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4 Places Where You Should Be Distributing Content

Writing by Danielle Bachini in Content Marketing


4 Places Where You Should Be Distributing Content

To see content marketing results, it requires the proper mix of content creation and content distribution. You can’t be doing one without doing the other. If you’re creating great content you need to make sure that people can find it, which means that you need to be sharing content in the right channels and in multiple channels in order to expand its reach. Content distribution also requires an investment and time commitment. Here are 4 places where you should be distributing your content: Your owned channels The top content distribution priority should be your own website, and more specifically- your blog. On your own website you have all of the control and you make the rules. It’s also the first place people will look when they are researching your business. Your blog content should be easy to find on your site. There should be a clear section for it in the navigation. CLICK HERE TO READ MORE...

5 Ways That Content Can Capture Attention

Writing by Danielle Bachini in Content Marketing


5 Ways That Content Can Capture Attention

Content needs to be shared in the right channels in order to capture the attention of target audience members, but there are additional things that you can do to stand out in those channels. Remember, the Internet is full of distractions and noise. It’s necessary to do everything possible to increase the click through rate of content. Here are 5 ways for content to capture attention: Engaging headline The headline of your content is essentially what will convince someone to click through to read more or skip over it. It needs to be engaging and capture the interest of your target audience. CLICK HERE TO READ MORE...

Getting Strategic with Your Content Marketing Campaign

Writing by Shawna Wright in Content Marketing


Getting Strategic with Your Content Marketing Campaign

In a perfect world (the kind Google wishes we all worked in anyway), no site would actively build links; they'd simply create great content and let it earn natural links over time. And while there is no denying the SEO power of a great piece of content, most businesses can't afford to create content and just wait and see what happens. That's why strategic promotion is so important. Creating great content is half the battle (and sometimes the most difficult half!), but if you aren't promoting and pushing that content than you aren't going to get the return you deserve CLICK HERE TO READ MORE...

Understanding What Content Topics Work Best

Writing by Nick Stamoulis in Content Marketing


Understanding What Content Topics Work Best

One of the most difficult things about content marketing is deciding what topics to write about. Many businesses tend to overthink it, which usually results in content marketing not getting done at all. No matter what line of business you are in, there is plenty of information to share with your target audience members. As you get into the swing of content marketing and are actively sharing and promoting your content, you can start to look at trends that can help to guide you in the right direction going forward. Not all of your content is going to be a CLICK HERE TO READ MORE...

How to Make the Most of Your Content Marketing Efforts

Writing by Danielle Bachini in Content Marketing


How to Make the Most of Your Content Marketing Efforts

A successful online marketing campaign involves the ongoing creation of content. Content must be published across the web in order to improve visibility among target audience members. Content creation is a necessary component of an SEO program since it’s what generates natural inbound links. If you are going to invest in content marketing, it’s worthwhile to make the most of it. Here are 5 ways to make the most of content marketing efforts: Find the right balance Businesses often fall into two categories when it comes to content marketing. Some businesses aren’t creating enough content while others are creating too much. It’s obvious CLICK HERE TO READ MORE...

How to Stay Out of Trouble When Publishing a Press Release

Writing by Nick Stamoulis in Content Marketing


How to Stay Out of Trouble When Publishing a Press Release

Press release distribution was once a strong weapon in an SEO arsenal. Publishing a press release provided an easy opportunity to get a page of content out there on the web that included links back to your site, and not just any type of links, but keyword anchor text links that told the search engine spiders what the page being linked to was about. Best practice was to include one link per 100 words. So, if you published a 500 word press release that meant you could get 5 links back to your site! It was SEO gold. However, this CLICK HERE TO READ MORE...

Cast a Wide Content Net to Increase Sales and Traffic

Writing by Danielle Bachini in Content Marketing


Cast a Wide Content Net to Increase Sales and Traffic

One thing you need to be careful of when it comes to content marketing is getting into a content marketing rut, where you post and share your content to only a select few places over and over again. It’s recommended to create blog posts on your site and share them on your Facebook, Twitter, LinkedIn, and Google+ pages, but if that’s all you are doing you are limiting your exposure. This is especially true since not all of your social followers are even going to see what you post. Facebook uses its EdgeRank algorithm to determine who should see what CLICK HERE TO READ MORE...

