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5 Qualities of the Best Guest Blog Posts

Writing by Danielle Bachini in Content Marketing


5 Qualities of the Best Guest Blog Posts

Guest blog posting might not be the SEO link building tactic that it once was, but that’s actually a good thing! It’s weeding out the low quality “just for links” posts. The people/businesses that have kept guest blog posting in their content marketing strategies are doing it for the right reason, to gain visibility. The Best Guest Blog Posts: Match the blog audience’s interests There may be plenty of blogs out there that accept guest posts, after all it’s very difficult to keep a blog active with just your own content, but that doesn’t mean that you should send your guest blog post just anywhere. If the people reading the blog don’t care about the topics that you write about, what’s the point? The best sites to submit a guest blog post to are the sites where your target audience is spending time. Niche it down as much as possible. Offer your unique perspective To CLICK HERE TO READ MORE...

How to Conduct an SEO Friendly Website Content Audit

Writing by Nick Stamoulis in Content Marketing


content

As a business evolves, its website needs to evolve along with it. A website redesign is recommended every few years to keep things fresh, but what also needs to stay fresh is the website content. When redesigning a website, it’s a good time to conduct a content audit too so that the new site launches with the best possible content. However, a redesign isn’t necessary to evaluate your content and make tweaks. That can be done at any time. It’s a manual process that can take quite a bit of time (especially for larger sites) so it’s best to plan CLICK HERE TO READ MORE...

What Makes Content “Share Worthy”?

Writing by Nick Stamoulis in Content Marketing


What Makes Content “Share Worthy”?

Content creation doesn’t come easy. It takes a lot of time, effort, and resources to create quality content. If you’re investing so much in content, you obviously want to get the absolute most out of it. To some, the goal is to create content that will “go viral”. Let’s be honest here, of all of the content published on the web only a small fraction hits viral status. Getting your content to go viral might not be a realistic goal, but certainly a respectable amount of shares and links would be nice. So what can you do to increase the chances CLICK HERE TO READ MORE...

3 Ways Be a Better Business Blogger

Writing by Shawna Wright in Content Marketing


Business Blogging

There is no denying that business blogging is a huge part of being a successful online brand. The content you produce not only helps you grow your organic presence, but it also builds your brand's reputation, helps your site earn links naturally, feeds your social media presence, and more. But being a better business blogger means constantly looking for ways to improve your own writing skills, looking for hot topics to blog about, tweaking your tone to meet your audiences' needs, and more. Here are 3 more ways to be a better business blogger: Find the right frequency for your audience. Some sites CLICK HERE TO READ MORE...

Reasons Why Your Content Isn’t Getting Shared

Writing by Nick Stamoulis in Content Marketing


Reasons Why Your Content Isn’t Getting Shared

There are many reasons to be creating content on behalf of your business. Content informs your target audience and establishes your business as a thought leader in the industry which generates trust. This is the top goal of content, but another goal of content should be to get it shared. Content that is shared in the form of links on other web pages or within social media helps to improve your SEO efforts. If you have a respectable social media following but notice that your content is getting very few shares, or maybe even no shares, you might be CLICK HERE TO READ MORE...

How Much Traffic is that Blog Really Worth?

Writing by Shawna Wright in Content Marketing


How Much Traffic is that Blog Really Worth?

In July 2012 this client's blog pulled in 3,416 visitors. Two years later that number hit 14,892! That's more than a 400% increase in traffic to the blog over a two year period. How exactly did we grow traffic to the blog so substantially in such a relatively short amount of time? First off, we committed to at least two blog posts a week every week. Every single one of those posts was optimized for SEO and promoted on Twitter, Facebook, and LinkedIn through both the company page and various LinkedIn groups. That heavy social promotion was great for a surge CLICK HERE TO READ MORE...

Ways to Build Your Content Audience

Writing by Nick Stamoulis in Content Marketing


Ways to Build Your Content Audience

In a recent interview with Jeffrey Rohrs, VP of ExactTarget’s Marketing Insights Team, we asked him how a website owner can get their content the attention it deserves. His response: “Content marketers need to understand that publication does not equal distribution. “Build it and they will come” strategies are a path to failure for websites, mobile apps, videos, and content of every shape and size. Accordingly, content marketers need to take a greater interest in helping their companies build what I call proprietary audiences—the subscribers, fans, followers, and other direct audiences that you can reach with the push of a button CLICK HERE TO READ MORE...

