campaign; what metrics are we going to use, what benchmarks are we working against, what are the long term goals of the website (keep in mind that these may be different for every website). Almost every client I have CLICK HERE TO READ MORE...

Black Hat Tactics and White Hat Alternatives

Writing by Brick Marketing in SEO

There are many tactics that can be used in a search engine optimization campaign to attract the attention of search engine spiders and get a website ranked prominently for specific keywords. Some of these tactics are considered to be white hat, which means that they are tactics that “play by the rules” of the search engines, and others are black hat, which means that they are spammy and can result in search engine penalties. So, why would anyone want to be “black hat” you may ask? Well, it’s because black hat tactics can still work. They CLICK HERE TO READ MORE...

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