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Content Marketing Articles

Good or bad, opposite signs

A Guide to Writing Great Blog Post Titles

Written by Nick Stamoulis

There are millions of blogs out there competing for readers’ attention. Maybe they aren’t all direct competition, but it’s doubtful that you are the only blogger in your niche. People only have so much time to spend reading blog posts so what can you do to make sure that yours is one of them? ...

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New Content Text written on notebook page

How to Give Old Posts New Life

Written by Brick Marketing

When creating content for your marketing campaign, you may reach a point when you feel like every topic has been covered. It happens all the time. The problem is, that in order to keep your site fresh, you need to keep churning out new content so that your visitors will have something new to read. H...

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Content Marketing

Your Content Strategy Should Evolve With Your Business

Written by Brick Marketing

When your business website was first established, chances are pretty good that you came up with a content marketing strategy that met your needs at the time. Even though the elements of a content marketing plan will always be the same, the way these steps are executed will change as your business ev...

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Make Sure Your Blog Posts Don’t Have Too Many Links!

Written by Brick Marketing

How many links do you have in your blog posts? When people write content for their websites, they often feel the need to include links to relevant sources. In some cases, this is the right thing to do. For example, if you list a statistic or leave a quote from a medical study, you should give reader...

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Performing Content Research for Blog Posts

Performing Content Research for Blog Posts

Written by Brick Marketing

Research is an essential part of the writing process, especially in the beginning stages. In order to write effective content for your blog, you’ll definitely need to put some research into it. This will help with things like content structure, to generate ideas, and to even give an existing artic...

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Content Strategies You Need to Ditch

Content Strategies You Need to Ditch

Written by Brick Marketing

It’s true that content is the backbone of your online marketing efforts, but only if done right. There are some content marketing practices out there that can do more harm than good, especially if they’re outdated. This is especially true for strategies that are also linked to SEO. Here’s a li...

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Content and the Customer Life Cycle

Adapting Your Content to the Customer Life Cycle

Written by Brick Marketing

When was the last time you made a major purchase? What was the process you used to buy it? Let’s say you decided you needed a new car. What’s the process you take to buy it? If you’re like most people, chances are pretty good you’ll start by researching the various cars that are out there un...

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Is Your Content Coming From a Sweat Shop

Is Your Content Coming From a Sweat Shop?

Written by Brick Marketing

I once had a job interview at a company that apparently paid lower wages to a high volume of content writers. Their sole purpose was to churn out as much content as possible during work hours. Speed was the number one objective. Since I didn’t end up working there, I was never able to determine ho...

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Coming Up With Ideas for Great Content

Coming Up With Ideas for Great Content

Written by Brick Marketing

A good website will have plenty of content that will please your visitors first, search engines second. One thing that visitors especially value is when your website is fresh and unique. There is so much information online that people who come to your site need to feel as if they are getting special...

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Undo SEO

How to De-SEOify Your Content

Written by Brick Marketing

This might sound super counterproductive, especially coming from an SEO company, but the best way to write great content that the search engines love is to not worry so much about the search engines! For years and year content writers had to obsess about things like keyword density and show in their...

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How to Engage Your Customers With Your Blog

How to Engage Your Customers With Your Blog

Written by Brick Marketing

The next time you perform an audit on your blog, analyze whether or not it actually engages your readers. Your blog is about more than just crafting articles and posting them. In order for it to be truly effective, it also needs to interact with them. This will not only make your blog more enjoyable...

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Learning the Art of Storytelling

Learning the Art of Storytelling

Written by Katherine Tsoukalas

Webster’s Dictionary defines a story as “an account of incidents or events”. Despite this simple definition, composing a good story is actually an art. Think about how you feel at the end of a great movie, or after you’ve completed reading a novel that left you captivated. After encountering...

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Are You Analyzing the Success of Your Blog Posts?

Written by Nick Stamoulis

Once you publish a blog post and share it with your social media followers, in your email newsletter, and throughout other distribution channels, don’t you dare think that the work is over. Just as important as writing and sharing great blog posts is analyzing the success of those blog posts. Afte...

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Strategies for Developing Compelling Content

Strategies for Developing Compelling Content

Written by Katherine Tsoukalas

Since a good content marketing strategy distributes content across multiple platforms as a way to attract the right audience, it stands to reason that the nature of the content you write does matter. This means that whatever you create needs to be in line with your overall strategy, otherwise it wil...

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Guest Blogging Should Be Mutually Beneficial

Written by Nick Stamoulis

By now we all know that guest blogging shouldn’t be done strictly for links. That approach could land you in hot water with the search engines. However, guest blogging is still a worthwhile marketing tactic since it’s great for building brand exposure (for the author) and providing website visit...

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What Does “Thin Content” Mean?

Written by Danielle Bachini

For years now we’ve associated the Google Panda algorithm with “thin content”. Web pages that have this “thin content” will be punished and see a drop in ranking and organic search traffic. But what does it mean, exactly? There is a common misconception that “thin content” means...

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The Rules for Re-Using Old Content

The Rules for Re-Using “Old” Content

Written by Nick Stamoulis

The highest content marketing priority is always quality. Never sacrifice quality for quantity. However, the frequency in which you publish content does play a role in your content marketing success, which is why you should allot as much of your marketing budget to content as possible to keep both q...

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Conduct a Content Audit to Fill Your Content Gaps

Written by Nick Stamoulis

When was the last time you conducted an audit of your content? If it’s been awhile, now is as good a time as any to review what you’ve accomplished up to this point. Aimlessly creating content just for the sake of creating content results in missed opportunities. Even though we’d like to belie...

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Use a Ranking Report to Improve a Content Strategy

Written by Nick Stamoulis

There are many reasons that we advise clients to not get hung up on the keyword ranking report. After all, it’s not the most accurate way to measure SEO success. Keyword rankings fluctuate on a day by day or even minute by minute basis and are based on factors that can’t be controlled including ...

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5 Ways to Get Your Content Noticed

Written by Danielle Bachini

Once you hit “publish” on a piece of content, don’t think that your work is done. Think of all of the new pages of web content published each day. That’s a lot to compete with! If you want to ensure that the right people see your content it’s necessary to not only share it in the proper ch...

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Dont-Forget-the-Marketing-in-Content-Marketing

Don’t Forget the “Marketing” in Content Marketing

Written by Nick Stamoulis

Content marketing should really be viewed as a two-step process: first is the creation of the content and second is the promotion, or marketing, of that content. Of course, how content will be marketed may determine how it’s written/produced, etc. The content itself is nothing without the promotio...

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Blog Traffic

How Much Is Your Blog Worth?

Written by Brick Marketing

One of the best ways you can plead your case for a bigger content marketing budget in 2015 is to show the powers that be just how much your blog is worth. Showing content ROI is actually very simple, especially when you know how much the average web visitor is worth to your company. The equation for...

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Is-That-Blog-Post€

Is That Blog Post a “Hit” or “Miss”?

Written by Nick Stamoulis

A content strategy should be continually tweaked as you move along and see what works and what doesn’t. Once you have a significant number of blog posts under your belt, it’s important to take a look at the data in order to determine what was a “hit” and what might have been a “miss”. Ov...

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Why You Shouldn’t Rely Too Heavily on Newsjacking

Written by Danielle Bachini

If you’re not familiar with the term “newsjacking”, here’s a quick overview. The term became popular after the publication of David Meerman Scott's book, “Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage”. The title includes a brief exp...

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Ways to Maximize Your Content Marketing Potential

Written by Nick Stamoulis

It’s one thing to be “doing” content marketing. Nearly every business today can say they are “doing” content marketing to some extent. It’s another thing to have a strategic content marketing plan and to be taking advantage of all of the resources and outlets available to you in order to...

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Stop Overthinking Your Blog Posts!

