Find the Right SEO Firm for You

Written by Nick Stamoulis

In 10 years of business I have vetted thousands of potential SEO clients. Everything from local roofers to mid-sized B2B businesses to international software companies and in that time one of the biggest lessons I have learned that not every client is right for every SEO firm, and not every SEO firm is right for every client. I decided a long time ago that Brick Marketing would only work with clients that I felt we could actually help, even if that meant we would never be the biggest SEO firm in the United States. And most business owners and marketing folks are fine when I say I don’t think we are a good fit for each other, but every now and then I get a potential SEO client that tries to badger me into taking them on as a full service SEO client. The conversation inevitably goes something like this;

Me: “I just don’t think that we can help your site right now.”

Potential SEO Client: “Aren’t you in the business to make money? Why don’t you want my money?”

Me: “Of course I want my business to succeed, but I also don’t want to take someone’s money when I don’t feel like we can’t help them.”

Potential SEO Client: “I want to hire an SEO firm today and if you don’t want to take us on then I will just take my business elsewhere.”

Me: “You have every right to hire whomever you want, but I don’t think we are the right SEO partner for you.”

Potential SEO Client: “Don’t you want to make money!?”

Me: “Of course, but I don’t want to take your money and 6 months from now you’re furious because you aren’t seeing the results you wanted. I don’t want to waste our time or your money.”SEO Partner

And that is a bottom line I have held for ten years. Yes, I want my business to be successful and I want to grow my company and take care of my employees, but I also don’t want to take money from small businesses and then not deliver outstanding results and service. I price our services based on the amount of work we do for our clients. If you’ve ever kicked off an SEO campaign you know just how much time and work goes into optimizing a website, running an ongoing link building campaign, managing social media accounts, publishing a new blog post every day and so forth. SEO isn’t a set it and forget it kind of thing and it certainly isn’t something that you can do sometimes. If you want to/need to manage your SEO in-house you make the best of the situation and get done what you can. But shouldn’t an SEO firm be able to do MORE than what you can handle in-house? Isn’t that why you hired them in the first place? If your SEO partner is just going to do the same amount (or even less) work than you can do on your own why bother hiring them?

Finding the right SEO firm for your company is not a decision you should make lightly. Even when you’re buying a pair of shoes you try on a few sizes and styles, right? So why wouldn’t you at least compare a few different SEO firms to see which one is the right fit for your company? How much help do you need? Do you need an SEO firm that also has a designer/developer in-house to help you rebuild your website? Do you need someone to manage your social media? Do you need someone who can write for your blog? Do you want someone who is willing to train your team? There is no “secret” to SEO; the white hat SEO process is the same no matter where you go, so what you really need to look at is what kind of service you really want/need.

Your SEO firm should be like a in-house partner, even if they aren’t in-house. You are putting the future of your website in their hands and you have the right to know EXACTLY what they are doing with regards to your SEO campaign. 100% transparency is critical and the best SEO firm will do everything they can to make you as informed as possible.

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Read What Full Service SEO Clients Say About SEO Firm Brick Marketing

"Brick Marketing is "solid" when it comes to support for SEO marketing advice"

“I had been impressed for a long time with the content that Brick Marketing was sharing in their informative blog posts and articles. I chatted with Nick Stamoulis a couple times and decided that he was the expert I wanted to work with. I have worked with Brick Marketing for about six months and they have helped us resolve several SEO related issues pertaining to our website. Our account rep is always just an email away with answers to any questions I have and suggestions for how we can improve what we’re doing. Brick Marketing is “solid” when it comes to support for SEO marketing advice. I definitely recommend them if you want to feel more secure about how your website is performing in searches and have the confidence that everything being done to improve your rank is white hat and legit.”