Carrying a Big Content Stick

Writing by Shawna Wright in Content Marketing


Carrying a Big Content Stick

Theodore Roosevelt's foreign policy boiled down to the now iconic phrase, "speak softly, and carry a big stick.” The basic meaning behind the phrase was to work for peace, but be sure to the military power behind you to make things happen. While I’m not saying you need an army in order to make your presence felt online, the slogan can apply, in a round-a-bout way, to your content marketing efforts. Your “big stick” is the content you are creating, publishing, and promoting on a daily basis. As Jessica Lee of bizbuzzcontent pointed out; It’s not always about being the CLICK HERE TO READ MORE...

Consume Content to Create Content

Writing by Nick Stamoulis in Content Marketing


Consume Content to Create Content

Probably one of the biggest challenges that our clients face when it comes to content creation is generating a list of topic ideas. With a list of topics, you always know what you will be writing about which means that it takes less time. In a recent interview with Rebecca Lieb of The Altimeter Group, we asked, “You’ve been producing content for a lot of top industry sites including SearchEngineWatch.com, ClickZ, iMediaConnection, and MarketingLand. So many others struggle with content creation; how do you keep coming up with new ideas for all of these sites?” Her response: A whole lot of CLICK HERE TO READ MORE...

Guest Blogging In the Right Places

Writing by Shawna Wright in Content Marketing


Guest Blogging In the Right Places

Back in 2013 we interviewed link building expert Julie Joyce about the future of guest blogging. There was a lot of talk in the SEO industry that Google was going to crack down on guest blogging as a link building tactic in one way or another in the coming months, as an extension of the Panda and Penguin updates. This is what she had to say; Guest blogging is probably the “hot” link building technique of the moment, but do you think it’s next on the Google chopping block? Answer from Julie Joyce: I do sadly, and I hate it. I CLICK HERE TO READ MORE...

Avoid a One Size Fits All Content Marketing Strategy

Writing by Danielle Bachini in Content Marketing


Avoid a One Size Fits All Content Marketing Strategy

The focus of an online marketing campaign today should be on inbound marketing and providing target audience members with information on your business when target audience members want this information. This information on the web comes in the form of content. If you are continually sharing high quality content with your target audience members they will view you as an authority on the topic and you will be able to earn their trust. This comes in handy when it’s time for them to decide who to purchase from or who to hire to perform a service. Like any other marketing CLICK HERE TO READ MORE...

Press Releases are for Promotion, Not SEO Links

Writing by Nick Stamoulis in Content Marketing


Both B2Cs and B2Bs Should Invest in Social Media

For the longest time press release distribution was one of the items on our list of monthly link building activities for clients. Whenever a client had something newsworthy going on in the company we’d write a press release that incorporated targeted keywords and a combination of keyword anchor text links and full HTML links and distribute it through a paid PR distribution service. The benefit was twofold. The company would generate press from the release and also improve their inbound link portfolio for SEO purposes by gaining links from trusted sources. Unfortunately, the ease of writing and distributing press releases led CLICK HERE TO READ MORE...

Keep Your Content Marketing Efforts on Track

Writing by Nick Stamoulis in Content Marketing


Keep Your Content Marketing Efforts on Track

Content marketing is the most crucial component of an SEO strategy today. It’s also the part of SEO that many companies struggle the most with. After all, it takes a lot of time and effort to develop a content marketing strategy and then execute it in its entirety. Many organizations find that something always slips through the cracks and their content efforts never quite match up with what they should be, limiting SEO success and online marketing efforts overall. Each page of content that’s created is an additional page that can rank in the search engines for targeted keywords, be CLICK HERE TO READ MORE...

A White Hat Guide to Content Marketing

Writing by Danielle Bachini in Content Marketing


A White Hat Guide to Content Marketing

There are plenty of tips out there about “white hat link building”, and many can be found right here on this blog. However, the face of link building has drastically changed over the years. In fact, we’d even say that “link building” isn’t even the correct term for generating inbound links to your website anymore. Now it’s more like “link earning”. The best way to earn natural links that point back to your website is to publish high quality, informational content that people will want to link to and share. So it’s time to start talking about the white hat CLICK HERE TO READ MORE...

What Are Your Author Stats?

Writing by Shawna Wright in Content Marketing


What Are Your Author Stats?

