Assessing Link Relevance for SEO

Written by Nick Stamoulis

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It’s not enough to just have great links. You also need them to be relevant. This is one of the most important factors when ranking well on search engines like Google, and it’s especially true for SEO. A link is a signal that a third-party thinks might be of value to the person or website they are linking to.

If your link has any perceived relevance issues, the search engine will discount it and potentially leave your website at the bottom of the search results. Here are the top factors to consider when assessing your links’ relevancy.

1. Page Authority of the Linking Website

Page authority is the term used to describe how authoritative a website is. It’s a score calculated based on several factors, but in essence, it is the number of links pointing to your site from other websites. The higher the page authority, the more likely your link will be seen as relevant by search engines. If the page authority of the site you are linking to is low, your link will likely be disregarded.

2. How Long the Link Has Been Established

A link that has been established for a long time probably has a lot of value to the person or website it is pointing to. The longer you have been in business, the more links you should have from other websites. This can help your website be a credible source of information about your industry or niche.

3. Link Type of the Linking Website

There are three main links: internal, backlinks, and nofollow. Internal links point directly to pages on your website, while backlinks refer to an entire site or domain name. Nofollow links don’t affect rankings in any way, but they are still considered valuable by search engines because they contribute to overall quality and relevancy for SEO purposes. If too many nofollow links are pointing at your website, then Google will begin penalizing you for this practice.

Only include nofollow links that add value and relevance to your content and website. You should also try not to use too many nofollow links because they can make a page seem spammy if overused. Backlinks from high-authority websites with good content are usually safe bets because they carry more weight and are not likely to be considered spam.

4. Domain Authority of the Link

Domain authority (DA) is often thought of as a measure of the “importance” of a website or topic. It measures the quality of its content and how much people trust it. The DA score is calculated from the number of inbound links from other websites that point to your site, divided by the total number of links on your site.

A link from a website with a high domain authority will likely have more weight than one with fewer inbound links. If you are trying to build links for SEO purposes, you want to focus on building links from websites with high domain authority. This is because they will be more trusted by search engines and therefore more highly ranked than those with low DA scores.

SEO is a long-term process that takes a lot of time and effort. You should invest in a good understanding of what you need to do to take your website to the next level. If you are new to SEO, it can be overwhelming initially, but with some patience and research, you can get started on the right foot.


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