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Feed Your Social Media Machine

Writing by Danielle Bachini in Social Media


Feed Your Social Media Machine

Social media is a must for businesses of all sizes and from all industries today. In addition to a business website, a business social media page serves as an additional source of information for the consumer. It can aid in the decision making process during the consideration stage or encourage repeat purchases from existing customers. Consumers expect a business to have a social media presence today just as much as they expect a business to have its own website. In the minds of many, a business today that lacks social media pages lacks credibility. What those businesses also lack is opportunities. Social media offers an outlet to communicate your message to the public and interact with your clients, customers, and other stakeholders. Consumers have become accustomed to getting the answers and the information they want quickly while online. If your company maintains an active social media presence and responds to CLICK HERE TO READ MORE...

Can Social Media Really Help You Sell?

Writing by Shawna Wright in Social Media


Can Social Media Really Help You Sell?

It's important to remember that, for the most part, people don't turn to social media channels with the end-goal of pulling out their credit card. They go to Facebook and Twitter and Pinterest to share photos and updates, check-in with friends, post events, read news, and more. Social media is all about connecting to your online world, not buying a product. They might reach out to their social connections to ask for opinions about restaurants, movies, mechanics, and so forth, and they can certainly click on ads that capture their attention in the moment, but chances are they aren't opening CLICK HERE TO READ MORE...

Social Media Can Be A Great Source of Immediate Traffic

Writing by Shawna Wright in Social Media


Social Media Traffic

It's important to understand that SEO is a long-term, building process that grows on itself over time. The things you do today might not have any real impact for several weeks, or even months, but they can carry you for months after the fact. The content you create today might take a few days to get crawled and indexed by Google, and then it has to age naturally and crawl its way up the SERPs, meaning you can't count on any real organic traffic for some time. Have no fear, it will come in time! But while you are waiting CLICK HERE TO READ MORE...

True Facebook Promotion is No Longer Free

Writing by Danielle Bachini in Social Media


One of the most important places to market your business today is via social media. No matter who your target audience members are, there’s a good chance that they are using social media to some extent and most people are logging into at least one social account on a daily basis. There’s evidence that the younger generation may be moving away from Facebook but let’s face it, it’s still the social media powerhouse for now. That’s why it’s still necessary to have an active company Facebook page. One of the big draws to Facebook for businesses has been that it’s a CLICK HERE TO READ MORE...

Is Google+ On the Outs?

Writing by Shawna Wright in Social Media


Back in April, TechCrunch wrote a great piece comparing Google+ to the walking dead. Google’s Vic Gundotra announced that he would be leaving the company after eight years and since Gundotra’s primary project for the many of those years was Google+, many SEOs and marketing professionals have been wondering what the future holds for Google+. Even though Google is denying it, many sources are reporting that Google+ will no longer be considered a product, but a platform, ending its attempted competition with Facebook and Twitter. For the most part, Google+ has been a ghost town since it launched. Even with CLICK HERE TO READ MORE...

Social Traffic Can Hold You Over While You Waiting for Organic Traffic

Writing by Shawna Wright in Social Media


Social Traffic Can Hold You Over While You Waiting for Organic Traffic

Oftentimes SEO can feel like a huge game of hurry up and wait. You create tons of content (both static and fresh blog posts), agonize over the usability of your website, spend hours digging for the best possible links and hunting down new linking opportunities, measure and test every little conversion aspect and more. But even with hours upon hours of work behind you (and plenty more ahead) the organic traffic just isn't there. Why not? Well, just because you create a piece of content or link today Google might not find/crawl it for a few days or even a CLICK HERE TO READ MORE...

Should We Care Who Our Social Followers Are?

Writing by Danielle Bachini in Social Media


Should We Care Who Our Social Followers Are?