How Long Should Blog Posts Be?

Writing by Nick Stamoulis in Content Marketing


How Long Should Blog Posts Be?

Once we convince our clients that a blog hosted on their company website is an SEO “must have”, we usually get two questions. The first question, “How often should we publish blog posts?” The answer to that is as often as you can while maintaining high quality content. Regular posting means more web pages on the site that can rank for your industry keywords and keeps your social accounts active with links pointing back to your site. Once a week is ideal, more than that if you have the bandwidth to do so. The second question, “How long should the CLICK HERE TO READ MORE...

Find the Amount of Content That’s “Just Right”

Writing by Nick Stamoulis in Content Marketing


Find the Amount of Content That’s “Just Right”

We’ve all heard the story of Goldilocks and the Three Bears. She sneaks into the house of three bears and tries their porridge, chairs, and beds only finding one of the three in each instance to be “just right”. The options that were “just wrong” were the extremes. The hot and cold porridge. The small and large chairs. The hard and soft beds. When it comes to content creation we recommend that website owners find the amount that’s “just right”. Unfortunately, it’s easier said than done. Website owners should understand the importance of content to an online marketing program by CLICK HERE TO READ MORE...

Where to Look for Content Inspiration

Writing by Nick Stamoulis in Content Marketing


Inspiration

A necessary component of online marketing today is content. Marketers must be writing and publishing content on an ongoing basis. This content improves SEO efforts because it helps to generate natural links back to a website. Content also improves brand visibility across the web. Unfortunately, content marketing doesn’t always come easy. Many business and website owners just aren’t sure what to write about. Oftentimes they just need to get out of their own heads and not overthink the content process. Any information that your target audience would find useful or interesting works! Here are 5 places where writers can find topic CLICK HERE TO READ MORE...

Getting Your Content Calendar Ready for 2015

Writing by Shawna Wright in Content Marketing


2015? But it's only July 2014! Why on Earth would I think about 2015 at this point? Well, in the world of SEO the content you publish today doesn't help you organically today, although it can certainly bring in tons of social traffic right away. The organic benefits come much further down the road, so the content you created this year for Mother's Day is more than likely going to send you organic traffic NEXT year. We work with one client that specializes in gourmet gifts. Mother's Day, Father's Day, and Christmas are some of their biggest revenue generating holidays. Their CLICK HERE TO READ MORE...

Enhance Blogger Outreach Efforts with These Tactics

Writing by Nick Stamoulis in Content Marketing


There are many benefits to guest blog posting. It’s a way to showcase your expertise on another industry site in order to gain visibility where your target audience members are spending time. In most cases a guest blogger is allowed a short author bio at the end of the post. This is a great place to put a link back to your website. It’s best practice to “nofollow” this link so that the post doesn’t just appear as a way to manipulate your search rank, but is there to drive traffic back to your site. When you share content on CLICK HERE TO READ MORE...

Should Google Authorship Be Used On Every Page of a Website?

Writing by Danielle Bachini in Content Marketing


authorship

Google Authorship is a way to connect authors with the informational articles (blog posts) that they write. It tells Google who the original author of the content is and links content written on your owned domain to your individual (not company) Google + profile. Content that is written by an author that has verified authorship through Google appears in the search results with their headshot and searchers can click on the byline to see more articles they’ve authored or follow them on Google+. Once authorship is verified, content appears in the search results like this: It’s very simple to sign CLICK HERE TO READ MORE...

Content Doesn’t Just Mean Articles

Writing by Shawna Wright in Content Marketing


If you understand even the basic elements of modern SEO, you know that content is a huge part of the equation. Creating useful content on a regular basis is a way to generate natural inbound links, keep your social profiles active, appear on the search engine results page for more search queries, and basically help to make a name for yourself and generate exposure in the industry. Articles and blog posts are great for SEO because they are text-based and the search spiders can “read” the whole thing. However, it’s important to remember that content isn’t just for the search CLICK HERE TO READ MORE...