Written by Nick Stamoulis

We find that website owners come up with all sorts of excuses as to why they don’t have an active blog on their website. The two most common excuses are that they don’t have time to blog and they don’t know what to write about. To these website owners/businesses we say, stop overthinking it! ...

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Content Marketing Strategy

3 Reasons Why You Need a Content Marketing Strategy

Written by Brick Marketing

If you are a one-man content creation show you probably don't need a written content marketing strategy because you are the writer, the publisher, the editor, and the promoter all rolled up into one! But the minute someone else comes into the picture you need that written content marketing strategy ...

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Content Clutter

How Much Content Are You Sitting On?

Written by Brick Marketing

At the B2B Marketing Profs conference back in October I attended a great session entitled "Content Marketing at Scale: Heavy Hitters." The panel included Doug Kessler of Velocity Partners, Joe Pulizzi of The Content Marketing Institute, Jeannine Rossignol of Xerox and Michael Brenner of NewsCred. Th...

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Content Audit

Content Audit – Keep, Tweak, or Kill

Written by Brick Marketing

It blows my mind sometimes that I can not only turn out at least one blog post a day for the Brick Marketing blog, but I am easily writing 2, 3, if not 4 client blog posts a day on top of that (plus all my other SEO work). If me, all by myself, can write 3-5 pieces of content every day, how does a m...

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Blog for Better Customers and Clients

Written by Nick Stamoulis

There are so many benefits to business blogging. It’s a way to share your industry knowledge and be viewed as an authority figure. It’s a way to earn trust, inbound links, and grow your brand online. Tied together, this results in generating better customers or clients for your company, customer...

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Content Marketing ROI

How Do You Really Prove the ROI of Content Marketing?

Written by Brick Marketing

At the end of the day, ROI (return on investment) isn't about engagement or brand building or authority--it's about the money. It's not something many marketers like to drill down to (especially when the numbers aren't as good as you would like them to be), but if you want a better content marketing...

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The Content Marketing Bar Has Been Raised

Written by Nick Stamoulis

Content marketing is where it’s at. Slowly but surely, brands and businesses of all sizes and in all industries are realizing this and are throwing their hat in the ring. This means that the content marketing bar has been raised and it’s becoming harder and harder to stand out among all of the c...

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How Small Businesses Have a Content Marketing Advantage

Written by Nick Stamoulis

Small businesses often have limited marketing budgets in comparison to their large business counterparts. But that doesn’t mean that small business owners should just sit back and think that they can’t compete with the big guys. This is especially true when it comes to online content marketing w...

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Create a Content Series to Maintain Engagement

Written by Danielle Bachini

In case you weren’t aware, Google pays attention to bounce rate as one of its many, many search algorithm signals. That means that if someone lands on your content and immediately clicks away, Google takes note. Many things can lead to a bounce but one of thing that could lead to a bounce that you...

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What Your Target Audience Expects From Your Content

Written by Nick Stamoulis

First things first. When it comes to publishing content online, you need to remember who you are writing it for. Your primary target audience is prospects and current customers, not the search engines. Yes, it’s important to consider SEO and incorporate keywords naturally where you can but the con...

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Use Your Business Blog as Bait

Written by Danielle Bachini

When developing your blogging strategy, it’s important to understand the purpose of your business blog. A business blog should be designed to lure target audience members to your content and as a result, to your business website. You may think of bait as what we put on the hook to attract and catc...

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Are You Producing “Nontent?”

Written by Brick Marketing

Back in early October I had the opportunity to attend the B2B Marketing Forurm, put on by MarketingProfs, here in Boston. It was two days of fantastic sessions geared specifically for B2B marketers and I mostly attended sessions dedicated to content marketing. One of the sessions, entitled "How NOT ...

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Questions to Answer While Developing a Blog Strategy

Written by Danielle Bachini

If you’re just getting started with blogging, the first step is obviously to hire a developer to integrate a blog platform with an easy to use CMS into your website. As the developer is working on that, you should get started on creating a blog strategy. Once the blog is up and running it’s in y...

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Blog on a Daily Basis (If You Can)

Written by Nick Stamoulis

According to HubSpot’s 2013 State of Inbound Marketing Report: Seventy-nine percent of companies who have a blog report a positive ROI for inbound marketing this year, compared with just 20% of those companies that do not have a blog. In fact, 82% of marketers who blog on a daily basis acquired...

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Why Readers Lose Interest in Your Content

Written by Danielle Bachini

Ongoing content creation, publication, and distribution have become crucial components of online marketing success. Great content has the potential to increase not only website traffic and social media follower counts, but over the long term is what nurtures leads and generates sales. Some companies...

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Are You Thinking About Content User Experience?

Written by Nick Stamoulis

As a content marketer you may think that you’re doing everything right. You spend ample time creating content in different formats (blog posts, articles, white papers, videos, etc.) because you know that people have different content consumption preferences. You’re working hard at building up yo...

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Guest Blog Posting Tips to Keep You Out of Trouble

Written by Danielle Bachini

Not too long ago guest blogging was a popular SEO link building tactic. Write a guest post for a website, include a link back to your site, and improve your link portfolio. It was a “win win” scenario. The website that published the guest post was getting content to keep the site active and the ...

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That Old Blog Post is Worth More Than You Think!

Written by Brick Marketing

When you publish a new blog post and promote it across your social channels there is usually a flurry of activity. It gets shared, Liked, tweeted, read-through, and more. But within a day or two (unless that post goes viral) the traffic and activity usually falls off. The organic value of that post ...

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Content is For Your Target Audience First, SEO Second

Written by Nick Stamoulis

Any good SEO company is going to tout the benefits of producing high quality content on a regular basis for SEO purposes. Content is what fuels an SEO campaign, generates natural inbound links, and improves social media efforts. However, it’s important to note that ultimately, content needs to be ...

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5 Qualities of the Best Guest Blog Posts

Written by Danielle Bachini

Guest blog posting might not be the SEO link building tactic that it once was, but that’s actually a good thing! It’s weeding out the low quality “just for links” posts. The people/businesses that have kept guest blog posting in their content marketing strategies are doing it for the right r...

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How to Conduct an SEO Friendly Website Content Audit

Written by Nick Stamoulis

As a business evolves, its website needs to evolve along with it. A website redesign is recommended every few years to keep things fresh, but what also needs to stay fresh is the website content. When redesigning a website, it’s a good time to conduct a content audit too so that the new site launc...

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What Makes Content “Share Worthy”?

Written by Nick Stamoulis

Content creation doesn’t come easy. It takes a lot of time, effort, and resources to create quality content. If you’re investing so much in content, you obviously want to get the absolute most out of it. To some, the goal is to create content that will “go viral”. Let’s be honest here, of ...

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3 Ways to Be a Better Business Blogger

Written by Brick Marketing

There is no denying that business blogging is a huge part of being a successful online brand. The content you produce not only helps you grow your organic presence, but it also builds your brand's reputation, helps your site earn links naturally, feeds your social media presence, and more. But being...

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Reasons Why Your Content Isn’t Getting Shared

Written by Nick Stamoulis

There are many reasons to be creating content on behalf of your business. Content informs your target audience and establishes your business as a thought leader in the industry which generates trust. This is the top goal of content, but another goal of content should be to get it shared. Content tha...

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How Much Traffic is that Blog Really Worth?

Written by Brick Marketing

In July 2012 this client's blog pulled in 3,416 visitors. Two years later that number hit 14,892! That's more than a 400% increase in traffic to the blog over a two year period. How exactly did we grow traffic to the blog so substantially in such a relatively short amount of time? First off, ...

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Ways to Build Your Content Audience

Written by Nick Stamoulis

In a recent interview with Jeffrey Rohrs, VP of ExactTarget’s Marketing Insights Team, we asked him how a website owner can get their content the attention it deserves. His response: “Content marketers need to understand that publication does not equal distribution. “Build it and they wi...

