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Don’t Judge Your Social Success From One Update

Writing by Nick Stamoulis in Social Media

When it comes to social media marketing, it’s easy to lose the forest for the trees. We get so hung up on the daily numbers (how many times this piece of content is shared, how many people Liked our Facebook page, how many reTweets this link got), that we lost sight of the bigger picture. I’ve heard it from many site owners— “Well I posted this update to Facebook and nothing happened, so I don’t think social media marketing will work for my business.” When it comes to social success, you’ve got to remember that it’s not the individual updates that make the real difference, it’s your social presence, personality and activity as a whole. I think the problem a lot of site owners have with determining social success is that they are looking for a direct connection, a one-to-one relationship between this Facebook update and that sale. Unfortunately, CLICK HERE TO READ MORE...

5 Tips to Keep Social Media Followers Happy

Writing by Brick Marketing in Social Media

Getting social media followers is really only the first step when it comes to social media marketing. The real goal is to keep your social media followers happy and engaged long after they initially click the “Follow” or “Like” button. Many brands still aren’t quite sure how to do this well, and end up losing followers. In order to avoid having this happen to you, be sure to do the following: Post Regularly Keep in mind that posting regularly is not the same as posting all of the time. You want to be active, but you also CLICK HERE TO READ MORE...

Understanding Social Media Timing

Writing by Nick Stamoulis in Social Media

When it comes to social media marketing, timing is everything. It doesn’t matter how well crafted your message is, how useful your content or how clever your update is—if no one is online to see/hear it, what’s the point? Think about it like this—one of your customers might be following your company on Twitter, but they are also following 107 other brands/people. Their Twitter feed is constantly being updated with everyone’s latest tweet, pushing older tweets further and further down. Let’s say you tweet your daily blog post at 9 AM (social promotion is so important for content marketing!) but CLICK HERE TO READ MORE...

You Don’t Own Your Social Profiles

Writing by Nick Stamoulis in Social Media

Every now and then I come across a blog post or article recommending that website owner ditch their company website in favor of their Facebook profile page. The argument is that Facebook is really the driving force behind your consumers’ online actions, so why waste your time on a website when your audience is always hanging out on social networks? While having a Facebook, Twitter, LinkedIn (for B2B businesses) and Google+ account is incredibly important, site owners can’t rely on their social profiles to keep their online brand alive. The main reason—you don’t really own your social profiles. Think of Facebook CLICK HERE TO READ MORE...

3 Important Ways B2Bs Should Use Social Media

Writing by Brick Marketing in Social Media

B2Bs are starting to come around, but there are still many B2Bs out there that are social media hold outs. Even if they have created Pages in social media (after being hounded to do so by their marketing advisors), those Pages tend to sit inactive because B2Bs are still confused by the medium. They see it more as a B2C way to market. Well, that’s just not true! B2Bs can experience success in social media too; they just need to better understand how to leverage the medium. Here are 3 important ways to do so: CLICK HERE TO READ MORE...

Tips to Get Social Media Followers to Convert

Writing by Brick Marketing in Social Media

Social media followers may “Like” you, but is that enough? Not really. Social media followers are only valuable if they eventually turn into something more. If they are just passively noticing your social posts, but never taking any action- it’s time to change that. Here are some tips to help improve the rate at which social media followers turn into actual customers, clients, or leads: Get the Right Followers What kinds of people are following you in social media? Are they the type that will actually convert? If you find that a lot of your CLICK HERE TO READ MORE...

The Different Types of Social Media Experts

Writing by Nick Stamoulis in Social Media

If you are thinking about hiring a social media expert to manage your social media marketing campaign, make sure you are working with the right kind of social media expert that is a good fit for your business. Here are five types of social media experts: 1. Reformed PR Person The reformed PR social media expert recognizes that traditional PR is on its way out and is being replaced by/morphed into social media. Publishing online press releases (while great from an SEO link building perspective is great) on social networks isn’t enough; companies and individuals can connect with journalists directly via CLICK HERE TO READ MORE...

5 B2B Social Media Guidelines to Follow

Writing by Brick Marketing in Social Media

It’s advisable for businesses of all sizes and industries to be involved in social media. After all, social media is where the people are. It’s a misunderstanding that social media is better suited for B2C marketers, because B2B decision makers are still consumers too- aren’t they? B2Bs can find success in social media as long as they are willing to take the time to understand the medium and invest in executing a strategy. Here are 5 important B2B social media marketing guidelines to follow: Join the Right Networks There are so many social networks that exist today CLICK HERE TO READ MORE...

Social Signals and SEO – SEO Video Lesson

Writing by Brick Marketing in Social Media

The search engines have readily admitted that they are looking at social signals as a ranking factor. The more times a piece of content is shared/Liked/Tweeted/posted/etc., the more valuable it becomes in the eyes of the search engines. Now is the time to kick your social media marketing into high gear and really integrate it into the rest of your online marketing. Watch this week's SEO video lesson here! For more social media marketing tips and lessons from Nick Stamoulis, check out the Brick Marketing social media marketing video lesson CLICK HERE TO READ MORE...

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