Cybersecurity & IT Company: Client Case Study

Case Study Type: B2B
Industry: Cybersecurity / IT
Company Type: B2B cybersecurity company
Company Size: 153 Employees
Digital Marketing Services Provided: SEO Management, Content Marketing, PPC Management, Social Media Management

The Clients Challenge:

This cybersecurity firm provided enterprise-grade solutions but was struggling to communicate its value to customers online. Their content was overly technical and didn’t have an important SEO structure. This left them invisible to potential clients. Paid campaigns were driving some traffic but failed to convert the users to customers. The firm needed a simplified, digital strategy that translated the company’s expertise into trust and action.

Brick Marketing Strategy:

Brick Marketing completely restructured the website’s core messaging by simplifying their overly technical concepts into benefit-driven language that anyone could understand. We implemented keyword research centered on things like “IT security audit” and “cyber risk prevention”. We optimized blog content to focus on awareness and education. Then PPC and LinkedIn campaigns we built were targeted to specific industries with compliance requirements.

Client Results Achieved:

Our clients found a 185% increase in organic traffic. This resulted in a 2.5x growth in form submissions. Our new ad campaigns saw 30% higher PPC conversion rates. And the company now was ranking with first-page visibility for over 40 important keywords on search engines.

Why it worked:

This campaign was successful because Brick Marketing helped translate complex cybersecurity concepts into something easy to understand for users. This was done through the new business-focused language. We did this by combining SEO that focused on intent, educational content and retargeting. The client was better able to communicate what they could offer more effectively. The approach built trust with non-technical decision-makers and turned educational visibility into qualified inbound leads.

Schedule an Intro Meeting

 

DISCLAIMER: Due to confidentiality agreements, we are unable to disclose the client’s name. However, all information in this case study is factual. Identifying details are redacted. The results of the projects showcased are accurate representations of the type of work and outcomes we can deliver for our clients.


What Makes Brick Marketing Different?

Digital marketing strategy and full service implementation.
Trusted B2B digital marketing strategists for over 600 companies, since 2005.
Agency that offers digital marketing services, custom training and marketing consulting.
Digital marketing agency that achieves client outcomes, goals and real results.

Why Companies Choose Brick Marketing

Brick Marketing, a Boston digital marketing agency trusted and helping companies since 2005, drives strategy and implementation that delivers outcomes.

Brick Marketing achieves goals by offering unique combination of expert digital marketing services, custom marketing training, marketing consulting and fractional CMO solutions.

Speak With a Marketing Strategist About Brick Marketing

Brick Marketing Client Reviews:

Brands & Clients Brick Marketing Has Helped:

Brick Marketing's Case Studies:

Where Brick Marketing Is Featured, Trusted & Active: