Your SEO Firm is Your Partner

Written by Nick Stamoulis

Business dealThere’s an art to choosing the best SEO firm for your business but once you do, it’s important to make the most of it. What you really need, though, is a firm that treats you like a partner and not just a client. However, it does work both ways. If you treat them as “hired help” and not like a true partner, you will miss out on an amazing opportunity to fully use the resources at their firm.

Look for a Firm That Wants a Partnership

We’ve had clients who, for whatever reason, didn’t fully understand that we’re looking to form a partnership with you because over the long term, it makes it much easier for us to execute a winning SEO strategy. There are many aspects to the process and with a true partnership, you respect each other and bounce ideas off each other while acknowledging that you both bring different forms of expertise to the table.

Understanding the Different Types of Clients

There are actually two extremes that we’ve experienced. There are those clients who, once they hire us, almost completely disappear. While it’s great that the client trusts we’ll do a great job, it does impede progress somewhat when they’re not kept in the loop. When we need feedback for things like blog posts, for example, we await that feedback before the post can go live. Waiting means that progress will be impeded. This isn’t a partnership; if it were then the client would be available for feedback when needed!

The other extreme is the client who tries to micromanage the SEO campaign. While it’s important to have a healthy dialog between your business and our firm, it’s not healthy to micromanage to the point where vital aspects of the strategy have been eliminated. Understand that when you hire a white hat SEO firm, it means that they’ll always do things that fall within Google’s “best practice” standards.  Since we’re a white hat firm, we always use strategies that fall within Google’s guidelines. We simply won’t do something that a client wants us to do if it is considered “black hat”. In this case, the client isn’t treating the relationship like a partnership. They’re assuming we’re a “hired gun” that is required to do what they want.

It’s About Forming Relationships

Since businesses pay us to take care of their SEO, but we look at the relationship we form with them as one of a true partnership. We aren’t a hired gun necessarily. They aren’t strictly a client. Partners treat each other with mutual respect where each party brings something different to relationship. We have the proven track record when it comes to SEO, and you likely have an established marketing team that knows your company best. Together, we’re working to the same end goal – to build trust between you and your customers, to attract new business, and make sales. There are many factors that go into this and when we work together, it increases the chances that the end goal is reached. That’s what a partnership is all about.

If you take the time to build a relationship with your SEO firm, you’ll have a much better experience. It could also improve your results.

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Read What Full Service SEO Clients Say About SEO Firm Brick Marketing

"superior knowledge of marketing on the internet"

“I have had the good fortune to work with SEO expert Nick Stamoulis and his team at Brick Marketing and it was clear form the get go that Nick had superior knowledge of marketing on the internet. The SEO campaign and technical writing that Brick Marketing provides has been impressive, where in the past we struggled to find the high levels of competence in these two skill sets. Were only just beginning with Brick Marketing and look forward to growing with their expert guidance. Thank you Nick Stamoulis and the Brick Marketing team!”

– Craig Raubenheimer, President, Roan Solutions, Inc.

"dependable, professional SEO company"

“Brick Marketing has been a dependable, professional SEO company that has helped us get results. In the last 6 months of using their services, visits to our website have increased by almost 30%. Our dedicated SEO Specialist was pleasant to deal with. Her suggestions for articles and press releases were industry specific. Brick Marketing always answered our phone calls and emails within an hour which made us feel valued as a client. I would recommend Brick Marketing to all businesses to handle their SEO needs.”

– JoAnne Loftus, Archival Designs, Inc.

"went above and beyond to help us with any SEO issues"

“We hired Brick Marketing to manage our SEO, but they ended up also managing our company blog, social media marketing, helped us launch a pay per click advertising campaign, migrated our website to a new domain and so much more! Our SEO Specialist is always quick to respond whenever we had a question and went above and beyond to help us with any SEO issues.”

– Mory Creighton, CEO, Pinpoint Laser Systems

"Brick Marketing has been a tremendous resource for our business"

“Brick Marketing has been a tremendous resource for our business. Through their expertise with the ever changing world of SEO, our web presence is as strong as ever. Our working relationship with Nick Stamoulis and Danielle Bachini has been outstanding. In collaboration with web designer Chris Roberts, we were also able to develop the perfect responsive website that truly reflects our business. Thank you Brick Marketing!​”

– Ellen Parlee, Parlee Farms

"Brick Marketing is levels above all integral part of my team"

“I have formed an invaluable marketing partnership with Brick Marketing. Nick Stamoulis and the rest of the Brick Marketing team are professional, timely, thorough and take time to, not only succeed at the tasks, but also educate myself and my team on the strategies in the process. Since my first encounter working with Brick, I’ve changed organizations and have taken them along with me…they are that good! In my experience in working with many outside agencies who over-promise and under-communicate, I can truly state that Brick Marketing is levels above all others and vested in our relationship. They are not just an SEO consultant, but an integral part of my team. I highly recommend Brick Marketing for any company looking to significantly increase search engine competitiveness and internet presence.​”

– Jodi Murphy, Marketing Director EUXmedia

"Brick Marketing is "solid" when it comes to support for SEO marketing advice"

“I had been impressed for a long time with the content that Brick Marketing was sharing in their informative blog posts and articles. I chatted with Nick Stamoulis a couple times and decided that he was the expert I wanted to work with. I have worked with Brick Marketing for about six months and they have helped us resolve several SEO related issues pertaining to our website. Our account rep is always just an email away with answers to any questions I have and suggestions for how we can improve what we’re doing. Brick Marketing is “solid” when it comes to support for SEO marketing advice. I definitely recommend them if you want to feel more secure about how your website is performing in searches and have the confidence that everything being done to improve your rank is white hat and legit.”

– Paul Rarick,

"traffic has increased over 80% year-over-year"

“When we started working with Brick Marketing, we had just been subjected to a Google algorithm update and our websites both took substantial hits to traffic. Within a few months, Brick has taken both of our websites to pre-algorithm traffic and conversion levels, and for the CallFinder site, the traffic has increased over 80% year-over-year. Their expertise in SEO, responsive design, and content marketing helped us turn the situation around, and we could not be happier with the results we’ve seen in just our first four months of working with them. The team we work with at Brick Marketing is always available for off-the-cuff consultations and are at the ready to provide recommendations and suggestions to improve our site’s appearance and performance. They are truly a hands-on partner, which is immensely valuable to our business.​”

– Jeanne Landau, Director of Marketing |

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“The Brick Marketing team, was critical to ensuring that our new Web site is optimized to drive maximum traffic. Our keyword rankings have improved and traffic has increased thanks to her assistance and advice. In addition, they executed a strategic link building program that helped further increase Web traffic.”

– Lauren LaFronz, Director of Marketing, enChoice, Inc.

"highly recommend Brick Marketing to all of my clients"

“After working with many other SEO firms and not being satisfied I finally was introduced to the Brick Marketing President and Founder, Nick Stamoulis. Nick Stamoulis has educated me about SEO and has provided me with a well rounded SEO package, not only does he offer top quality services he also educates his clients and spends the time to explain everything and their SEO pricing is competitive. I will highly recommend Brick Marketing to all of my clients. Brick Marketing is an A+ for SEO services.”

– Mike Cardella, Integrated Computer Services

"Brick Marketing is rock solid and essential in building a strong marketing foundation."

“Brick Marketing is extremely valuable for feedback and advice in many aspects of marketing, not just SEO and I look forward to continuing to work with them over the long term to continually improve our business and increase sales. That’s what it’s all about. Just like their name implies, Brick Marketing is rock solid and essential in building a strong marketing foundation.”

– Jeff Nicholson, President Freely Creative, Inc. /

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