Today’s SEO Link Building Best Practices

Written by Nick Stamoulis

Link BuildingDespite what you may have heard, link building is still an important part of SEO. That’s because the search engines still use a website’s inbound link portfolio as a ranking factor. The more high-quality, relevant links a site has, the better. However, it’s true that link building has drastically changed over the years. In an effort to minimize link spam, there are now many link building rules set forth by the search engines to follow. But that doesn’t mean that SEO link building is dead. Here are 5 SEO link building best practices to follow today:

Ask for a link

Not every person who publishes online content understands SEO. That’s why many SEO link building opportunities are missed. Any time your company is mentioned online, it’s important to ask for an inbound link back to your site. For example, if an executive at your company is quoted in an article it’s likely that the article mentions their position and your company name. Is the company name linked to? If not, don’t be afraid to ask them to add the link. They might say no due to their own internal linking procedures, but there’s no harm in trying. It might have been an oversight on their end or they didn’t understand the significance of the link. The marketing or PR department should be aware of any online press your company is getting. Always check to make sure that a link is included.

Nofollow any paid links

Think of a paid link like an advertisement. Any time there is an exchange of money for a link, that link needs to be nofollowed. This tells the search engines that you are placing this link to generate traffic, not to try and manipulate your link portfolio for SEO gains. When a link is tagged as “nofollow” the search engine bots know exactly why you are using the link so they won’t penalize you.

Keep link building top of mind

HTTP on a Computer Monitor

When you engage in any marketing activity, be sure to ask yourself how you can get an inbound link from the activity. For example, if you’re sponsoring an event, ask for a mention and a link on the organization’s website. The same goes for attending trade shows, attending college career fairs, forming partnerships, joining professional/local groups, appearances on local TV or radio stations, and any community service work your employees do. Nearly every organization has a website today and if you do any work with them, they can mention it on their website and include a link to yours. As mentioned above, sometimes you’ll need to ask for this link.

Use the correct link

When your company earns any online coverage, such as through social media shares, make sure that when coverage occurs, it links to the correct page. If an article mentions a specific product on the website, they might hyperlink to the name of the product. Yet, they might also link to the search URL and not the actual landing page if they used the search feature on the website.

Make sure the page is indexed

It is essential to make sure that the link that is used when promoting the page has actually been indexed. To some extent, you can’t really predict which links people use when they share information about you online. However, you can control which pages on the website you share in-house and can also attempt to point users in the right direction concerning which links they use to share. For example, you can create a call to action informing people which pages to share. For example, if you want users on social media to share your home page, let them know!

Be careful of anchor text

Another thing to consider when building links is that you need to be careful with the anchor text for each of the links. Keyword rich anchor text is something to avoid. Stick to either branded anchor text, such as your company name or a hyperlinked URL, or  generic anchor text, such as phrases like, “Click Here” or “Visit This Page.”


Link building is still important, it’s just necessary to have the right mindset and follow the rules. Doing so will improve your inbound link portfolio and organic search traffic over time.

Categorized in:

Like what you've read? Please share this article

Read What Full Service SEO Clients Say About SEO Firm Brick Marketing

"traffic has increased over 80% year-over-year"

“When we started working with Brick Marketing, we had just been subjected to a Google algorithm update and our websites both took substantial hits to traffic. Within a few months, Brick has taken both of our websites to pre-algorithm traffic and conversion levels, and for the CallFinder site, the traffic has increased over 80% year-over-year. Their expertise in SEO, responsive design, and content marketing helped us turn the situation around, and we could not be happier with the results we’ve seen in just our first four months of working with them. The team we work with at Brick Marketing is always available for off-the-cuff consultations and are at the ready to provide recommendations and suggestions to improve our site’s appearance and performance. They are truly a hands-on partner, which is immensely valuable to our business.​”

– Jeanne Landau, Director of Marketing |

"Brick Marketing has been a tremendous resource for our business"

“Brick Marketing has been a tremendous resource for our business. Through their expertise with the ever changing world of SEO, our web presence is as strong as ever. Our working relationship with Nick Stamoulis and Danielle Bachini has been outstanding. In collaboration with web designer Chris Roberts, we were also able to develop the perfect responsive website that truly reflects our business. Thank you Brick Marketing!​”

– Ellen Parlee, Parlee Farms

"highly recommend Brick Marketing to all of my clients"

“After working with many other SEO firms and not being satisfied I finally was introduced to the Brick Marketing President and Founder, Nick Stamoulis. Nick Stamoulis has educated me about SEO and has provided me with a well rounded SEO package, not only does he offer top quality services he also educates his clients and spends the time to explain everything and their SEO pricing is competitive. I will highly recommend Brick Marketing to all of my clients. Brick Marketing is an A+ for SEO services.”