A client that has been running social advertisements in an effort to gain more followers recently came to us with a good question. The client noticed that some of its followers included “Bobby, a 14 year old vegetarian” and “Sally, a mom of 3 that enjoys knitting”. To the client, neither of these people appear to be a good match or members of its target audience so the client was wondering, “Should we care who follows us in social media?” Unfortunately due to the nature of social media, a business can’t control who follows it as long as the account CLICK HERE TO READ MORE...

Keep Your Social Media Strategy Mobile Friendly

Writing by Danielle Bachini in Social Media


Keep Your Social Media Strategy Mobile Friendly

If you are using the Internet to market your business (and today, every business should be) it’s necessary to understand user behavior and the ways in which your target audience is accessing the Internet. Over time, more and more people are purchasing smartphones, tablets, e-readers, etc. The Internet has gone mobile and some of the top sites visited on a mobile device are social sites which means that marketers must take certain precautions when developing a social media strategy. Here are 4 ways to keep your social media strategy mobile friendly: Post images Nearly all of the major social media sites put an CLICK HERE TO READ MORE...

3 Signs That Your Social Media Campaign is On The Right Track

Writing by Danielle Bachini in Social Media


Social Media

Social media is a necessary component of an online marketing strategy today. If you aren’t active in social media you are missing out on chances to interact with your target audience, share information, generate traffic to your website, and increase your online visibility. If time and resources are being dedicated to your social media efforts, you need to make sure that those efforts are paying off. That’s why it’s necessary to analyze your campaign on a regular basis to determine if you are utilizing the social channels the correct way. If you are using social media correctly, you’ll notice that the CLICK HERE TO READ MORE...

Increase Your Chances of Showing up in the Facebook News Feed

Writing by Danielle Bachini in Social Media


Increase Your Chances of Showing up in the Facebook News Feed

It seems like it should be straightforward. Someone finds your business on Facebook, hits “Like” and then your content appears in their News Feed. After all, by hitting the “Like” button a user is willingly opting in to see your posts. Unfortunately, it’s not as easy as it seems. See, Facebook has this thing called “EdgeRank” which is its algorithm for determining what shows up in a user’s feed. “Liking” a Page or being friends with someone doesn’t mean that you will see every post that those Pages or people share. In fact, if you sign in with a Page manager CLICK HERE TO READ MORE...

Who Has Your Social Logins?

Writing by Shawna Wright in Social Media


Who Has Your Social Logins?

We recently started working with a new SEO client and one of the biggest issues we've been dealing with is tracking down all their social login information. Their previous SEO firm created all their social accounts (Twitter, Facebook, LinkedIn company page, etc) and hasn't been too eager to send the login information over to us. Our client has emailed their old SEO provider 5 or 6 times to get all the social logins, and every few days we stumble across another profile that we are locked out of. It doesn't help the mess that several employees had also created social CLICK HERE TO READ MORE...

Social Advertising is Different Than Search Advertising

Writing by Danielle Bachini in Social Media


Social Advertising is Different Than Search Advertising

Two of the top places for your company to be found on the web are the search engines and social media. This is where people spend the majority of their time online. Unfortunately, having a website and having social media profile pages doesn’t always mean that your target audience is going to quickly find them. The search and social spaces are full of competitors and other noise, which means that in some cases it’s necessary to invest in advertising in these spaces in order to gain an advantage and improve the chances that your brand will be noticed. However, what CLICK HERE TO READ MORE...

How to Know When Your Facebook Fans Are Most Active

Writing by Danielle Bachini in Social Media


Fans online

Facebook is the number one social network, which means that you should be utilizing it for your business. No matter what industry you are in, your target audience is using Facebook in some capacity. It’s a great place to share your content and interact with current and potential clients and customers. To be efficient with your Facebook posts it’s necessary to understand the behavior of your Fans. When are they using Facebook? This information can be now found within Facebook Insights and can be used to decide on the optimal times to post your content. To find this information, click CLICK HERE TO READ MORE...

How Do You Determine Social Media Success?

Writing by Shawna Wright in Social Media


How Do You Determine Social Media Success?

