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Social Advertising is Different Than Search Advertising

Writing by Danielle Bachini in Social Media


Social Advertising is Different Than Search Advertising

Two of the top places for your company to be found on the web are the search engines and social media. This is where people spend the majority of their time online. Unfortunately, having a website and having social media profile pages doesn’t always mean that your target audience is going to quickly find them. The search and social spaces are full of competitors and other noise, which means that in some cases it’s necessary to invest in advertising in these spaces in order to gain an advantage and improve the chances that your brand will be noticed. However, what advertisers need to understand is that the goals of search advertising and social advertising should be different from one another. While search advertising should result in immediate web traffic, social advertising is a long term tactic, much like SEO. In a recent interview with Greg Sterling of CLICK HERE TO READ MORE...

How to Know When Your Facebook Fans Are Most Active

Writing by Danielle Bachini in Social Media


Fans online

Facebook is the number one social network, which means that you should be utilizing it for your business. No matter what industry you are in, your target audience is using Facebook in some capacity. It’s a great place to share your content and interact with current and potential clients and customers. To be efficient with your Facebook posts it’s necessary to understand the behavior of your Fans. When are they using Facebook? This information can be now found within Facebook Insights and can be used to decide on the optimal times to post your content. To find this information, click CLICK HERE TO READ MORE...

How Do You Determine Social Media Success?

Writing by Shawna Wright in Social Media


How Do You Determine Social Media Success?

In a previous post we discussed how one tweet does not usually turn into one sale. Being active on social media can generate a lot of positive outcomes for your brand, but a direct contribution to your bottom line is usually not one of them. For most businesses, even B2C retailers, being active in social media helps them connect with their target audience time and time again, drive people back to their site, build their social reputation, and more. But when it comes to generating sales social media marketing has a more round-about impact. Sites that expect to get CLICK HERE TO READ MORE...

How to Get More Website Visitors From Social Media

Writing by Danielle Bachini in Social Media


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Social media is an important part of an online marketing strategy today. The goal of marketing is to gain exposure among target audience members in order to improve sales. No matter what industry you are in, your target audience is using social media in some form or another, which means that it’s necessary to have a social media presence on behalf of a business. People use social media for a variety of reasons, one of which is to connect with businesses or brands that they do business with currently or are researching before potentially doing business with them. While a CLICK HERE TO READ MORE...

Not All Social Media Activity Should be Outsourced

Writing by Danielle Bachini in Social Media


Not All Social Media Activity Should be Outsourced

We live in a world where social media marketing on behalf of your business is no longer an option. It’s a necessity. When considering whether or not to do business or buy from an organization, prospects conduct research and thoroughly review all branded channels, including social media pages. If a company social media page isn’t active or doesn’t exist at all, the company is missing an important element of today’s marketing mix. Social media success often correlates with business success. While most businesses understand this, a common problem is that social media activity requires an investment. If the marketing department CLICK HERE TO READ MORE...

Define the Goals of Social Media Marketing to Find ROI

Writing by Nick Stamoulis in Social Media


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Proving social media ROI is still a little complicated for most site owners and marketers. For the most part, one tweet does not automatically equal one sale and companies looking for one-to-one metrics to show ROI are often disappointed. Yes, there are numbers that show how Pinterest activity turns into sales in the grand scheme of things, but most companies are still looking for the right way to accurately measure the effect of their social media campaigns. To me, one of the reasons it is so hard to find social media ROI is because social media marketing CLICK HERE TO READ MORE...

4 Reasons Why Social Media Matters for SEO

Writing by Shawna Wright in Social Media


4 Reasons Why Social Media Matters for SEO

Most site owners and marketers understand that it’s not SEO or social media marketing, it’s SEO and social media marketing. The two are intimately linked and when you invest in both you’re bound to be much more successful in the long run. But how exactly does social media marketing influence your SEO? Here are four things to keep in mind: 1. Social media adds real authority to your links. At the most basic level, links are like votes for your website. The more links (votes) your site has the more valuable it should be, right? Well spammers realized that for a while CLICK HERE TO READ MORE...

