Architectural & Design Firm: Client Case Study

Case Study Type: B2B
Industry: Architecture & Design
Company Type: Commercial architectural design firm
Company Size: 263 Employees
Digital Marketing Services Provided: SEO Management, Content Marketing, Website Development

The Clients Challenge:

This architectural firm had a really impressive portfolio. Unfortunately, they didn’t have the online visibility or rankings they needed to bring in new clients. The website they had set up emphasized visuals but didn’t have the optimized text or technical SEO necessary to be findable. Search engines weren’t properly indexing most of their project pages. Competitors were consistently in the top results for high-value design keywords. The firm needed to showcase both aesthetics and search relevance.

Brick Marketing Strategy:

We helped facilitate a 175% boost in organic impressions which resulted in a 3x increase in portfolio page visits. We achieved first-page visibility for 15 architecture service terms. Then we saw a stronger engagement time on site and higher lead inquiries from targeted regions.

Client Results Achieved:

We helped facilitate a 175% boost in organic impressions which resulted in a 3x increase in portfolio page visits. We achieved first-page visibility for 15 architecture service terms. Then we saw a stronger engagement time on site and higher lead inquiries from targeted regions.

Why it worked:

This campaign was successful because Brick Marketing was able to combine the firm’s visually pleasing website design with the necessary discoverability tools. We respected the firm’s visual brand while introducing essential SEO fundamentals that the site was currently lacking. We ensured the portfolio wasn’t just beautiful but that it was also visible. New educational content that was posted built authority, while technical optimization gave the creative assets the visibility they deserved.

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DISCLAIMER: Due to confidentiality agreements, we are unable to disclose the client’s name. However, all information in this case study is factual. Identifying details are redacted. The results of the projects showcased are accurate representations of the type of work and outcomes we can deliver for our clients.


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Brick Marketing achieves goals by offering unique combination of expert digital marketing services, custom marketing training, marketing consulting and fractional CMO solutions.

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