In a previous post we discussed how one tweet does not usually turn into one sale. Being active on social media can generate a lot of positive outcomes for your brand, but a direct contribution to your bottom line is usually not one of them. For most businesses, even B2C retailers, being active in social media helps them connect with their target audience time and time again, drive people back to their site, build their social reputation, and more. But when it comes to generating sales social media marketing has a more round-about impact. Sites that expect to get CLICK HERE TO READ MORE...

How to Get More Website Visitors From Social Media

Writing by Danielle Bachini in Social Media


SocialTraffic2012vs2013

Social media is an important part of an online marketing strategy today. The goal of marketing is to gain exposure among target audience members in order to improve sales. No matter what industry you are in, your target audience is using social media in some form or another, which means that it’s necessary to have a social media presence on behalf of a business. People use social media for a variety of reasons, one of which is to connect with businesses or brands that they do business with currently or are researching before potentially doing business with them. While a CLICK HERE TO READ MORE...

Not All Social Media Activity Should be Outsourced

Writing by Danielle Bachini in Social Media


LinkedIn-Logo-2C

We live in a world where social media marketing on behalf of your business is no longer an option. It’s a necessity. When considering whether or not to do business or buy from an organization, prospects conduct research and thoroughly review all branded channels, including social media pages. If a company social media page isn’t active or doesn’t exist at all, the company is missing an important element of today’s marketing mix. Social media success often correlates with business success. While most businesses understand this, a common problem is that social media activity requires an investment. If the marketing department already CLICK HERE TO READ MORE...

Define the Goals of Social Media Marketing to Find ROI

Writing by Nick Stamoulis in Social Media


Define the Goals of Social Media Marketing to Find ROI

Proving social media ROI is still a little complicated for most site owners and marketers. For the most part, one tweet does not automatically equal one sale and companies looking for one-to-one metrics to show ROI are often disappointed. Yes, there are numbers that show how Pinterest activity turns into sales in the grand scheme of things, but most companies are still looking for the right way to accurately measure the effect of their social media campaigns. To me, one of the reasons it is so hard to find social media ROI is because social media marketing CLICK HERE TO READ MORE...

4 Reasons Why Social Media Matters for SEO

Writing by Shawna Wright in Social Media


Social Media

Most site owners and marketers understand that it’s not SEO or social media marketing, it’s SEO and social media marketing. The two are intimately linked and when you invest in both you’re bound to be much more successful in the long run. But how exactly does social media marketing influence your SEO? Here are four things to keep in mind: 1. Social media adds real authority to your links. At the most basic level, links are like votes for your website. The more links (votes) your site has the more valuable it should be, right? Well spammers realized that for a while CLICK HERE TO READ MORE...

Both B2Cs and B2Bs Should Invest in Social Media

Writing by Nick Stamoulis in Social Media


In a recent interview that we conducted with Josh Dreller, Director of Marketing Research at Kenshoo, he had this to say about social media: At this point, it shouldn’t be “should we invest in social” but rather “how should we invest in social?” Social is not even a channel anymore but rather a layer. There’s social search, social display, social video, social mobile, social content -- social everything. Social media can be utilized at every step of the funnel – from driving awareness at the top to impacting consumers to convert at the bottom and everywhere in CLICK HERE TO READ MORE...

Protecting Company Social Accounts from Rogue Employees

Writing by Nick Stamoulis in Social Media


It seems like every few weeks we hear a social media horror story of one kind of another. An employee tweets something offensive from the corporate account, not their personal account. The owner of the company turns a political hotbed into a promotional message. Another group of employees live tweet as the marketing department is fired. While the specifics of each social media faux pas may vary, the end lesson to learn is the same—company need to know who has access to the company social accounts and to carefully watch what those employees are CLICK HERE TO READ MORE...

How to Increase Your Twitter Follower Count

Writing by Nick Stamoulis in Social Media


Twitter is an important social network for both B2C and B2B companies, as it falls somewhere between Facebook (which typically has a B2C focus) and LinkedIn (which has a B2B focus). It’s an outlet to share your content and other information that current and potential clients or customers would find useful. In many cases a company Twitter page is right up there with the company website regarding where people go looking for information about your company. If you are sharing great content, you obviously want it to be seen which means that you need to have a substantial Twitter following. CLICK HERE TO READ MORE...