Both B2Cs and B2Bs Should Invest in Social Media

Writing by Nick Stamoulis in Social Media


Both B2Cs and B2Bs Should Invest in Social Media

In a recent interview that we conducted with Josh Dreller, Director of Marketing Research at Kenshoo, he had this to say about social media: At this point, it shouldn’t be “should we invest in social” but rather “how should we invest in social?” Social is not even a channel anymore but rather a layer. There’s social search, social display, social video, social mobile, social content -- social everything. Social media can be utilized at every step of the funnel – from driving awareness at the top to impacting consumers to convert at the bottom and everywhere in CLICK HERE TO READ MORE...

Protecting Company Social Accounts from Rogue Employees

Writing by Nick Stamoulis in Social Media


Protecting Company Social Accounts from Rogue Employees

It seems like every few weeks we hear a social media horror story of one kind of another. An employee tweets something offensive from the corporate account, not their personal account. The owner of the company turns a political hotbed into a promotional message. Another group of employees live tweet as the marketing department is fired. While the specifics of each social media faux pas may vary, the end lesson to learn is the same—company need to know who has access to the company social accounts and to carefully watch what those employees are CLICK HERE TO READ MORE...

How to Increase Your Twitter Follower Count

Writing by Nick Stamoulis in Social Media


How to Increase Your Twitter Follower Count

Twitter is an important social network for both B2C and B2B companies, as it falls somewhere between Facebook (which typically has a B2C focus) and LinkedIn (which has a B2B focus). It’s an outlet to share your content and other information that current and potential clients or customers would find useful. In many cases a company Twitter page is right up there with the company website regarding where people go looking for information about your company. If you are sharing great content, you obviously want it to be seen which means that you need to have a substantial Twitter following. CLICK HERE TO READ MORE...

Sometimes One Tweet Can Equal One Sale…Sort Of

Writing by Shawna Wright in Social Media


Twitter conversions

Brick Marketing runs 4-6 SEO workshops here in Boston every year. We do a minimal amount of active marketing, usually letting the SEO value of our website position the workshops in front of those looking for a local course. If we still have some seats left a week or two before the workshop we’ll do a last minute social push to get the word out and hopefully pull in one or two more registrants that way. Normally we don’t expect a single social update to turn into a sale, especially in the B2B world, but that doesn’t mean it CLICK HERE TO READ MORE...

Social Media Pages Are Primary Sources of Information

Writing by Nick Stamoulis in Social Media


Social Media Pages Are Primary Sources of Information

Social media pages have become a “must have” for all businesses. Whether you own a small Mom and Pop shop or an enterprise organization, social media shouldn’t be viewed as an option. There are numerous reasons to be active in social media and set up business profiles on each of the primary social networks along with niche social networks, the most obvious of which is that social media is where the people are. It’s Marketing 101 to know that in order to generate awareness of your product or service you need to be where your target audience is. Today, no CLICK HERE TO READ MORE...

Timing Can Make or Break Your Social Media Marketing

Writing by Shawna Wright in Social Media


Timing Can Make or Break Your Social Media Marketing

During the last SuperBowl Oreo spent $4 million on a 30 second commercial. Do you remember it? Maybe not but I bet you heard about their “dunk in the dark” tweet that went out during the 34 minute blackout. That simple image and social update garnered 10,000 retweets in an hour and probably hundreds of online mentions, links, and stories the next day. The tweet may not have been particularly clever but it had one thing going for it that you just can’t force---a great sense of timing. Here is social media expert Greg Finn’s take on the CLICK HERE TO READ MORE...

Let Your Audience Choose How They Want to Interact with You

Writing by Shawna Wright in Social Media


Let Your Audience Choose How They Want to Interact with You

No one can deny that long-term impact of social media interactions. Although a lonely tweet might not result in an immediate sale, that tweet might be the first step in the long series of interactions your brand has with a member of your target audience who ultimately becomes a customer. But although big social networks like Facebook and Twitter have millions of users, that doesn’t automatically mean that each platform is perfect for your brand or your audience. Maybe your customers don’t want to hear from you on Facebook, but they are happy to get a monthly newsletter. Or perhaps CLICK HERE TO READ MORE...

