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Social Media Articles

Social media doodles drawing

Let Your Social Media Firm Do Their Job!

Written by Brick Marketing

When people set out to hire a firm to take care of their social media, they're looking for one that has a proven track record of success for their clients. You also want someone who has plenty of experience, especially with your target market. Since they're considered experts, it stands to reason th...

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facebook

Facebook Ads: Page Likes or Post Boosts?

Written by Nick Stamoulis

When it comes to online marketing today, it’s necessary to have an integrated strategy that incorporates many different channels. It’s not like you can say, “I just want to do SEO, not social media.” Sorry, it doesn’t work that way. It’s all tied together. Social visibility results in so...

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Twitter

Twitter is Giving Google Access to Their Update Stream

Written by Brick Marketing

From 2009 to 2011, Twitter gave Google access to their full stream of tweets, commonly known as the “firehose”. Google often used this information to fuel their news section of the search results and give people real-time search results. Google has been displaying social content in the SERPs for...

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Social Traffic

Social Media Channels Can Deliver Instant Traffic

Written by Brick Marketing

Sometimes SEO feels very much like a complicated game of "hurry up and wait." You spend so much time and effort optimizing your website, but until Google recrawls your website and recognizes what is new those changes might as well not even be there! You spend hours every week creating fresh content ...

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Social Media Automation Rules to Follow

Written by Danielle Bachini

Social media automation tools are great. They help keep things organized and on schedule and allow users to plan out their social media messages ahead of time. However, some users fall into the automation-only trap and forget what social media is really about- being social! A social strategy that’...

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5 Tips for Curating Social Media Content

Written by Danielle Bachini

If you’ve decided to make this the year that you really take action when it comes to content marketing and social media- congratulations! As you’ve probably noticed (and likely why you’ve waited this long to get going in the first place), it takes a lot of hard work and time to create high qua...

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Social Media Isn’t an “Either-Or” Game

Written by Nick Stamoulis

In a recent article on ClickZ titled “How to Launch Your B2B Social Media Presence: A 30-Day Plan”, author Kristen Kovner had the following to say regarding where businesses should be posting: There are myriad social channels, and experts will tell you it’s not an "either-or" game but a "ye...

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Has Google+ Lost Its Way?

Written by Danielle Bachini

Has Google+ lost its way? According to former Google+ UX designer Chris Messina, yes it has. The whole thing started when Messina “called out Google+” on Twitter claiming that they were no longer maintaining Google+ and had stopped doing QA. Turns out he was wrong and he openly admits it in a po...

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Are Your Employees Using LinkedIn?

Written by Nick Stamoulis

LinkedIn may not have the same numbers as Facebook or Twitter, but that doesn’t mean that it should be ignored, especially if you’re in the B2B sector. LinkedIn has become the news source for professionals. It’s the social media site that focuses on business only, without all of the other nois...

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Outsourced or In House Social Media: Why Not Both?

Written by Nick Stamoulis

When it comes to social media marketing and the decision to do the work in house or outsource to an agency, it doesn’t have to be one or the other. Have you ever considered taking a joint-effort approach? Combining your in house strengths with the strengths of an outsourced agency? Here are 4...

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Facebook Is Still King of the Social Jungle

Written by Nick Stamoulis

A lot of people are experiencing Facebook burn-out. The social giant has been around for nearly ten years and has undergone major transformations in that time. What started out a social connection site for Harvard students has morphed into the largest social network in the world! For better or worse...

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Do Your LinkedIn Groups Research to Increase Visibility

Written by Nick Stamoulis

According to the 2014 edition of the Power Formula LinkedIn overview based on data from a survey of 896 active users from around the world, people are joining LinkedIn Groups, but they just aren’t joining too many of them. The highest percentage (33.1%) of users are a member of 1-9 Groups. The sec...

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Make the Most of Your LinkedIn Posts

Written by Nick Stamoulis

First things first. If you want to succeed in online marketing today, you need to be creating quality content on a regular basis and sharing that content with a social following that should steadily increase over time. In the B2B sector specifically, perhaps the most important social channel to be d...

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Why B2Bs Should Be Using Facebook, Not Just LinkedIn

Written by Nick Stamoulis

There’s no question that B2Bs should be active on LinkedIn. After all it’s a social network with a business focus. People sign in to their LinkedIn account to read business related articles, make business connections, and update their professional profile. That’s why it’s no surprise that in...

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5 Things to Do When Curating Content for Social Media

Written by Danielle Bachini

Online marketing is about content. Specifically in the B2B sector, content is what gains brand visibility and generates leads. Every company should be creating content, publishing it on the company blog, and sharing it in social media. Of course, creating quality content is no easy task. It requires...

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3 Ways to Get More Twitter Followers

Written by Nick Stamoulis

Twitter can be used to gain visibility and as a lead generation tool for businesses. Sure, Twitter has lots of noise to compete with, but that just means that a Twitter strategy requires some time and effort. Simply obtaining a Twitter handle, uploading an image of your logo, adding a brief descript...

