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Getting Your Content Calendar Ready for 2015

Writing by Shawna Wright in Content Marketing


Getting Your Content Calendar  Ready for 2015

2015? But it's only July 2014! Why on Earth would I think about 2015 at this point? Well, in the world of SEO the content you publish today doesn't help you organically today, although it can certainly bring in tons of social traffic right away. The organic benefits come much further down the road, so the content you created this year for Mother's Day is more than likely going to send you organic traffic NEXT year. We work with one client that specializes in gourmet gifts. Mother's Day, Father's Day, and Christmas are some of their biggest revenue generating holidays. Their site experiences HUGE surges in traffic in the weeks leading up to those holidays, and HUGE percentages of their annual income are generated in a really short amount of time. But their market is also incredibly competitive. A few key terms could be worth millions of dollars, so driving people CLICK HERE TO READ MORE...

Enhance Blogger Outreach Efforts with These Tactics

Writing by Nick Stamoulis in Content Marketing


Enhance Blogger Outreach Efforts with These Tactics

There are many benefits to guest blog posting. It’s a way to showcase your expertise on another industry site in order to gain visibility where your target audience members are spending time. In most cases a guest blogger is allowed a short author bio at the end of the post. This is a great place to put a link back to your website. It’s best practice to “nofollow” this link so that the post doesn’t just appear as a way to manipulate your search rank, but is there to drive traffic back to your site. When you share content on CLICK HERE TO READ MORE...

Should Google Authorship Be Used On Every Page of a Website?

Writing by Danielle Bachini in Content Marketing


authorship

Google Authorship is a way to connect authors with the informational articles (blog posts) that they write. It tells Google who the original author of the content is and links content written on your owned domain to your individual (not company) Google + profile. Content that is written by an author that has verified authorship through Google appears in the search results with their headshot and searchers can click on the byline to see more articles they’ve authored or follow them on Google+. Once authorship is verified, content appears in the search results like this: It’s very simple to sign CLICK HERE TO READ MORE...

Content Doesn’t Just Mean Articles

Writing by Shawna Wright in Content Marketing


Content Doesn’t Just Mean Articles

If you understand even the basic elements of modern SEO, you know that content is a huge part of the equation. Creating useful content on a regular basis is a way to generate natural inbound links, keep your social profiles active, appear on the search engine results page for more search queries, and basically help to make a name for yourself and generate exposure in the industry. Articles and blog posts are great for SEO because they are text-based and the search spiders can “read” the whole thing. However, it’s important to remember that content isn’t just for the search CLICK HERE TO READ MORE...

Leverage Old Content for New Links

Writing by Shawna Wright in Content Marketing


Leverage Old Content for New Links

Constantly creating interesting, informative, and engaging content day after dayt is no easy task. There are plenty days where I just stare at my screen for a half an hour, trying to think of what to write about. What will our readers be interested in? What new angles can I take on old topics? What is the "hot" topic right now we need to be talking about? Ask any marketing manager who is responsible for content creation will tell you there are plenty of days when they just don't have the spark or drive to push out one more piece CLICK HERE TO READ MORE...

Don’t Forget Calls to Action on the Blog

Writing by Danielle Bachini in Content Marketing


Don’t Forget Calls to Action on the Blog

One of our biggest rules when it comes to business blogging, and a tip that we pass on to our clients, is that the majority of all blog posts should be informational as opposed to promotional. It’s OK to add a few promotional posts in there when you add a new product or service or have another important company announcement that your target audience would like to know about but for the most part posts should be informational. Informational blog posts explain something about the industry without pushing your particular product or service. The company or product names aren’t even CLICK HERE TO READ MORE...

Old Guest Blog Posts May Need to Be Revisited

Writing by Nick Stamoulis in Content Marketing


Old Guest Blog Posts May Need to Be Revisited

If you’ve been using guest blog posting as a link building tactic for quite some time now, it’s recommended that you go back and revisit each one (hopefully you have been keeping track of their locations!) and make edits so that the post is now up to Google’s standards. Guest posting is still a great way to market your business and drive traffic to your website, but it’s no longer good for purely link building purposes. That’s because, like pretty much any other SEO tactic out there, it’s been taken advantage of by the spammers. It’s resulted in lots of CLICK HERE TO READ MORE...

