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Do’s and Don’ts of Responding to Negative Social Media Comments

Writing by Nick Stamoulis in Social Media


girl yelling

If you’re willing to put the time in, social media is great for business. It serves as an outlet to inform your target audience, gain exposure, and make connections. Yet, it’s not always going to be sunshine and rainbows. A social media page opens your business up to receiving comments of any variety. And they might not always be good. Every business is bound to receive a few negative comments on their page here and there. What’s important to understand is that it’s not so much the negative comment that will impact your business. It’s more about how you handle it. Most of your social followers will give little thought to a few negative comments that may pop up. Of course, if there are lots of negative comments that’s another issue. That means that there is a business issue that requires deeper thought and action to mitigate. For the CLICK HERE TO READ MORE...

The Potential Fallout of Cutting Back on Facebook Posts

Writing by Danielle Bachini in Social Media


don't stop

Marketers know that Facebook marketing isn’t as easy or straightforward as it should be. Ideally, the process would be simple. You create a company page, share status updates via that page, and those updates show up in the News Feeds of people that have “Liked” you. But this is Facebook, and they are known for making things more difficult. The News Feed isn’t just a stream of updates from people or pages that you have liked. Instead, it’s a stream of updates that Facebook chooses to show you from people or pages that you have liked. Facebook’s News Feed algorithm CLICK HERE TO READ MORE...

Make the Most of Your LinkedIn Posts

Writing by Nick Stamoulis in Social Media


share

First things first. If you want to succeed in online marketing today, you need to be creating quality content on a regular basis and sharing that content with a social following that should steadily increase over time. In the B2B sector specifically, perhaps the most important social channel to be dedicating resources towards is LinkedIn. Whereas the other top social networks are used for a variety of reasons, LinkedIn is focused on business and business relationships and your business focused content isn’t going to be overshadowed by pictures of babies or cats. The first step towards LinkedIn marketing success CLICK HERE TO READ MORE...

Responding to Comments is Part of a Social Marketing Campaign

Writing by Danielle Bachini in Social Media


comment

There is so much more to a social media marketing campaign than merely setting up the company page and adding a bio and maybe a few pictures. Yet that’s all that so many companies do! A company social media page needs to be an active and engaging entity. That means that it needs to be updated often with useful and informative posts. There are plenty of companies that do keep their pages active, but then they disregard one crucial component of social media- being social! Regularly posting content is great, but without the conversation piece the company social media page CLICK HERE TO READ MORE...

Why B2Bs Should Be Using Facebook, Not Just LinkedIn

Writing by Nick Stamoulis in Social Media


facebook

There’s no question that B2Bs should be active on LinkedIn. After all it’s a social network with a business focus. People sign in to their LinkedIn account to read business related articles, make business connections, and update their professional profile. That’s why it’s no surprise that in a recent report from Social Media Examiner, the majority of B2B marketers surveyed said that LinkedIn was the most important social platform for their business. What was somewhat surprising is that the majority was just 33%. Just behind that, at 31%, was Facebook. Twitter was listed at just 16%. From CLICK HERE TO READ MORE...

5 Things to Do When Curating Content for Social Media

Writing by Danielle Bachini in Social Media


5 Things to Do When Curating Content for Social Media

Online marketing is about content. Specifically in the B2B sector, content is what gains brand visibility and generates leads. Every company should be creating content, publishing it on the company blog, and sharing it in social media. Of course, creating quality content is no easy task. It requires time and resources. That’s why it’s recommended to supplement your own content and links in social media with links to content that was created by others that will also benefit your target audience and social media followers. In addition to keeping your social accounts active, content curation is a way to spread CLICK HERE TO READ MORE...

3 Ways to Get More Twitter Followers

Writing by Nick Stamoulis in Social Media


3 Ways to Get More Twitter Followers

Twitter can be used to gain visibility and as a lead generation tool for businesses. Sure, Twitter has lots of noise to compete with, but that just means that a Twitter strategy requires some time and effort. Simply obtaining a Twitter handle, uploading an image of your logo, adding a brief description, and linking over to your website isn’t enough to result in meaningful connections that could ultimately result in leads or sales down the road. Twitter requires a daily investment in order to gain followers that could eventually turn into something more and have an impact on your bottom CLICK HERE TO READ MORE...