– Mike Cardella, Integrated Computer Services

"Brick Marketing is levels above all integral part of my team"

“I have formed an invaluable marketing partnership with Brick Marketing. Nick Stamoulis and the rest of the Brick Marketing team are professional, timely, thorough and take time to, not only succeed at the tasks, but also educate myself and my team on the strategies in the process. Since my first encounter working with Brick, I’ve changed organizations and have taken them along with me…they are that good! In my experience in working with many outside agencies who over-promise and under-communicate, I can truly state that Brick Marketing is levels above all others and vested in our relationship. They are not just an SEO consultant, but an integral part of my team. I highly recommend Brick Marketing for any company looking to significantly increase search engine competitiveness and internet presence.​”

– Jodi Murphy, Marketing Director EUXmedia

"superior knowledge of marketing on the internet"

“I have had the good fortune to work with SEO expert Nick Stamoulis and his team at Brick Marketing and it was clear form the get go that Nick had superior knowledge of marketing on the internet. The SEO campaign and technical writing that Brick Marketing provides has been impressive, where in the past we struggled to find the high levels of competence in these two skill sets. Were only just beginning with Brick Marketing and look forward to growing with their expert guidance. Thank you Nick Stamoulis and the Brick Marketing team!”

– Craig Raubenheimer, President, Roan Solutions, Inc.

"Our keyword rankings have improved and traffic has increased"

“The Brick Marketing team, was critical to ensuring that our new Web site is optimized to drive maximum traffic. Our keyword rankings have improved and traffic has increased thanks to her assistance and advice. In addition, they executed a strategic link building program that helped further increase Web traffic.”

– Lauren LaFronz, Director of Marketing, enChoice, Inc.

"Brick Marketing is rock solid and essential in building a strong marketing foundation."

“Brick Marketing is extremely valuable for feedback and advice in many aspects of marketing, not just SEO and I look forward to continuing to work with them over the long term to continually improve our business and increase sales. That’s what it’s all about. Just like their name implies, Brick Marketing is rock solid and essential in building a strong marketing foundation.”

– Jeff Nicholson, President Freely Creative, Inc. /

"dependable, professional SEO company"

“Brick Marketing has been a dependable, professional SEO company that has helped us get results. In the last 6 months of using their services, visits to our website have increased by almost 30%. Our dedicated SEO Specialist was pleasant to deal with. Her suggestions for articles and press releases were industry specific. Brick Marketing always answered our phone calls and emails within an hour which made us feel valued as a client. I would recommend Brick Marketing to all businesses to handle their SEO needs.”

– JoAnne Loftus, Archival Designs, Inc.

"Brick Marketing is "solid" when it comes to support for SEO marketing advice"

“I had been impressed for a long time with the content that Brick Marketing was sharing in their informative blog posts and articles. I chatted with Nick Stamoulis a couple times and decided that he was the expert I wanted to work with. I have worked with Brick Marketing for about six months and they have helped us resolve several SEO related issues pertaining to our website. Our account rep is always just an email away with answers to any questions I have and suggestions for how we can improve what we’re doing. Brick Marketing is “solid” when it comes to support for SEO marketing advice. I definitely recommend them if you want to feel more secure about how your website is performing in searches and have the confidence that everything being done to improve your rank is white hat and legit.”

– Paul Rarick,

"went above and beyond to help us with any SEO issues"

“We hired Brick Marketing to manage our SEO, but they ended up also managing our company blog, social media marketing, helped us launch a pay per click advertising campaign, migrated our website to a new domain and so much more! Our SEO Specialist is always quick to respond whenever we had a question and went above and beyond to help us with any SEO issues.”

– Mory Creighton, CEO, Pinpoint Laser Systems

Contact Us about brick marketing Industries We Serve Case Studies

Need Assistance? Please Contact Us Below: