Travel Agency: Client Case Study

Case Study Type: B2C
Industry: Travel & Hospitality
Company Type: Independent travel agency
Company Size: 12 Employees
Digital Marketing Services Provided: SEO Management, PPC Management, Content Marketing, Website Development

The Clients Challenge:

The travel agency had decades of positive experience but didn’t have a great digital footprint. Their website wasn’t ranking in searches at all for destination or vacation package searches. They were relying very heavily on referrals to stay afloat. Competitors with online booking capabilities were taking new travelers patronage. They needed a complete digital relaunch and overhaul to compete in a now digital first market.

Brick Marketing Strategy:

Brick Marketing completely redesigned the website with brand new optimized landing pages for each destination. We built new itinerary content for seasonal travel intent and launched a Pay Per Click campaign targeting the packages they made the highest margins on. The newly produced SEO and blog content highlighted travel tips, while conversion paths were improved for quote requests.

Client Results Achieved:

We helped create a 240% increase in organic sessions and a 60% drop in bounce rate. From quality sessions we saw the company get 3x more vacation inquiries. They now had first-page visibility for destination keywords and the new PPC had a 2x higher ROI. There was measurable return from new digital bookings.

Why it worked:

This campaign succeeded because Brick Marketing completely rebuilt the brand from the ground up. We built its messaging around inspiration and search intent. This was done by emphasizing keywords that were related to seasonal travel demand and their local expertise. Through that, we were able to convert curiosity into bookings. The integrated SEO and Pay Per Click strategy gave the agency something they could scale for consistent lead generation all year-round.

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DISCLAIMER: Due to confidentiality agreements, we are unable to disclose the client’s name. However, all information in this case study is factual. Identifying details are redacted. The results of the projects showcased are accurate representations of the type of work and outcomes we can deliver for our clients.


What Makes Brick Marketing Different?

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Trusted B2B digital marketing strategists for over 600 companies, since 2005.
Agency that offers digital marketing services, custom training and marketing consulting.
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Why Companies Choose Brick Marketing

Brick Marketing, a Boston digital marketing agency trusted and helping companies since 2005, drives strategy and implementation that delivers outcomes.

Brick Marketing achieves goals by offering unique combination of expert digital marketing services, custom marketing training, marketing consulting and fractional CMO solutions.

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