Make Time for Social Media

Writing by Danielle Bachini in Social Media


Make Time for Social Media

When discussing the important role that social media activity plays in SEO, we often hear the grumbles from our small business clients. “But we just don’t have the time to do social media”, they say. Well, we’re here to tell you that you need to start making time. Social media can be many things to many people. Sure, some people prefer to use social media strictly for personal reasons- to keep in touch with family and friends and post pictures of their cats and babies. But there is a growing segment of people that use social media to connect with CLICK HERE TO READ MORE...

Feed Your Social Media Machine

Writing by Danielle Bachini in Social Media


Feed Your Social Media Machine

Social media is a must for businesses of all sizes and from all industries today. In addition to a business website, a business social media page serves as an additional source of information for the consumer. It can aid in the decision making process during the consideration stage or encourage repeat purchases from existing customers. Consumers expect a business to have a social media presence today just as much as they expect a business to have its own website. In the minds of many, a business today that lacks social media pages lacks credibility. What those businesses also lack is CLICK HERE TO READ MORE...

Can Social Media Really Help You Sell?

Writing by Shawna Wright in Social Media


Can Social Media Really Help You Sell?

It's important to remember that, for the most part, people don't turn to social media channels with the end-goal of pulling out their credit card. They go to Facebook and Twitter and Pinterest to share photos and updates, check-in with friends, post events, read news, and more. Social media is all about connecting to your online world, not buying a product. They might reach out to their social connections to ask for opinions about restaurants, movies, mechanics, and so forth, and they can certainly click on ads that capture their attention in the moment, but chances are they aren't opening CLICK HERE TO READ MORE...

Social Media Can Be A Great Source of Immediate Traffic

Writing by Shawna Wright in Social Media


Social Media Traffic

It's important to understand that SEO is a long-term, building process that grows on itself over time. The things you do today might not have any real impact for several weeks, or even months, but they can carry you for months after the fact. The content you create today might take a few days to get crawled and indexed by Google, and then it has to age naturally and crawl its way up the SERPs, meaning you can't count on any real organic traffic for some time. Have no fear, it will come in time! But while you are waiting CLICK HERE TO READ MORE...

True Facebook Promotion is No Longer Free

Writing by Danielle Bachini in Social Media


One of the most important places to market your business today is via social media. No matter who your target audience members are, there’s a good chance that they are using social media to some extent and most people are logging into at least one social account on a daily basis. There’s evidence that the younger generation may be moving away from Facebook but let’s face it, it’s still the social media powerhouse for now. That’s why it’s still necessary to have an active company Facebook page. One of the big draws to Facebook for businesses has been that it’s a CLICK HERE TO READ MORE...

Is Google+ On the Outs?

Writing by Shawna Wright in Social Media


Back in April, TechCrunch wrote a great piece comparing Google+ to the walking dead. Google’s Vic Gundotra announced that he would be leaving the company after eight years and since Gundotra’s primary project for the many of those years was Google+, many SEOs and marketing professionals have been wondering what the future holds for Google+. Even though Google is denying it, many sources are reporting that Google+ will no longer be considered a product, but a platform, ending its attempted competition with Facebook and Twitter. For the most part, Google+ has been a ghost town since it launched. Even with CLICK HERE TO READ MORE...

Social Traffic Can Hold You Over While You Waiting for Organic Traffic

Writing by Shawna Wright in Social Media


Social Traffic Can Hold You Over While You Waiting for Organic Traffic

Oftentimes SEO can feel like a huge game of hurry up and wait. You create tons of content (both static and fresh blog posts), agonize over the usability of your website, spend hours digging for the best possible links and hunting down new linking opportunities, measure and test every little conversion aspect and more. But even with hours upon hours of work behind you (and plenty more ahead) the organic traffic just isn't there. Why not? Well, just because you create a piece of content or link today Google might not find/crawl it for a few days or even a CLICK HERE TO READ MORE...

