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Social Media Articles

Has Google+ Lost Its Way?

Written by Danielle Bachini

Has Google+ lost its way? According to former Google+ UX designer Chris Messina, yes it has. The whole thing started when Messina “called out Google+” on Twitter claiming that they were no longer maintaining Google+ and had stopped doing QA. Turns out he was wrong and he openly admits it in a po...

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Are Your Employees Using LinkedIn?

Written by Nick Stamoulis

LinkedIn may not have the same numbers as Facebook or Twitter, but that doesn’t mean that it should be ignored, especially if you’re in the B2B sector. LinkedIn has become the news source for professionals. It’s the social media site that focuses on business only, without all of the other nois...

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Outsourced or In House Social Media: Why Not Both?

Written by Nick Stamoulis

When it comes to social media marketing and the decision to do the work in house or outsource to an agency, it doesn’t have to be one or the other. Have you ever considered taking a joint-effort approach? Combining your in house strengths with the strengths of an outsourced agency? Here are 4...

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Facebook Is Still King of the Social Jungle

Written by Nick Stamoulis

A lot of people are experiencing Facebook burn-out. The social giant has been around for nearly ten years and has undergone major transformations in that time. What started out a social connection site for Harvard students has morphed into the largest social network in the world! For better or worse...

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Do Your LinkedIn Groups Research to Increase Visibility

Written by Nick Stamoulis

According to the 2014 edition of the Power Formula LinkedIn overview based on data from a survey of 896 active users from around the world, people are joining LinkedIn Groups, but they just aren’t joining too many of them. The highest percentage (33.1%) of users are a member of 1-9 Groups. The sec...

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Make the Most of Your LinkedIn Posts

Written by Nick Stamoulis

First things first. If you want to succeed in online marketing today, you need to be creating quality content on a regular basis and sharing that content with a social following that should steadily increase over time. In the B2B sector specifically, perhaps the most important social channel to be d...

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Why B2Bs Should Be Using Facebook, Not Just LinkedIn

Written by Nick Stamoulis

There’s no question that B2Bs should be active on LinkedIn. After all it’s a social network with a business focus. People sign in to their LinkedIn account to read business related articles, make business connections, and update their professional profile. That’s why it’s no surprise that in...

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5 Things to Do When Curating Content for Social Media

Written by Danielle Bachini

Online marketing is about content. Specifically in the B2B sector, content is what gains brand visibility and generates leads. Every company should be creating content, publishing it on the company blog, and sharing it in social media. Of course, creating quality content is no easy task. It requires...

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3 Ways to Get More Twitter Followers

Written by Nick Stamoulis

Twitter can be used to gain visibility and as a lead generation tool for businesses. Sure, Twitter has lots of noise to compete with, but that just means that a Twitter strategy requires some time and effort. Simply obtaining a Twitter handle, uploading an image of your logo, adding a brief descript...

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Make Time for Social Media

Written by Danielle Bachini

When discussing the important role that social media activity plays in SEO, we often hear the grumbles from our small business clients. “But we just don’t have the time to do social media”, they say. Well, we’re here to tell you that you need to start making time. Social media can be many...

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Feed Your Social Media Machine

Written by Danielle Bachini

Social media is a must for businesses of all sizes and from all industries today. In addition to a business website, a business social media page serves as an additional source of information for the consumer. It can aid in the decision making process during the consideration stage or encourage repe...

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Can Social Media Really Help You Sell?

Written by Shawna Wright

It's important to remember that, for the most part, people don't turn to social media channels with the end-goal of pulling out their credit card. They go to Facebook and Twitter and Pinterest to share photos and updates, check-in with friends, post events, read news, and more. Social media is all a...

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Social Media Can Be A Great Source of Immediate Traffic

Written by Shawna Wright

It's important to understand that SEO is a long-term, building process that grows on itself over time. The things you do today might not have any real impact for several weeks, or even months, but they can carry you for months after the fact. The content you create today might take a few days to get...

