Real Estate Agency: Client Case Study

Case Study Type: B2C
Industry: Real Estate
Company Type: Regional real estate agency
Company Size: 61 Employees
Digital Marketing Services Provided: SEO Management, PPC Management, Website Development, Social Media Management

The Clients Challenge:

The agency was dominating with offline referrals but was nearly invisible online. Their website was outdated and had no lead capture features. They weren’t ranking at all for local housing or property search terms. Competitors were pulling ahead quickly with their aggressive digital advertising campaigns and modern websites. They needed a full digital transformation in order to attract and convert online buyers and sellers.

Brick Marketing Strategy:

Brick Marketing built a brand new modern, mobile-optimized website with clear property search integration. We developed SEO for regional and neighborhood keywords and optimized their listings with a schema markup. We launched a PPC campaign for “homes for sale in ___” searches. Creating local content marketing showcased neighborhood guides and agent expertise.

Client Results Achieved:

We facilitated a 250% increase in organic impressions. There was a 3 times rise in qualified inquiries and 50% lower cost per lead from the paid channels we were using. We were able to get first-page visibility for target location keywords and higher engagement on listings and agent profiles.

Why it worked:

This campaign was successful because Brick Marketing entirely restructured the agency’s presence around hyperlocal search behavior. By combining new optimized listings, localized content and improved UX on the website, we were able to make property discovery completely seamless. The unified SEO and PPC system brought visibility, credibility and leads in an increasingly competitive real estate market.

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DISCLAIMER: Due to confidentiality agreements, we are unable to disclose the client’s name. However, all information in this case study is factual. Identifying details are redacted. The results of the projects showcased are accurate representations of the type of work and outcomes we can deliver for our clients.


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Why Companies Choose Brick Marketing

Brick Marketing, a Boston digital marketing agency trusted and helping companies since 2005, drives strategy and implementation that delivers outcomes.

Brick Marketing achieves goals by offering unique combination of expert digital marketing services, custom marketing training, marketing consulting and fractional CMO solutions.

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