IT Services Company: Case Study

Case Study Type: B2B
Industry: Technology and IT Services
Company Type: Managed IT Service Provider
Company Size: 21 Employees
Digital Marketing Services Provided: SEO Management, Content Marketing, Conversion Optimization, Social media Management

The Clients Challenge:

This MSP had a solid list of long-term clients but was failing to attract business online. The company website lacked core IT keywords for visibility and they weren’t using their social channels. Underuse of their socials lead to weak engagement and lead flow.

Brick Marketing Strategy:

Brick Marketing launched an in depth digital strategy method. This included combining SEO, content marketing, conversion optimization and social media. First, we had to optimize the MSPs website architecture to emphasize service-based searches. Then developed an educational blog which addressed cybersecurity and remote IT pain points. We also refined call to actions. While we were working on this, we also used company LinkedIn and Facebook pages. We started posting value-driven, engaging posts consistently. These posts showed the company’s expertise and drove traffic to the newly optimized landing pages.

Client Results Achieved:

The MSP had 160% growth in organic traffic within the first six months. Their lead volume doubled from the better on-page conversions and consistent publishing of content. Social media engagement also increased by 180% during this time which drove referral traffic from LinkedIn posts. Organic traffic also increased through adding 50+ keywords covering both local and niche IT services

Why it worked:

This campaign worked from unifying every digital channel around two goals, building authority and better lead generation. By aligning website search visibility and content strategy, we were able to build a consistent presence that built trust and guided potential clients from only awareness to conversions. This approach helped the MSP compete against larger firms that were competitors and also maintained an expert-driven voice.

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DISCLAIMER: Due to confidentiality agreements, we are unable to disclose the client’s name. However, all information in this case study is factual. Identifying details are redacted. The results of the projects showcased are accurate representations of the type of work and outcomes we can deliver for our clients.


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Why Companies Choose Brick Marketing

Brick Marketing, a Boston digital marketing agency trusted and helping companies since 2005, drives strategy and implementation that delivers outcomes.

Brick Marketing achieves goals by offering unique combination of expert digital marketing services, custom marketing training, marketing consulting and fractional CMO solutions.

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