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True Facebook Promotion is No Longer Free

Written by Danielle Bachini

One of the most important places to market your business today is via social media. No matter who your target audience members are, there’s a good chance that they are using social media to some extent and most people are logging into at least one social account on a daily basis.There’s evidence...

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Is Google+ On the Outs?

Written by Shawna Wright

Back in April, TechCrunch wrote a great piece comparing Google+ to the walking dead. Google’s Vic Gundotra announced that he would be leaving the company after eight years and since Gundotra’s primary project for the many of those years was Google+, many SEOs and marketing professionals have bee...

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Should We Care Who Our Social Followers Are?

Written by Danielle Bachini

A client that has been running social advertisements in an effort to gain more followers recently came to us with a good question. The client noticed that some of its followers included “Bobby, a 14 year old vegetarian” and “Sally, a mom of 3 that enjoys knitting”. To the client, neither of ...

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Keep Your Social Media Strategy Mobile Friendly

Written by Danielle Bachini

If you are using the Internet to market your business (and today, every business should be) it’s necessary to understand user behavior and the ways in which your target audience is accessing the Internet. Over time, more and more people are purchasing smartphones, tablets, e-readers, etc. The Inte...

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Who Has Your Social Logins?

Written by Shawna Wright

We recently started working with a new SEO client and one of the biggest issues we've been dealing with is tracking down all their social login information. Their previous SEO firm created all their social accounts (Twitter, Facebook, LinkedIn company page, etc) and hasn't been too eager to send the...

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How to Know When Your Facebook Fans Are Most Active

Written by Danielle Bachini

Facebook is the number one social network, which means that you should be utilizing it for your business. No matter what industry you are in, your target audience is using Facebook in some capacity. It’s a great place to share your content and interact with current and potential clients and custom...

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How Do You Determine Social Media Success?

Written by Shawna Wright

In a previous post we discussed how one tweet does not usually turn into one sale. Being active on social media can generate a lot of positive outcomes for your brand, but a direct contribution to your bottom line is usually not one of them. For most businesses, even B2C retailers, being active in s...

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How to Get More Website Visitors From Social Media

Written by Danielle Bachini

Social media is an important part of an online marketing strategy today. The goal of marketing is to gain exposure among target audience members in order to improve sales. No matter what industry you are in, your target audience is using social media in some form or another, which means that it’s ...

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Not All Social Media Activity Should be Outsourced

Written by Danielle Bachini

We live in a world where social media marketing on behalf of your business is no longer an option. It’s a necessity. When considering whether or not to do business or buy from an organization, prospects conduct research and thoroughly review all branded channels, including social media pages. If a...

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Define the Goals of Social Media Marketing to Find ROI

Written by Nick Stamoulis

Proving social media ROI is still a little complicated for most site owners and marketers. For the most part, one tweet does not automatically equal one sale and companies looking for one-to-one metrics to show ROI are often disappointed. Yes, there are numbers that show how Pinterest activity turns...

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4 Reasons Why Social Media Matters for SEO

Written by Shawna Wright

Most site owners and marketers understand that it’s not SEO or social media marketing, it’s SEO and social media marketing. The two are intimately linked and when you invest in both you’re bound to be much more successful in the long run. But how exactly does social media marketing influence y...

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Both B2Cs and B2Bs Should Invest in Social Media

Written by Nick Stamoulis

In a recent interview that we conducted with Josh Dreller, Director of Marketing Research at Kenshoo, he had this to say about social media: At this point, it shouldn’t be “should we invest in social” but rather “how should we invest in social?” Social is not even a channel anymore but ...

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Protecting Company Social Accounts from Rogue Employees

Written by Nick Stamoulis

It seems like every few weeks we hear a social media horror story of one kind of another. An employee tweets something offensive from the corporate account, not their personal account. The owner of the company turns a political hotbed into a promotional message. Another group of employees live tweet...

