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Getting Everyone Involved in the B2B Content Creation Process

Writing by Shawna Wright in Content Marketing

A while back Brick Marketing had the honor of interviewing B2B marketing expert Michael Brenner, author of B2B Marketing Insider, co-founder of the social news site Business 2 Community, and Editor-in-Chief of SAP’s “innovation” blog. He’s is in some way responsible for dozens, if not hundreds, of pieces of B2B content going live every day. Most of our B2B clients have a hard time coming up with two blog posts a week, let alone dozens a day. So we asked Michael what his advice for smaller companies that are struggling with consistent B2B content creation would be. Here’s what he said; Every employee inside your company has knowledge, experience and a story to tell. A single person could “interview” those employees, even through simple email questions, to create the kind of content that answers key customer questions. That’s what it all comes down to: finding the most effective way to CLICK HERE TO READ MORE...

What is Content Rejuvenation and How Does It Affect SEO?

Writing by Brick Marketing in Content Marketing

This is a guest post by Amanda DiSilvestro of HigherVisibility. Content rejuvenation is what happens when a company goes back and edits content for improvement. Content that gets rejuvenated means that it is content that has already been published on your site, and it is also typically content that is doing surprisingly well when it comes to clicks and traffic in search. There are a few different things to look for when you decide whether or not you want to take the time to go in and rejuvenate, or edit, your existing content: • Relevancy. This is the biggest CLICK HERE TO READ MORE...

Limited Content Marketing Budget? Focus On Foundational Content!

Writing by Nick Stamoulis in Content Marketing

Limited Content Marketing Budget? Focus On Foundational Content!

SMB marketing budgets, especially for content marketing, is usually pretty tight. I have come across more than a few studies that indicate many B2B SMBs have plans to increase their content marketing budget this year but even then, going from zero dollars to a couple hundred doesn’t give marketers much wiggle room. If you have ever tried to hire a professional copywriter you’ve probably found the good ones don’t come cheap and you could easily spend all your content marketing budget on a few articles. In an interview I did with search and social expert Rob Garner we talked CLICK HERE TO READ MORE...

Give King Content the Support It Needs

Writing by Brick Marketing in Content Marketing

This is a guest post by Steve Klinghoffer of WPI Communications, Inc. Bill Gates once famously said that “content is king.” At the risk of making a chess metaphor, while the king is the most important piece on the board, it isn’t the most powerful. To win at the game of chess, one must be able to utilize all the pieces on the board. Content might be the most valuable part of the marketing package, but a small business or professional practice deploying it without strong, strategic use of the other pieces on the board will face a quick CLICK HERE TO READ MORE...

Newsletters Inform AND Promote Your Small Business

Writing by Brick Marketing in Content Marketing

This is a guest post by Steve Klinghoffer of WPI Communications, Inc. When it comes to marketing your practice or small business, it can be tempting to compartmentalize your thinking. You might put useful and educational information in one category and marketing into another category. But in my decades of experience in newsletter marketing, I’ve shown accountants, dentists and other professional practices that they can grow their practices while subtly marketing with valuable information. The instrument bridging that divide has traditionally been a newsletter, but these days it can also be a blog or social media channel. Here’s something CLICK HERE TO READ MORE...

Don’t Let Google Catch You Plagiarizing

Writing by Brick Marketing in Content Marketing

Don’t Let Google Catch You Plagiarizing

It’s something we all learned in elementary school. Don’t copy the work of others! During exams teachers kept an eye on the classroom to make sure that students weren’t taking a peek at the answers of their neighbors and when correcting essays made sure that it wasn’t copied word for word from a friend. In college, professors often conduct a Google search for complete paragraphs of their students’ work to make sure that it wasn’t purchased online. When it comes to online business content the same concept holds true- don’t be a copy cat! Content has become CLICK HERE TO READ MORE...

Content Marketing vs. Content Strategy: The Differences and Why They Matter

Writing by Brick Marketing in Content Marketing

This is a guest post by Amanda DiSilvestro of HigherVisibility. Content is one of the most interesting aspects of online marketing because it has to walk the fine line between Google bots and humans. It’s a no-brainer that writing for your readers should be your number one priority, but there is no denying that optimizing this content for the search engine’s is a close, close second. You not only have to creating a strategy for writing the content, but you have to create a strategy for marketing the content. This is where the lines start to blur. This can CLICK HERE TO READ MORE...

Go From No Blog to 6 Posts a Month in 3 Easy Steps

Writing by Nick Stamoulis in Content Marketing

Go From No Blog to 6 Posts a Month in 3 Easy Steps

I realize that a lot more goes into designing and building a blog so there are a few extra steps that will need to be taken in the beginning to ensure your blog is properly launched. And once you get the blog up and running there is also the issue of content promotion and social media sharing, which is another process in and of itself. But content creation and the actual blog writing, which is arguably the biggest blogging problem facing many businesses today, isn’t nearly as complicated as you might think it is! 1. Commit to 1 informative blog CLICK HERE TO READ MORE...

The Long Term Impact of Evergreen Content

Writing by Nick Stamoulis in Content Marketing

The Long Term Impact of Evergreen Content

Evergreen content is content (blogs, articles, white papers, videos, etc) that will be useful and informative for your readers for a long time to come. The beauty of well-written evergreen content is that it will continue to naturally attract visitors, links and social shares long after its initial publication and promotion. The graph below shows how an evergreen blog post, published in early April 2012 is still seeing spikes of traffic and activity from time to time. As this post ages it builds up search engine trust (helping it perform better in the SERPs) which might also explain why it CLICK HERE TO READ MORE...

Getting Your Bloggers to Write for SEO

Writing by Nick Stamoulis in Content Marketing

Even the best writers and in-house bloggers may not fully understand how to write for SEO, especially if they have never really done it before. Most of the time, well-written content is easily 60% of the way there when it comes to naturally being optimized, but a few small tweaks can make a big difference in how well your content performs in the SERPs. I know that in some larger companies getting your bloggers to change their ways, even subtly, is like herding cats, but it’s well worth the effort! Here are 3 tips to help your bloggers write for SEO: 1. CLICK HERE TO READ MORE...

Should You Outsource Your Guest Blogging and Outreach?

Writing by Nick Stamoulis in Content Marketing

Should You Outsource Your Guest Blogging and Outreach?

There is no shortage of reasons for a company to add guest blogging and outreach to their content marketing strategy—it helps builds quality links, gets your brand introduced to a wider audience, help you connect with potential customers, grows your online authority and much, much more. But many small to mid-sized companies seem to struggle with guest blogging and outreach (and their content marketing campaigns in general) because they don’t have the in-house talent to keep up with the increased demand for content. Most small businesses can’t afford to hire a full time writer so many turn to freelance writers CLICK HERE TO READ MORE...

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