Why You Must Be Blogging for SEO Success

Writing by Danielle Bachini in Content Marketing


Why You Must Be Blogging for SEO Success

Are you looking to get more visitors to your website? Perhaps the most important thing you should be doing in order to improve an SEO campaign and drive traffic to your website today is to be blogging. If you have a blog component to your website, you’re already halfway there. If you don’t, it’s time to add one! Of course, having a blog and maintaining a blog are two separate things. In order to reap the SEO benefits of blogging, the business blog must be active and updated on a regular basis. Here are 3 important reasons why blogging is necessary CLICK HERE TO READ MORE...

Tips for Creating Link Friendly Content

Writing by Nick Stamoulis in Content Marketing


Tips for Creating Link Friendly Content

When it comes to links for SEO purposes, it’s become more about earning links as opposed to building them. The majority of inbound content links that a company creates on their own behalf including guest blog posts/articles, online press releases, infographics, etc. should now include the nofollow tag and be free of any keyword anchor text linking, which at one point was the focus point of linking for SEO purposes. In order to generate natural inbound links (links created by others) it’s necessary to create and post great content (typically in the form of blog posts) on your own site. CLICK HERE TO READ MORE...

3 Steps to Content Marketing Success

Writing by Nick Stamoulis in Content Marketing


3 Steps to Content Marketing Success

If you want to do content marketing right, it’s not something to just dabble in when you have some free time. After all, who has free time today? Content marketing needs to be incorporated into the business and marketing plan and ample time
esources need to be dedicated to it in order for it to be effective. If you want your content marketing efforts to be successful you must follow these 3 steps: Develop a strategy Like any other marketing initiative, content marketing requires a strategy. Each piece of content that’s created should be created with a purpose. What is the goal? What CLICK HERE TO READ MORE...

Put Together a Winning Content Marketing Team

Writing by Danielle Bachini in Content Marketing


Put Together a Winning Content Marketing Team

When developing a content marketing strategy, it’s often better to take a team approach as opposed to an individual approach if possible. In a very small company, sometimes there might only be one person that can handle content responsibilities. However, if you have more than a few people on your staff it makes sense to get everyone involved in content marketing efforts. There are many benefits to having a content marketing team. First, there is a greater likelihood that content will be created on an ongoing basis (which is necessary in today’s competitive environment). If only one or two people are CLICK HERE TO READ MORE...

Your Content Marketing Shouldn’t Be About You

Writing by Danielle Bachini in Content Marketing


Your Content Marketing Shouldn’t be About You

Content marketing is a necessary part of an online marketing campaign today. Unfortunately, far too many companies are missing the boat. Either they aren’t doing enough (or any) content marketing or they aren’t doing it correctly. Companies need to understand that their online content marketing isn’t an avenue for self-promotion. If you are responsible for your company’s content marketing efforts, keep in mind that it’s not about you! If all you do is publish content that is “me, me, me” your target audience will start to tune it out. It’s like being that guy at the party that keeps bragging and CLICK HERE TO READ MORE...

Be Smart About Your Guest Blogging Choices

Writing by Shawna Wright in Content Marketing


Be Smart About Your Guest Blogging Choices

Towards the end of March, Google announced that they actively penalized MyBlogGuest, a well-known service that helps pair writers and blogs for guest blogging. MyBlogGuest was created by up Ann Smarty, a well-known blogger and social media user. I was often invited to guest post and some people even started approaching me trying to hire me as a guest post contractor (I even didn’t have a “services” page at that time), so I could clearly see the demand. Thus one day I decided to build a forum. It was much later that it grew into something more than CLICK HERE TO READ MORE...

Are You Really Ready to Publish that Blog Post?

Writing by Nick Stamoulis in Content Marketing


Are You Really Ready to Publish that Blog Post?

Blogging has become an important component of online marketing and SEO and what’s great about it is that is has essentially leveled the playing field for companies that are trying to build their brand up online. Any company can set up a blog on their website and publish content to be shared with their target audience. Sure, it still requires a portion of the marketing budget to set the blog up and pay writers, but it’s a lot cheaper than other forms of marketing and advertising and it can actually generate results. However, since it’s so easy to publish a CLICK HERE TO READ MORE...

