Your Brand Exists Whether You Build It or Not
This article was published on January 21, 2026
Categorized in: Digital Marketing
When putting together a digital marketing plan, branding isn’t always a priority. It’s true that you need to take a step back and develop a great digital marketing strategy to jump start your success. However, you can’t do so at the expense of branding. Many businesses focus on the strategic goals and implementation before they establish a strong brand.Well, your brand exists whether you work on it or not. As soon as you start your business, and then start marketing, that is when your brand starts being established. The question is, will you be intentional about it, or not? Here’s a look at why you should start establishing your branding sooner than later.
Starting Early is About Identity Control
You want to establish your branding from the beginning, right when you establish your goals and develop your strategy. This is because if you don’t, someone else will control your brand for you. People might make assumptions about who you are and what offer. You need to control this narrative, and if you wait too long before you establish your brand, this will be very difficult.
What happens when you wait? You don’t control your identity, you leave it to chance. Let’s say you waited a while before addressing your branding, and then you discovered that people are circling around some misinformation. Well, it’s a lot more difficult to fix a broken brand than it is to have consoled the narrative in the first place!
Take Advantage of the Stories People Tell
If you think about it, your brand represents the stories that people tell. We think that it is all about your logo, your brand colors, and other physical elements. Yes, this is part of what it means to have a brand. However, that isn’t the whole story. These are just visual elements that send a message that you have your place in the market.
What is a brand really? For the most part, it represents the stories that people believe about you. What do they think of when they see your logo or your brand colors? Chances are pretty good that it conjures up memories of the experiences they have of you, such as reading an article or engaging with a social media post.
These are where the stories are created. Branding is all about the stories people tell about you, and you can direct the flow of these conversations by establishing he branding yourself.
If Your Brand Is Strong Your Marketing Will Be Easier
The truth is that if your branding is strong, it will make your life so much easier. It will be so much easier to achieve your goals through digital marketing! A strong brand has several benefits including shorter sales cycles, more eyes on your assets, and yes, even a more established presence in AI search. If your brand is strong, this creates a better foundation for your digital marketing.
What happens if your brand isn’t as strong as it should be? Well, you’ll have to take the time to justify who you are and what you do. If your brand is already established, that will do the work for you.
Having a strong brand is a great asset, especially when it comes to your digital marketing. Establish your brand before your audience does it for you, and your digital marketing will be so much easier.
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About the Author: Brick Marketing President, Nick Stamoulis
Nick Stamoulis is President of Brick Marketing and has over 25 of years digital marketing experience. He specializes in solving complex digital marketing challenges through SEO, content marketing, social media, PPC, email marketing, SEO for AI (GEO) and conversion optimization.