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Make Time for Social Media

Written by Danielle Bachini

When discussing the important role that social media activity plays in SEO, we often hear the grumbles from our small business clients. “But we just don’t have the time to do social media”, they say. Well, we’re here to tell you that you need to start making time. Social media can be many...

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Feed Your Social Media Machine

Written by Danielle Bachini

Social media is a must for businesses of all sizes and from all industries today. In addition to a business website, a business social media page serves as an additional source of information for the consumer. It can aid in the decision making process during the consideration stage or encourage repe...

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Can Social Media Really Help You Sell?

Written by Brick Marketing

It's important to remember that, for the most part, people don't turn to social media channels with the end-goal of pulling out their credit card. They go to Facebook and Twitter and Pinterest to share photos and updates, check-in with friends, post events, read news, and more. Social media is all a...

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Social Media Can Be A Great Source of Immediate Traffic

Written by Brick Marketing

It's important to understand that SEO is a long-term, building process that grows on itself over time. The things you do today might not have any real impact for several weeks, or even months, but they can carry you for months after the fact. The content you create today might take a few days to get...

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facebook

True Facebook Promotion is No Longer Free

Written by Danielle Bachini

One of the most important places to market your business today is via social media. No matter who your target audience members are, there’s a good chance that they are using social media to some extent and most people are logging into at least one social account on a daily basis.There’s evidence...

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Is Google+ On the Outs?

Written by Brick Marketing

Back in April, TechCrunch wrote a great piece comparing Google+ to the walking dead. Google’s Vic Gundotra announced that he would be leaving the company after eight years and since Gundotra’s primary project for the many of those years was Google+, many SEOs and marketing professionals have bee...

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Should We Care Who Our Social Followers Are?

Written by Danielle Bachini

A client that has been running social advertisements in an effort to gain more followers recently came to us with a good question. The client noticed that some of its followers included “Bobby, a 14 year old vegetarian” and “Sally, a mom of 3 that enjoys knitting”. To the client, neither of ...

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Keep Your Social Media Strategy Mobile Friendly

Written by Danielle Bachini

If you are using the Internet to market your business (and today, every business should be) it’s necessary to understand user behavior and the ways in which your target audience is accessing the Internet. Over time, more and more people are purchasing smartphones, tablets, e-readers, etc. The Inte...

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Who Has Your Social Logins?

Written by Brick Marketing

We recently started working with a new SEO client and one of the biggest issues we've been dealing with is tracking down all their social login information. Their previous SEO firm created all their social accounts (Twitter, Facebook, LinkedIn company page, etc) and hasn't been too eager to send the...

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How to Know When Your Facebook Fans Are Most Active

Written by Danielle Bachini

Facebook is the number one social network, which means that you should be utilizing it for your business. No matter what industry you are in, your target audience is using Facebook in some capacity. It’s a great place to share your content and interact with current and potential clients and custom...

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How Do You Determine Social Media Success?

Written by Brick Marketing

In a previous post we discussed how one tweet does not usually turn into one sale. Being active on social media can generate a lot of positive outcomes for your brand, but a direct contribution to your bottom line is usually not one of them. For most businesses, even B2C retailers, being active in s...

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How to Get More Website Visitors From Social Media

Written by Danielle Bachini

Social media is an important part of an online marketing strategy today. The goal of marketing is to gain exposure among target audience members in order to improve sales. No matter what industry you are in, your target audience is using social media in some form or another, which means that it’s ...

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Not All Social Media Activity Should be Outsourced

Written by Danielle Bachini

We live in a world where social media marketing on behalf of your business is no longer an option. It’s a necessity. When considering whether or not to do business or buy from an organization, prospects conduct research and thoroughly review all branded channels, including social media pages. If a...

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Define the Goals of Social Media Marketing to Find ROI

Written by Nick Stamoulis

Proving social media ROI is still a little complicated for most site owners and marketers. For the most part, one tweet does not automatically equal one sale and companies looking for one-to-one metrics to show ROI are often disappointed. Yes, there are numbers that show how Pinterest activity turns...

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4 Reasons Why Social Media Matters for SEO

Written by Brick Marketing

Most site owners and marketers understand that it’s not SEO or social media marketing, it’s SEO and social media marketing. The two are intimately linked and when you invest in both you’re bound to be much more successful in the long run. But how exactly does social media marketing influence y...

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Both B2Cs and B2Bs Should Invest in Social Media

Written by Nick Stamoulis

In a recent interview that we conducted with Josh Dreller, Director of Marketing Research at Kenshoo, he had this to say about social media: At this point, it shouldn’t be “should we invest in social” but rather “how should we invest in social?” Social is not even a channel anymore but ...

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Protecting Company Social Accounts from Rogue Employees

Written by Nick Stamoulis

It seems like every few weeks we hear a social media horror story of one kind of another. An employee tweets something offensive from the corporate account, not their personal account. The owner of the company turns a political hotbed into a promotional message. Another group of employees live tweet...

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How to Increase Your Twitter Follower Count

Written by Nick Stamoulis

Twitter is an important social network for both B2C and B2B companies, as it falls somewhere between Facebook (which typically has a B2C focus) and LinkedIn (which has a B2B focus). It’s an outlet to share your content and other information that current and potential clients or customers would fin...