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How to Increase Your Twitter Follower Count

Written by Nick Stamoulis

Twitter is an important social network for both B2C and B2B companies, as it falls somewhere between Facebook (which typically has a B2C focus) and LinkedIn (which has a B2B focus). It’s an outlet to share your content and other information that current and potential clients or customers would fin...

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Sometimes One Tweet Can Equal One Sale…Sort Of

Written by Shawna Wright

Brick Marketing runs 4-6 SEO workshops here in Boston every year. We do a minimal amount of active marketing, usually letting the SEO value of our website position the workshops in front of those looking for a local course. If we still have some seats left a week or two before the workshop we’ll d...

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Social Media Pages Are Primary Sources of Information

Written by Nick Stamoulis

Social media pages have become a “must have” for all businesses. Whether you own a small Mom and Pop shop or an enterprise organization, social media shouldn’t be viewed as an option. There are numerous reasons to be active in social media and set up business profiles on each of the primary so...

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Timing Can Make or Break Your Social Media Marketing

Written by Shawna Wright

During the last SuperBowl Oreo spent $4 million on a 30 second commercial. Do you remember it? Maybe not but I bet you heard about their “dunk in the dark” tweet that went out during the 34 minute blackout. That simple image and social update garnered 10,000 retweets in an hour and probably hund...

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Be Good to Your Social Influencers

Written by Nick Stamoulis

There is no denying that social media marketing has become a critical component of your online marketing success. A strong social presence helps get your content in front of a wider audience, which in turn can create more natural links. A strong social presence also lends credibility and authority t...

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Additional Ways to Be Social Online

Written by Nick Stamoulis

When you think of the word “social” in an online context, you probably associate that word with the big social networks that exist- Facebook, Twitter, LinkedIn, Google+, Pinterest, etc. So when your marketing team suggests that your business or brand become more social, you automatically think ...

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Can Social Media Marketing Really Generate Revenue?

Written by Shawna Wright

There is no denying that being active on social networks like Facebook, Twitter, LinkedIn, Google+, and other niche networks has tons of benefits. Not only does social media marketing help connect you with your existing customer base, it can also be used to introduce your brand to new potential cust...

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Keeping Your Social Profiles Under Control

Written by Nick Stamoulis

Facebook, Twitter, Vine, Instagram, LinkedIn, Google+, Pinterest, StumbleUpon…and those are only some of the biggest social networking sites out there! If you’re like many of us, chances are you’ve got a couple dozen social profiles floating around, spread across a dozen more social sites. May...

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Is My Social Media Campaign Working?

Written by Nick Stamoulis

Unless you have been living under a rock over the last few years, you know how important social media has become to our everyday lives. People are constantly connected to others through numerous social networks on many devices including their desktop, laptop, smartphone, tablet, etc. It’s not ju...

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Someone Stole My LinkedIn Identity!

Written by Nick Stamoulis

Take a look at the two screen shots below. Notice anything? Yup—you read that right. Apparently both this woman Amanda Andrew and I are the President and Founder of Brick Marketing. When one of my team members brought this to my attention my first reaction was “well that doesn’t look like me!...

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Not All Social Sharing Buttons Are Required

Written by Nick Stamoulis

It takes a lot of time and effort to write high quality content to publish on a business blog. Of course, the content is only valuable if people are seeing it. It takes time to get blog posts to rank organically for related search terms, which is why you need to spend some time promoting your cont...

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The Real Social Media Management Happens In-House

Written by Shawna Wright

While we don’t know for sure how much of an impact social signals have on the SERPs there is definitely a correlation between an author’s social authority (which is influenced by social signals) and how well their content and website does organically. In addition to boosting your SEO program, so...

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Website First, Social Media Profiles Second

Written by Nick Stamoulis

Social media is a crucial component of online marketing today. Essentially, it’s where people are spending the majority of their time online. People have numerous social accounts and are using social media for many reasons. In addition to keeping up with friends and family, social media is one ...