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How Long Should Blog Posts Be?

Written by Nick Stamoulis

Once we convince our clients that a blog hosted on their company website is an SEO “must have”, we usually get two questions. The first question, “How often should we publish blog posts?” The answer to that is as often as you can while maintaining high quality content. Regular posting means ...

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Find the Amount of Content That’s “Just Right”

Written by Nick Stamoulis

We’ve all heard the story of Goldilocks and the Three Bears. She sneaks into the house of three bears and tries their porridge, chairs, and beds only finding one of the three in each instance to be “just right”. The options that were “just wrong” were the extremes. The hot and cold porridg...

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Where to Look for Content Inspiration

Written by Nick Stamoulis

A necessary component of online marketing today is content. Marketers must be writing and publishing content on an ongoing basis. This content improves SEO efforts because it helps to generate natural links back to a website. Content also improves brand visibility across the web. Unfortunately, cont...

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Getting Your Content Calendar Ready for 2015

Getting Your Content Calendar Ready for 2015

Written by Brick Marketing

2015? But it's only July 2014! Why on Earth would I think about 2015 at this point? Well, in the world of SEO the content you publish today doesn't help you organically today, although it can certainly bring in tons of social traffic right away. The organic benefits come much further down the road, ...

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Enhance Blogger Outreach Efforts with These Tactics

Enhance Blogger Outreach Efforts with These Tactics

Written by Nick Stamoulis

There are many benefits to guest blog posting. It’s a way to showcase your expertise on another industry site in order to gain visibility where your target audience members are spending time. In most cases a guest blogger is allowed a short author bio at the end of the post. This is a great place ...

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Content Doesn’t Just Mean Articles

Written by Brick Marketing

If you understand even the basic elements of modern SEO, you know that content is a huge part of the equation. Creating useful content on a regular basis is a way to generate natural inbound links, keep your social profiles active, appear on the search engine results page for more search queries, an...

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Leverage Old Content for New Links

Leverage Old Content for New Links

Written by Brick Marketing

Constantly creating interesting, informative, and engaging content day after days is no easy task. There are plenty days where I just stare at my screen for a half an hour, trying to think of what to write about. What will our readers be interested in? What new angles can I take on old topics? What ...

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Don’t Forget Calls to Action on the Blog

Written by Danielle Bachini

One of our biggest rules when it comes to business blogging, and a tip that we pass on to our clients, is that the majority of all blog posts should be informational as opposed to promotional. It’s OK to add a few promotional posts in there when you add a new product or service or have another imp...

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Old Guest Blog Posts May Need to Be Revisited

Written by Nick Stamoulis

If you’ve been using guest blog posting as a link building tactic for quite some time now, it’s recommended that you go back and revisit each one (hopefully you have been keeping track of their locations!) and make edits so that the post is now up to Google’s standards. Guest posting is still ...

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Why You Must Be Blogging for SEO Success

Written by Danielle Bachini

Are you looking to get more visitors to your website? Perhaps the most important thing you should be doing in order to improve an SEO campaign and drive traffic to your website today is to be blogging. If you have a blog component to your website, you’re already halfway there. If you don’t, it...

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Tips for Creating Link Friendly Content

Written by Nick Stamoulis

When it comes to links for SEO purposes, it’s become more about earning links as opposed to building them. The majority of inbound content links that a company creates on their own behalf including guest blog posts/articles, online press releases, infographics, etc. should now include the nofollow...

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3 Steps to Content Marketing Success

Written by Nick Stamoulis

If you want to do content marketing right, it’s not something to just dabble in when you have some free time. After all, who has free time today? Content marketing needs to be incorporated into the business and marketing plan and ample time/resources need to be dedicated to it in order for it to b...

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Put Together a Winning Content Marketing Team

Written by Danielle Bachini

When developing a content marketing strategy, it’s often better to take a team approach as opposed to an individual approach if possible. In a very small company, sometimes there might only be one person that can handle content responsibilities. However, if you have more than a few people on your ...

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Your Content Marketing Shouldn’t Be About You

Written by Danielle Bachini

Content marketing is a necessary part of an online marketing campaign today. Unfortunately, far too many companies are missing the boat. Either they aren’t doing enough (or any) content marketing or they aren’t doing it correctly. Companies need to understand that their online content marketing ...

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Be Smart About Your Guest Blogging Choices

Written by Brick Marketing

Towards the end of March, Google announced that they actively penalized MyBlogGuest, a well-known service that helps pair writers and blogs for guest blogging. MyBlogGuest was created by up Ann Smarty, a well-known blogger and social media user. I was often invited to guest post and some people e...

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Are You Really Ready to Publish that Blog Post?

Written by Nick Stamoulis

Blogging has become an important component of online marketing and SEO and what’s great about it is that is has essentially leveled the playing field for companies that are trying to build their brand up online. Any company can set up a blog on their website and publish content to be shared with t...

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3 Tips for Creating Content People Will Want to Link To

Written by Brick Marketing

In today's world of SEO, the real goal is to earn links naturally as often as possible. While traditional link building, as long as it is handled properly, is still very important, naturally earning links through your content marketing efforts is key to long-term success. But if you want to earn lin...

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B2B Video Content Marketing Ideas

Written by Nick Stamoulis

Content marketing is where it’s at for B2Bs. Content that is published and shared online is what captures the attention of target audience members, encourages them to click over to your website to learn more, and eventually leads to conversions. While we are huge proponents of blogging, it’s imp...

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4 Places Where You Should Be Distributing Content

Written by Danielle Bachini

To see content marketing results, it requires the proper mix of content creation and content distribution. You can’t be doing one without doing the other. If you’re creating great content you need to make sure that people can find it, which means that you need to be sharing content in the right ...

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5 Ways That Content Can Capture Attention

Written by Danielle Bachini

Content needs to be shared in the right channels in order to capture the attention of target audience members, but there are additional things that you can do to stand out in those channels. Remember, the Internet is full of distractions and noise. It’s necessary to do everything possible to incre...

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Getting Strategic with Your Content Marketing Campaign

Written by Brick Marketing

In a perfect world (the kind Google wishes we all worked in anyway), no site would actively build links; they'd simply create great content and let it earn natural links over time. And while there is no denying the SEO power of a great piece of content, most businesses can't afford to create content...

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Understanding What Content Topics Work Best

Written by Nick Stamoulis

One of the most difficult things about content marketing is deciding what topics to write about. Many businesses tend to overthink it, which usually results in content marketing not getting done at all. No matter what line of business you are in, there is plenty of information to share with your tar...

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How to Make the Most of Your Content Marketing Efforts

Written by Danielle Bachini

A successful online marketing campaign involves the ongoing creation of content. Content must be published across the web in order to improve visibility among target audience members. Content creation is a necessary component of an SEO program since it’s what generates natural inbound links. If yo...

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Cast a Wide Content Net to Increase Sales and Traffic

Written by Danielle Bachini

One thing you need to be careful of when it comes to content marketing is getting into a content marketing rut, where you post and share your content to only a select few places over and over again. It’s recommended to create blog posts on your site and share them on your Facebook, Twitter, Linked...

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Carrying a Big Content Stick

Written by Brick Marketing

Theodore Roosevelt's foreign policy boiled down to the now iconic phrase, "speak softly, and carry a big stick.” The basic meaning behind the phrase was to work for peace, but be sure to the military power behind you to make things happen. While I’m not saying you need an army in order to make y...

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Consume Content to Create Content

Written by Nick Stamoulis

Probably one of the biggest challenges that our clients face when it comes to content creation is generating a list of topic ideas. With a list of topics, you always know what you will be writing about which means that it takes less time. In a recent interview with Rebecca Lieb of The Altimeter Grou...

