Master SEO, AI Search (GEO) & Content Marketing

Get Clarity on SEO, AI Search (GEO), and Content Marketing — In One Focused Day
 
Stop guessing what matters, what’s outdated, and what to prioritize. This training is designed to help you make confident decisions immediately after the class.

Register for the 4/22/26 Training Class
NEXT TRAINING: Wednesday, 4/22/26, 9AM to 4PM EST
VIRTUAL COST: $175 Per Person
IN-PERSON COST: $550 Per Person (in Boston, MA)
 
BONUS FOR ALL ATTENDEES:
Includes a 1-hour free follow-up consulting session with a Brick Marketing instructor ($250 VALUE). Use it to review your website, ask implementation questions, or validate next steps. (Valid for up to 3 months after the training).
Full replay access plus all training materials included.
 
WHAT YOU’LL WALK AWAY WITH:

• Clear priorities for SEO, AI Search, and content marketing.
• Confidence in what to fix, improve, or stop doing.
• A practical framework you can apply immediately.
• Alignment between traditional SEO and AI-driven discovery.

THIS TRAINING IS FOR YOU IF:

• You’re overwhelmed by conflicting SEO and AI advice.
• You want practical guidance, not theory.
• You need to justify marketing decisions with confidence.
• You want alignment across SEO, AI Search, and content — not separate tactics.
• Many attendees already have SEO and content programs and attend for clarity and alignment.

WHO SHOULD ATTEND THIS TRAINING CLASS:

• Business owners and leaders responsible for growth.
• In-house marketing teams managing SEO, content, and AI visibility (GEO).
• Consultants and agencies accountable for performance and results.

Register for the 4/22/26 Training Class
 
WHAT YOU’LL LEARN IN THIS TRAINING CLASS:

Search Engine Optimization (SEO)

You do not need to be an SEO expert — we focus on what matters today, not legacy tactics. Here are the topics we will cover during the modern SEO track of the training:

• SEO Keyword Research & Keyword Mapping: You will learn to properly find the correct keyword phrases that your target audiences are searching for and how to align them with your existing and new content.
• Technical SEO Audit: We will teach you how to audit your website from a technical SEO perspective, including: site load time analysis, usability analysis & improvement, mobile friendly check, XML sitemap creation and submission, internal linking best practices, external link auditing, disavowing non-relevant inbound links, competitive analysis and competitive link auditing, website maintenance, security management and full technical SEO audit implementation best practice.
• SEO Content Audit:You will understand how to determine what types of existing content will help achieve your goals and what types of content are helping or hurting your SEO efforts.
• On Site SEO Optimization: Best practice for technical audit implementation, title tag, meta and URL structure development and natural keyword optimization to remain white hat and follow the Google and Bing modern webmaster guidelines.
• Modern Link and Trust Building: We will teach you modern ways to naturally increase and improve your inbound links that will help your SEO visibility, increase visitors and leads and help AI Search as well.
• Modern SEO Measurement: You will learn how to get the best ROI out of your SEO program as well as achieving an increase in visits, leads and overall business goals. We will teach what things matter and how to use some tools including: Google Analytics, Google Search Console, Bing Webmaster Tools and SEMRush. Also, we will share the best blogs, tools and resources that we read and use to stay updated for best practice techniques.

Register for the 4/22/26 Training Class

AI Search Optimization (GEO)

This section is designed to simplify AI Search, not overwhelm you with speculation. Here are the topics we will cover during the AI Search (GEO) track of the training:

• AI Search (GEO) Basics: AI Search or Generative Engine Optimization (GEO) is a quickly evolving marketing medium that a great opportunity for companies to leverage their existing and new marketing assets. We will teach you the current AI platform basics as it relates to AI Search for: ChatGPT, Gemini, Perplexity, CoPilot and Claude.
• AI Search Content Audit: You will learn the current content best practice of how to create new and improve existing content to become and remain visible to the AI search platforms.
• Technical AI Search Best Practice: We will show you the current AI Search technical best practice including Schema, content clustering, LLMS.txt file creation and more.
• AI Search Measurement: Understand how to measure AI Search visibility, website visitor growth and overall brand discovery. Based on current best practice, we will teach you how to determine if you are achieving an ROI on your AI Search efforts using current available tools.
• AI Citation Development: Learn what AI Search citations are and how to naturally tie in citations within all areas of your digital marketing efforts, that will help improve results and visibility from AI Search, based on the current best practice.

Register for the 4/22/26 Training Class

Content Marketing

This is about practical execution, not producing more content for the sake of it. Here are the topics we will cover during the content marketing track of the training:

• Content Marketing Audit: You will learn how to properly audit your existing content and determine how to realign your strategy based on content KPIs (visits, visibility and conversions).
• Content Marketing Strategy Development: Understand best practice of how to create a content strategy and content calendar that is appropriate and achievable for your business.
• Content Topic and Writing Best Practice: Our professional copywriter will teach you best practice on how to create types of content, topics that will resonate with your audiences, achieve goals and naturally tie into your SEO and AI Search efforts.
• Content Writing Using AI or Human Writers: Learn what types of content should be written by human copywriters vs types of content that should be written by AI platform/tools. Learn how to properly prompt and guide AI to write content to achieve your goals and tie into your brand.
• Balancing your SEO, AI Search and Content Marketing: As we teach you each area above, we will show you practical ways to balance your existing SEO, content marketing while tying in AI Search.

Register for the 4/22/26 Training Class
BONUS FOR ALL ATTENDEES:
Includes a 1-hour free follow-up consulting session with a Brick Marketing instructor ($250 VALUE). Use it to review your website, ask implementation questions, or validate next steps. (Valid for up to 3 months after the training).
Full replay access plus all training materials included.
 
Join us for the 4/22/26 Training Class

VIRTUAL or IN-PERSON CLASS — YOUR CHOICE:

Join the training class (virtual) from anywhere.
—OR—
1 Day Training Class In-Person:
@ Brick Marketing 101 Federal St., Suite 1900, Boston MA 02110
 
VIRTUAL COST: $175 Per Person
IN-PERSON COST: $550 Per Person
*Both options include the same live curriculum, Q&A, & expert insights.