– Paul Rarick,

"traffic has increased over 80% year-over-year"

“When we started working with Brick Marketing, we had just been subjected to a Google algorithm update and our websites both took substantial hits to traffic. Within a few months, Brick has taken both of our websites to pre-algorithm traffic and conversion levels, and for the CallFinder site, the traffic has increased over 80% year-over-year. Their expertise in SEO, responsive design, and content marketing helped us turn the situation around, and we could not be happier with the results we’ve seen in just our first four months of working with them. The team we work with at Brick Marketing is always available for off-the-cuff consultations and are at the ready to provide recommendations and suggestions to improve our site’s appearance and performance. They are truly a hands-on partner, which is immensely valuable to our business.​”

– Jeanne Landau, Director of Marketing |

"Our keyword rankings have improved and traffic has increased"

“The Brick Marketing team, was critical to ensuring that our new Web site is optimized to drive maximum traffic. Our keyword rankings have improved and traffic has increased thanks to her assistance and advice. In addition, they executed a strategic link building program that helped further increase Web traffic.”

– Lauren LaFronz, Director of Marketing, enChoice, Inc.

"Brick Marketing is rock solid and essential in building a strong marketing foundation."

“Brick Marketing is extremely valuable for feedback and advice in many aspects of marketing, not just SEO and I look forward to continuing to work with them over the long term to continually improve our business and increase sales. That’s what it’s all about. Just like their name implies, Brick Marketing is rock solid and essential in building a strong marketing foundation.”

– Jeff Nicholson, President Freely Creative, Inc. /

"went above and beyond to help us with any SEO issues"

“We hired Brick Marketing to manage our SEO, but they ended up also managing our company blog, social media marketing, helped us launch a pay per click advertising campaign, migrated our website to a new domain and so much more! Our SEO Specialist is always quick to respond whenever we had a question and went above and beyond to help us with any SEO issues.”

– Mory Creighton, CEO, Pinpoint Laser Systems

"Brick Marketing is levels above all integral part of my team"

“I have formed an invaluable marketing partnership with Brick Marketing. Nick Stamoulis and the rest of the Brick Marketing team are professional, timely, thorough and take time to, not only succeed at the tasks, but also educate myself and my team on the strategies in the process. Since my first encounter working with Brick, I’ve changed organizations and have taken them along with me…they are that good! In my experience in working with many outside agencies who over-promise and under-communicate, I can truly state that Brick Marketing is levels above all others and vested in our relationship. They are not just an SEO consultant, but an integral part of my team. I highly recommend Brick Marketing for any company looking to significantly increase search engine competitiveness and internet presence.​”

– Jodi Murphy, Marketing Director EUXmedia

"superior knowledge of marketing on the internet"

“I have had the good fortune to work with SEO expert Nick Stamoulis and his team at Brick Marketing and it was clear form the get go that Nick had superior knowledge of marketing on the internet. The SEO campaign and technical writing that Brick Marketing provides has been impressive, where in the past we struggled to find the high levels of competence in these two skill sets. Were only just beginning with Brick Marketing and look forward to growing with their expert guidance. Thank you Nick Stamoulis and the Brick Marketing team!”

– Craig Raubenheimer, President, Roan Solutions, Inc.

"Brick Marketing has been a tremendous resource for our business"

“Brick Marketing has been a tremendous resource for our business. Through their expertise with the ever changing world of SEO, our web presence is as strong as ever. Our working relationship with Nick Stamoulis and Danielle Bachini has been outstanding. In collaboration with web designer Chris Roberts, we were also able to develop the perfect responsive website that truly reflects our business. Thank you Brick Marketing!​”

– Ellen Parlee, Parlee Farms

"highly recommend Brick Marketing to all of my clients"

“After working with many other SEO firms and not being satisfied I finally was introduced to the Brick Marketing President and Founder, Nick Stamoulis. Nick Stamoulis has educated me about SEO and has provided me with a well rounded SEO package, not only does he offer top quality services he also educates his clients and spends the time to explain everything and their SEO pricing is competitive. I will highly recommend Brick Marketing to all of my clients. Brick Marketing is an A+ for SEO services.”

– Mike Cardella, Integrated Computer Services

"dependable, professional SEO company"

“Brick Marketing has been a dependable, professional SEO company that has helped us get results. In the last 6 months of using their services, visits to our website have increased by almost 30%. Our dedicated SEO Specialist was pleasant to deal with. Her suggestions for articles and press releases were industry specific. Brick Marketing always answered our phone calls and emails within an hour which made us feel valued as a client. I would recommend Brick Marketing to all businesses to handle their SEO needs.”

– JoAnne Loftus, Archival Designs, Inc.

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