3 Tips for Creating Content People Will Want to Link To

Writing by Shawna Wright in Content Marketing


3 Tips for Creating Content People Will Want to Link To

In today's world of SEO, the real goal is to earn links naturally as often as possible. While traditional link building, as long as it is handled properly, is still very important, naturally earning links through your content marketing efforts is key to long-term success. But if you want to earn links you have to create content that people will want to link to in the long run. And while that is much easier said than done here are a few tips to help hedge your bets. 1. Use data, statistics, and other hard facts. In  recent post on MarketingLand, social CLICK HERE TO READ MORE...

B2B Video Content Marketing Ideas

Writing by Nick Stamoulis in Content Marketing


B2B Video Content Marketing Ideas

Content marketing is where it’s at for B2Bs. Content that is published and shared online is what captures the attention of target audience members, encourages them to click over to your website to learn more, and eventually leads to conversions. While we are huge proponents of blogging, it’s important to note that target audience members like to consume content in different formats. Not every blog post needs to be a 500 word article. Blog posts can also include images, infographics, and you guessed it- videos! Think about how popular YouTube is. Clearly people enjoy watching videos while they are browsing CLICK HERE TO READ MORE...

4 Places Where You Should Be Distributing Content

Writing by Danielle Bachini in Content Marketing


4 Places Where You Should Be Distributing Content

To see content marketing results, it requires the proper mix of content creation and content distribution. You can’t be doing one without doing the other. If you’re creating great content you need to make sure that people can find it, which means that you need to be sharing content in the right channels and in multiple channels in order to expand its reach. Content distribution also requires an investment and time commitment. Here are 4 places where you should be distributing your content: Your owned channels The top content distribution priority should be your own website, and more specifically- your blog. On your CLICK HERE TO READ MORE...

5 Ways That Content Can Capture Attention

Writing by Danielle Bachini in Content Marketing


Attention Content

Content needs to be shared in the right channels in order to capture the attention of target audience members, but there are additional things that you can do to stand out in those channels. Remember, the Internet is full of distractions and noise. It’s necessary to do everything possible to increase the click through rate of content. Here are 5 ways for content to capture attention: Engaging headline The headline of your content is essentially what will convince someone to click through to read more or skip over it. It needs to be engaging and capture the interest of your target audience. CLICK HERE TO READ MORE...

Getting Strategic with Your Content Marketing Campaign

Writing by Shawna Wright in Content Marketing


Getting Strategic with Your Content Marketing Campaign

In a perfect world (the kind Google wishes we all worked in anyway), no site would actively build links; they'd simply create great content and let it earn natural links over time. And while there is no denying the SEO power of a great piece of content, most businesses can't afford to create content and just wait and see what happens. That's why strategic promotion is so important. Creating great content is half the battle (and sometimes the most difficult half!), but if you aren't promoting and pushing that content than you aren't going to get the return you deserve CLICK HERE TO READ MORE...

Understanding What Content Topics Work Best

Writing by Nick Stamoulis in Content Marketing


Understanding What Content Topics Work Best

One of the most difficult things about content marketing is deciding what topics to write about. Many businesses tend to overthink it, which usually results in content marketing not getting done at all. No matter what line of business you are in, there is plenty of information to share with your target audience members. As you get into the swing of content marketing and are actively sharing and promoting your content, you can start to look at trends that can help to guide you in the right direction going forward. Not all of your content is going to be a CLICK HERE TO READ MORE...

How to Make the Most of Your Content Marketing Efforts

Writing by Danielle Bachini in Content Marketing


How to Make the Most of Your Content Marketing Efforts

A successful online marketing campaign involves the ongoing creation of content. Content must be published across the web in order to improve visibility among target audience members. Content creation is a necessary component of an SEO program since it’s what generates natural inbound links. If you are going to invest in content marketing, it’s worthwhile to make the most of it. Here are 5 ways to make the most of content marketing efforts: Find the right balance Businesses often fall into two categories when it comes to content marketing. Some businesses aren’t creating enough content while others are creating too much. It’s obvious CLICK HERE TO READ MORE...

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