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Guest Blogging In the Right Places

Written by Brick Marketing

Back in 2013 we interviewed link building expert Julie Joyce about the future of guest blogging. There was a lot of talk in the SEO industry that Google was going to crack down on guest blogging as a link building tactic in one way or another in the coming months, as an extension of the Panda and Pe...

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Avoid a One Size Fits All Content Marketing Strategy

Written by Danielle Bachini

The focus of an online marketing campaign today should be on inbound marketing and providing target audience members with information on your business when target audience members want this information. This information on the web comes in the form of content. If you are continually sharing high qua...

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Press Releases are for Promotion, Not SEO Links

Written by Nick Stamoulis

For the longest time press release distribution was one of the items on our list of monthly link building activities for clients. Whenever a client had something newsworthy going on in the company we’d write a press release that incorporated targeted keywords and a combination of keyword anchor te...

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Keep Your Content Marketing Efforts on Track

Written by Nick Stamoulis

Content marketing is the most crucial component of an SEO strategy today. It’s also the part of SEO that many companies struggle the most with. After all, it takes a lot of time and effort to develop a content marketing strategy and then execute it in its entirety. Many organizations find that som...

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A White Hat Guide to Content Marketing

Written by Danielle Bachini

There are plenty of tips out there about “white hat link building”, and many can be found right here on this blog. However, the face of link building has drastically changed over the years. In fact, we’d even say that “link building” isn’t even the correct term for generating inbound lin...

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What Are Your Author Stats?

Written by Brick Marketing

In Google Webmaster Tools under LABS, site owners can check out their Author Stats and see what kind of impact their Google+ authorship has had on their content's performance in the SERPs. Take a look at a few of the stats from my own Google+ account that I have tied to the Brick Marketing Blog: ...

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The Untapped SEO Potential of Content

Written by Brick Marketing

A few months ago Matt Cutts came out against guest blogging, saying; So stick a fork in it: guest blogging is done; it’s just gotten too spammy. In general I wouldn’t recommend accepting a guest blog post unless you are willing to vouch for someone personally or know them well. Likewise, I wo...

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What a Difference a B2B Blog Makes for Organic Traffic

Written by Brick Marketing

One of the most important things to remember about SEO is that each page of your website is “evaluated” individually by the search engines. While each URL gets to piggyback on the overall value of your domain, a new page of content has to earn its way into the SERPs and demonstrate to Google tha...

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Did Matt Cutts Just Kill Guest Blogging?

Written by Nick Stamoulis

Just the other day Matt Cutts, head of Google's web spam team, declared that guest blogging is dead as a link building tactic. As he says in his personal blog; So stick a fork in it: guest blogging is done; it’s just gotten too spammy. In general I wouldn’t recommend accepting a guest blog po...

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The Case for Removing Dates from Evergreen Content

Written by Danielle Bachini

For SEO purposes, the best type of content to write and publish is evergreen content that will be just as valuable six months down the line as it is now. Of course, timely content that is newsworthy also has its place in the content marketing mix but we always recommend that the majority of SEO cont...

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What to Focus On With Limited Content Time

Written by Nick Stamoulis

If our B2B SEO clients had unlimited budgets we’d recommend that they hire a full time content writing team that could produce a never ending stream of blog posts, press releases, white papers, case studies, videos, podcasts, etc. After all, content is what really makes an SEO campaign work today....

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Seek a Variety of Guest Author Opportunities

Written by Nick Stamoulis

If you want to succeed with SEO today it’s necessary to be publishing quality content on behalf of your business on a regular basis. Optimized content is what appears on the search engine results page for related keyword searches and what will get shared across the web as a reference within conten...

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Characteristics of Content That Gets Shared

Written by Nick Stamoulis

Online content is only worthwhile if people are actually finding it and reading it. The first step is to optimize the content so that it will appear organically in the search engines for related search terms over time. However, in order to create content that is “shareworthy” and generates inbou...

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How Much Content Should We Be Publishing?

Written by Danielle Bachini

When it comes to SEO, we can’t stress the importance of quality content enough. Each page of content that is published on the web is an opportunity for that page to rank organically for related search terms and to generate inbound links back to your site. The best types of links today are links th...

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What to Do When Someone Is Stealing Your Content

Written by Brick Marketing

There is nothing more heart wrenching as a writer than to see someone else taking credit for your content…except maybe someone else taking credit AND reaping all the rewards. The Google Panda updates were designed to target “scraper sites”, or sites that pull content from elsewhere on the web ...

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Where to Look for Guest Posting Opportunities

Written by Nick Stamoulis

In order to build links and generate traffic from industry websites today, you often need to “give something to get something”. In many cases, what you must give is your expertise in the form of content. If a link is easy to obtain on a website, you probably don’t want that link anyway since i...

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What Kind Of Impact Has Your Blog Had?

Written by Brick Marketing

Just like SEO, business blogging is a long-term marketing campaign that requires consistency, dedication, and enough time to really work. Producing great content that informs, engages, and resonates with your audience day in and day out means really focusing on what you are trying to say and giving ...

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Filling in the Content Void

Written by Nick Stamoulis

I came across this great post by Julie Joyce on Search Engine Land about using the YouTube keyword tool as a way to find link building opportunities. As Julie says; Never mind the awesome fact that you can get keywords and easily import them into Google AdWords for your PPC campaigns. What’s re...

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How to Earn a Guest Author Opportunity

Written by Nick Stamoulis

Online marketing success depends on many factors, but if we had to pick just one- we’d say that it’s determined by content. The businesses that are creating quality content on a consistent basis are able to improve their presence in the search engines and generate traffic from links to the conte...

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Blog Posts Should Be Lead Generation Tools

Written by Nick Stamoulis

Blog posts serve many purposes for a business or organization. They provide current and prospective clients or customers with information that can assist with their decision making. It’s an avenue to share some brand personality and showcase specific employees within the organization, allowing tar...

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Making People Want to Link to Your Content

Written by Brick Marketing

With Google’s changes to the Webmaster Guidelines regarding link schemes, creating informative, engaging, and useful content that people want to share and link to is more important than ever. If you look at Google’s announcements over the last few weeks it seems like pretty much any content you ...

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Content Marketing is a Two Step Process

Written by Nick Stamoulis

If you’re talking about SEO today, content marketing needs to be a part of the conversation. An SEO campaign is severely limited without a steady stream of content that can be published on the web on a regular basis. Content that is written for target audience members (first priority) AND the sear...

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Short or Long Form Content for SEO?

Written by Nick Stamoulis

One of the things that we find ourselves saying to clients over and over is that they need to be creating a steady stream of content on an ongoing basis if they want to see their SEO efforts succeed. Optimizing a site and building some great inbound links might result in a small improvement over tim...

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The Organic Power of One Blog Post

Written by Brick Marketing

Back in July when I was pulling organic traffic reports for one of our full-service SEO clients I noticed there was a huge upswing in search, social, and referral traffic. Their site had seen some good growth in the previous months but nothing quite as drastic as this! From June to July organic traf...

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What You Must Have Before Pitching Guest Content

Written by Nick Stamoulis

An essential component of an SEO link building strategy today is content. Websites that are worth getting links from aren’t just going to link over to your site for no good reason. You’ll have to give something to get something (in this case, a link) in return. In many cases, specifically in ...

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3 Types of Posts to Share to Keep Your Blog Active

Written by Nick Stamoulis

There are numerous benefits to operating a business blog. It’s an avenue to share your expertise with target audience members and be viewed as a trusted source of information. It helps SEO efforts by adding an additional page of content to the site each time a blog post is published that can be c...

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The Benefits of Evergreen Blog Posts

Written by Nick Stamoulis

Whenever clients ask what kind of content they should be writing to share in their blog, we always recommend that the content be evergreen, meaning that it will be just as relevant in the future as it is now. This is something that website owners sometimes struggle with. It’s much easier to write ...