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Sometimes One Tweet Can Equal One Sale…Sort Of

Written by Brick Marketing

Brick Marketing runs 4-6 SEO workshops here in Boston every year. We do a minimal amount of active marketing, usually letting the SEO value of our website position the workshops in front of those looking for a local course. If we still have some seats left a week or two before the workshop we’ll d...

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Social Media Pages Are Primary Sources of Information

Written by Nick Stamoulis

Social media pages have become a “must have” for all businesses. Whether you own a small Mom and Pop shop or an enterprise organization, social media shouldn’t be viewed as an option. There are numerous reasons to be active in social media and set up business profiles on each of the primary so...

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Timing Can Make or Break Your Social Media Marketing

Written by Brick Marketing

During the last SuperBowl Oreo spent $4 million on a 30 second commercial. Do you remember it? Maybe not but I bet you heard about their “dunk in the dark” tweet that went out during the 34 minute blackout. That simple image and social update garnered 10,000 retweets in an hour and probably hund...

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Be Good to Your Social Influencers

Written by Nick Stamoulis

There is no denying that social media marketing has become a critical component of your online marketing success. A strong social presence helps get your content in front of a wider audience, which in turn can create more natural links. A strong social presence also lends credibility and authority t...

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Additional Ways to Be Social Online

Written by Nick Stamoulis

When you think of the word “social” in an online context, you probably associate that word with the big social networks that exist- Facebook, Twitter, LinkedIn, Google+, Pinterest, etc. So when your marketing team suggests that your business or brand become more social, you automatically think ...

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Can Social Media Marketing Really Generate Revenue?

Written by Brick Marketing

There is no denying that being active on social networks like Facebook, Twitter, LinkedIn, Google+, and other niche networks has tons of benefits. Not only does social media marketing help connect you with your existing customer base, it can also be used to introduce your brand to new potential cust...

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Keeping Your Social Profiles Under Control

Written by Nick Stamoulis

Facebook, Twitter, Vine, Instagram, LinkedIn, Google+, Pinterest, StumbleUpon…and those are only some of the biggest social networking sites out there! If you’re like many of us, chances are you’ve got a couple dozen social profiles floating around, spread across a dozen more social sites. May...

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Is My Social Media Campaign Working?

Written by Nick Stamoulis

Unless you have been living under a rock over the last few years, you know how important social media has become to our everyday lives. People are constantly connected to others through numerous social networks on many devices including their desktop, laptop, smartphone, tablet, etc. It’s not ju...

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Someone Stole My LinkedIn Identity!

Written by Nick Stamoulis

Take a look at the two screen shots below. Notice anything? Yup—you read that right. Apparently both this woman Amanda Andrew and I are the President and Founder of Brick Marketing. When one of my team members brought this to my attention my first reaction was “well that doesn’t look like me!...

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Not All Social Sharing Buttons Are Required

Written by Nick Stamoulis

It takes a lot of time and effort to write high quality content to publish on a business blog. Of course, the content is only valuable if people are seeing it. It takes time to get blog posts to rank organically for related search terms, which is why you need to spend some time promoting your cont...

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The Real Social Media Management Happens In-House

Written by Brick Marketing

While we don’t know for sure how much of an impact social signals have on the SERPs there is definitely a correlation between an author’s social authority (which is influenced by social signals) and how well their content and website does organically. In addition to boosting your SEO program, so...

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Website First, Social Media Profiles Second

Written by Nick Stamoulis

Social media is a crucial component of online marketing today. Essentially, it’s where people are spending the majority of their time online. People have numerous social accounts and are using social media for many reasons. In addition to keeping up with friends and family, social media is one ...

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Is a Tweeted Link as Valuable as a Regular Link?

Written by Nick Stamoulis

While we may not know for certain how much weight a tweeted link carries with it in the search algorithm, there is more than enough evidence to suggest that social signals due influence your organic search presence in one way or another. And in the wake of the Google Penguin updates is link building...

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How to Improve Your Social Signals for SEO

Written by Nick Stamoulis

One of the biggest factors that contribute to your organic search ranking is the trust that your website and brand has established across the web. There are a number of ways that the search engines identify how trusted a website is. The domain age of the website and the quality of inbound links po...

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Why LinkedIn Is Perfect for B2B Content Promotion

Written by Nick Stamoulis

SEO is a long term investment, there is no way around in. Climbing through the SERPs takes time, commitment, and consistency. Depending on how competitive your market is and what your “money” keywords are getting to the top of the SERPs can be a long and arduous process. Most B2B marketers under...

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Utilize More Than One Social Media Channel

Written by Nick Stamoulis

Social media is no longer an option for business. It’s a necessity. When people are conducting research online they will check out a business website AND its social media presence. Nearly everyone is using social media in some form or another today. It’s become a way of life. If your busine...

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Using Google Hangouts to Create Video Blog Posts

Written by Nick Stamoulis

I came across this fantastic post on ClickZ by Chad Hill that broke down how he and colleague Adam Stetzer decided to use Google Hangouts to create a video blog post every day in 30 minutes or less. Google Hangouts lets you record your hangout and automatically post it to YouTube. You can then embed...