Should We Care Who Our Social Followers Are?

Writing by Danielle Bachini in Social Media


Should We Care Who Our Social Followers Are?

A client that has been running social advertisements in an effort to gain more followers recently came to us with a good question. The client noticed that some of its followers included “Bobby, a 14 year old vegetarian” and “Sally, a mom of 3 that enjoys knitting”. To the client, neither of these people appear to be a good match or members of its target audience so the client was wondering, “Should we care who follows us in social media?” Unfortunately due to the nature of social media, a business can’t control who follows it as long as the account CLICK HERE TO READ MORE...

Keep Your Social Media Strategy Mobile Friendly

Writing by Danielle Bachini in Social Media


Keep Your Social Media Strategy Mobile Friendly

If you are using the Internet to market your business (and today, every business should be) it’s necessary to understand user behavior and the ways in which your target audience is accessing the Internet. Over time, more and more people are purchasing smartphones, tablets, e-readers, etc. The Internet has gone mobile and some of the top sites visited on a mobile device are social sites which means that marketers must take certain precautions when developing a social media strategy. Here are 4 ways to keep your social media strategy mobile friendly: Post images Nearly all of the major social media sites put an CLICK HERE TO READ MORE...

3 Signs That Your Social Media Campaign is On The Right Track

Writing by Danielle Bachini in Social Media


Social Media

Social media is a necessary component of an online marketing strategy today. If you aren’t active in social media you are missing out on chances to interact with your target audience, share information, generate traffic to your website, and increase your online visibility. If time and resources are being dedicated to your social media efforts, you need to make sure that those efforts are paying off. That’s why it’s necessary to analyze your campaign on a regular basis to determine if you are utilizing the social channels the correct way. If you are using social media correctly, you’ll notice that the CLICK HERE TO READ MORE...

Increase Your Chances of Showing up in the Facebook News Feed

Writing by Danielle Bachini in Social Media


Increase Your Chances of Showing up in the Facebook News Feed

It seems like it should be straightforward. Someone finds your business on Facebook, hits “Like” and then your content appears in their News Feed. After all, by hitting the “Like” button a user is willingly opting in to see your posts. Unfortunately, it’s not as easy as it seems. See, Facebook has this thing called “EdgeRank” which is its algorithm for determining what shows up in a user’s feed. “Liking” a Page or being friends with someone doesn’t mean that you will see every post that those Pages or people share. In fact, if you sign in with a Page manager CLICK HERE TO READ MORE...

Who Has Your Social Logins?

Writing by Shawna Wright in Social Media


Who Has Your Social Logins?

We recently started working with a new SEO client and one of the biggest issues we've been dealing with is tracking down all their social login information. Their previous SEO firm created all their social accounts (Twitter, Facebook, LinkedIn company page, etc) and hasn't been too eager to send the login information over to us. Our client has emailed their old SEO provider 5 or 6 times to get all the social logins, and every few days we stumble across another profile that we are locked out of. It doesn't help the mess that several employees had also created social CLICK HERE TO READ MORE...

Social Advertising is Different Than Search Advertising

Writing by Danielle Bachini in Social Media


Social Advertising is Different Than Search Advertising

Two of the top places for your company to be found on the web are the search engines and social media. This is where people spend the majority of their time online. Unfortunately, having a website and having social media profile pages doesn’t always mean that your target audience is going to quickly find them. The search and social spaces are full of competitors and other noise, which means that in some cases it’s necessary to invest in advertising in these spaces in order to gain an advantage and improve the chances that your brand will be noticed. However, what CLICK HERE TO READ MORE...