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Be Selective About Guest Blog Submissions

Written by Nick Stamoulis

An active business blog is an important component of an online marketing strategy today, specifically within the B2B sector. Prospects are doing research and looking for information on the web. Each new blog post that you create is an additional page of content that can rank on the search engine r...

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Why You Should Only Publish Original Content Online

Written by Nick Stamoulis

An online marketing campaign is only as good as the content that supports it. Content is what captures the attention of target audience members and of the search engine spiders. Pages of web content rank in the search engines for specific keyword searches and can be shared in social media to gener...

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Making Your Guest Blogging Pitch Stand Out

Written by Nick Stamoulis

Erin Everhart writes for some pretty heavy-hitting sites like Mashable and Search Engine Land, which means she knows a thing or two about how to craft a guest blogging pitch! After all, even the most respected and sought after industry writers had to get their start somewhere, meaning once upon a ti...

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How to Improve the Visibility of Blog Posts

Written by Nick Stamoulis

If you want to be found online, you need to be creating content. It’s really that simple. Well, the concept is simple. Actually creating the content and publishing it on a regular basis can be quite tough! But it’s all the more reason to do it. It will give you an edge over the competition ...

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What 6 Months of Business Blogging Can Do for You

Written by Nick Stamoulis

Back in 2009 HubSpot reported that websites that invest in business blogging earn 55% more visitors than websites that don’t have a blog (in addition to 97% more inbound links and 434% more indexed pages). I can only imagine that those numbers remain true, if not better, in today’s online market...

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Tips to Ensure that Content Marketing Gets Done

Written by Nick Stamoulis

The most crucial component of marketing your business online today, and more specifically with SEO, is the content that is being created and published on behalf of your business or organization. Content is at the foundation of all online marketing activities. Without quality content, it’s difficul...

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Be Careful With Guest Blogging Efforts

Written by Nick Stamoulis

While content has always been a part of an SEO campaign in one way or another, it now plays an increasingly important role. Content is what gets ranked in the search engines and shared in order to help generate natural inbound links back to a website. One popular content marketing option is to sub...

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How Much Content Is Enough?

Written by Nick Stamoulis

Content, content, content—it’s an oft-repeated mantra in SEO these days and for good reason. Numerous studies have shown that the companies that produce more content (especially blog posts) get much more organic traffic than those that don’t. Even going from one to two blog posts a week can ha...

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Why Your Content Marketing Isn’t Successful

Written by Nick Stamoulis

SEO has changed a great deal in even just the relatively short time period that it has existed as a beneficial way to market your business. Originally the focus was on gaining backlinks and utilizing keyword anchor text to tell the search engine spiders what a page was about. Now, these SEO tactic...

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Would You Read Your Own Content?

Written by Brick Marketing

A few weeks ago I came across this great article by Nathan Safran on Search Engine Watch and he made a great point about content creation that I hope many site owners take to heart. Here’s what he said; …this means the starting point "how do I get visitors to my website?" most marketers use is ...

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What Should The Content Marketing Priority Be?

Written by Nick Stamoulis

The key to successful online marketing today is content. Content is what gets optimized to appear within organic search, it gets shared in social media, and it gets linked to naturally as a point of reference on third party sites. The businesses that are creating and publishing content on the web ...

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User Friendly Content Improves SEO

Written by Nick Stamoulis

While inserting keywords into SEO content is important, there’s a lot more to it than that. In order for SEO content to be successful it needs to be user friendly, or have good “readability”. User friendly content improves SEO efforts because the more “readable” the content is, the more ...

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Diversify Your Guest Posting

Written by Nick Stamoulis

Content creation and promotion is a required component of an SEO program today, since content is what ranks in the search engines and gets noticed and shared by target audience members. It helps to improve an inbound link portfolio and social signals. In addition to the content that is published o...

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Where Can I Post Content?

Written by Nick Stamoulis

Content is a necessary component of SEO and online marketing overall, and we’re not just talking about the content that exists on your website. In order to be successful with SEO (to generate inbound links) and to improve your online visibility in places where target audience members will find you...

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The Importance of Differentiated Content

Written by Nick Stamoulis

In a recent interview I did with SEO expert Eric Enge we started talking about the role content marketing plays in SEO. In my experience, without great content to propel your brand forward sooner or later your SEO campaign is bound to fall stagnant. After all, content is what fuels your social media...

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6 Tips for Double Checking Your E-Mails

Written by Nick Stamoulis

This is a guest post by Steve Klinghoffer of WPI Communications, Inc. Every communication you have with your clients is important. Whether it’s a phone message, a blog post or a visit to your office, each interaction represents your practice. If you multiply each interaction by the entire volume...

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Evergreen Content Provides Lasting SEO Value

Written by Nick Stamoulis

For year two of their B2B SEO strategy, I recommended that one of my clients invest more in content marketing. We had been trying to get a steady stream of content going live on their blog for some time but internal red tape and the review process meant that it usually took 2-3 weeks (if not more) t...

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Purpose-Driven Content Marketing Basics

Written by Nick Stamoulis

This is a guest post by Steve Klinghoffer of WPI Communications, Inc. All writing requires two components: an audience and a purpose. A writer who forgets or confuses one of those two elements runs the risk of boring or outright alienating a reader. When creating content, it is important not only...

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Give King Content the Support It Needs

Written by Nick Stamoulis

This is a guest post by Steve Klinghoffer of WPI Communications, Inc. Bill Gates once famously said that “content is king.” At the risk of making a chess metaphor, while the king is the most important piece on the board, it isn’t the most powerful. To win at the game of chess, one must be a...

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Newsletters Inform AND Promote Your Small Business

Written by Nick Stamoulis

This is a guest post by Steve Klinghoffer of WPI Communications, Inc. When it comes to marketing your practice or small business, it can be tempting to compartmentalize your thinking. You might put useful and educational information in one category and marketing into another category. But in my dec...

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Don’t Let Google Catch You Plagiarizing

Written by Nick Stamoulis

It’s something we all learned in elementary school. Don’t copy the work of others! During exams teachers kept an eye on the classroom to make sure that students weren’t taking a peek at the answers of their neighbors and when correcting essays made sure that it wasn’t copied word for word ...

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Go From No Blog to 6 Posts a Month in 3 Easy Steps

Written by Nick Stamoulis

I realize that a lot more goes into designing and building a blog so there are a few extra steps that will need to be taken in the beginning to ensure your blog is properly launched. And once you get the blog up and running there is also the issue of content promotion and social media sharing, which...

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The Long Term Impact of Evergreen Content

Written by Nick Stamoulis

Evergreen content is content (blogs, articles, white papers, videos, etc) that will be useful and informative for your readers for a long time to come. The beauty of well-written evergreen content is that it will continue to naturally attract visitors, links and social shares long after its initial ...

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Getting Your Bloggers to Write for SEO

Written by Nick Stamoulis

Even the best writers and in-house bloggers may not fully understand how to write for SEO, especially if they have never really done it before. Most of the time, well-written content is easily 60% of the way there when it comes to naturally being optimized, but a few small tweaks can make a big diff...

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Should You Outsource Your Guest Blogging and Outreach?

Written by Nick Stamoulis

There is no shortage of reasons for a company to add guest blogging and outreach to their content marketing strategy—it helps builds quality links, gets your brand introduced to a wider audience, help you connect with potential customers, grows your online authority and much, much more. But many s...

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What to Look for When Hiring an SEO Copywriter

Written by Nick Stamoulis

Not every business owner or marketing manager is going to be a great writer, and that’s okay! For some people writing just comes naturally—they know how to craft a story, make a point, teach the reader something and keep someone engaged for 1500+ words. Others struggle to come up with even a 500...