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Some Brands Will Never be Social Media Sweethearts

Written by Nick Stamoulis

In an interview I did with link building expert Eric Ward we started talking about how social media marketing, SEO, content marketing, and link building all worked together to build a brand online presence. After all, the content you write (optimized for SEO of course) fuels your social media market...

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5 Ways to Improve Social Media for SEO

Written by Nick Stamoulis

Social media and SEO shouldn’t be handled in separate silos since the activity of one affects the other. The search engines rank web content partially based on its “trust” which can be conveyed through social media. If content is actively being shared, liked, re-tweeted, etc., the search engin...

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Real Connections Through B2B Social Media Take Time

Written by Nick Stamoulis

Here’s a question for all the B2B marketers out there—when you attend a tradeshow and hand someone your business card do you expect that person to become a customer right then and there? In the next 24 hours? In the next 24 days? Probably not. You understand that connecting with prospects, leads...

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3 Other Social Media Platforms to Invest In

Written by Nick Stamoulis

We are all intimately familiar with the big social networks—Facebook, Twitter, LinkedIn, and to some extent Google+. But those four sites are not the only social media platforms out there. IN fact, they are really only the tip of the iceberg. Yes, Facebook has 800+ million users and Google+ (claim...

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Don’t Favor Social Over SEO

Written by Nick Stamoulis

The best online marketing campaign is well rounded and includes a combination of search engine optimization, content marketing, and social media. For the best results, all 3 of these tactics should be integrated into one overall campaign. However, there are still businesses out there that for what...

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Ways to Gauge Social Media Success

Written by Nick Stamoulis

There is often a struggle between the marketing department and the finance department. The marketing department knows the importance of long term efforts like SEO and social media marketing, both of which require some of the budget in order to execute the strategies efficiently. However, those res...

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Proving the Impact of Social Media Promotion

Written by Nick Stamoulis

I was talking with a client a few weeks back that was really excited because their company recently hired a new VP of Marketing. Although my point of contact was the Marketing Director for this company, she felt like she had no one on her side when it came to their marketing efforts, including SEO a...

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4 Twitter Etiquette Rules for Brands

Written by Nick Stamoulis

I am a big fan of Twitter for business use. I think it’s a great way to promote and share content, keep up with the latest news and updates from my favorite industry blogs, connect with industry leaders and more. But just like any other form of social interaction, there is a certain code of etique...

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Don’t Favor Social Profiles Over a Website

Written by Nick Stamoulis

Social media has become a huge part of online marketing today, and for good reason. Nearly everybody has a presence on at least one social networking site while most people have accounts on multiple sites and check in on a daily (or even hourly!) basis. Social media is where the people are, which ...

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Share-Worthy Content Ranks Higher In Search

Written by Nick Stamoulis

Recently Mashable published an interesting article about content marketing and how it has evolved over the past decade. They compared content that people shared with how high the content ranked in the search results. Back in 2002, there was a small overlap of these two areas. Fast forward ten years ...

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Are You Using LinkedIn Properly?

Written by Nick Stamoulis

Most of the attention in the social media world is paid to Facebook and Twitter while other sites like Google+ and Pinterest continue to gain popularity. It seems like LinkedIn tends to get lost in the shuffle and only comes up in conversations when people are looking for a job or looking to recruit...

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Get the Most Out of Your Social Media Investment

Written by Nick Stamoulis

Social media marketing is finally becoming accepted practice among the higher ups, but the pressure is still there. “What are we getting out of social media?”, “Is social media getting us any leads or sales?”, and “What is our social media ROI?” are all common questions that executives ...

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Social Post Timing Items to Consider

Written by Nick Stamoulis

When getting started with social media for business there’s a lot that needs to be considered. Many business owners just jump in thinking that it will be easy because they’ve been using social networking sites for personal use for years. However, using it for business is an entirely different ...

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Twitter for Business Best Practice Tips

Written by Nick Stamoulis

Twitter can be an invaluable online marketing tool if it’s used properly on behalf of a business. In addition to visiting a business website, people tend to also check out business social pages to learn more. While business websites include lots of static information, a business social media str...

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Consider Branding Elements for Social Pages

Written by Nick Stamoulis

If you take online marketing seriously, you understand the importance of social media. Millions of people log in to social accounts on a daily basis to connect with friends and family and to find information. While the majority of businesses have taken note and gotten involved, many still aren’t...

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Social Media Bias: Your Brand on the Wrong End?

Written by Nick Stamoulis

In a recent interview with I did with link building expert Eric Ward, he brought up some great points about social media bias saying; Likes and shares and pluses are really not very good metrics for organic search, because there are inherent biases against certain topics. The search engines have to...

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Social Media Challenges to Overcome

Written by Nick Stamoulis

Social media is no longer “new media” and social media marketing is now simply “marketing”. Promoting a business via social media has become mainstream. NOT having a social media presence is what sets your business apart from the rest, and not in a good way. Millions of people check into ...

