Why Clients Should Learn the SEO Basics

Written by Nick Stamoulis

There’s a reason why so many successful SEO firms exist today- there’s a huge need for them! Businesses understand that an online presence today is everything, and more specifically, a positive search engine presence. This is why they are willing to invest in online marketing and SEO. If an organization doesn’t have the resources to do SEO in house, hiring a firm is the next best option. However, hiring a firm doesn’t mean that the client shouldn’t have to learn SEO at all. The clients that have the best campaigns are the ones that “get” it.

Here’s why learning the SEO basics is well worth the clients’ time:

Protection from bad SEO providers

There are so many SEO providers to choose from that it can be overwhelming for a prospective client to pick one. Each provider takes a slightly different approach. While some remain strictly “white hat”, which means that they abide by all of the guidelines set forth by the search engines, others take a “black hat” approach which means that they go against the guidelines in order to achieve quicker results. “Gray hat” is somewhere in the middle. If a prospective client knew absolutely nothing about SEO or the search engine guidelines, it would seem to make the most sense to go with the provider that was going to guarantee results or charge you less. The thing is, these types of firms will only do harm to your site in the long run.

Get the whole organization on board

The best SEO campaign includes input from all of the departments within an organization. If employees don’t know anything about SEO, they’d be much less likely to be willing to contribute. There should be at least one person that is able to make sure that each department is onboard and understands how they fit into the overall SEO program. Nearly every business activity can be leveraged for SEO gains as long as you know what you are looking for.

Assist the SEO partner

If you think that hiring an SEO firm and signing a contract means that you can then disappear from the SEO process you are dead wrong. The entire SEO campaign needs to be a partnership between the client and the SEO firm. The SEO firm specializes in SEO, but they certainly don’t specialize in what your organization does. They will need feedback every step of the way to ensure that the program is moving in the right direction and that the correct audience is being targeted. There are plenty of link building tactics that require approval or cooperation from the client. The SEO firm might find a great paid industry directory or a guest blogging opportunity, but it needs to be the client that takes the action. If the client understands the SEO process and how it all ties together they will be a much greater asset to the program.

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