How to Know When Your Facebook Fans Are Most Active

Writing by Danielle Bachini in Social Media


Fans online

Facebook is the number one social network, which means that you should be utilizing it for your business. No matter what industry you are in, your target audience is using Facebook in some capacity. It’s a great place to share your content and interact with current and potential clients and customers. To be efficient with your Facebook posts it’s necessary to understand the behavior of your Fans. When are they using Facebook? This information can be now found within Facebook Insights and can be used to decide on the optimal times to post your content. To find this information, click CLICK HERE TO READ MORE...

How Do You Determine Social Media Success?

Writing by Shawna Wright in Social Media


How Do You Determine Social Media Success?

In a previous post we discussed how one tweet does not usually turn into one sale. Being active on social media can generate a lot of positive outcomes for your brand, but a direct contribution to your bottom line is usually not one of them. For most businesses, even B2C retailers, being active in social media helps them connect with their target audience time and time again, drive people back to their site, build their social reputation, and more. But when it comes to generating sales social media marketing has a more round-about impact. Sites that expect to get CLICK HERE TO READ MORE...

How to Get More Website Visitors From Social Media

Writing by Danielle Bachini in Social Media


SocialTraffic2012vs2013

Social media is an important part of an online marketing strategy today. The goal of marketing is to gain exposure among target audience members in order to improve sales. No matter what industry you are in, your target audience is using social media in some form or another, which means that it’s necessary to have a social media presence on behalf of a business. People use social media for a variety of reasons, one of which is to connect with businesses or brands that they do business with currently or are researching before potentially doing business with them. While a CLICK HERE TO READ MORE...

Not All Social Media Activity Should be Outsourced

Writing by Danielle Bachini in Social Media


LinkedIn-Logo-2C

We live in a world where social media marketing on behalf of your business is no longer an option. It’s a necessity. When considering whether or not to do business or buy from an organization, prospects conduct research and thoroughly review all branded channels, including social media pages. If a company social media page isn’t active or doesn’t exist at all, the company is missing an important element of today’s marketing mix. Social media success often correlates with business success. While most businesses understand this, a common problem is that social media activity requires an investment. If the marketing department already CLICK HERE TO READ MORE...

Define the Goals of Social Media Marketing to Find ROI

Writing by Nick Stamoulis in Social Media


Define the Goals of Social Media Marketing to Find ROI

Proving social media ROI is still a little complicated for most site owners and marketers. For the most part, one tweet does not automatically equal one sale and companies looking for one-to-one metrics to show ROI are often disappointed. Yes, there are numbers that show how Pinterest activity turns into sales in the grand scheme of things, but most companies are still looking for the right way to accurately measure the effect of their social media campaigns. To me, one of the reasons it is so hard to find social media ROI is because social media marketing CLICK HERE TO READ MORE...

4 Reasons Why Social Media Matters for SEO

Writing by Shawna Wright in Social Media


Social Media

Most site owners and marketers understand that it’s not SEO or social media marketing, it’s SEO and social media marketing. The two are intimately linked and when you invest in both you’re bound to be much more successful in the long run. But how exactly does social media marketing influence your SEO? Here are four things to keep in mind: 1. Social media adds real authority to your links. At the most basic level, links are like votes for your website. The more links (votes) your site has the more valuable it should be, right? Well spammers realized that for a while CLICK HERE TO READ MORE...

Both B2Cs and B2Bs Should Invest in Social Media

Writing by Nick Stamoulis in Social Media


In a recent interview that we conducted with Josh Dreller, Director of Marketing Research at Kenshoo, he had this to say about social media: At this point, it shouldn’t be “should we invest in social” but rather “how should we invest in social?” Social is not even a channel anymore but rather a layer. There’s social search, social display, social video, social mobile, social content -- social everything. Social media can be utilized at every step of the funnel – from driving awareness at the top to impacting consumers to convert at the bottom and everywhere in CLICK HERE TO READ MORE...

Protecting Company Social Accounts from Rogue Employees

Writing by Nick Stamoulis in Social Media


It seems like every few weeks we hear a social media horror story of one kind of another. An employee tweets something offensive from the corporate account, not their personal account. The owner of the company turns a political hotbed into a promotional message. Another group of employees live tweet as the marketing department is fired. While the specifics of each social media faux pas may vary, the end lesson to learn is the same—company need to know who has access to the company social accounts and to carefully watch what those employees are CLICK HERE TO READ MORE...