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Social Media Tactics that Improve Conversion

Written by Nick Stamoulis

Millions of people sign in to one or more social media accounts on a daily basis. Since it’s where the people are, social media can be a great online marketing tool if it’s used properly. While social media may be for “fun” for personal use, it can’t be looked at that way for business. ...

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Social Activity needs to be Consistent

Written by Nick Stamoulis

Social media marketing is no longer the new, shiny object when it comes to marketing online. In fact, it’s become mainstream and if your business doesn’t have a social presence you are in the minority. While most businesses have hopped on the social media train, a large percentage of them stil...

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Are You Choosing Facebook Over Your Website?

Written by Nick Stamoulis

A few weeks ago I came across this interesting post on MarketingProfs by Christian Briggs entitled “Four Reasons to Jettison the Traditional Website and Go Social.” In it, Briggs remarks, “I see companies dispensing with the traditional website in favor of integrating the most popular social n...

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Don’t Overemphasize Social on Your Website

Written by Nick Stamoulis

If you own a business and operate a business website it’s a smart idea to get involved in social media. Social media provides many great online marketing opportunities. It’s a way to communicate with target audience members and an avenue to share content, thoughts, ideas, etc. Nearly everyone ha...

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Social Media Strategy Items to Consider

Written by Nick Stamoulis

Even though social media has been used for business for years now, many businesses still aren’t quite sure how to properly leverage it. It often goes back to their beginnings in social media. There was lots of pressure to get involved so business owners jumped in and figured that they’d “lea...

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Why Buying Twitter Followers Isn’t a Good Plan

Written by Nick Stamoulis

We get it. It can be hard to build up a Twitter following and it takes time. It can be frustrating to send out tweets that you think are informational, clever, and original if very few people are seeing them. This is why it’s so tempting for businesses to hand over some money and get a quick in...

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Don’t Ignore Your Social Media Responsibilities

Written by Nick Stamoulis

Initially, businesses were hesitant to get involved with social media. It seemed like it just may be a fad (clearly not the case) and it was scary because it involved putting a lot of information “out there” and allowed customers/clients/prospects to have some say in how the brand was perceived....

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Tips to Improve Your Social Media Strategy

Written by Nick Stamoulis

Face it. Social media marketing is here to stay and continues to grow and evolve. If you aren’t growing and evolving along with it, you might as well not be doing it. Most businesses (even the hesitant ones) have created business profiles on social networking sites but many still struggle to find ...

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Are Followers Seeing Your Facebook Posts?

Written by Nick Stamoulis

Facebook is a crowded space. It has more than 800 million users and each of those users has many people, businesses, and brands that they follow. It’s not uncommon for a Facebook user to have more than 500 connections. For that user, the News Feed would be clogged with updates if Facebook didn...

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What to Know About Google+ Local

Written by Nick Stamoulis

Last week Google announced that Google Place pages would now become Google+ Local pages by integrating the information into the Google+ architecture. In addition to being accessed through Google Search and Maps, business information can now be found by clicking the new Local tab within Google+. A...

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Should Ecommerce Sites Delete Old Facebook Posts?

Written by Nick Stamoulis

The other day, one of Brick Marketing’s ecommerce SEO clients had a really great question about their company Facebook page that I had never really considered before. As part of their social media marketing campaign, this client routinely posts sales and promotions to their Facebook page to let th...

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A Look at Facebook PPC Ads

Written by Nick Stamoulis

Given the recent Facebook IPO, there has been a lot of talk about its revenue model and the advertising platform that it offers. Recently GM has pulled its Facebook advertising, claiming that it is ineffective. Turns out the timing of the announcement wasn’t a coincidence and that GM and Faceboo...

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Social Followers Don’t Mean Sales

Written by Nick Stamoulis

Social media is an important place to be for marketers today. After all, millions of people are visiting social sites on a daily basis and marketing is all about being where the people (target audience members) are. However, many marketers are measuring their social success the wrong way. Socia...

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Don’t Judge Your Social Success From One Update

Written by Nick Stamoulis

When it comes to social media marketing, it’s easy to lose the forest for the trees. We get so hung up on the daily numbers (how many times this piece of content is shared, how many people Liked our Facebook page, how many reTweets this link got), that we lost sight of the bigger picture. I’ve h...

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5 Tips to Keep Social Media Followers Happy

Written by Nick Stamoulis

Getting social media followers is really only the first step when it comes to social media marketing. The real goal is to keep your social media followers happy and engaged long after they initially click the “Follow” or “Like” button. Many brands still aren’t quite sure how to do this wel...

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Understanding Social Media Timing

Written by Nick Stamoulis

When it comes to social media marketing, timing is everything. It doesn’t matter how well crafted your message is, how useful your content or how clever your update is—if no one is online to see/hear it, what’s the point? Think about it like this—one of your customers might be following you...

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You Don’t Own Your Social Profiles

Written by Nick Stamoulis

Every now and then I come across a blog post or article recommending that website owner ditch their company website in favor of their Facebook profile page. The argument is that Facebook is really the driving force behind your consumers’ online actions, so why waste your time on a website when you...