Leverage Old Content for New Links

Writing by Shawna Wright in Content Marketing


Constantly creating interesting, informative, and engaging content day after dayt is no easy task. There are plenty days where I just stare at my screen for a half an hour, trying to think of what to write about. What will our readers be interested in? What new angles can I take on old topics? What is the "hot" topic right now we need to be talking about? Ask any marketing manager who is responsible for content creation will tell you there are plenty of days when they just don't have the spark or drive to push out one more piece CLICK HERE TO READ MORE...

Don’t Forget Calls to Action on the Blog

Writing by Danielle Bachini in Content Marketing


Don’t Forget Calls to Action on the Blog

One of our biggest rules when it comes to business blogging, and a tip that we pass on to our clients, is that the majority of all blog posts should be informational as opposed to promotional. It’s OK to add a few promotional posts in there when you add a new product or service or have another important company announcement that your target audience would like to know about but for the most part posts should be informational. Informational blog posts explain something about the industry without pushing your particular product or service. The company or product names aren’t even CLICK HERE TO READ MORE...

Old Guest Blog Posts May Need to Be Revisited

Writing by Nick Stamoulis in Content Marketing


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If you’ve been using guest blog posting as a link building tactic for quite some time now, it’s recommended that you go back and revisit each one (hopefully you have been keeping track of their locations!) and make edits so that the post is now up to Google’s standards. Guest posting is still a great way to market your business and drive traffic to your website, but it’s no longer good for purely link building purposes. That’s because, like pretty much any other SEO tactic out there, it’s been taken advantage of by the spammers. It’s resulted in lots of CLICK HERE TO READ MORE...

Why You Must Be Blogging for SEO Success

Writing by Danielle Bachini in Content Marketing


Why You Must Be Blogging for SEO Success

Are you looking to get more visitors to your website? Perhaps the most important thing you should be doing in order to improve an SEO campaign and drive traffic to your website today is to be blogging. If you have a blog component to your website, you’re already halfway there. If you don’t, it’s time to add one! Of course, having a blog and maintaining a blog are two separate things. In order to reap the SEO benefits of blogging, the business blog must be active and updated on a regular basis. Here are 3 important reasons why blogging is CLICK HERE TO READ MORE...

Tips for Creating Link Friendly Content

Writing by Nick Stamoulis in Content Marketing


Tips for Creating Link Friendly Content

When it comes to links for SEO purposes, it’s become more about earning links as opposed to building them. The majority of inbound content links that a company creates on their own behalf including guest blog posts/articles, online press releases, infographics, etc. should now include the nofollow tag and be free of any keyword anchor text linking, which at one point was the focus point of linking for SEO purposes. In order to generate natural inbound links (links created by others) it’s necessary to create and post great content (typically in the form of blog posts) on your own site. CLICK HERE TO READ MORE...

3 Steps to Content Marketing Success

Writing by Nick Stamoulis in Content Marketing


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If you want to do content marketing right, it’s not something to just dabble in when you have some free time. After all, who has free time today? Content marketing needs to be incorporated into the business and marketing plan and ample time
esources need to be dedicated to it in order for it to be effective. If you want your content marketing efforts to be successful you must follow these 3 steps: Develop a strategy Like any other marketing initiative, content marketing requires a strategy. Each piece of content that’s created should be created with a purpose. What is the goal? What are CLICK HERE TO READ MORE...

Put Together a Winning Content Marketing Team

Writing by Danielle Bachini in Content Marketing


Put Together a Winning Content Marketing Team

When developing a content marketing strategy, it’s often better to take a team approach as opposed to an individual approach if possible. In a very small company, sometimes there might only be one person that can handle content responsibilities. However, if you have more than a few people on your staff it makes sense to get everyone involved in content marketing efforts. There are many benefits to having a content marketing team. First, there is a greater likelihood that content will be created on an ongoing basis (which is necessary in today’s competitive environment). If only one or two people CLICK HERE TO READ MORE...