Be Good to Your Social Influencers

Writing by Nick Stamoulis in Social Media


Be Good to Your Social Influencers

There is no denying that social media marketing has become a critical component of your online marketing success. A strong social presence helps get your content in front of a wider audience, which in turn can create more natural links. A strong social presence also lends credibility and authority to your online brand, as the search engines move towards rewarding “above the board” actions. After all, a brand (or person) is much less likely to try and spam their way to the top of the SERPs when their name is out there for all to see. But being active CLICK HERE TO READ MORE...

Additional Ways to Be Social Online

Writing by Nick Stamoulis in Social Media


Additional Ways to Be Social Online

When you think of the word “social” in an online context, you probably associate that word with the big social networks that exist- Facebook, Twitter, LinkedIn, Google+, Pinterest, etc. So when your marketing team suggests that your business or brand become more social, you automatically think that means posting more on these big social networks. Obviously, that is a big part of the equation. These social networks are certainly where the people are and provide great opportunities to get noticed and communicate with target audience members. However, there are additional ways to be social and get CLICK HERE TO READ MORE...

Can Social Media Marketing Really Generate Revenue?

Writing by Shawna Wright in Social Media


Can Social Media Marketing Really Generate Revenue?

There is no denying that being active on social networks like Facebook, Twitter, LinkedIn, Google+, and other niche networks has tons of benefits. Not only does social media marketing help connect you with your existing customer base, it can also be used to introduce your brand to new potential customers. Social media platforms are also the perfect place to promote your content, which slowly builds your online author authority and expertise. The search engines are definitely encouraging “above the board” online interactions and are encouraging brands to be more social, more personal, and more real when it comes to their CLICK HERE TO READ MORE...

Keeping Your Social Profiles Under Control

Writing by Nick Stamoulis in Social Media


Facebook, Twitter, Vine, Instagram, LinkedIn, Google+, Pinterest, StumbleUpon…and those are only some of the biggest social networking sites out there! If you’re like many of us, chances are you’ve got a couple dozen social profiles floating around, spread across a dozen more social sites. Maybe you initially created a Twitter handle for the company, but also wanted to give your customer services team their own account; that’s two. Then your CEO wanted to get more active with social networking; now we’re up to 3. Now you’ve got the VP of Marketing who wants her own company Twitter profile (in addition CLICK HERE TO READ MORE...

Grow Your Online Authority with Real-Time Social Interactions

Writing by Nick Stamoulis in Social Media


Grow Your Online Authority with Real-Time Social Interactions

I’ll admit that I am one of the many business owners out there who like to think that there are more than 24 hours in a day. I always hope I can get more done in a day than I really end up pushing through and unfortunately one of the easiest things to shuffle around to the back burner is social interactions. Thanks to social media management tools like HootSuite it’s incredibly easy to schedule out updates days, weeks, or even months in advance. While this is a huge relief for me because I know that something will be going CLICK HERE TO READ MORE...

Is My Social Media Campaign Working?

Writing by Nick Stamoulis in Social Media


Is My Social Media Campaign Working?

Unless you have been living under a rock over the last few years, you know how important social media has become to our everyday lives. People are constantly connected to others through numerous social networks on many devices including their desktop, laptop, smartphone, tablet, etc. It’s not just friends and family members that people are connecting with either. They are connecting with businesses and industry professionals. The opportunity for a business to connect with a massive audience has never been easier. And yet, why does it seem so hard? It’s because businesses aren’t taking CLICK HERE TO READ MORE...

Someone Stole My LinkedIn Identity!

Writing by Nick Stamoulis in Social Media


Nick Stamoulis LinkedIn

Take a look at the two screen shots below. Notice anything? Yup—you read that right. Apparently both this woman Amanda Andrew and I are the President and Founder of Brick Marketing. When one of my team members brought this to my attention my first reaction was “well that doesn’t look like me!” I login to my LinkedIn account almost every day. Not only do I use LinkedIn to network with other industry professionals, I also update the Brick Marketing company page with our more recent blog posts, as well as submit those posts to various LinkedIn Groups for discussion. I’ve also CLICK HERE TO READ MORE...

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