Boston Fractional CMO Consulting Service

The Brick Marketing Fractional CMO Service at a Glance:

👉 Seasoned, data-driven strategic B2B leadership aligned with revenue and market objectives.
👉 Custom-built B2B marketing roadmap based on your company’s landscape and audience.
👉 Performance monitoring with adjustment based on KPIs like leads, traffic, ROI, and budget allocation.
👉 Scalable capabilities, enabling your internal team to sustain and evolve marketing efforts beyond the engagement.

Expand each below to learn about the customized approach and process:

Fractional CMO Solution

Experience seasoned marketing professionals with our Fractional CMO solution. We customize our approach to fit your company’s unique needs, while also staying within budget. Our strategic leadership capabilities help you achieve results you can measure. From generating revenue and streamlining employee workflows to improving overall performance, our fractional marketing team brings the skills, experience, and knowledge your business needs. Ideal for companies of all sizes, including B2B, B2C, and startups, our fractional CMO solution saves money by offering short-term executive support, ensuring your marketing initiatives are effective without the commitment of a full-time CMO or VP of Marketing.

Fractional CMO Methodology

Our approach to our Fractional CMO service is to focus on strategy and collaboration. We begin by clearly understanding your business goals, which ensures that each marketing initiative aligns with your objectives. We then perform a comprehensive analysis of your current marketing with your in-house or existing agency teams, while also gaining a deep understanding of your target audiences, goals, etc. This guides our efforts to develop customized strategies that give you results. When we focus on these foundational elements, we can design and implement strategic marketing plans that are effective and aligned with your company’s needs. We take a strategic, goal-oriented approach that ensures measurable outcomes and encourages long-term business growth.

Fractional CMO Process

Fractional CMO process:

Our fractional CMO solution operates under six (6) month contracts, which gives us more than enough time to go through the following steps. We set your company up for success, and this is usually more than enough time. After six months, we can evaluate if more time is needed, or not. Using our Fractional CMO services, we help you solve problems, but the intent is always to step away and allow your team to handle it after our work is completed.

Initial Marketing and Sales Analysis

We start by performing a detailed review of your business, current marketing efforts, and competitors. This step includes determining your strengths and weakness and identifies key areas and opportunities for improvement. We get to know your competitive landscape, your in-house team resources and existing strategies so that we can then create a strong foundation for developing an effective and tailored marketing approach.

Strategic Planning Phase

Once our comprehensive analysis is finished, we then develop a comprehensive marketing strategy that is aligned with your business goals. This involves getting clear on your target audience, setting clear objectives, and creating a blueprint for success. This planning phase ensures that your marketing efforts are driven by data, strategic, and are poised to achieve measurable results.

Strategy Implementation

During the implementation phase, we determine the best way to execute the marketing strategy. We evaluate in-house resources, identify areas that may require outsourcing, and assist with hiring new talent if necessary. Our focus is on ensuring the strategy is carried out effectively, using the right mix of resources to maximize impact.

Monitoring of Results

During our time together, we monitor progress to ensure the marketing strategy is effective. This includes evaluating key performance metrics, making tactical adjustments as needed, and ensuring the process is optimized for the best results possible. Providing additional support in the forum of analyzing your budget, allocated resources, evaluating the buying cycle, and ensuring that your marketing efforts remain efficient, agile, and aligned with business objectives, is also done during this stage.

*Please note: Hiring us in a fractional CMO capacity, does not mean that your company has to hire Brick Marketing agency to implement. We are happy to work with your in-house or existing agency teams.

Fractional CMO B2B Case Study

Read a Brick Marketing B2B Fractional CMO client case study here.

Schedule a Meeting to Learn About Our Fractional CMO Services

Save time and see if we’re a good fit. Schedule a short meeting with the Brick Marketing digital marketing team so we can learn your goals, share initial ideas, and confirm whether we can help.

FAQs About Brick Marketing’s Fractional CMO Service

What is a Fractional CMO and how can it help my business?

A Fractional CMO provides part-time, executive-level marketing leadership, giving you strategic oversight, alignment with business goals, and measurable results without the cost of a full-time hire.

How do you build a marketing roadmap as a Fractional CMO?

We start with an in-depth analysis of your business, audience, and current marketing, then create a customized roadmap aligned with revenue growth objectives.

Do you work with internal teams and existing agencies?

Yes, we collaborate closely with in-house staff and outside vendors to align resources, streamline execution, and ensure consistent performance.

How is success measured in a Fractional CMO engagement?

We monitor KPIs such as traffic, leads, ROI, and budget allocation, while making adjustments to keep marketing efforts scalable and results-focused.