Your Content Marketing Shouldn’t Be About You

Writing by Danielle Bachini in Content Marketing


Content Marketing

Content marketing is a necessary part of an online marketing campaign today. Unfortunately, far too many companies are missing the boat. Either they aren’t doing enough (or any) content marketing or they aren’t doing it correctly. Companies need to understand that their online content marketing isn’t an avenue for self-promotion. If you are responsible for your company’s content marketing efforts, keep in mind that it’s not about you! If all you do is publish content that is “me, me, me” your target audience will start to tune it out. It’s like being that guy at the party that keeps bragging CLICK HERE TO READ MORE...

Be Smart About Your Guest Blogging Choices

Writing by Shawna Wright in Content Marketing


Be Smart About Your Guest Blogging Choices

Towards the end of March, Google announced that they actively penalized MyBlogGuest, a well-known service that helps pair writers and blogs for guest blogging. MyBlogGuest was created by up Ann Smarty, a well-known blogger and social media user. I was often invited to guest post and some people even started approaching me trying to hire me as a guest post contractor (I even didn’t have a “services” page at that time), so I could clearly see the demand. Thus one day I decided to build a forum. It was much later that it grew into something more than CLICK HERE TO READ MORE...

Are You Really Ready to Publish that Blog Post?

Writing by Nick Stamoulis in Content Marketing


Are You Really Ready to Publish that Blog Post?

Blogging has become an important component of online marketing and SEO and what’s great about it is that is has essentially leveled the playing field for companies that are trying to build their brand up online. Any company can set up a blog on their website and publish content to be shared with their target audience. Sure, it still requires a portion of the marketing budget to set the blog up and pay writers, but it’s a lot cheaper than other forms of marketing and advertising and it can actually generate results. However, since it’s so easy to publish a CLICK HERE TO READ MORE...

3 Tips for Creating Content People Will Want to Link To

Writing by Shawna Wright in Content Marketing


3 Tips for Creating Content People Will Want to Link To

In today's world of SEO, the real goal is to earn links naturally as often as possible. While traditional link building, as long as it is handled properly, is still very important, naturally earning links through your content marketing efforts is key to long-term success. But if you want to earn links you have to create content that people will want to link to in the long run. And while that is much easier said than done here are a few tips to help hedge your bets. 1. Use data, statistics, and other hard facts. In  recent post on MarketingLand, social CLICK HERE TO READ MORE...

B2B Video Content Marketing Ideas

Writing by Nick Stamoulis in Content Marketing


B2B Video Content Marketing Ideas

Content marketing is where it’s at for B2Bs. Content that is published and shared online is what captures the attention of target audience members, encourages them to click over to your website to learn more, and eventually leads to conversions. While we are huge proponents of blogging, it’s important to note that target audience members like to consume content in different formats. Not every blog post needs to be a 500 word article. Blog posts can also include images, infographics, and you guessed it- videos! Think about how popular YouTube is. Clearly people enjoy watching videos while they are browsing CLICK HERE TO READ MORE...

4 Places Where You Should Be Distributing Content

Writing by Danielle Bachini in Content Marketing


4 Places Where You Should Be Distributing Content

To see content marketing results, it requires the proper mix of content creation and content distribution. You can’t be doing one without doing the other. If you’re creating great content you need to make sure that people can find it, which means that you need to be sharing content in the right channels and in multiple channels in order to expand its reach. Content distribution also requires an investment and time commitment. Here are 4 places where you should be distributing your content: Your owned channels The top content distribution priority should be your own website, and more specifically- your blog. On your CLICK HERE TO READ MORE...

5 Ways That Content Can Capture Attention

Writing by Danielle Bachini in Content Marketing


Attention Content

Content needs to be shared in the right channels in order to capture the attention of target audience members, but there are additional things that you can do to stand out in those channels. Remember, the Internet is full of distractions and noise. It’s necessary to do everything possible to increase the click through rate of content. Here are 5 ways for content to capture attention: Engaging headline The headline of your content is essentially what will convince someone to click through to read more or skip over it. It needs to be engaging and capture the interest of your target audience. CLICK HERE TO READ MORE...

