International Hotel Group: Client Case Study

Case Study Type: B2C
Industry: Travel & Hospitality
Company Type: International hotel group
Company Size: 913 Employees
Digital Marketing Services Provided: SEO Management, PPC Management, Content Marketing, Social Media Management

The Clients Challenge:

The global hotel brand’s SEO was disconnected across multiple subdomains. Their paid campaigns lacked any consistent targeting across regions. They weren’t capturing high-value organic bookings and were relying too heavily on third-party travel sites. They needed to build a centralized digital marketing strategy that could strengthen direct bookings and reduce OTA dependency.

Brick Marketing Strategy:

Brick Marketing was able to unify all regional SEO under one domain. We then implemented structured data for all of their properties and we used AI tools to localize keywords and ad copy by each region they operated in. We built a global blog strategy focused on travel trends, destination guides and brand storytelling.

Client Results Achieved:

We saw a 230% increase in organic direct bookings and 40% reduction in the company’s dependency on OTA commissions. There was a measurable 3 times growth in traffic from high-intent travel searches. Cross-market ad ROI was improved by 35%. We were able to build stronger brand consistency across 20+ countries.

Why it worked:

This campaign was able to succeed through combining strategic SEO with authoritative educational content with blog posts. The blog posts we created were specially tailored to smaller business pain points. They focused more on intent-based topics rather than generic keywords. Through this we helped the firm become more visible and also earned viewers at the same time, proving that small teams can be competitive against larger competitors with well-structured content and SEO foundations.

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DISCLAIMER: Due to confidentiality agreements, we are unable to disclose the client’s name. However, all information in this case study is factual. Identifying details are redacted. The results of the projects showcased are accurate representations of the type of work and outcomes we can deliver for our clients.


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Why Companies Choose Brick Marketing

Brick Marketing, a Boston digital marketing agency trusted and helping companies since 2005, drives strategy and implementation that delivers outcomes.

Brick Marketing achieves goals by offering unique combination of expert digital marketing services, custom marketing training, marketing consulting and fractional CMO solutions.

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