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Content Marketing Articles

4 Pillars of Good SEO Content

Written by Nick Stamoulis

As you likely know, content is a huge part of SEO. Generally, the websites that continually publish high-quality, authoritative content are the ones that generate the most organic traffic from the search engines. The number of published blog posts typically correlates with organic traffic growth. Ho...

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Add These Things to Your Blog Posts Today

Written by Nick Stamoulis

If you’re consistently blogging and incorporating SEO elements into your blog posts (incorporating keywords naturally, writing optimized titles and descriptions, etc.), you’re already way ahead of many websites. But there’s a good chance that you can still be doing better. We’re avid blog re...

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4 Content Marketing Best Practices for SEO

Written by Nick Stamoulis

Content marketing is a cornerstone of an SEO campaign today. Without well-optimized, high quality content a website will have a hard time earning natural inbound links and ranking prominently for targeted keywords. While most website owners understand the importance of content, there’s more that c...

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Are You Making the Most of Your Content?

Written by Nick Stamoulis

A solid SEO program requires ongoing content creation, something that our clients are often hesitant about. We’ll certainly agree that deciding on topics, dedicating resources to content creation, and promotion of this content isn’t always easy and takes time. But what’s important to understan...

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Need a Blog Topic? Here’s Where to Look

Written by Nick Stamoulis

Blogging is an important component of an SEO campaign. Updating a blog with high-quality content on a regular basis keeps the website “fresh” which ensures that the search spiders continue to come back and crawl it, provides opportunities to target long-tail keywords or questions that people are...

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The Top Reasons to Maintain an Active Business Blog

Written by Nick Stamoulis

One of the most important components of SEO is content. After all, it’s what the search engines crawl in order to determine what a site is all about and how/where it should rank. Any decent website is going to have the basic content in place: what services are offered, what products are sold, who...

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3 Quick Tips for Improving SEO Content

Written by Nick Stamoulis

The problem with the whole “content is king” mantra is that it has resulted in a lot of not so great content out there on the web. Website owners feel pressured to be publishing content regularly and they don’t always have the resources necessary in order to do it well. There’s a lot of cont...

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4 Qualities of Impactful SEO Content

Written by Nick Stamoulis

Yes, content is a huge component of an SEO campaign because it’s what generates natural inbound links to a website and helps a website rank for relevant keyword terms in the search engines. However, we’re seeing far too many website owners simply creating content to reach quotas, without taking ...

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Different Types of Content to Consider

Written by Nick Stamoulis

When we think about online marketing content we tend to primarily think about the written word. This includes blog posts, articles, press releases, social media updates, white papers, eBooks, and more. From an SEO perspective, creating text-based forms of content is optimum. Other types of content a...

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4 Places to Find Blog Topic Inspiration

Written by Nick Stamoulis

Setting up a business blog on your company website is the easy part. The hard part is actually keeping the blog active with high-quality, informative content that target audience members will find engaging. Sure, you might be fine for the first couple of months, but after a certain amount of time, y...

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Blog Best Practices You Might Be Missing

Written by Nick Stamoulis

Blogging is an important part of SEO for many reasons. Blog posts keep a website “fresh”, provide opportunities to target long tail keywords, keep social media profiles active with great content, and generate natural inbound links to a website. Lots has been written about SEO blogging best pract...

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But What Should I Blog About?

Written by Nick Stamoulis

Blogging is an important component of an SEO program. Blog posts serve multiple purposes. They establish a company/website as an authority in a specific niche. They keep a website updated and fresh, giving the search spiders reason to come back and crawl the site. They provide opportunities to targe...

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3 Ways to Recycle Your Content

Written by Nick Stamoulis

You know the mantra: “Reduce. Reuse. Recycle.” Turns out it’s applicable to more than the items we throw away. As content marketers, you should be keeping this saying in your head as you devise your content marketing strategy. Just as it requires time, money, and energy to create any item that...

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Do I Really Need a Blog?

Written by Nick Stamoulis

One of the first things we recommend to full service or consulting SEO clients is to add a blog to their website if they don’t already have one and to start publishing posts regularly. It’s not uncommon to get pushback from clients since blogging is time consuming. Another deterrent is that ther...

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Write Content with an SEO Mindset

Written by Nick Stamoulis

One of the most important components of a web marketing campaign today is to have a content marketing strategy in place. However, not just any content will due. To make the most out of content efforts and ensure that content not only provides website visitors with the information they need, but also...

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Things that Make Your Content More Linkable

Written by Nick Stamoulis

You might have thought the title to this article was “Things that Make Your Content More Likeable.” Turns out you’re not too far off because what’s likeable is also linkable! As we know, links play an important role in SEO. In fact, links are one of the top two Google ranking factors along w...