Sometimes One Tweet Can Equal One Sale…Sort Of

Writing by Shawna Wright in Social Media


Twitter conversions

Brick Marketing runs 4-6 SEO workshops here in Boston every year. We do a minimal amount of active marketing, usually letting the SEO value of our website position the workshops in front of those looking for a local course. If we still have some seats left a week or two before the workshop we’ll do a last minute social push to get the word out and hopefully pull in one or two more registrants that way. Normally we don’t expect a single social update to turn into a sale, especially in the B2B world, but that doesn’t mean it CLICK HERE TO READ MORE...

Social Media Pages Are Primary Sources of Information

Writing by Nick Stamoulis in Social Media


Social media pages have become a “must have” for all businesses. Whether you own a small Mom and Pop shop or an enterprise organization, social media shouldn’t be viewed as an option. There are numerous reasons to be active in social media and set up business profiles on each of the primary social networks along with niche social networks, the most obvious of which is that social media is where the people are. It’s Marketing 101 to know that in order to generate awareness of your product or service you need to be where your target audience is. Today, no CLICK HERE TO READ MORE...

Timing Can Make or Break Your Social Media Marketing

Writing by Shawna Wright in Social Media


During the last SuperBowl Oreo spent $4 million on a 30 second commercial. Do you remember it? Maybe not but I bet you heard about their “dunk in the dark” tweet that went out during the 34 minute blackout. That simple image and social update garnered 10,000 retweets in an hour and probably hundreds of online mentions, links, and stories the next day. The tweet may not have been particularly clever but it had one thing going for it that you just can’t force---a great sense of timing. Here is social media expert Greg Finn’s take on the CLICK HERE TO READ MORE...

Let Your Audience Choose How They Want to Interact with You

Writing by Shawna Wright in Social Media


No one can deny that long-term impact of social media interactions. Although a lonely tweet might not result in an immediate sale, that tweet might be the first step in the long series of interactions your brand has with a member of your target audience who ultimately becomes a customer. But although big social networks like Facebook and Twitter have millions of users, that doesn’t automatically mean that each platform is perfect for your brand or your audience. Maybe your customers don’t want to hear from you on Facebook, but they are happy to get a monthly newsletter. Or perhaps CLICK HERE TO READ MORE...

Be Good to Your Social Influencers

Writing by Nick Stamoulis in Social Media


There is no denying that social media marketing has become a critical component of your online marketing success. A strong social presence helps get your content in front of a wider audience, which in turn can create more natural links. A strong social presence also lends credibility and authority to your online brand, as the search engines move towards rewarding “above the board” actions. After all, a brand (or person) is much less likely to try and spam their way to the top of the SERPs when their name is out there for all to see. But being active CLICK HERE TO READ MORE...

Additional Ways to Be Social Online

Writing by Nick Stamoulis in Social Media


When you think of the word “social” in an online context, you probably associate that word with the big social networks that exist- Facebook, Twitter, LinkedIn, Google+, Pinterest, etc. So when your marketing team suggests that your business or brand become more social, you automatically think that means posting more on these big social networks. Obviously, that is a big part of the equation. These social networks are certainly where the people are and provide great opportunities to get noticed and communicate with target audience members. However, there are additional ways to be social and get CLICK HERE TO READ MORE...

Can Social Media Marketing Really Generate Revenue?

Writing by Shawna Wright in Social Media


There is no denying that being active on social networks like Facebook, Twitter, LinkedIn, Google+, and other niche networks has tons of benefits. Not only does social media marketing help connect you with your existing customer base, it can also be used to introduce your brand to new potential customers. Social media platforms are also the perfect place to promote your content, which slowly builds your online author authority and expertise. The search engines are definitely encouraging “above the board” online interactions and are encouraging brands to be more social, more personal, and more real when it comes to their CLICK HERE TO READ MORE...