How to Increase Your Twitter Follower Count

Writing by Nick Stamoulis in Social Media


Twitter is an important social network for both B2C and B2B companies, as it falls somewhere between Facebook (which typically has a B2C focus) and LinkedIn (which has a B2B focus). It’s an outlet to share your content and other information that current and potential clients or customers would find useful. In many cases a company Twitter page is right up there with the company website regarding where people go looking for information about your company. If you are sharing great content, you obviously want it to be seen which means that you need to have a substantial Twitter following. CLICK HERE TO READ MORE...

Sometimes One Tweet Can Equal One Sale…Sort Of

Writing by Shawna Wright in Social Media


Twitter conversions

Brick Marketing runs 4-6 SEO workshops here in Boston every year. We do a minimal amount of active marketing, usually letting the SEO value of our website position the workshops in front of those looking for a local course. If we still have some seats left a week or two before the workshop we’ll do a last minute social push to get the word out and hopefully pull in one or two more registrants that way. Normally we don’t expect a single social update to turn into a sale, especially in the B2B world, but that doesn’t mean it CLICK HERE TO READ MORE...

Social Media Pages Are Primary Sources of Information

Writing by Nick Stamoulis in Social Media


Social media pages have become a “must have” for all businesses. Whether you own a small Mom and Pop shop or an enterprise organization, social media shouldn’t be viewed as an option. There are numerous reasons to be active in social media and set up business profiles on each of the primary social networks along with niche social networks, the most obvious of which is that social media is where the people are. It’s Marketing 101 to know that in order to generate awareness of your product or service you need to be where your target audience is. Today, no CLICK HERE TO READ MORE...

Timing Can Make or Break Your Social Media Marketing

Writing by Shawna Wright in Social Media


During the last SuperBowl Oreo spent $4 million on a 30 second commercial. Do you remember it? Maybe not but I bet you heard about their “dunk in the dark” tweet that went out during the 34 minute blackout. That simple image and social update garnered 10,000 retweets in an hour and probably hundreds of online mentions, links, and stories the next day. The tweet may not have been particularly clever but it had one thing going for it that you just can’t force---a great sense of timing. Here is social media expert Greg Finn’s take on the CLICK HERE TO READ MORE...

Let Your Audience Choose How They Want to Interact with You

Writing by Shawna Wright in Social Media


No one can deny that long-term impact of social media interactions. Although a lonely tweet might not result in an immediate sale, that tweet might be the first step in the long series of interactions your brand has with a member of your target audience who ultimately becomes a customer. But although big social networks like Facebook and Twitter have millions of users, that doesn’t automatically mean that each platform is perfect for your brand or your audience. Maybe your customers don’t want to hear from you on Facebook, but they are happy to get a monthly newsletter. Or perhaps CLICK HERE TO READ MORE...

Be Good to Your Social Influencers

Writing by Nick Stamoulis in Social Media


There is no denying that social media marketing has become a critical component of your online marketing success. A strong social presence helps get your content in front of a wider audience, which in turn can create more natural links. A strong social presence also lends credibility and authority to your online brand, as the search engines move towards rewarding “above the board” actions. After all, a brand (or person) is much less likely to try and spam their way to the top of the SERPs when their name is out there for all to see. But being active CLICK HERE TO READ MORE...

Additional Ways to Be Social Online

Writing by Nick Stamoulis in Social Media


When you think of the word “social” in an online context, you probably associate that word with the big social networks that exist- Facebook, Twitter, LinkedIn, Google+, Pinterest, etc. So when your marketing team suggests that your business or brand become more social, you automatically think that means posting more on these big social networks. Obviously, that is a big part of the equation. These social networks are certainly where the people are and provide great opportunities to get noticed and communicate with target audience members. However, there are additional ways to be social and get CLICK HERE TO READ MORE...

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