Getting Strategic with Your Content Marketing Campaign

Writing by Shawna Wright in Content Marketing


Getting Strategic with Your Content Marketing Campaign

In a perfect world (the kind Google wishes we all worked in anyway), no site would actively build links; they'd simply create great content and let it earn natural links over time. And while there is no denying the SEO power of a great piece of content, most businesses can't afford to create content and just wait and see what happens. That's why strategic promotion is so important. Creating great content is half the battle (and sometimes the most difficult half!), but if you aren't promoting and pushing that content than you aren't going to get the return you deserve CLICK HERE TO READ MORE...

Understanding What Content Topics Work Best

Writing by Nick Stamoulis in Content Marketing


Understanding What Content Topics Work Best

One of the most difficult things about content marketing is deciding what topics to write about. Many businesses tend to overthink it, which usually results in content marketing not getting done at all. No matter what line of business you are in, there is plenty of information to share with your target audience members. As you get into the swing of content marketing and are actively sharing and promoting your content, you can start to look at trends that can help to guide you in the right direction going forward. Not all of your content is going to be a CLICK HERE TO READ MORE...

How to Make the Most of Your Content Marketing Efforts

Writing by Danielle Bachini in Content Marketing


How to Make the Most of Your Content Marketing Efforts

A successful online marketing campaign involves the ongoing creation of content. Content must be published across the web in order to improve visibility among target audience members. Content creation is a necessary component of an SEO program since it’s what generates natural inbound links. If you are going to invest in content marketing, it’s worthwhile to make the most of it. Here are 5 ways to make the most of content marketing efforts: Find the right balance Businesses often fall into two categories when it comes to content marketing. Some businesses aren’t creating enough content while others are creating too much. It’s obvious CLICK HERE TO READ MORE...

How to Stay Out of Trouble When Publishing a Press Release

Writing by Nick Stamoulis in Content Marketing


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Press release distribution was once a strong weapon in an SEO arsenal. Publishing a press release provided an easy opportunity to get a page of content out there on the web that included links back to your site, and not just any type of links, but keyword anchor text links that told the search engine spiders what the page being linked to was about. Best practice was to include one link per 100 words. So, if you published a 500 word press release that meant you could get 5 links back to your site! It was SEO gold. However, this CLICK HERE TO READ MORE...

Cast a Wide Content Net to Increase Sales and Traffic

Writing by Danielle Bachini in Content Marketing


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One thing you need to be careful of when it comes to content marketing is getting into a content marketing rut, where you post and share your content to only a select few places over and over again. It’s recommended to create blog posts on your site and share them on your Facebook, Twitter, LinkedIn, and Google+ pages, but if that’s all you are doing you are limiting your exposure. This is especially true since not all of your social followers are even going to see what you post. Facebook uses its EdgeRank algorithm to determine who should see what CLICK HERE TO READ MORE...

Carrying a Big Content Stick

Writing by Shawna Wright in Content Marketing


Carrying a Big Content Stick

Theodore Roosevelt's foreign policy boiled down to the now iconic phrase, "speak softly, and carry a big stick.” The basic meaning behind the phrase was to work for peace, but be sure to the military power behind you to make things happen. While I’m not saying you need an army in order to make your presence felt online, the slogan can apply, in a round-a-bout way, to your content marketing efforts. Your “big stick” is the content you are creating, publishing, and promoting on a daily basis. As Jessica Lee of bizbuzzcontent pointed out; It’s not always about being the CLICK HERE TO READ MORE...

Consume Content to Create Content

Writing by Nick Stamoulis in Content Marketing


Reading and Writing

Probably one of the biggest challenges that our clients face when it comes to content creation is generating a list of topic ideas. With a list of topics, you always know what you will be writing about which means that it takes less time. In a recent interview with Rebecca Lieb of The Altimeter Group, we asked, “You’ve been producing content for a lot of top industry sites including SearchEngineWatch.com, ClickZ, iMediaConnection, and MarketingLand. So many others struggle with content creation; how do you keep coming up with new ideas for all of these sites?” Her response: A whole lot of time CLICK HERE TO READ MORE...

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