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Tips to Get Social Media Followers to Convert

Written by Nick Stamoulis

Social media followers may “Like” you, but is that enough? Not really. Social media followers are only valuable if they eventually turn into something more. If they are just passively noticing your social posts, but never taking any action- it’s time to change that. Here are some tips to help ...

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The Different Types of Social Media Experts

Written by Nick Stamoulis

If you are thinking about hiring a social media expert to manage your social media marketing campaign, make sure you are working with the right kind of social media expert that is a good fit for your business. Here are five types of social media experts: 1. Reformed PR Person The reformed PR social...

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Find the Right Social Media Balance

Written by Nick Stamoulis

It’s impossible to discuss online marketing today without mentioning social media. Social media networking sites are where the people are. The numbers don’t lie. The most popular social networking sites have millions of users. Clearly, that’s where you want your brand to be as well. In additio...

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How to Add SEO Value to a Facebook Page

Written by Nick Stamoulis

Facebook is much more than a social media site. It’s become a part of our everyday lives. The number of Facebook users continues to grow and is on a path to reaching 1 billion members. 1 billion! If 1 billion people are using Facebook, no matter what kind of business you operate, your target audie...

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Social Media Marketing Measurement Tips

Written by Nick Stamoulis

By now most businesses understand the importance of social media as a part of a marketing strategy. However, they still aren’t sure how to figure out if a social media strategy is working for them. Here are 4 factors to consider when analyzing the success of a social media campaign: Visitor G...

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The Effects of Google+ on SEO

Written by Nick Stamoulis

In early January, Google announced that three new features had been added to the search results: Personal Results, Profiles in Search, and Google+ People and Pages. Lumped together, the three new features are being called “Search, plus your world.” By adding Google+ profiles to the SERPs, Google...

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The Benefits of Blog Commenting

Written by Nick Stamoulis

Any online marketing professional that knows what they are talking about will tout the benefits of business blogging. It’s a great way to establish your business as a thought leader in a particular industry, drive traffic to your website, and improve link building efforts for SEO. While it’s o...

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What is Your Twimpact?

Written by Nick Stamoulis

I came across this really interesting blog post on simplyzesty.com a few weeks ago that outlined a study done by the Journal of Medical Internet Research. The study, which took place over three years, attempted to determine the relationship between heavily tweeted articles and the amount of times th...

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Social Media is Different for Every Business

Written by Nick Stamoulis

When it comes to social media there is no one size fits all kind of strategy for business. Social media has become a complex space in the last few years and there is plenty going on within it. The right way to use social media for business depends on lots of factors including the size of the busin...

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Do You Want Followers or Leads?

Written by Nick Stamoulis

One of the first onsite SEO recommendations I give to many of my new SEO consulting and social SEO clients is to rethink where they have placed their “Connect with Us” buttons that link to their social profiles. Many website owners place these buttons at the top of each page, giving them valuabl...

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Implement Social Media Guidelines First

Written by Nick Stamoulis

Businesses that jump into social media without formulating a plan are setting themselves up to fail. There’s a lot to think about, and it shouldn’t be a “figure it out as we go” approach. Businesses need to decide what their social media strategy is going to look like. They need to decide wh...

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Social Bookmarking as Part of Your Strategy

Written by Nick Stamoulis

When businesses decide that they are going to get into the social media game they automatically think of Facebook, Twitter, LinkedIn, and Google+. While those sites are each valuable for different reasons, it’s important not to forget about social bookmarking. Social bookmarking sites like Digg, R...

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4 Reasons to Be Active in Social Media

Written by Nick Stamoulis

Social media is no longer “new” media. It’s been around awhile and the businesses that have embraced it from the start are way ahead of those that saw it as merely another fad that would eventually die out and are now struggling to catch up. Clearly, social media is here to stay and in fact ha...

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Legitimate Online Relationships Can’t Be Bought

Written by Nick Stamoulis

The web has become a social place and businesses that aren’t focusing on building relationships with their stakeholders are missing out on a huge opportunity. The web has brought more accountability to businesses which are now much more transparent. A business that doesn’t share content or parti...

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Developing a Social Media Strategy That Works

Written by Nick Stamoulis

While businesses know that they need to have a social media presence, they often struggle with using the medium. It’s hard to measure ROI, and with no hard data, it’s difficult to justify the time and resources. Social media is a long term strategy that helps to build brand awareness and online ...

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Social Media Shouldn’t Replace Your Blog

Written by Nick Stamoulis

Any good Internet marketing expert understands the importance of business blogging and social media marketing. Unfortunately, some business and website owners see them as one and the same. A blog is a place to share content and promote dialogue with current and potential clients and customers. Socia...

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Stagger Social Posts for Maximum Exposure

Written by Nick Stamoulis

There is a right way and a wrong way to use social media for business. Unfortunately too many companies think that “doing social media” means creating profiles on the big networks, and posting a few links whenever they feel like it. That is the wrong way. If you want to use social media correctl...

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Social Media as a Brand or Person?

Written by Nick Stamoulis

Every business should have a social media presence. It’s an important way to share and connect with target audience members, build a brand, and improve your SEO efforts. Sometimes the hardest part about using social media for business is getting started. You need to decide which social networks to...