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Is Your Business Blog Conveying the Wrong Message?

Written by Nick Stamoulis

Business blogging is highly recommended for any business that is looking to improve upon its SEO efforts, social media efforts, and online marketing efforts overall. For SEO purposes, a blog post is an opportunity to target relevant keywords. Each blog post is a new page of content on the website ...

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It’s OK to be Picky about Guest Posts

Written by Nick Stamoulis

If you want your business and website to be found online today it’s necessary to have a content marketing strategy. The content that is published on the web on behalf of your company is what can be found in the search engines and in social media. Incorporating a blog on your website is a great w...

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What is Digital Sharecropping?

Written by Nick Stamoulis

Back in August 2011 I came across this post on Copyblogger about digital sharecropping and it has stuck with me ever since. In a nutshell, digital sharecropping means you create content but then publish it on a site you have no control over, such as Facebook. You may “own” the content as the ori...

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Make Content Creation a Top Priority

Written by Nick Stamoulis

If you want to grow your business it’s necessary to have an online marketing presence today. If you want to succeed in online marketing it’s necessary to create quality content on a regular basis. Content is really at the foundation of an online marketing strategy. Without good content you re...

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Is “Too Much Guest Blogging” Possible?

Written by Nick Stamoulis

One of the best ways to build inbound links and generate traffic to your site is to write useful content that can be published across the web. Blogs are great places to publish this content. While it’s important for a business today to operate its own blog in order to share knowledge and become a ...

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Guest Blogging Isn’t Just for Link Building

Written by Nick Stamoulis

One of the best ways to build links to your site is to participate in content marketing. After all, content based links are very valuable. As long as the content is good it will get noticed by the search engine spiders and target audience members. When speaking to anyone in the SEO industry about...

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Expert Interviews Are Great for Content Marketing

Written by Nick Stamoulis

Every industry has its experts/gurus/mavens/mavericks/godfathers/ninjas—these are the men and women that have been around the longest and know your niche inside and out; they are always one step ahead of the curve, or have revolutionized your industry in one way or another. When these people talk ...

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Should You Accept That Guest Blog Post?

Written by Nick Stamoulis

Are you a blog owner that has received an email that looks something like this: Dear Brick Marketing, We came across Brick Marketing, and found many blog posts interesting. "Tips to Succeed in Local Search" is one of the best blog post we liked in the blog section. After reviewing your website and...

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Retraining Your Brain to Focus on Content Creation

Written by Nick Stamoulis

Content creation is definitely one of the biggest challenges facing B2B marketers these days. While you might not think turning out a quality blog post every once in a while is all that hard you have to remember that a strong content marketing campaign requires consistency and a continued commitment...

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Are You Unknowingly Duplicating Content?

Written by Nick Stamoulis

The Panda update was a huge Google algorithm update that put a focus on quality content. Prior to the update web content publishers would post the same article or blog post on many sites. The thought was that the more frequently it was “out there”, the more likely it would be that the search e...

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Content Marketing Tips for Small Business

Written by Nick Stamoulis

Inbound marketing tactics, specifically content marketing, is all the rage these days. Potential customers and clients don’t want to feel like they are being advertised to. The companies that get their business are the ones that earn it over time by providing useful information that garners trus...

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How to Get Your Website Content to Rank

Written by Nick Stamoulis

As we know, it’s certainly not easy to get your website to #1. In fact, for many website owners it’s pretty much impossible. No matter what industry you are in or what your website has to offer, there are competitors out there that are also trying to work their way up the search engine results...

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Are You Pushing Your Guest Blogging to the Extreme?

Written by Nick Stamoulis

I am a huge proponent of guest blogging. Not only is it a great way to build links, it also helps introduce your brand to potential customers (and hopefully drive them to your site), builds your industry authority, enhances your social presence and author authority, connects you with other industry ...

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6 Steps to Achieve Guest Posting Opportunities

Written by Nick Stamoulis

Guest blog posting is an extremely effective online marketing tactic. Getting a guest blog post published has many benefits. It improves the exposure of your content marketing efforts, helps to generate traffic to your own website or blog, and builds inbound links from relevant sites to boost the ...

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4 SEO Copywriting Tips for Site Owners

Written by Nick Stamoulis

The rules of SEO copywriting pretty much follow the same basic rules for any English class you ever took. Double check for spelling and grammar errors; have a point and organize your thoughts so you actually arrive at it, flush out your ideas fully, don’t try to squeeze too many ideas into one sen...

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Create Content That People Want to Read

Written by Nick Stamoulis

Content marketing online is a huge component of SEO. Content is what helps generate natural inbound links back to a website. Of course, if the content that’s created isn’t resonating with people (more specifically, the right people) it’s pretty useless. It’s necessary to create content th...

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Top 5 Reasons to Start Blogging for Business

Written by Nick Stamoulis

Blogging has been around for years and has evolved from personal online journals to an important way to market a business. However, there has been debate recently as to whether blogs are still relevant in the world of social media. While social media has become an essential function of marketing a...

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5 Content Tactics to Improve Brand Awareness

Written by Nick Stamoulis

The number one thing that any online marketing professional will tell you that you need to be doing to succeed online is to be creating, publishing, and sharing content on a regular basis. If your business is smart you’ve gotten the hint and have started writing for a company blog and submitting ...

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5 Ways to Make a Bigger Impact with Blog Posts

Written by Nick Stamoulis

There is so much content out there on the web that it can be very difficult to get yours noticed. You may be writing high quality posts on a regular basis, but so is everybody else. Well, maybe not everybody else, but it’s doubtful that you are the only one doing so within your niche. If you ar...

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How to Be a Good Guest Blogger

Written by Nick Stamoulis

Quality content is perhaps the biggest indicator of SEO success. As more website owners catch on to this fact, guest blogging has seen a boom in popularity for link building purposes and also to help build brand visibility across the web. Guest blogging provides an opportunity to get noticed not o...

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The Qualities of Successful SEO Content

Written by Nick Stamoulis

SEO has evolved a great deal within the last few years. It’s no longer a technical function of website development and the individuals/businesses that succeed at SEO are the ones that understand marketing and consumer behavior. The search engines now favor websites that provide visitors with gre...

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A Successful Blog Requires More Than Writing

Written by Nick Stamoulis

One of the most important things to understand about business blogging is that it can be a challenging endeavor. It takes time to brainstorm a post topic idea, research the topic, write a post, edit a post, publish a post, and then monitor the post once it’s gone live. All of that may seem like ...

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A Business Blog is for More Than News

Written by Nick Stamoulis

The decision to launch a business blog should not be taken lightly. It’s a big commitment. Perhaps the most difficult thing about owning a business blog is keeping it active. So many businesses set out with good intentions only to leave their blog hanging after a few months. If a website visit...

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Watch Out for Duplicate Content Errors

Written by Nick Stamoulis

The search engines do not like to see duplicate content. In the eyes of the search engine spiders, duplicate content is an attempt to get more links to rank on a SERP (search engine results page) for specific keywords. Thanks to the Panda update, we know that we shouldn’t publish duplicate conte...

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Different Types of Content to Consider

Written by Nick Stamoulis

When we think about online marketing content we tend to primarily think about the written word; blog posts, articles, press releases, social media updates, white papers, eBooks, etc. Since the search engine spiders crawl text, isn’t this the best kind of content to create? For SEO, yes. However...

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Blog to Boost Website Traffic

Written by Nick Stamoulis

If you’ve optimized your site and started link building, but still aren’t seeing the increase in traffic that you’d like- what options do you have? If you don’t currently have a business blog that is attached to your website, that’s the first place to start. An active business blog has t...

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5 Steps to Achieve Guest Blogging Opportunities

Written by Nick Stamoulis

Content is an extremely important part of an online marketing strategy. Content is what improves brand visibility, builds inbound links, and supports a social media strategy. However, content is only valuable if it gets noticed. One great way to get your content in front of target audience members i...