In Google Webmaster Tools under LABS, site owners can check out their Author Stats and see what kind of impact their Google+ authorship has had on their content's performance in the SERPs. Take a look at a few of the stats from my own Google+ account that I have tied to the Brick Marketing Blog: Over the course of December 2013, blog posts tied to my Google+ account saw 4,003 impressions and 75 clicks (53 impressions per click). As you can see, the Webmaster Tools data shows you clicks, impressions, CTR, and average rank for those posts over the given time CLICK HERE TO READ MORE...

The Untapped SEO Potential of Content

Writing by Shawna Wright in Content Marketing


The Untapped SEO Potential of Content

A few months ago Matt Cutts came out against guest blogging, saying; So stick a fork in it: guest blogging is done; it’s just gotten too spammy. In general I wouldn’t recommend accepting a guest blog post unless you are willing to vouch for someone personally or know them well. Likewise, I wouldn’t recommend relying on guest posting, guest blogging sites, or guest blogging SEO as a linkbuilding strategy. Of course the SEO community was up in arms over this comment, rallying to defend guest blogging as a viable SEO tactic. For those of us that adhere to a white hat CLICK HERE TO READ MORE...

What a Difference a B2B Blog Makes for Organic Traffic

Writing by Shawna Wright in Content Marketing


What a Difference a B2B Blog Makes for Organic Traffic

One of the most important things to remember about SEO is that each page of your website is “evaluated” individually by the search engines. While each URL gets to piggyback on the overall value of your domain, a new page of content has to earn its way into the SERPs and demonstrate to Google that it contains the most relevant and useful information for searchers. Most static websites, especially B2B website, aren’t creating a ton of new product or service pages, but the search engines love fresh content, so B2B blogs are how companies can create fresh content, connect with CLICK HERE TO READ MORE...

Did Matt Cutts Just Kill Guest Blogging?

Writing by Nick Stamoulis in Content Marketing


Did Matt Cutts Just Kill Guest Blogging?

Just the other day Matt Cutts, head of Google's web spam team, declared that guest blogging is dead as a link building tactic. As he says in his personal blog; So stick a fork in it: guest blogging is done; it’s just gotten too spammy. In general I wouldn’t recommend accepting a guest blog post unless you are willing to vouch for someone personally or know them well. Likewise, I wouldn’t recommend relying on guest posting, guest blogging sites, or guest blogging SEO as a linkbuilding strategy. And while I agree that guest blogging outreach has indeed gone to the CLICK HERE TO READ MORE...

The Case for Removing Dates from Evergreen Content

Writing by Danielle Bachini in Content Marketing


The Case for Removing Dates from Evergreen Content

For SEO purposes, the best type of content to write and publish is evergreen content that will be just as valuable six months down the line as it is now. Of course, timely content that is newsworthy also has its place in the content marketing mix but we always recommend that the majority of SEO content be evergreen. We also typically recommend that evergreen content be published without a date. From an SEO perspective, this is best for a few reasons. First, you don’t want your content to be passed over just because of the date at the top if it CLICK HERE TO READ MORE...

What to Focus On With Limited Content Time

Writing by Nick Stamoulis in Content Marketing


What to Focus On With Limited Content Time

If our B2B SEO clients had unlimited budgets we’d recommend that they hire a full time content writing team that could produce a never ending stream of blog posts, press releases, white papers, case studies, videos, podcasts, etc. After all, content is what really makes an SEO campaign work today. It’s what gets optimized to appear within organic search, gets shared in social media to generate traffic and social signals, and is linked to naturally within content that appears on other sites boosting the trust and authority of the author and the website that the author represents. The businesses that CLICK HERE TO READ MORE...

Seek a Variety of Guest Author Opportunities

Writing by Nick Stamoulis in Content Marketing


Seek a Variety of Guest Author Opportunities

If you want to succeed with SEO today it’s necessary to be publishing quality content on behalf of your business on a regular basis. Optimized content is what appears on the search engine results page for related keyword searches and what will get shared across the web as a reference within content created by others and in social media. The top priority is to publish informational blog posts on your own website so that when the content is linked to, it is delivering traffic directly to your site. However, in order to be successful with SEO it’s also recommended to CLICK HERE TO READ MORE...

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