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Don’t Keep Your Social Media in a Silo

Written by Nick Stamoulis

The business owners that still question social media and its effectiveness as a marketing tool are the ones that are doing it wrong. They think of social media as its own entity that is separate from all other marketing initiatives. Every marketing expert has told them that they need to get involved...

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Social Media is a Two-Way Street

Written by Nick Stamoulis

By now, the majority of businesses get that social media isn’t just a place for college kids to stalk each other anymore. Social media has become a large part of the lives of people of all different ages and backgrounds. This means that no matter what kind of business or industry you are in, your ...

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What’s the Best Time for Social Shares and Likes?

Written by Nick Stamoulis

If you’re going to implement a social media strategy, you might as well do it right. Right? That means that you can’t just sign up for an account, create a Page and sign in once in awhile or whenever the mood strikes. Like any other marketing strategy, you need to go in with a plan. Social media...

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Don’t Be a Social Media Hold Out

Written by Nick Stamoulis

At this point, you’ve heard it again and again. “You need to be on social media.” For the longest time, businesses continued to resist. They thought social media was just for fun and it was no place to handle company business. They believed that they wouldn’t be taken seriously if they were ...

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Are You Ready to Outsource Social Media?

Written by Nick Stamoulis

While businesses are finally warming up to the idea of social media marketing, many still don’t entirely get it or trust themselves to carry out a legitimate strategy. So, they think about outsourcing. While there are plenty of pros and cons to think about when it comes to outsourcing social media...

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6 Social Media Don’ts to Consider

Written by Nick Stamoulis

Social media has become a huge part of internet marketing. Any marketing guru will tell you that you need to get involved in social media. They’ll tell you everything that you need to do in order to succeed- but what about the things that you shouldn’t do? Here’s a list to get you started: Do...

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Are You Missing the Point of Social Media?

Written by Nick Stamoulis

It’s great that businesses are starting to get that they need to be involved in social media, but in many cases they are still missing the point. Their main focus is on getting lots of fans and followers and they don’t even consider that it’s really about much more than that. They see it as a ...

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Social Media is the New Focus Group

Written by Nick Stamoulis

Ten years ago if a company wanted consumer insight they’d set up a focus group and provide some incentive for a small group of people to sit in a room for a few hours and answer questions about a product, service, or brand. Along with surveys, it was one of the only ways to find out what actual cu...

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Thinking Beyond Facebook and Twitter

Written by Nick Stamoulis

Businesses are finally beginning to understand that they need to have a social media presence, but are still a little confused about where that presence should be. They see Facebook and Twitter all over the place and think, “Alright, that’s where I’ve gotta be too”. Facebook and Twitter are ...

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How Social Media Affects SEO Success

Written by Nick Stamoulis

If branding and the opportunity to communicate and form relationships with your current and potential customers and clients isn’t enough reason to get involved in social media, here’s one more: it affects your SEO. That’s right, SEO is about links and more and more links are being shared in so...

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Who’s Using Google+?

Written by Nick Stamoulis

Google+ has been around for just about a month now so we thought we’d take a look at who the early adopters are. According to an article at Search Engine Watch, the majority of users are male (for now): "Who is using Google+? Early figures estimated that males made up about 75 percent of Google+ ...

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Signs You Are a Blog Comment Spammer

Written by Nick Stamoulis

Blogs are great promotional tools. In addition to having lots of SEO benefits, they provide the blogger with an opportunity to share their opinions and make connections with others in the industry and potential clients or customers. Blogs are really the original social media. The blog comment sectio...

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Don’t Be a Twitter Quitter

Written by Nick Stamoulis

As with any social networking strategy, one of the most important things to keep in mind when creating a Twitter account and strategy for business is that it’s built for the long term. Some companies claim to understand this, but it turns out that they really don’t. They go in full force with al...

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Social Media: To Outsource or Not to Outsource

Written by Nick Stamoulis

Social media, in some form or another, is here to stay. Business owners that continue to believe that it’s just a fad or that they can’t benefit from it are clearly misinformed. Millions of people use social media every day. Chances are at least a small percentage of those millions of users are ...

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How to Get More Quality Twitter Followers

Written by Nick Stamoulis

You understand that social media plays a large role in internet marketing and have a Twitter strategy in place. But what if you have the best intentions, and only a few followers? How valuable is your message if nobody sees it? If a tree joins Twitter, but has no followers, does it make a noise? Th...

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What’s In a Facebook “Like”?

Written by Nick Stamoulis

Many companies that set up a Facebook page aren’t sure what to do next. All they know is that in order for their posts to be seen, they need to be “liked”. So, they set out to get “likes”, setting goals such as “100 new likes per month”. Sure, “likes” are great. But what do they me...

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Twitter Promoted Tweets to Enter User Streams

Written by Nick Stamoulis

If you’ve seen The Social Network you may remember an exchange between Eduardo Saverin and Mark Zuckerberg about monetizing the site. Eduardo believes that it’s time to start generating some revenue and Mark replies, “The Facebook is cool and if we start installing pop-ups for Mountain Dew it...