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How to Make the Most of Content Marketing Efforts

Written by Nick Stamoulis

One of the most important parts of an SEO campaign is content creation. Every page of content on a website is another optimization, inbound link, and search engine ranking opportunity. That is, if you’re taking the right approach. Here are 5 ways to make the most of your content marketing efforts:...

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Where to Go for SEO Content Inspiration

Written by Nick Stamoulis

If you know anything about SEO you know that fresh content is an extremely important component of an SEO campaign. However, creating fresh content on a regular basis can be anything but easy, especially if you don’t have much writing experience. Perhaps the hardest part of producing quality conten...

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Content Repurposing Should be Part of Your SEO Game Plan

Written by Nick Stamoulis

We know that content is king and it’s a required part of an SEO campaign today. But let’s face it, creating great content takes a lot of time! And sometimes, time is at a minimum. Now, if you’re new to SEO and content marketing you don’t really have a choice. You need to create new content o...

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The Two Phases of Content Marketing for SEO

Written by Nick Stamoulis

An SEO campaign needs content in order to be successful today. Content is what the search engines crawl and rank. Every piece of content is a new ranking opportunity which is why content marketing needs to be an ongoing effort. At a high level, content marketing for SEO can be broken up into two pha...

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Shift Content to Meet Target Audience Needs

Written by Nick Stamoulis

Getting started with a content marketing strategy can be overwhelming. It’s not easy to produce quality content on a regular basis. In addition to brainstorming topic ideas, conducting research, and writing/creating the content you also need to spend time promoting it once it’s been published an...

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5 Blog Content Topic Sources

Written by Nick Stamoulis

Owning a business blog that is a part of the company website is a smart idea for a number of reasons. First, it’s a content outlet that the business owns, meaning that the business owner or marketing department has full control over what’s posted, when it’s posted, and how often it’s posted....

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5 Tips to Improve Blog Conversion Rate

Written by Nick Stamoulis

It's true that all business can benefit from having a blog. It can help boost SEO efforts, fuel a social media strategy, and help a business establish itself as a trusted thought leader in a particular niche. Just getting someone to visit your blog is important, but ultimately you want that person t...

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Reasons Why You Need a Content Marketing Strategy

Written by Brick Marketing

These days, content should be the lifeblood of your marketing program because it not only helps improve your SEO program, but it also increases engagement with your brand, especially on social media. The goal is to create content that people will want to read. To do this, you should develop content ...

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Why You Should Leverage Your Existing Content

Written by Nick Stamoulis

When it comes to marketing your business online, there's no doubt that content is at the cornerstone of many things that you do. After all, it's the content that will essentially attract visitors to your website, especially if it is well written and useful to the audience. However, too many marketin...

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How to Know Which Content to Create for SEO

Written by Nick Stamoulis

We all know that creating excellent content is a vital part of today's SEO strategies. When we create an SEO plan for all of our full service B2B SEO clients, coming up with a plan for content marketing is always a vital part of our initial planning strategies. We also understand that you can't just...

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How to Keep People Engaged With Your Content

Written by Nick Stamoulis

It's no secret that content marketing works. Everyone knows this, which is why there's so much content on the Internet in the first place. While content marketing continues to be effective, this has also created a challenge. There is simply so much content out there, your target audience is in dange...

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How Content Relates to the Buyer’s Journey

Written by Nick Stamoulis

There are many factors involved to creating an excellent content strategy for your company's website. Your main goal is to create content that your target audience wants to read - but your motives should be a lot deeper than that. Your content should target every stage of the buyer's journey. When d...

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Content Marketing Research Tips

Written by Nick Stamoulis

Coming up with new topics for your content marketing campaign can be a challenge, but it’s not nearly as hard and most marketers assume it is. Through a combination of understanding your market and the ongoing needs of your audience, inspiration for your content can come from a variety of places....

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Don’t Make These Content Marketing Mistakes

Written by Nick Stamoulis

Inbound marketing tactics, like content marketing, have proven to be effective ways to attract and engage target audience members. Online marketing strategists constantly sing the praises of content marketing and businesses are listening. Marketing departments churn out content as a way to boost ...

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Why You Should Avoid Thin Content

Written by Nick Stamoulis

When people search for information online, they're looking for content that will satisfy whatever need they may have. Examples of what people may search for include general information about a topic, research products to purchase, and having their questions answered. Your role when writing conten...

