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3 Other Social Media Platforms to Invest In

Writing by Nick Stamoulis in Social Media

3 Other Social Media Platforms to Invest In

We are all intimately familiar with the big social networks—Facebook, Twitter, LinkedIn, and to some extent Google+. But those four sites are not the only social media platforms out there. IN fact, they are really only the tip of the iceberg. Yes, Facebook has 800+ million users and Google+ (claims to) have 500+ million so they are undoubtedly the 800 pound gorillas of the social media sphere, but if you think social media marketing is just about those four big networks you’re leaving valuable opportunities to grow your online brand and help your social SEO on the table. In a recent interview I did with Internet marketing expert Jordan Kasteler, I asked him what he felt was the biggest misconception about social media marketing. Aside from people assuming that social media is free (time isn’t cheap!) he had this to say: Far too often marketers or organizations focus too much on CLICK HERE TO READ MORE...

Don’t Favor Social Over SEO

Writing by Brick Marketing in Social Media

Don’t Favor Social Over SEO

The best online marketing campaign is well rounded and includes a combination of search engine optimization, content marketing, and social media. For the best results, all 3 of these tactics should be integrated into one overall campaign. However, there are still businesses out there that for whatever reason (lack of resources, time, etc.) decide that they want to focus on just one. Since social media marketing is all the rage these days and SEO is supposedly “dead” (not true!) doesn’t it make sense to focus on that? No way! Favoring social media over SEO or CLICK HERE TO READ MORE...

Ways to Gauge Social Media Success

Writing by Brick Marketing in Social Media

Ways to Gauge Social Media Success

There is often a struggle between the marketing department and the finance department. The marketing department knows the importance of long term efforts like SEO and social media marketing, both of which require some of the budget in order to execute the strategies efficiently. However, those responsible for the finances of the business are mostly just concerned with the numbers. They want to know what the ROI will be and they wanted the figures yesterday. While it can be challenging to measure exact social media ROI, there are certain ways to gauge social media success that CLICK HERE TO READ MORE...

Proving the Impact of Social Media Promotion

Writing by Nick Stamoulis in Social Media

Social Media Promotion

I was talking with a client a few weeks back that was really excited because their company recently hired a new VP of Marketing. Although my point of contact was the Marketing Director for this company, she felt like she had no one on her side when it came to their marketing efforts, including SEO and social media promotion, so she was really excited to finally have someone in her corner that the C-Suite might actually listen too! She told me that the new VP was a big proponent of content marketing but wanted to be able to come back CLICK HERE TO READ MORE...

4 Twitter Etiquette Rules for Brands

Writing by Nick Stamoulis in Social Media

I am a big fan of Twitter for business use. I think it’s a great way to promote and share content, keep up with the latest news and updates from my favorite industry blogs, connect with industry leaders and more. But just like any other form of social interaction, there is a certain code of etiquette that brands should follow on Twitter. Just because you aren’t interacting with someone face to face that doesn’t mean you can’t be polite! Here are 4 Twitter etiquette rules for brands: 1. Give credit when you retweet something. No Twitter profile is an island. Obviously you want CLICK HERE TO READ MORE...

Social Media SEO and Social Signals

Writing by Brick Marketing in Social Media

In this week’s SEO video lesson, Nick Stamoulis reviews how social signals impact a site’s overall SEO. For the past few years, Google has incorporated social media activity into its ranking algorithm, so it is important that you share your content and are active on your social networks. More social activity associated with your site means better overall SEO. As Matt Cutts, head of Google's webspam team mentions, "You need to have great content, and you need to share it!" Nick outlines some steps to take to help make sure you are creating social signals. Watch this week's SEO video lesson from Nick CLICK HERE TO READ MORE...

Don’t Favor Social Profiles Over a Website

Writing by Brick Marketing in Social Media

Social media has become a huge part of online marketing today, and for good reason. Nearly everybody has a presence on at least one social networking site while most people have accounts on multiple sites and check in on a daily (or even hourly!) basis. Social media is where the people are, which means that it’s where the marketers should be too. The search engines have certainly picked up on the importance of social sharing and now include social signals as a ranking factor for web content. Social media marketing is no longer a separate marketing CLICK HERE TO READ MORE...

Share-Worthy Content Ranks Higher In Search

Writing by Brick Marketing in SEO Social Media

Recently Mashable published an interesting article about content marketing and how it has evolved over the past decade. They compared content that people shared with how high the content ranked in the search results. Back in 2002, there was a small overlap of these two areas. Fast forward ten years and you’ll see that the majority of content that ranks high in the search engines tends to be the most popularly shared. As social signals are having more of an impact on the SERPs, you need to make sure your content is not only optimized for search engine CLICK HERE TO READ MORE...

Are You Using LinkedIn Properly?

Writing by Brick Marketing in Social Media

Most of the attention in the social media world is paid to Facebook and Twitter while other sites like Google+ and Pinterest continue to gain popularity. It seems like LinkedIn tends to get lost in the shuffle and only comes up in conversations when people are looking for a job or looking to recruit new talent. Most likely you check in on the other social networks daily or even multiple times a day in order to see what others are up to or share your own recent news with your connections. Why not take the same approach CLICK HERE TO READ MORE...

Get the Most Out of Your Social Media Investment

Writing by Brick Marketing in Social Media

Social media marketing is finally becoming accepted practice among the higher ups, but the pressure is still there. “What are we getting out of social media?”, “Is social media getting us any leads or sales?”, and “What is our social media ROI?” are all common questions that executives want answers to. Social media activity certainly can, and will, improve the bottom line as long as you are using it properly. Like any other marketing tactic, you need to be strategic about your social media marketing activities and set goals. Social media ROI isn’t going to be CLICK HERE TO READ MORE...

Social Post Timing Items to Consider

Writing by Brick Marketing in Social Media

When getting started with social media for business there’s a lot that needs to be considered. Many business owners just jump in thinking that it will be easy because they’ve been using social networking sites for personal use for years. However, using it for business is an entirely different situation. A business will need to decide what social networking sites to be active on, who will be in charge of the strategy and execution, and what kind of content will be shared. Perhaps one of the most important things to figure out early on is the CLICK HERE TO READ MORE...

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