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Shift Content to Meet Target Audience Needs

Written by Nick Stamoulis

Getting started with a content marketing strategy can be overwhelming. It’s not easy to produce quality content on a regular basis. In addition to brainstorming topic ideas, conducting research, and writing/creating the content you also need to spend time promoting it once it’s been published an...

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Does Your Blog Have Any Personality?

Written by Nick Stamoulis

Business blogging is great for many reasons. It helps to establish your company as a thought leader in your industry, gain trust among target audience members, generate traffic to your website, and build natural inbound links to your content. What sets business blogging apart from other content ma...

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Guidelines for Accepting Guest Blog Posts

Written by Nick Stamoulis

Guest blog posts can be mutually beneficial for both parties involved. The guest blog post author is able to share their opinions and knowledge with a new group of people and the blog owner gets fresh content that will keep their blog active and thriving. However, if you own a blog and accept guest ...

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Places to Share Content After Publishing

Written by Nick Stamoulis

Content is an important piece of an online marketing strategy. Every business has an informational website and that often isn’t enough to compete or get noticed by target audience members or the search engines. Potential customers or clients are spending time researching online and the content tha...

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Could Blog Syndication Hurt Your SEO?

Written by Nick Stamoulis

In most circumstances, having your company blog picked up and syndicated by another industry blog is a huge win for both your SEO and content marketing campaigns. Not only is it a great source of inbound links, it also helps build your industry reputation and introduces your brand to a new audience ...

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5 Content Marketing Research Tips

Written by Nick Stamoulis

Coming up with new topics for your content marketing campaign can be tricky, but it’s not nearly as hard and most site owners and marketers seem to think it is! Here are five content marketing research tips to help you take your content marketing to the next level and always have a source of great...

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5 Tips to Improve Blog Conversion Rate

Written by Nick Stamoulis

What is the point of having a business blog? Well, there are many reasons to have a business blog. It can help boost SEO efforts, fuel a social media strategy, and help a business establish itself as a trusted thought leader in a particular niche. Just getting someone to visit your blog is import...

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Roundup Blog Posts Help Your Content Marketing

Written by Nick Stamoulis

First off, what exactly is a “roundup” blog post? A roundup blog post is when you take a group of articles/white papers/blogs that you DIDN’T write and do a short little recap about each with links to the original source. Here on the Brick Blog, we publish two roundup blog posts each week—on...

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Don’t Make These 5 Content Marketing Mistakes

Written by Nick Stamoulis

Inbound marketing tactics, like content marketing, have proven to be effective ways to attract and engage target audience members. Online marketing strategists constantly sing the praises of content marketing and businesses are finally starting to listen. However, bad content marketing is even worse...

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Improve Blog Traffic from Your Target Audience

Written by Nick Stamoulis

It takes a lot of time and effort to build and operate a business blog. Obviously, you want to generate traffic to the blog over time. However, the goal shouldn’t just be to get any kind of traffic. You want your visitor traffic to consist of people that have the potential to become prospects and ...

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Why Don’t You Have a Video Marketing Strategy?

Written by Nick Stamoulis

In order to compete online today it’s important to produce engaging content that will be found by the search engines and by target audience members. When it comes to content marketing, businesses are still limiting themselves. Creating a blog and getting involved in social media is a good start. B...

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5 Tips to Keep Your Content Constant

Written by Nick Stamoulis

Content is an extremely important component of an Internet marketing and SEO campaign. Inbound marketing tactics (like publishing informative content) consistently prove to be effective in attracting consumer attention. For SEO purposes, each piece of content that is well optimized for the search en...

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Build Your Brand by Guest Blogging

Written by Nick Stamoulis

Long before Facebook and Twitter came along, individuals and businesses set up blogs to share information and participate in conversations with one another. For business, it was a great way to establish a brand identity and voice. Since the search engines rank pages based on content, blogging was ...

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How a Business Blog Can Hurt Your Marketing

Written by Nick Stamoulis

A content marketing strategy is essential for online marketing success today. People are online looking for information and if you aren’t publishing any content on behalf of your business, there is much less of a chance that you will be found and noticed in the competitive online space. A business...

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Should Your Blog Include Paid Reviews?

Written by Nick Stamoulis

It takes awhile to build up a business blog. You need to spend time developing it, brainstorming topics, writing great content, monitoring comments, etc. The work that goes into a blog never really ends as long as you want to keep your audience coming back for more. If you’ve taken the time to ...

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Website Content Mistakes that Affect Conversion

Written by Nick Stamoulis

A search engine optimization strategy, if implemented correctly, will help to generate targeted traffic to a website. Traffic is great, but what you ultimately want is website conversions. Once SEO and other online marketing efforts get a visitor to the site, it’s the content on the site that wi...

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Getting Controversial with Your Content

Written by Nick Stamoulis

A few weeks ago I wrote a post called “Search Rankings a Dead.” I wrote it because I was inspired by the topic of another blog post I had found on Search Engine Land (a great SEO industry blog) called “Search Rankings are Dead: Long Live Search Placements.” I don’t think it’s any great s...

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Make These Changes to Improve a Blog

Written by Nick Stamoulis

If you’re going to invest in operating a business blog, you might as well do it right. After all, blogging is hard work. If you’re going to put time, effort, and other resources into the blog you want to make sure that people are actually visiting the blog. Since there are plenty of other blo...

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4 WordPress SEO Tips

Written by Nick Stamoulis

I am a huge fan of using WordPress for a business blog. WordPress is incredibly user-friendly, which means it’s very easy to customize your settings and make small changes whenever you need to. If you are using WordPress for your business blog and are looking for ways to get SEO value from it, her...

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A Simple Blog is Better

Written by Nick Stamoulis

The purpose of a business blog is to engage website visitors and provide them with useful information that they will find beneficial. It’s the content of the blog posts that matters the most. It’s amazing the number of businesses that litter their blogs with too much “stuff”. A business b...

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Why Content Matters for SEO

Written by Nick Stamoulis

Any discussion about search engine optimization will bring up the topic of content and how important it is for SEO. Novices think that this just pertains to the content on their website, but in order to execute a really good SEO strategy it’s about publishing content elsewhere on the web as well. ...

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Business Blogging: Less Isn’t More

Written by Nick Stamoulis

Every website or business owner has a different idea of what their business blog should look like. When first starting out, they can go in with high expectations. They think that a business blog needs to meet specific standards and that posts should be a minimum of 1,000 words, thoroughly research...

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How to Be a Better Business Blogger

Written by Nick Stamoulis

With a newfound focus on social networking, business blogging seems to have lost some of the attention that it rightly deserves. Social networking is important for business today, but it should never replace blogging. A business blog that is part of a company website is valuable because for many rea...

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Keep Free Content Off Your Homepage

Written by Nick Stamoulis

Unless you’re writing a personal blog, chances are the goal of your website is to generate new leads for your business. Although it is not the only possible landing page (that’s why it’s important to optimize every page of your site!), your homepage usually get’s the lion’s share of links ...

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Don’t Over Think Content Marketing

Written by Nick Stamoulis

A good SEO campaign relies on good content. Without quality content that prospective clients or customers would actually want to read, there really isn’t much to optimize. Online content begins with website content but in order to build real estate across the web, improve visibility, and develop a...

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Top 5 Reasons Your Blog is Useless

Written by Nick Stamoulis

Business blogging can be extremely beneficial, but only if you are doing it properly. If you find yourself frustrated that you’ve invested time and money into your blog but aren’t seeing any kind of return, it’s likely that you are doing it wrong. A business blog is only as valuable as you mak...