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Stop Outsourcing Content Writing Overseas

Written by Nick Stamoulis

Inbound marketing strategies like SEO are all about the content, but what if you have none? Well, you pretty much have two options. You can hire an in house content writer or outsource the work. Depending on the size of your company, you may not need to hire a full time or even part time staff membe...

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5 Reasons Why You Shouldn’t Blog

Written by Nick Stamoulis

While it is true that there are many reasons to start a blog, there are certain instances where it can do more harm than good. The truth is, blogging is only beneficial if you have a deep understanding of all the pieces involved. If not, you should steer clear until you are willing to do what it tak...

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Content Marketing and Plagiarism

Written by Nick Stamoulis

You could be guilty of plagiarism and not even know it. Maybe you “borrowed” a sentence or two from a research book for an English paper back in college. Maybe you didn’t give full credit to your coworker for their idea that you ran with. Maybe you were more inspired by the exact wording than...

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What You Need to Know to Perform a Content Audit

Written by Nick Stamoulis

Do you know how effective your existing content really is? Before you can truly move forward with your content marketing strategies, you need to perform a content audit. This will help you uncover any gaps in your existing content, show you how well your existing content is performing, and will also...

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Essentials of B2B Content Marketing

Written by Nick Stamoulis

As a B2B company, you know that effective content marketing is an important element of your success. However, many of the strategies that work for B2C companies won't work for B2B companies and vice versa. It is important to consider these nuances, otherwise you could come up with a strategy that i...

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Why You Should Perform a Content Audit

Written by Nick Stamoulis

Before you can successfully create new content on your website, it's a good idea to take stock of how effective your existing content really is. You also want to make sure that you've covered your topic thoroughly. As a full service SEO firm, we create content for our B2B clients. However, in order...

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Top 5 Reasons Your Blog is Useless

Written by Nick Stamoulis

Business blogging can be extremely beneficial, but only if you are doing it properly. If you find yourself frustrated that you’ve invested time and money into your blog but aren’t seeing any kind of return, it’s likely that you are doing it wrong. Too often, people believe that find blog post...

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How Content Impacts Your Brand

Written by Nick Stamoulis

These days, marketing departments have at least a basic understanding of how content impacts the brand as a whole. The goal is to build a "content brand", which is a form of business storytelling that puts the needs of the audience in the forefront. In fact, a skilled writer can do more than that - ...

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How Keyword Research Relates to Content Marketing

Written by Nick Stamoulis

Keyword research and writing content, too often, are treated as two separate entities. While it is true that both utilize a different set of skills, they absolutely relate to each other. Many writers shy away from keyword use, thinking that researching the keywords and optimizing the content for tho...

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Why You Should Revamp Old Posts

Written by Nick Stamoulis

At some point in your blog's life span, you may feel as if you're running out of unique things to say. No matter what industry you're in, there will come a time when you'll likely start repeating yourself. While having a lot of useful articles on your site can be a positive thing, continually repea...

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Content Tactics to Improve Brand Awareness

Written by Nick Stamoulis

The number one thing that any online marketing professional will tell you that you need to be doing to succeed online is to be creating, publishing, and sharing content on a regular basis. If your business is smart you’ve gotten the hint and have started writing for a company blog and submitting a...

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Viral Content is Unpredictable

Written by Nick Stamoulis

It’s every marketer’s dream to have some of his or her content go viral. These days, viral content is about more than just watching a few adorable cat videos. From a business standpoint, it can take things to a whole new level and give your content the attention it deserves. It can help quic...

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Consistent Blogging Gives You an Advantage

Written by Nick Stamoulis

As a full service SEO firm, we are able to write and post blog content for our clients if they don’t want to use their in-house resources. While your in-house marketing team may think they can handle the writing, blogging is one of the things that often get pushed aside as your team addresses...

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Roundup Blog Posts Help Your Content Marketing

Written by Nick Stamoulis

Creating roundup blog posts is a good way to enhance your content marketing. Since an effective content marketing strategy can make or break your entire marketing campaign, it’s only natural that you’ll want to use all the tools at your disposal. To make your readers happy, you’ll want to vary...

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Become a Thought Leader Through Your Content

Written by Nick Stamoulis

There's so much great content online these days it's often hard to make yours stand out. As more and more businesses become well versed in the role great content plays with SEO, it becomes increasingly difficult to experience stellar rankings in the search engines. Sure, with a great SEO campaign yo...

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A Guide to Writing Great Blog Post Titles

Written by Nick Stamoulis

There are millions of blogs out there competing for readers’ attention. Maybe they aren’t all direct competition, but it’s doubtful that you are the only blogger in your niche. People only have so much time to spend reading blog posts so what can you do to make sure that yours is one of them? ...

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