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Don’t Be a Social Media Copycat

Written by Nick Stamoulis

I’m sure everyone can remember a time in their childhood when they did something foolish and explained their actions to their Mom/Dad/Grandparent/Babysitter/Teacher etc. by saying, “But, HE did it!” To which the response was often, “If HE jumped off of a bridge, would you follow?” When it ...

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Social Media Lessons Learned from Anthony Weiner

Written by Nick Stamoulis

If you’ve been following the news at all you should have heard about New York Congressman Anthony Weiner’s “sexting” scandal. The details of the scandal can be found easily on other sites so we won’t get into them, but Weiner has admitted (after initial hesitation) to engaging in inappropr...

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Social Media Timing Factors to Consider

Written by Nick Stamoulis

One of the great things about using social media for marketing is that we have complete control over the message, including when it is sent. TV and radio advertising allows you to buy air time during a specific program, but it rarely allows you to determine the very minute when your ad will go live....

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Social Networking Beyond the Big 3

Written by Nick Stamoulis

Facebook. Twitter. LinkedIn. If you’re involved in online marketing at all, you know that the web has become a social place. It’s all about sharing and these sites have made it quite easy to do so. While it can be beneficial for many companies to utilize these sites and have an active presence, ...

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Don’t Over Think Your Social Media Strategy

Written by Nick Stamoulis

Across most industries, both B2B and B2C, social media has become a necessary component of an online marketing strategy since millions of people access social media sites every day, and often numerous times a day. While many companies have learned how to “do” social media well, others continue t...

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Do Not Over Promote Your Social Media Profiles

Written by Nick Stamoulis

“It’s all about social media these days.” “You need to have a social media presence to remain relevant.” “How are you utilizing social media for your business?” Website owners have heard it all, and many have gotten caught up in the social media whirlwind. While it’s certainly true t...

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Two Ways to Lose Brand Credibility

Written by Nick Stamoulis

It takes a long time to build a brand and build a positive brand reputation online. This is especially true if your business is in a competitive market. There is so much noise that it’s easy to get lost in the shuffle. That’s why it’s crucial to maintain the brand that you’ve established. Ju...

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Marketing Implications of the Facebook Takeover

Written by Nick Stamoulis

Facebook has become a huge part of our everyday culture. With over 600 million users, its power continues to grow and grow. People sign on to Facebook multiple times a day to do everything from check up on their friends, view pictures, post status updates, play games, send messages, and find news ab...

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Facebook’s Real-Time Conversation Ad Targeting

Written by Nick Stamoulis

AdAge published an interesting article last week that states that Facebook is testing a new ad targeting model on 1% of its users worldwide, which amounts to about 6 million users. The new targeting model uses real-time conversations. According to AdAge: “Facebook has been delivering targeted ads...

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LinkedIn Reaches 100 Million Members

Written by Nick Stamoulis

LinkedIn announced last week on its blog that it has reached 100 million members worldwide. While it still has a ways to go to reach Facebook’s reported 600 million and Twitter’s 200 million, it’s still a very impressive milestone. The post also includes the following statistics: · the site ...

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More Social Media Missteps

Written by Nick Stamoulis

Social media is a great tool for both business and personal use. Social media tools like MySpace (remember them?), Facebook, Twitter, LinkedIn, and YouTube were all built because people like to connect and share with each other. They like to feel included in something and know that they have a voice...

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Make Yelp a Part of Your Social Strategy

Written by Nick Stamoulis

By now we all know that it’s important to have a Facebook and Twitter presence for business. They are both great tools to engage with your target audience, but what about Yelp? If you don’t have a business owner account, it’s time to get one. This is especially true for local B2C businesses li...

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Social Media Shouldn’t Overshadow SEO

Written by Nick Stamoulis

In the world of online marketing, social media has certainly made a name for itself in the past few years and will only continue to grow in the years to come. Therefore, it’s a smart idea to be involved. If you haven’t gotten into the social media game yet, you should, and if you have, good for ...

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Don’t Forget about LinkedIn!

Written by Nick Stamoulis

When it comes to the social media networking world, Facebook and Twitter seem to get a lot of attention and are often considered the heavy hitters in the industry. However, LinkedIn is another important social media tool that is often overlooked. Unlike Facebook and Twitter, LinkedIn was created wit...

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Using Twitter: What Should I “Tweet”?

Written by Nick Stamoulis

By now social media networking site Twitter has become a recognized name and brand. However, many people still don’t completely understand what exactly it is, what it does, what the point of it is, whether or not they should join, and then what they should do with their account once they sign up. ...

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How Social Media Marketing May Help Your Business

Written by Nick Stamoulis

Social media marketing is a technique used to get people to a website by way of online communications. Social networks are becoming all the more popular with each passing day, and hundreds of thousands of sites have started using this movement to their advantage. If you haven’t expanded your link ...

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Social Media Networking: It’s Where Your Audience Is

Written by Nick Stamoulis

The number of social networking sites online is huge and only continues to grow daily.  Incorporating social networking into your marketing strategy is extremely important, so the first step is to know what sites the members of your target audience visit on a consistent basis. Here are some of the...

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