Renewable Energy: Client Case Study

Case Study Type: B2B
Industry: Energy & Environmental Services
Company Type: Renewable energy consulting firm
Company Size: 183 Employees
Digital Marketing Services Provided: SEO Management, Content Marketing, PPC Management, Social Media Management

The Clients Challenge:

This renewable energy firm had a visually stunning website but was struggling to generate a steady flow of qualified inbound leads. This was because their organic rankings were weak due to extremely minimal keyword structure and outdated content on their website. Paid campaigns were bringing in lower-quality traffic that didn’t have any clear segmentation. They needed a new digital strategy that connected sustainability expertise with the decision-makers driving adoption.

Brick Marketing Strategy:

Brick Marketing completely rebuilt the websites metadata, alt text and also structured data to make visual project pages indexable. We created extremely optimized case studies, improved UX for browsing portfolios and published articles around architectural trends, sustainable design and insights into renewable energy.

Client Results Achieved:

The results were a 210% increase in organic traffic and 65% reduction in cost per lead. We helped get first-page rankings for 20+ sustainability-related keywords. Then, 3x growth in LinkedIn engagement which all together saw a 2.2x increase in qualified inbound inquiries.

Why it worked:

This campaign was able to succeed because Brick Marketing built authority through education. By connecting the updated SEO we had created with thought-leadership content on the website, we positioned the firm as a trusted voice in the sustainability field. New PPC campaigns provided quick wins, while consistent content helped awareness and long-term credibility. This drove both visibility and qualified conversions from environmentally focused buyers.

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DISCLAIMER: Due to confidentiality agreements, we are unable to disclose the client’s name. However, all information in this case study is factual. Identifying details are redacted. The results of the projects showcased are accurate representations of the type of work and outcomes we can deliver for our clients.


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Why Companies Choose Brick Marketing

Brick Marketing, a Boston digital marketing agency trusted and helping companies since 2005, drives strategy and implementation that delivers outcomes.

Brick Marketing achieves goals by offering unique combination of expert digital marketing services, custom marketing training, marketing consulting and fractional CMO solutions.

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