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Is a Tweeted Link as Valuable as a Regular Link?

Written by Nick Stamoulis

While we may not know for certain how much weight a tweeted link carries with it in the search algorithm, there is more than enough evidence to suggest that social signals due influence your organic search presence in one way or another. And in the wake of the Google Penguin updates is link building...

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How to Improve Your Social Signals for SEO

Written by Nick Stamoulis

One of the biggest factors that contribute to your organic search ranking is the trust that your website and brand has established across the web. There are a number of ways that the search engines identify how trusted a website is. The domain age of the website and the quality of inbound links po...

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Why LinkedIn Is Perfect for B2B Content Promotion

Written by Nick Stamoulis

SEO is a long term investment, there is no way around in. Climbing through the SERPs takes time, commitment, and consistency. Depending on how competitive your market is and what your “money” keywords are getting to the top of the SERPs can be a long and arduous process. Most B2B marketers under...

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Utilize More Than One Social Media Channel

Written by Nick Stamoulis

Social media is no longer an option for business. It’s a necessity. When people are conducting research online they will check out a business website AND its social media presence. Nearly everyone is using social media in some form or another today. It’s become a way of life. If your busine...

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Using Google Hangouts to Create Video Blog Posts

Written by Nick Stamoulis

I came across this fantastic post on ClickZ by Chad Hill that broke down how he and colleague Adam Stetzer decided to use Google Hangouts to create a video blog post every day in 30 minutes or less. Google Hangouts lets you record your hangout and automatically post it to YouTube. You can then embed...

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Some Brands Will Never be Social Media Sweethearts

Written by Nick Stamoulis

In an interview I did with link building expert Eric Ward we started talking about how social media marketing, SEO, content marketing, and link building all worked together to build a brand online presence. After all, the content you write (optimized for SEO of course) fuels your social media market...

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5 Ways to Improve Social Media for SEO

Written by Nick Stamoulis

Social media and SEO shouldn’t be handled in separate silos since the activity of one affects the other. The search engines rank web content partially based on its “trust” which can be conveyed through social media. If content is actively being shared, liked, re-tweeted, etc., the search engin...

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Real Connections Through B2B Social Media Take Time

Written by Nick Stamoulis

Here’s a question for all the B2B marketers out there—when you attend a tradeshow and hand someone your business card do you expect that person to become a customer right then and there? In the next 24 hours? In the next 24 days? Probably not. You understand that connecting with prospects, leads...

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3 Other Social Media Platforms to Invest In

Written by Nick Stamoulis

We are all intimately familiar with the big social networks—Facebook, Twitter, LinkedIn, and to some extent Google+. But those four sites are not the only social media platforms out there. IN fact, they are really only the tip of the iceberg. Yes, Facebook has 800+ million users and Google+ (claim...

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Don’t Favor Social Over SEO

Written by Nick Stamoulis

The best online marketing campaign is well rounded and includes a combination of search engine optimization, content marketing, and social media. For the best results, all 3 of these tactics should be integrated into one overall campaign. However, there are still businesses out there that for what...

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Ways to Gauge Social Media Success

Written by Nick Stamoulis

There is often a struggle between the marketing department and the finance department. The marketing department knows the importance of long term efforts like SEO and social media marketing, both of which require some of the budget in order to execute the strategies efficiently. However, those res...

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Proving the Impact of Social Media Promotion

Written by Nick Stamoulis

I was talking with a client a few weeks back that was really excited because their company recently hired a new VP of Marketing. Although my point of contact was the Marketing Director for this company, she felt like she had no one on her side when it came to their marketing efforts, including SEO a...

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4 Twitter Etiquette Rules for Brands

Written by Nick Stamoulis

I am a big fan of Twitter for business use. I think it’s a great way to promote and share content, keep up with the latest news and updates from my favorite industry blogs, connect with industry leaders and more. But just like any other form of social interaction, there is a certain code of etique...

