Pros and Cons of Hiring Different SEO Service Providers

Written by Nick Stamoulis

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Pros and Cons List on BlackboardYou know that you need some with your SEO and for this, you have a few options. You can hire various SEO service providers to improve your SEO program, including: SEO consultants, SEO firms or agency, or you can do the ongoing SEO work in-house. How do you know which choice is the best? Well, there are pros and cons to selecting the right SEO service provider for your company and it’s important to understand what they are before you choose the option that’s right for your business.

SEO Consultant

An SEO consultant is someone who is trained to assess your current SEO efforts and educate you as to how to make improvements. Some consultants do have the capability to implement certain aspects of the SEO program. However, that’s not their main role. Their main function is to act as advisors with the understanding that your team will do most of the work in-house.

The benefit to hiring a consultant is that they will be able to bring your SEO strategy back on track so that you can get results. The downside is that they really don’t have the resources to put their advice to work for you. You’ll need to outsource the work or take care of it internally.

In-House Marketing Team

Another option is that you can do the SEO work in-house within your own marketing department. On the one hand, you have the resources so you may as well trust them to handle your search engine optimization work. On the other, they don’t necessarily have the skills or the time to give your program the time and attention it deserves. The alternative is to hire additional employees who will devote themselves to your SEO program, which can be expensive. However, no one can fully understand the needs of your business better than your in-house marketing team.

Outsourcing Oversees

While it’s true that outsourcing oversees can help cut costs, this may not be enough to make this option worth the risks. Most people who work oversees aren’t native English speakers, which can negatively impact your SEO program since much of what needs to be done involves content creation. Another difficulty of hiring oversees is that most of the staff will be out of touch with American culture, which is one of those intangible things that makes an impact over the long term.

Full Service SEO Firm

Another option is to hire a full service SEO firm. Doing so will enable your marketing department to focus on other tasks. Everyone at that particular firm has a specialty and they’ll be putting it to work for the benefit of your company. The disadvantage is that they may be more expensive than outsourcing oversees or even hiring a consultant. Hiring a firm is more cost effective of those choices because if you hire the right firm, you’ll have a chance to benefit from their vast experience. Besides, a dedicated SEO firm will be able to focus all of their attention on your marketing.

Before you choose how you will outsource your SEO, it’s important to weigh the pros and cons of each.


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