Keeping Your Social Profiles Under Control

Writing by Nick Stamoulis in Social Media


Facebook, Twitter, Vine, Instagram, LinkedIn, Google+, Pinterest, StumbleUpon…and those are only some of the biggest social networking sites out there! If you’re like many of us, chances are you’ve got a couple dozen social profiles floating around, spread across a dozen more social sites. Maybe you initially created a Twitter handle for the company, but also wanted to give your customer services team their own account; that’s two. Then your CEO wanted to get more active with social networking; now we’re up to 3. Now you’ve got the VP of Marketing who wants her own company Twitter profile (in addition CLICK HERE TO READ MORE...

Grow Your Online Authority with Real-Time Social Interactions

Writing by Nick Stamoulis in Social Media


I’ll admit that I am one of the many business owners out there who like to think that there are more than 24 hours in a day. I always hope I can get more done in a day than I really end up pushing through and unfortunately one of the easiest things to shuffle around to the back burner is social interactions. Thanks to social media management tools like HootSuite it’s incredibly easy to schedule out updates days, weeks, or even months in advance. While this is a huge relief for me because I know that something will be going CLICK HERE TO READ MORE...

Is My Social Media Campaign Working?

Writing by Nick Stamoulis in Social Media


Unless you have been living under a rock over the last few years, you know how important social media has become to our everyday lives. People are constantly connected to others through numerous social networks on many devices including their desktop, laptop, smartphone, tablet, etc. It’s not just friends and family members that people are connecting with either. They are connecting with businesses and industry professionals. The opportunity for a business to connect with a massive audience has never been easier. And yet, why does it seem so hard? It’s because businesses aren’t taking CLICK HERE TO READ MORE...

Someone Stole My LinkedIn Identity!

Writing by Nick Stamoulis in Social Media


Nick Stamoulis LinkedIn

Take a look at the two screen shots below. Notice anything? Yup—you read that right. Apparently both this woman Amanda Andrew and I are the President and Founder of Brick Marketing. When one of my team members brought this to my attention my first reaction was “well that doesn’t look like me!” I login to my LinkedIn account almost every day. Not only do I use LinkedIn to network with other industry professionals, I also update the Brick Marketing company page with our more recent blog posts, as well as submit those posts to various LinkedIn Groups for discussion. I’ve also CLICK HERE TO READ MORE...

Not All Social Sharing Buttons Are Required

Writing by Nick Stamoulis in Social Media


It takes a lot of time and effort to write high quality content to publish on a business blog. Of course, the content is only valuable if people are seeing it. It takes time to get blog posts to rank organically for related search terms, which is why you need to spend some time promoting your content once it’s published to get as many eyes on it as possible. Within today’s social web, one of the best places to share your blog posts is within social media. In addition to sharing all blog content through your CLICK HERE TO READ MORE...

The Real Social Media Management Happens In-House

Writing by Shawna Wright in Social Media


While we don’t know for sure how much of an impact social signals have on the SERPs there is definitely a correlation between an author’s social authority (which is influenced by social signals) and how well their content and website does organically. In addition to boosting your SEO program, social media management can also help drive targeted traffic to your content; increase your organic brand presence, expand your potential reach to new and existing customers and more. Many small business owners have enough on their plate when it comes to running their business, and we all know how easy it is CLICK HERE TO READ MORE...

Website First, Social Media Profiles Second

Writing by Nick Stamoulis in Social Media


Social media is a crucial component of online marketing today. Essentially, it’s where people are spending the majority of their time online. People have numerous social accounts and are using social media for many reasons. In addition to keeping up with friends and family, social media is one more touchpoint for consumers to interact with brands. This is why it’s so important that every business have an active social media presence. However, as important as your business social profiles are, they should never overshadow your actual website. It’s not uncommon for businesses to include CLICK HERE TO READ MORE...

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