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Don’t Favor Social Profiles Over a Website

Written by Nick Stamoulis

Social media has become a huge part of online marketing today, and for good reason. Nearly everybody has a presence on at least one social networking site while most people have accounts on multiple sites and check in on a daily (or even hourly!) basis. Social media is where the people are, which ...

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Share-Worthy Content Ranks Higher In Search

Written by Nick Stamoulis

Recently Mashable published an interesting article about content marketing and how it has evolved over the past decade. They compared content that people shared with how high the content ranked in the search results. Back in 2002, there was a small overlap of these two areas. Fast forward ten years ...

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Are You Using LinkedIn Properly?

Written by Nick Stamoulis

Most of the attention in the social media world is paid to Facebook and Twitter while other sites like Google+ and Pinterest continue to gain popularity. It seems like LinkedIn tends to get lost in the shuffle and only comes up in conversations when people are looking for a job or looking to recruit...

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Get the Most Out of Your Social Media Investment

Written by Nick Stamoulis

Social media marketing is finally becoming accepted practice among the higher ups, but the pressure is still there. “What are we getting out of social media?”, “Is social media getting us any leads or sales?”, and “What is our social media ROI?” are all common questions that executives ...

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Social Post Timing Items to Consider

Written by Nick Stamoulis

When getting started with social media for business there’s a lot that needs to be considered. Many business owners just jump in thinking that it will be easy because they’ve been using social networking sites for personal use for years. However, using it for business is an entirely different ...

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Twitter for Business Best Practice Tips

Written by Nick Stamoulis

Twitter can be an invaluable online marketing tool if it’s used properly on behalf of a business. In addition to visiting a business website, people tend to also check out business social pages to learn more. While business websites include lots of static information, a business social media str...

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Consider Branding Elements for Social Pages

Written by Nick Stamoulis

If you take online marketing seriously, you understand the importance of social media. Millions of people log in to social accounts on a daily basis to connect with friends and family and to find information. While the majority of businesses have taken note and gotten involved, many still aren’t...

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Social Media Bias: Your Brand on the Wrong End?

Written by Nick Stamoulis

In a recent interview with I did with link building expert Eric Ward, he brought up some great points about social media bias saying; Likes and shares and pluses are really not very good metrics for organic search, because there are inherent biases against certain topics. The search engines have to...

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Social Media Challenges to Overcome

Written by Nick Stamoulis

Social media is no longer “new media” and social media marketing is now simply “marketing”. Promoting a business via social media has become mainstream. NOT having a social media presence is what sets your business apart from the rest, and not in a good way. Millions of people check into ...

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Social Media Tactics that Improve Conversion

Written by Nick Stamoulis

Millions of people sign in to one or more social media accounts on a daily basis. Since it’s where the people are, social media can be a great online marketing tool if it’s used properly. While social media may be for “fun” for personal use, it can’t be looked at that way for business. ...

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Social Activity needs to be Consistent

Written by Nick Stamoulis

Social media marketing is no longer the new, shiny object when it comes to marketing online. In fact, it’s become mainstream and if your business doesn’t have a social presence you are in the minority. While most businesses have hopped on the social media train, a large percentage of them stil...

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Are You Choosing Facebook Over Your Website?

Written by Nick Stamoulis

A few weeks ago I came across this interesting post on MarketingProfs by Christian Briggs entitled “Four Reasons to Jettison the Traditional Website and Go Social.” In it, Briggs remarks, “I see companies dispensing with the traditional website in favor of integrating the most popular social n...

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Don’t Overemphasize Social on Your Website

Written by Nick Stamoulis

If you own a business and operate a business website it’s a smart idea to get involved in social media. Social media provides many great online marketing opportunities. It’s a way to communicate with target audience members and an avenue to share content, thoughts, ideas, etc. Nearly everyone ha...

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