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5 Reasons Why You Shouldn’t Blog

Written by Nick Stamoulis

There are many reasons to blog. A business blog can help build a brand, provides an outlet to communicate with target audience members, establishes a company as a thought leader and expert in a given industry, and improves SEO efforts. Seems great, right? As we know, nothing great ever comes easily ...

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How to Build Your Online Website Real Estate

Written by Nick Stamoulis

There are millions of websites out there, maybe even trillions, and yours is only one of them. Talk about competition. While it’s true that not everyone is interested in or looking for the same things, that’s still a lot of distraction. It’s necessary to have a business website in today’s da...

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5 Tips to Keep Your Blog Active

Written by Nick Stamoulis

Every business should have a blog. Unfortunately the number of successful business blogs is much less than the number of business blogs that have failed. Failure is typically the result of blog owners not dedicating enough time to the blog. They may start out with the best of intentions but once the...

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Be Realistic with Content Marketing Goals

Written by Nick Stamoulis

Without a solid content marketing strategy it’s impossible to have any long term traction with search engine optimization. SEO is the process of creating content (on your website and throughout the web) that will attract the attention of search engines and establish relevance in order for them to ...

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The Value of Good Content Writing

Written by Nick Stamoulis

Content is the foundation of everything that you do online. If you don’t have good content on your website, visitors will quickly bounce out of there and be on to the next site. If you don’t have good content spread throughout the web, your SEO and link building efforts will fail. And, if you do...

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Where Should a Business Blog be Located?

Written by Nick Stamoulis

When it comes to blogging, the first step is to decide whether or not to do it. While there are many pros to blogging, the time commitment that it takes can sometimes cause would-be bloggers to stay away. For those that decide that to make the commitment to a business blog, the next step is to decid...

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5 Blog Content Topic Sources

Written by Nick Stamoulis

Setting up a business blog is the easy part. The hard part is keeping it active. One of the worst things that a business can do online is set up a blog, and then let it go inactive for months at a time. If you include a link to the company blog on your website, there’s a good chance that your webs...

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Stop Outsourcing Content Writing Overseas

Written by Nick Stamoulis

Inbound marketing strategies like SEO are all about the content, but what if you have none? Well, you pretty much have two options. You can hire an in house content writer or outsource the work. Depending on the size of your company, you may not need to hire a full time or even part time staff membe...

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How to Get Your Content Shared

Written by Nick Stamoulis

Links have always been an important search engine ranking factor. The more relevant, inbound links pointing to a webpage, the better the chances are that that page will show up in a search result for the targeted keywords. In addition, social signals is now an important ranking factor as well. If pe...

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4 Ways to Get More Value out of Your Blog

Written by Nick Stamoulis

Blogs are great because they provide a place for individuals and businesses to share their thoughts and knowledge to a wide audience in an informal and easy to use format. Unfortunately not all blog owners use their blog to its fullest potential. They brainstorm a topic idea, write about it, post it...

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Do You Have the Right Video Marketing Priorities?

Written by Nick Stamoulis

YouTube has made it very easy for anyone to create a video, upload it, and share it with others. Millions of people visit the site on a daily basis, which has resulted in numerous “YouTube sensations”: people featured in videos that have gone viral and achieved an astounding number of views in a...

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Additional Things to Consider When Blogging

Written by Nick Stamoulis

The decision to blog shouldn’t be made lightly. Obviously, you need to know who your target audience is and understand what kind of content they want to read. It’s also important to keep SEO in mind and optimize the posts by including keywords naturally in the headline and body of the content. N...

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Top 3 Video Marketing Musts

Written by Nick Stamoulis

If we’ve learned anything from the success of YouTube it’s that people love to watch videos about just about anything. No matter what the content of the video is, it somehow seems more interesting or entertaining to watch a video about something rather than read about it. Marketers have realized...

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3 More Sources of Content Topics

Written by Nick Stamoulis

One of the biggest frustrations of content marketers is coming up with quality topic ideas on a consistent basis. A robust content strategy includes inbound marketing tactics like article marketing, blogging, social media networking, whitepaper and EBook distribution, and webinars. After awhile it s...

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Business Blogging Is Not a Hobby

Written by Nick Stamoulis

Blogging for business and blogging for fun are two different things. This is an important concept that needs to be understood before developing an inbound marketing strategy that will include blogging. While a blog is a less formal way to market than say, a white paper, a business blogger needs to r...

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Should You Accept Guest Blog Submissions?

Written by Nick Stamoulis

Blogging is an effective inbound marketing tactic. It’s a great way to establish credibility in a given industry or niche, build a loyal following, and make connections with others in the industry. It also has keyword and link building SEO benefits. Guest blogging has become a popular strategy in ...

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Content Overload: Is It Possible?

Written by Nick Stamoulis

A big part of marketing yourself online is content distribution. Content marketing helps to build brand awareness, build a positive online reputation, generate sales and leads, and build links to improve SEO and visibility. Content is really anything that’s put out there on the web. It includes th...

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Get New Blog Post Ideas from Old Content

Written by Nick Stamoulis

If you’ve been blogging for awhile, chances are you’ve experienced writers block. Let’s face it, sometimes it isn’t easy to brainstorm ideas that will translate into quality blog posts. If you’re ever stuck, why not look back at some old posts that you’ve written for inspiration? While t...

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SEO Content Topic Idea Generation Tips

Written by Nick Stamoulis

A big part of SEO and other online marketing techniques like blogging and social media marketing is content. The goal of these inbound marketing tactics is to establish yourself as an industry leader and expert while building a robust link portfolio that points back to pages of your website. Online ...

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Is Your SEO Content Royal Enough?

Written by Nick Stamoulis

Yes, we all know that content is king. However, for SEO purposes, the only content that is mighty enough to be called “King” is content that is also keyword rich. Here are 3 tips to creating SEO content royalty: Conduct SEO Keyword Research People use search engines every day to find products...

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4 Press Release Headline Writing Tips

Written by Nick Stamoulis

The main purpose of a press release is to announce a newsworthy event to members of the media to attract attention and gain publicity. The goal is to get the news picked up by as many sources as possible. In addition, press release distribution online serves SEO purposes by building links from legit...

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Where Your Blog Went Wrong

Written by Nick Stamoulis

Publishing a company blog is a great way to engage your audience. If you’re routinely updating it, that means you are pushing out new content, which helps with a website’s relevancy. A blog is one more profile that a search engine can rank and use to drive traffic to your site. A blog is a place...

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Don’t Ditch Your Blog!

Written by Nick Stamoulis

It’s no secret that blogging can be tough at times. After all, it takes time to brainstorm ideas of what to write about and make sure that the content is engaging and relevant to what your audience wants to read. Then, once you decide on a topic it takes more time to actually write it while ensuri...

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Get in the Content Marketing Game

Written by Nick Stamoulis

Content marketing seems to be all the rage and has been for a few years now. Good quality content positioned correctly could bring a variety of positive links and heaping amounts of web traffic, but you have to position everything the right way. Here are some ways to enter the content marketing gam...

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Content Distribution and Sharing Sites That Matter!

Written by Nick Stamoulis

Almost every company has one or two old PowerPoint presentations lying around. Maybe they are part of new-hire training. Maybe they are from the last time your company president gave a talk at an industry convention. Regardless of why you have them, the bottom line is that you do. Why not take those...

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Content Marketing and Plagiarism

Written by Nick Stamoulis

Almost everyone is guilty of plagiarism to some degree. Maybe you “borrowed” a sentence or two from a research book for an English paper back in college. Maybe you didn’t give full credit to your coworker for their idea that you ran with. Maybe you were more inspired by the exact wording than ...

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Tips for Great Article Marketing

Written by Nick Stamoulis

Search engine optimization allows you to reach the people that you want to come to your website. This is all a matter of making your site content, social media marketing and search engine marketing as a whole easy to find online. There are a number of techniques out there to spread the word about yo...

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