Education Learning Platform: Client Case Study

Case Study Type: B2C
Industry: Education
Company Type: Online learning platform
Company Size: 85 Employees
Digital Marketing Services Provided: SEO Management, PPC Management, Content Marketing, Social Media Management

The Clients Challenge:

The company offered premium online courses but wasn’t ranking at all for any relevant learning or certification keywords. Their ad campaigns were extremely expensive and attracted traffic that wasn’t interested in what they were offering. With growing competition from far larger e-learning brands, this company needed to build brand authority, reduce acquisition costs and grow student enrollments organically.

Brick Marketing Strategy:

Brick Marketing developed a brand new SEO roadmap focused on keywords like “professional certificate” and “online business course”, things that people who were looking for education would search for. We completely restructured ad campaigns for better targeting, created educational blog content around industry trends and implemented tracking to see which traffic sources created the most conversions.

Client Results Achieved:

We facilitated a 210% increase in organic traffic which helped aid a 50% lower cost per acquisition. We found that there was a 3x growth in course sign-ups. The new content created an 80% increase in blog engagement. There was a 35% improvement in lead-to-enrollment conversion rate for this company.

Why it worked:

This campaign worked because Brick Marketing was able to unify SEO, content and paid strategy around user intent. By showing up in the exact moments and the right spots when learners were researching course options, we built trust and visibility at the same time. Educational content built the company’s awareness while optimized Pay Per Click captured immediate conversions. This was all resulting in sustainable and scalable student acquisition.

Schedule an Intro Meeting

 

DISCLAIMER: Due to confidentiality agreements, we are unable to disclose the client’s name. However, all information in this case study is factual. Identifying details are redacted. The results of the projects showcased are accurate representations of the type of work and outcomes we can deliver for our clients.


What Makes Brick Marketing Different?

Digital marketing strategy and full service implementation.
Trusted B2B digital marketing strategists for over 600 companies, since 2005.
Agency that offers digital marketing services, custom training and marketing consulting.
Digital marketing agency that achieves client outcomes, goals and real results.

Why Companies Choose Brick Marketing

Brick Marketing, a Boston digital marketing agency trusted and helping companies since 2005, drives strategy and implementation that delivers outcomes.

Brick Marketing achieves goals by offering unique combination of expert digital marketing services, custom marketing training, marketing consulting and fractional CMO solutions.

Speak With a Marketing Strategist About Brick Marketing

Brick Marketing Client Reviews:

Brands & Clients Brick Marketing Has Helped:

Brick Marketing's Case Studies:

Where Brick Marketing Is Featured, Trusted & Active: